Hitzer

What Hitzer does

Hitzer, Inc. is a privately held, family-owned American manufacturing company headquartered in Berne, Indiana, founded in 1975 and currently operating under third-generation family ownership. The company produces Amish-crafted wood and coal stoves, furnaces, and fireplace inserts under the Hitzer brand, along with a line of Heller-Aller brand water pumps (hand pumps, pitcher pumps, windmill pumps, and deep-well pumps) that Hitzer has manufactured exclusively since acquiring the product line in 1995. Its core technology combines Amish handcraft with CNC laser cutting, press brake bending, sheet metal shearing, and MIG/TIG welding, producing stoves rated at 60,000-125,000 BTUs capable of heating 2,000-3,500 square feet without electricity, and water pumps capable of drawing water from depths up to 265 feet.

Hitzer generates revenue through a multi-channel hardware and services model. Primary revenue comes from wholesale stove and pump sales through a nationwide dealer network of more than 100 stove dealers and more than 50 water pump dealers spanning the United States and Canada. Secondary revenue streams include custom metal fabrication services, regional design/build services for outdoor kitchens, patios, fireplaces, and stonework in Northeast Indiana and Northwest Ohio, direct-to-consumer parts and accessories sales via the company website, and resale of third-party brands such as Big Green Egg, SABER grills, Kozy Heat gas fireplaces, and RealFyre gas logs. Pricing is quote-based or dealer-set for stoves and custom projects, with water pumps priced between approximately $200 and $360 per unit and accessories sold at unit pricing through the online store. The company employs 1-10 people, operates from a single manufacturing facility, and maintains no external funding, holding company, or institutional investors.

Name

Hitzer

Legal name

Hitzer, Inc.

Website

https://hitzer.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1–10 employees

Short description

Hitzer is a third-generation, family-owned Amish-craftsmanship manufacturer in Berne, Indiana, producing wood and coal stoves, fireplace inserts, furnaces, and Heller-Aller water pumps, distributed through 150+ dealers across the US and Canada.

Ownership category

akta.pro rank

Product category

Heating Stoves & Water Pumps

NAICS

Heating Equipment (except Warm Air Furnaces) Manufacturing (333414)

SIC

Heating Equipment, Except Electric & Warm Air Furnaces (3433)

akta.pro primary industry

Boilers, Furnaces & Process Heating Equipment (IMAHAKAD)

akta.pro secondary industry

Biomass Heating Systems (Commercial/Institutional Boilers) (EUAAAGAE)

Keywords

• Wood and coal stoves
• Hand water pumps
• Fireplace inserts
• Custom metal fabrication
• Outdoor kitchen products

Headquarters

HQ city

Berne

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wood and Coal Stove Sales: Direct sales of manufactured wood and coal stoves, including freestanding stoves, furnaces, and fireplace inserts. Products sold through dealer network and direct from manufacturer.
2. Water Pump Sales: Sales of Heller-Aller brand hand pumps, windmill pumps, pitcher pumps, and deep-well pumps. As one of only a few remaining water pump manufacturers in the United States.
3. Custom Metal Fabrication: Custom metal fabrication services including metal signs, metal art, and production fabrication for agriculture, livestock, home heating, furniture, pressure washers, wagons, and trailers.
4. Outdoor Products and Installation: Outdoor products including fireplaces, fire pits, grill islands, patios, outdoor kitchens, and BBQ grills. Custom design and build services for outdoor living spaces.
5. Gas Fireplace Products: Sales and installation of gas fireplaces, gas inserts, gas logs, mantels, and surrounds. Carries Kozy Heat and RealFyre product lines.
6. Parts and Accessories: Replacement parts for all Hitzer stove models, including gaskets, grates, blowers, glass, and maintenance items. Online store for parts purchasing.
7. Apparel Sales: Branded merchandise including hoodies, t-shirts, and hats sold through company store.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Hitzer manufactures and supplies Amish-crafted heating stoves (wood and coal), furnaces, and fireplace inserts, along with Heller-Aller brand hand pumps, windmill pumps, pitcher pumps, and deep-well pumps. The company also offers gas fireplaces, outdoor products (fire pits, grills, outdoor kitchens), custom metal fabrication, and stone/masonry services, distributing through a nationwide dealer network and direct sales channels.

Product overview

Hitzer is a family-owned manufacturing company specializing in Amish-crafted heating products and water pumps. The product portfolio centers on coal and wood stoves (Hitzer 50-93, 30-95, 354, 254, 55 UL, 82, 983, 503 models), coal/wood furnaces (55 and 82 furnaces), fireplace inserts (983 and 503 E-Z Flo), water pumps (Heller-Aller brand pumps including Models 190A, 192A, 2IP, 50AP, 50L, 660, Fig T, PHB), gas/wood fireplaces, outdoor products (fire pits, grills including Big Green Egg and SABER, outdoor kitchens), metal fabrication (custom signs and metal art), and stone/masonry services. The company operates as a multi-category manufacturing and service business with over 100 dealer locations across the U.S. and Canada, offering both direct products and custom fabrication/installation services.

