GS Bank
Marcus by Goldman Sachs is a direct-to-consumer digital banking platform offering FDIC-insured high-yield savings accounts and certificates of deposit to U.S. individual consumers, operated by Goldman Sachs Bank USA as a subsidiary of The Goldman Sachs Group, Inc.
- Company typePublic
- Founded1869
- HeadquartersCarol Stream, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What GS Bank does
Marcus by Goldman Sachs is a direct-to-consumer digital banking platform operated by Goldman Sachs Bank USA (a subsidiary of The Goldman Sachs Group, Inc., NYSE: GS), serving individual U.S. consumers with FDIC-insured deposit products. The platform's core offerings are a High-Yield Online Savings Account (3.40% APY variable rate, no fees, no minimum deposit, unlimited withdrawals) and a suite of Certificates of Deposit including a 14-Month High-Yield CD (4.10% APY), an 11-Month No-Penalty CD (3.80% APY), a 9-Month CD (4.00% APY), and a Rate Bump CD that permits mid-term rate increases. All deposit products are issued through the Goldman Sachs Bank USA Salt Lake City Branch and carry FDIC insurance.
The platform is built as a branchless digital-only stack: account opening, servicing, and product management occur entirely through marcus.com and native iOS/Android mobile applications. Supporting tooling includes a CD Explorer comparison tool, savings and CD financial calculators, a 1.00% APY referral rate-boost program, and a content/education library spanning Saving, Retirement, Investing, Lifestyle, and Home topics, supplemented by 'Heard at Goldman Sachs' expert content from across the parent franchise. The technology stack is described as a standard web/mobile banking platform; no AI/ML, open-banking APIs, or proprietary data products are disclosed.
The business model is net-interest-income driven: customer deposits fund lending and investment activities across the Goldman Sachs balance sheet, with the spread between earned yields and paid APYs constituting the primary revenue stream. Customer acquisition is direct-to-consumer with no intermediary channels, supported by SEO, social media (Facebook, Instagram, YouTube, X, LinkedIn), app store presence, content marketing, and referral mechanics. There is no B2B or institutional channel, no payment or lending revenue line disclosed in the source data, and no disclosed M&A, funding, or international expansion activity.
GS Bank firmographics
Firmographics- Name
- GS Bank
- Legal name
- Goldman Sachs Bank USA
- Website
- https://gsbank.com
- Company type
- Public
- Founded year
- 1869
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Marcus by Goldman Sachs is a direct-to-consumer digital banking platform offering FDIC-insured high-yield savings accounts and certificates of deposit to U.S. individual consumers, operated by Goldman Sachs Bank USA as a subsidiary of The Goldman Sachs Group, Inc.
- Ownership category
- akta.pro rank
GS Bank industry classification
Industry- Product category
- Retail Banking
- NAICS
- Savings Institutions and Other Depository Credit Intermediation (52218), Depository Credit Intermediation (5221)
- SIC
- State Commercial Banks (6022)
- akta.pro primary industry
- Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)
- akta.pro secondary industry
- Account & Balance Services (Operating accounts, statements, eBAM) (FSABAIAD)
Keywords
Where GS Bank is headquartered
LocationHeadquarters
- HQ city
- Carol Stream
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GS Bank business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Net Interest Income: Marcus accepts customer deposits and pays interest at published APY rates. The deposits are used by Goldman Sachs for lending and investment activities, generating net interest income as the primary revenue stream. This is the fundamental economics of a digital savings bank.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Online Savings Account - 3.40% APY |
| Other | Multi-year contract | 14-Month High-Yield CD - 4.10% APY |
| Other | Annual | 11-Month No-Penalty CD - 3.80% APY |
| Other | Annual | 9-Month CD - 4.00% APY |
| Other | Pay-as-you-go | Referral Rate Boost - 1.00% APY |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
GS Bank product offering
Product offeringCore offering
GS Bank, operating as Marcus by Goldman Sachs, is an FDIC-insured, internet-based savings bank that directly offers U.S. consumers a High-Yield Online Savings Account (3.40% APY) and a suite of Certificates of Deposit, including 14-Month High-Yield CD (4.10% APY), 11-Month No-Penalty CD (3.80% APY), 9-Month CD (4.00% APY), and Rate Bump CD products. All accounts are managed through a digital web and mobile platform, with no fees, no minimum deposit on savings, and unlimited withdrawals.
Product overview
Marcus by Goldman Sachs is a digital banking platform offering a portfolio of savings products centered around its Online Savings Account and Certificate of Deposit offerings. The core products include the High-Yield Savings Account (3.40% APY) with unlimited access, multiple CD variants including a 14-Month High-Yield CD (4.10% APY), an 11-Month No-Penalty CD (3.80% APY), a Rate Bump CD for rate increases during the term, and a CD Explorer tool. The platform supplements its banking products with a mobile app, financial calculators, a referral program offering APY boosts, and educational resources. All deposits are FDIC-insured through Goldman Sachs Bank USA, Salt Lake City Branch.
