The Marker Hotel
The Marker Hotel is a 187-room luxury 5-star property in Dublin's Docklands, operated under the Anantara brand by Minor Hotels. It serves business and leisure travelers with rooms, dining, spa, events, and weddings, distributed via direct booking, GDS, and the Minor DISCOVERY loyalty programme.
- Company typePrivate
- Founded2013
- HeadquartersDublin, Ireland
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Marker Hotel does
The Marker Hotel, trading as Anantara The Marker Dublin Hotel, is a luxury 5-star property located at Grand Canal Square in Dublin's regenerated Docklands, operated under the Anantara brand by Minor Hotels. The hotel offers 187 contemporary guest rooms and suites ranging from 30 to 129 square metres, supported by floor-to-ceiling windows, designer furnishings, and views across Dublin and the surrounding mountains. Core facilities include the Forbes Street by Gareth Mullins signature restaurant, a seasonal Rooftop Bar & Terrace with 360-degree views, a Condé Nast award-winning spa with a 23-metre infinity pool, jacuzzi, sauna, and eucalyptus-infused steam room, a Technogym fitness centre, and nine meeting and event spaces with capacity for up to 350 guests. Additional offerings include the Marker Club VIP tier, wedding packages, parking services, and a small portfolio of curated guest experiences such as a Waterford Crystal 25th Anniversary experience, a wild swimming experience, a Docklands storytelling tour, and an Irish coffee crafting experience.
The business operates a transactional hospitality revenue model: room bookings are the primary recurring stream, supplemented by one-time purchases of food and beverage, spa treatments, meeting and event rentals, weddings, and ancillary parking (€32 self-park / €43 valet per night). Distribution is omnichannel: direct online booking via anantara.com with a Best Rate Guarantee, phone reservations, a Global Distribution System (GDS) used by travel agents, a dedicated travel agent portal, airline partner offers, and the Minor DISCOVERY loyalty programme spanning Minor Hotels' global portfolio. The property is also a member of Leading Hotels of the World, providing another layer of luxury distribution and recognition.
The customer base is horizontally segmented across business travelers (driven by proximity to Dublin's IFSC and Convention Centre Dublin), leisure travelers (drawn to 3Arena, Bord Gáis Energy Theatre, Grafton Street, and Dublin's cultural attractions), corporate and association event planners, and wedding parties. No named enterprise anchor customers are disclosed; demand is fragmented across these segments. Founded in 2013, the property sits within a diversified parent (Minor Hotels) and is positioned as a flagship Irish asset of the Anantara luxury collection rather than as an independent operator.
The Marker Hotel firmographics
Firmographics- Name
- The Marker Hotel
- Legal name
- Anantara Hotels & Resorts
- Website
- https://themarkerhoteldublin.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Marker Hotel is a 187-room luxury 5-star property in Dublin's Docklands, operated under the Anantara brand by Minor Hotels. It serves business and leisure travelers with rooms, dining, spa, events, and weddings, distributed via direct booking, GDS, and the Minor DISCOVERY loyalty programme.
- Ownership category
- akta.pro rank
The Marker Hotel industry classification
Industry- Product category
- Luxury Hotel Hospitality
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Beachfront & Island Luxury Resorts (THAGACAA)
- akta.pro secondary industries
- Urban & Downtown Full-Service Hotels (THAGAAAA), Large-Scale Headquarters Convention Hotels (THAGALAH), Hotel & Resort Restaurants (THAFACAH), Rooftop Bars & Beach/Pool Bars (THAFAEAJ)
Keywords
Where The Marker Hotel is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
The Marker Hotel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others
Revenue model
- Room bookings: Revenue from 187 guest rooms and suites ranging from 30-129 sqm with nightly rates
- Food and beverage: Revenue from Forbes Street by Gareth Mullins restaurant and The Rooftop Bar & Terrace serving modern Irish cuisine
- Spa and wellness services: Revenue from spa treatments, pool access, and wellness facilities including infinity pool, jacuzzi, sauna, and steam room
- Meeting and event spaces: Revenue from renting nine meeting and event spaces including a ballroom, with capacity for up to 350 guests
- Parking services: Self-parking at €32 per night and valet parking at €43 per night
- Wedding services: Revenue from wedding celebrations held in the hotel's ballroom and event spaces
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Self-parking - €32 per night |
| Unit Pricing | Pay-as-you-go | Valet parking - €43 per night |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
The Marker Hotel product offering
Product offeringCore offering
The Marker Hotel is a luxury 5-star hotel in Dublin's Docklands operating 187 contemporary guest rooms and suites (30-129 sqm). It sells accommodation alongside integrated food and beverage outlets (Forbes Street by Gareth Mullins restaurant, The Rooftop Bar & Terrace), a full-service spa and wellness centre with infinity pool, fitness facilities, meeting and event spaces, wedding venue services, and curated local guest experiences.
Product overview
Anantara The Marker Dublin Hotel is a luxury hotel offering integrated accommodation, dining, wellness, and event services. The property features 187 contemporary rooms and suites (30-129 sqm), complemented by the award-winning Forbes Street by Gareth Mullins restaurant and The Rooftop Bar & Terrace with panoramic city views. Wellness facilities include a Condé Nast award-winning spa with 23-metre infinity pool, Technogym fitness centre, sauna, and steam room. For business and events, the hotel provides nine meeting spaces with capacity for 350 guests and a dedicated ballroom. Additional offerings include curated experiences such as Waterford Crystal tours, wild swimming, Irish coffee crafting, and Docklands storytelling tours, as well as the Marker Club lounge and gift options.