Differentiator

Problem solved

Functional benefit

Products and services

• Hitzer 50-93 Gravity Fed Hopper Stove A gravity-fed hopper stove with the EZ-Flo hopper design system producing over 100,000 BTUs and heating up to 3,000 square feet; designed for alternative heating without electricity.
• Hitzer 30-95 Gravity Fed Hopper Stove An efficient gravity-fed hopper stove with a 30-pound hopper, producing over 60,000 BTUs and heating 1,500-2,000 square feet.
• Hitzer 354 Stove A versatile freestanding stove with multiple alternative fuel options, heating up to 2,500 square feet with BTU ratings from 20,000 to 100,000.
• Hitzer 254 Stove A freestanding stove producing over 60,000 BTUs, heating up to 2,000 square feet with multiple fuel type capabilities.
• Hitzer 55 UL Stove A freestanding stove with traditional design, 60,000 BTU rating, heating up to 2,000 square feet, with no electricity required.
• Hitzer 55 Furnace A furnace with 60,000 BTU rating and ductwork integration to distribute heat throughout homes, workshops, barns, or greenhouses, heating up to 2,000 square feet.
• Hitzer 82 Furnace A furnace with 125,000 BTU ratings and ductwork integration for homes, shops, or greenhouses, heating up to 3,500 square feet.
• Hitzer 82 UL Stove The original Hitzer stove with traditional design, producing over 100,000 BTUs and heating over 2,500 square feet.
• Hitzer 983 Fireplace Insert A fireplace insert designed to fit most standard masonry fireplaces, with 100,000 BTU ratings and heating up to 3,000 square feet.
• Hitzer 503 E-Z Flo Fireplace Insert A fireplace insert with a 30-pound E-Z Flo hopper design system, three air intake locations, heating up to 2,500 square feet with 80,000 BTUs.
• Heller-Aller Hand Pump Models (190A, 192A, 2IP, 50AP, 50L, 660, Fig T, PHB) A full line of Heller-Aller hand pumps, pitcher pumps, deep-well pumps, and windmill pumps for off-grid water access; capable of pulling water from depths up to 250-265 feet.
• Gas Fireplaces & Inserts A full line of gas fireplaces, gas inserts, and free-standing gas stoves in modern and traditional styles, including Kozy Heat direct vent units.
• Mantels & Surrounds Barn beam mantles, custom-made mantles, and fireplace cabinets for fireplace installations.
• Vented & Ventless Gas Logs Gas logs available in vented and ventless options, including RealFyre brand; ventless produces more heat while vented offers a more realistic appearance.
• Big Green Egg Grill Charcoal grill/smoker sold as an authorized dealer.
• SABER Gas Grills & Outdoor Kitchen Products Premium infrared gas grills and outdoor kitchen products sold as an authorized SABER dealer.
• Modern & Mobile Fire Pit A trendy portable fire pit that can be assembled, disassembled, and mobilized for travel or camping, with optional cooking plate.
• Custom Fire Pit A 100% customizable 24-inch round fire pit, customizable with names, logos, or designs.
• Fire Ring A heavy-duty fire ring with BBQ grill crane mount, available in multiple sizes.
• Camp Fire Crane A two-piece portable cooking crane with adjustable cooking heights for camping or travel.
• Outdoor Gas Firepit Inserts & Firepit Table Drop-in fire pit inserts for patio pavers and custom-made firepit tables.
• Outdoor Stainless Steel Fireplaces Stainless steel outdoor fireplaces for exterior installations.
• Wood Burning Firepit/BBQ Grill A portable outdoor fire and barbecue pit with removable steel lid, rotating arm for grilling, and kettle hanging capability, available in 20x20 and 26x26 inch sizes.
• Custom Metal Signs and Metal Art Custom metal signage and metal art production up to 5 feet wide and 10 feet long, with brushed steel, stainless steel, and full paint booth finishes.
• Monogram Letters & Names Custom monogram letters and names made with heavier gauge steel for personal metal signage.
• Single Word Metal Signs Single word custom designed metal decor signage in heavier gauge steel.
• Metal Fabrication Services Custom metal fabrication services using CNC laser cutting, press break bending, sheet metal shearing, MIG and TIG welding, for agriculture, livestock gating, heating, furniture, pressure washers, wagons, and trailers.
• Stone & Masonry Services Custom stonework and masonry installation services including fireplace faces, pillars, house siding replacement, backsplash installations, stamped concrete patios, and sidewalks.
• Custom Patio & Outdoor Kitchen Design/Build Custom design and build services for outdoor living spaces including patios, outdoor kitchens, custom built-in grill islands, and stamped concrete work.
• Fireplace Design & Installation Complete fireplace design and installation services including framing, mantel addition, stone or tile finishing, from design through completion.
• Chimney & Chimney Liner Installation Installation services for new chimneys and chimney liners.
• Hot Water Canners/Kettles Alternative fuel hot water tanks in 44, 66, and 100 gallon capacities that utilize wood or coal for hot water without electricity; for off-grid, agriculture, canners, and maple syrup makers.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor.