Differentiator
Problem solved
Functional benefit
Products and services
- High-Yield Online Savings Account
Quantifiable outcome
- Ranked #1 in Customer Satisfaction with High-Yield Savings Accounts from Online-Only Banks (JD Power 2026)
Companies that use GS Bank
Customer profileSegments1 record
Ideal customer profiles1 record
GS Bank technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
GS Bank partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
GS Bank competitors and assessment
Company assessmentDirect peers
- First Citizens Bank (including CIT Bank): CIT Bank, now part of First Citizens, has long been a leading online-only high-yield savings and CD provider — a direct product and channel analog to Marcus before and after the merger.
- American Express National Bank (Personal Savings): Amex's Personal Savings / High-Yield Savings account is a near-identical product to Marcus's Online Savings — a premium brand offering a competitive variable APY with no minimums and no fees, marketed to a similar affluent consumer segment.
- Discover Bank: Discover Bank offers online savings and CDs at competitive APYs through a branchless model, and is among the most direct comparables to Marcus in product mix, customer base, and digital acquisition approach.
- SoFi: SoFi competes with Marcus directly on high-yield savings and CDs and adds checking, lending, and investing — a closely comparable online consumer banking franchise with overlapping target customers.
- Synchrony Bank: Synchrony is a top online savings and CD franchise (high-yield savings, money market, IRA CDs) that targets the same rate-conscious consumer demographic as Marcus through a digital-only GTM.
- Ally Bank: Ally is the leading online-only U.S. bank offering high-yield savings, money market, and CDs as core products — the closest direct analog to Marcus's branchless savings-and-CD franchise with a similar direct-to-consumer digital model.
- Wealthfront: Wealthfront's Cash Account (a high-yield cash sweep / savings product) competes directly with Marcus's Online Savings for digitally native, rate-sensitive retail savers, with a similar self-serve onboarding flow.
- Capital One (360 Performance Savings): Capital One's 360 Performance Savings is one of the highest-yielding large-bank savings products in the U.S. and competes head-on with Marcus for rate-sensitive depositors, with a similarly digital-first distribution model.
- Citizens Bank (Citizens Access): Citizens Access is Citizens Bank's online-only high-yield savings and CD platform — the same direct-to-consumer digital deposit model Marcus runs, targeting the same national consumer savings market.
Emerging players
- BMO Alto: BMO Alto is BMO's online-only consumer savings and CD platform launched to compete in the high-yield direct-to-consumer market — a newer entrant in the same category where Marcus operates, though with a smaller deposit base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
GS Bank social profiles
Digital presenceGS Bank compliance and trust
Trust signalCompliance1 record
GS Bank financial estimates
Financial estimateRevenue estimate
Valuation estimate
GS Bank leadership team
Management profileNumber of profiles
GS Bank funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GS Bank M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GS Bank
What does GS Bank do?
GS Bank, operating as Marcus by Goldman Sachs, is an FDIC-insured, internet-based savings bank that directly offers U.S. consumers a High-Yield Online Savings Account (3.40% APY) and a suite of Certificates of Deposit, including 14-Month High-Yield CD (4.10% APY), 11-Month No-Penalty CD (3.80% APY), 9-Month CD (4.00% APY), and Rate Bump CD products. All accounts are managed through a digital web and mobile platform, with no fees, no minimum deposit on savings, and unlimited withdrawals.
Is GS Bank a public or private company?
GS Bank is a public company. It is classified as corporate owned and is currently operating.
When was GS Bank founded?
GS Bank was founded in 1869. It employs 11 to 50 people.
Where is GS Bank based?
GS Bank is headquartered in Carol Stream, United States, in the North America region.
How does GS Bank make money?
One revenue line is on record: net Interest Income.
Who are GS Bank's main competitors?
Direct peers on record are First Citizens Bank (including CIT Bank), American Express National Bank (Personal Savings), Discover Bank, SoFi, Synchrony Bank, Ally Bank, Wealthfront, Capital One (360 Performance Savings) and Citizens Bank (Citizens Access). BMO Alto is listed as an emerging player.
Does GS Bank have an API?
No public API is recorded for GS Bank.
What industry is GS Bank in?
GS Bank's product category is Retail Banking. Its primary akta.pro industry code is FSABAAAA, Mass-Market Consumer Deposit Banking (Checking/Savings), with a secondary code of FSABAIAD, Account & Balance Services (Operating accounts, statements, eBAM). Its NAICS code is 52218 and its SIC code is 6022.