Differentiator
Problem solved
Functional benefit
Brands
- Forbes Street by Gareth Mullins: Award-winning restaurant showcasing modern Irish cuisine at The Marker Dublin Hotel
- The Rooftop Bar & Terrace
- Marker Club
Products and services
- Guest Room Accommodation
Companies that use The Marker Hotel
Customer profileSegments4 records
Ideal customer profiles2 records
The Marker Hotel technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The Marker Hotel partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship, core and minor.
- Minor Hotels / Minor InternationalflagshipThe Marker Hotel is owned and operated by Minor Hotels under the Anantara brand. Anantara Hotels & Resorts is a luxury brand portfolio under Minor Hotels, which operates hotels and resorts globally across multiple brands including Anantara, Tivoli, NH Collection, and others. The hotel participates in Minor Hotels' Minor DISCOVERY loyalty programme.
- Leading Hotels of the WorldcoreThe Marker Hotel is a member of Leading Hotels of the World (LHW), a prestigious collection of independent luxury hotels. LHW provides marketing, distribution, and loyalty programme support to member properties.
- Off-site parking partnerminorParking services are operated off-site in collaboration with a trusted local partner. Both self-parking and valet parking options are provided through this partnership.
- Global Distribution System (GDS) partnerscoreThe hotel maintains connectivity through Global Distribution Systems used by travel agents and tour operators worldwide for booking accommodations and services.
- Airline PartnersminorThe hotel participates in Minor Hotels' airline partner programme, offering benefits and recognition to airline passengers traveling to hotel destinations.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
The Marker Hotel competitors and assessment
Company assessmentDirect peers
- The Fitzwilliam Hotel Dublin: 5-star boutique-style luxury hotel on St. Stephen's Green with comparable upscale F&B (Gluttons Restaurant) and meeting facilities; competes for the same high-end Dublin leisure and business guest.
- The Shelbourne Hotel: Iconic 5-star luxury hotel in central Dublin operated by Marriott; comparable in scale, luxury positioning, banquet/event facilities, and target premium business and leisure clientele in the same Dublin market.
- The Merrion Hotel: Leading Hotels of the World member and 5-star Dublin luxury hotel with comparable award-winning spa, fine dining, and meeting facilities; directly competes for the same high-end Dublin business and leisure guests.
- InterContinental Dublin: Luxury 5-star Dublin hotel in the Ballsbridge area with comparable F&B, spa, and event capacity; competes in the same premium guest segment with similar global distribution advantages.
- The Westin Dublin: Luxury Dublin hotel in the city centre with comparable upscale amenities, F&B, and meetings facilities; similar Marriott-operated distribution and brand reach to the Dublin luxury market.
- The Conrad Dublin: Hilton-operated luxury hotel in central Dublin offering comparable upscale accommodations, dining, and event space; directly competes for corporate and leisure premium business travelers.
Emerging players
- The Gibson Hotel: Modern hotel also located in Dublin's Docklands near the 3Arena; partial overlap in catchment area though positioned more as upscale lifestyle than luxury, and serves overlapping event-driven demand.
Others
- Leading Hotels of the World (LHW): Curated collection of independent luxury hotels of which The Marker is a member; LHW is not a competitor but a distribution and standards alliance that defines the competitive set and supports the property's distribution.
Broad incumbents
- The Langham London: Established 5-star luxury hotel in a major UK capital; comparable in scale, meetings/event capability, and luxury guest mix, useful as a broader European luxury urban benchmark.
Regional players
- Waldorf Astoria Edinburgh - The Caledonian: Comparable historic luxury hotel within a UK/UK-and-Ireland peer set; similar 5-star positioning, premium F&B, spa, and event infrastructure albeit in a different city, useful as a regional luxury comparable.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Marker Hotel social profiles
Digital presenceThe Marker Hotel financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Marker Hotel leadership team
Management profileNumber of profiles
The Marker Hotel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Marker Hotel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Marker Hotel
What does The Marker Hotel do?
The Marker Hotel is a luxury 5-star hotel in Dublin's Docklands operating 187 contemporary guest rooms and suites (30-129 sqm). It sells accommodation alongside integrated food and beverage outlets (Forbes Street by Gareth Mullins restaurant, The Rooftop Bar & Terrace), a full-service spa and wellness centre with infinity pool, fitness facilities, meeting and event spaces, wedding venue services, and curated local guest experiences.
Is The Marker Hotel a public or private company?
The Marker Hotel is a private company. It is classified as corporate owned and is currently operating.
When was The Marker Hotel founded?
The Marker Hotel was founded in 2013. It employs 11 to 50 people.
Where is The Marker Hotel based?
The Marker Hotel is headquartered in Dublin, Ireland, in the Europe region.
How does The Marker Hotel make money?
Six revenue lines are on record. Room bookings are the primary driver. The others are food and beverage, spa and wellness services, meeting and event spaces, parking services and wedding services.
Who are The Marker Hotel's main competitors?
Direct peers on record are The Fitzwilliam Hotel Dublin, The Shelbourne Hotel, The Merrion Hotel, InterContinental Dublin, The Westin Dublin and The Conrad Dublin. The Gibson Hotel is listed as an emerging player. Leading Hotels of the World (LHW) is listed as an others. The Langham London is listed as a broad incumbent. Waldorf Astoria Edinburgh - The Caledonian is listed as a regional player.
Does The Marker Hotel have an API?
No public API is recorded for The Marker Hotel.
What industry is The Marker Hotel in?
The Marker Hotel's product category is Luxury Hotel Hospitality. Its primary akta.pro industry code is THAGACAA, Beachfront & Island Luxury Resorts, with a secondary code of THAGAAAA, Urban & Downtown Full-Service Hotels. Its NAICS code is 72111 and its SIC code is 7011.