• Big Green EggminorChannel Partner/ Reseller/ DistributorHitzer is an authorized dealer for Big Green Egg charcoal grill/smoker products. These are premium charcoal cooking devices that Hitzer sells alongside their other outdoor products.
• SABER Premium GrillsminorChannel Partner/ Reseller/ DistributorHitzer is an authorized dealer for SABER premium infrared gas grills. SABER is known for quality infrared grilling technology.
• Pit Boss / Louisiana Pellet GrillsminorChannel Partner/ Reseller/ DistributorHitzer is an authorized dealer for Pit Boss and Louisiana Pellet grill/smoker products, offering pellet-fueled cooking options.
• Kozy HeatminorChannel Partner/ Reseller/ DistributorHitzer carries Kozy Heat direct vent gas fireplace units. Kozy Heat is a manufacturer of gas fireplaces and inserts that Hitzer distributes.
• RealFyreminorChannel Partner/ Reseller/ DistributorHitzer offers RealFyre gas log sets as part of their vented and ventless gas logs product line.
• National Fireplace Institute (NFI)minorOthersThree Hitzer staff members hold National Fireplace Institute certification in solid fuel (wood/coal) and gas burning appliances. NFI is a certification body for fireplace professionals.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Weber (Weber-Stephen Products): Weber is the dominant US gas and charcoal grill brand and competes with Hitzer's outdoor products offering (Big Green Egg, SABER, Pit Boss resales). As a broad incumbent it pressures Hitzer's ability to expand outdoor-living share beyond its regional footprint.
• Heat & Glo (HNI Corp): Heat & Glo is a broad-line gas, wood, and electric fireplace manufacturer owned by HNI Corp. It overlaps with Hitzer's Kozy Heat / RealFyre gas fireplace offering but competes across a much larger product portfolio and distribution footprint.

Direct peers

• Kozy Heat: Kozy Heat is a US manufacturer of direct-vent gas fireplaces, inserts, and stoves that Hitzer currently distributes. It is a directly comparable gas-fireplace peer and a potential channel partner/competitor in Hitzer's regional hearth business.
• Quadra-Fire (HNI Corp): Quadra-Fire manufactures wood and pellet stoves and inserts marketed for high-efficiency residential heating. It is a directly comparable alternative-heating brand competing with Hitzer's coal/wood stoves for the same rural and off-grid homeowner buyer.
• Harman Stoves (HNI Corp): Harman manufactures premium wood, pellet, and coal stoves for residential heating. As a direct alternative-heating peer now within HNI Corp's hearth portfolio, it competes with Hitzer's coal/wood stove models in the same dealer and consumer channels.
• Big Green Egg: Big Green Egg is the manufacturer of premium ceramic charcoal grills/smokers for which Hitzer is an authorized dealer. As a partner/competitor in the outdoor-products line, it shares Hitzer's premium, dealer-distributed go-to-market approach in the hearth-and-patio category.
• HearthStone Quality Home Heating Products: HearthStone is a Vermont-based manufacturer of high-efficiency soapstone and cast-iron wood and pellet stoves. It is a close analog to Hitzer in emphasizing handcrafted quality, premium materials, and alternative-fuel heating for the residential market.
• US Stove Company: US Stove Company is a US manufacturer of wood, coal, and corn-burning stoves, furnaces, and pellet heaters. It directly competes with Hitzer in the residential alternative-heating category, including coal-optimized units that overlap with Hitzer's anthracite-focused stove line.
• Vermont Castings (HNI Corp): Vermont Castings is a long-established US maker of cast-iron wood, gas, and pellet stoves and fireplaces. Its residential wood and multifuel stove line competes head-to-head with Hitzer's freestanding stoves and fireplace inserts in the alternative heating segment.

Regional players

• Lehman's Hardware: Lehman's is a catalog and retail outlet serving Amish, off-grid, and rural households with non-electric appliances including hand pumps, wood/coal stoves, and water systems. It sells through Hitzer's dealer-style channel and competes for the same niche buyer profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hitzer-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hitzer