What matrix mirrors does

Matrix Mirrors is a US-based manufacturer of specification-grade LED mirrors, founded in 2018 and headquartered in a single production facility in Norcross, Georgia. The company designs, engineers, and produces all product lines domestically from raw materials through final inspection, with no overseas supply chain dependency. Its portfolio spans 14 product lines and more than 500 configurations, including frameless and framed LED mirrors (Classic, Bright, Future, Deco Thin, Deco Wide, Future Deco, Suspended), ADA-compliant Tilted Mirrors, value-engineered M-Series units for multifamily, fully customizable C-Series mirrors, LED mirror cabinets, magnification makeup mirrors, polished-edge frameless mirrors, and polycarbonate Safety Mirrors with ligature-resistant and tamper-resistant features for behavioral health environments.

The core technology integrates high-CRI (90+) LED strips with precision-etched frosted patterns to produce even, shadow-free illumination, with color temperatures from 2700K to 5000K and tunable white options, IP44 moisture rating, ETL/cETL listing to UL 962 and CSA C22.2, and a 5-year limited warranty. Specialized variants include anti-microbial powder-coat finishes compatible with hospital-grade disinfectants, 100-277 VAC universal input for commercial electrical systems, 0-10V dimming, and Bluetooth 5.0 SIG Mesh controllers. Customer segments are diversified across hospitality, multifamily residential, healthcare, senior living, behavioral health, industrial/commercial, and residential/homeowner, with a vertical segmentation approach.

Matrix Mirrors operates a project-based B2B sales model with no published retail pricing; all quotes are scoped to project requirements. Roughly 80% of sales flow through a network of 80+ independent lighting sales representative partners across North America, supplemented by showroom partners (e.g., Lightology, City Lights) and national account relationships (e.g., Coast to Coast). The company supports specification workflows with 146 spec sheets, 146 Revit .rfa BIM families, IES photometric files, CAD blocks, and CSI 3-part specification text downloadable without registration, plus a quote-driven lead time of 4-6 weeks from approved submittal.

Name

matrix mirrors

Legal name

Matrix Mirrors

Website

https://matrixmirrors.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Matrix Mirrors is a US manufacturer of specification-grade LED mirrors, mirror cabinets, and anti-ligature Safety Mirrors, serving hospitality, multifamily, healthcare, senior living, behavioral health, commercial, and residential projects across North America through 80+ independent sales rep and showroom partners.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. LED Mirror Hardware Sales: One-time hardware sale of LED mirrors, mirror cabinets, makeup mirrors, polished mirrors, and safety mirrors. Products are sold project-based with pricing tailored to scope and volume; no published retail pricing. Revenue is generated per order with no recurring component for standard transactions. Customization options (sizing, finishes, frost patterns) add configuration complexity but remain one-time hardware purchases. Standard lead times 4–6 weeks; phased delivery scheduling available for large projects.
2. Project-Based Custom Configuration: Custom mirror configurations (C-Series) providing fully customizable widths, heights, shapes, frame finishes, and frost patterns. Premium pricing above standard catalog SKUs for bespoke project requirements. Engineering team produces shop drawings for approval before fabrication. Revenue is still one-time hardware per order, with higher per-unit value reflecting custom engineering and tooling.
3. M-Series Volume/Value-Engineered Sales: M-Series LED mirrors priced 35% below standard LED lines for multifamily and budget-conscious projects. Volume pricing structured for large unit counts. Plug-in installation reduces electrician costs, making total installed cost competitive. Designed for large rollouts (50+ units) with simplified procurement and phased delivery.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Matrix Mirrors manufactures and sells LED mirrors made in the USA for commercial and residential applications. The catalog spans backlit, framed, bathroom/vanity, lighted medicine cabinets, and wall-decor mirrors in rectangle, square, and round configurations. Products use CRI 90+ LEDs, carry IP44 moisture ratings, and are ETL listed, targeting architects, contractors, designers, developers, and end consumers via a dealer-led go-to-market with a supporting D2C site.

Product overview

Matrix Mirrors is an American LED mirror manufacturer offering a comprehensive product portfolio of 14 product lines across LED mirrors, mirror cabinets, makeup mirrors, polished mirrors, and Safety Mirrors. The core LED mirror offerings include frameless designs (Classic Line), framed options (Bright Line with 1-inch frame, Deco Thin with 0.5-inch frame, Deco Wide with 1.5-inch frame), specialty designs (Future Line with rounded corners, Future Deco, Suspended ceiling-mounted, Tilted ADA-compliant), value-engineered options (M-Series for multifamily), and fully customizable mirrors (Custom Mirror). Supporting products include LED mirror cabinets with integrated storage in three sizes, wall-mounted 5x magnification makeup mirrors, frameless polished mirrors up to 60x130 inches, and polycarbonate Safety Mirrors for behavioral health. The portfolio also includes accessories such as anti-fog demister pads, night lights, and multiple control options (touch sensors, Bluetooth controllers, 0-10V dimming). All products are designed, engineered, and manufactured at the company's facility in Norcross, Georgia.

Differentiator

Problem solved

Functional benefit

Products and services

• Backlit LED Mirrors LED mirrors with integrated backlighting designed for commercial and residential wall mounting, using CRI 90+ LEDs for accurate color rendering in grooming and vanity applications. Sold through dealers and direct to consumers.
• Wall Decor LED Mirrors Decorative LED mirrors intended as wall-mounted accent pieces in residential and commercial interiors, offered in multiple shapes and sizes.
• Framed LED Mirrors LED mirrors with surrounding frame construction for residential bathrooms, vanities, and design-led commercial spaces; offered in rectangle, square, and round configurations.
• Bathroom / Vanity LED Mirrors Moisture-resistant LED mirrors (IP44 rated) designed for bathroom and vanity installations in residential homes, hotels, healthcare, and multifamily projects.
• Lighted Medicine Cabinets Wall-recessed or surface-mounted medicine cabinets with integrated LED mirror lighting, serving residential bathrooms and commercial/hospitality projects.
• Rectangle LED Mirrors Rectangular-format LED mirrors across multiple product families (backlit, framed, bathroom) for residential and commercial installations.
• Square LED Mirrors Square-format LED mirrors for residential bathrooms, vanities, and commercial restroom or dressing-room installations.
• Round LED Mirrors Round-format LED mirrors for residential and commercial installations, including backlit and framed variants.

Quantifiable outcome

• M-Series priced 35% below standard LED mirror lines, reducing per-unit cost for multifamily volume projects
• +3 more outcomes

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature13 records

Partnerships

Six partnerships are on record, tiered core.

• 2M Lighting Inc.coreChannel Partner/ Reseller/ DistributorIndependent lighting sales representative firm serving commercial, residential, multifamily, and hospitality segments in the San Antonio, TX area. Located at 204 E. Rhapsody Dr, San Antonio, TX 78216.
• ASI LightingcoreChannel Partner/ Reseller/ DistributorIndependent lighting sales representative firm covering commercial, residential, multifamily, and hospitality in Jacksonville, FL. Located at 1815 University Blvd N, Jacksonville, FL 32211.
• Coast to Coast National AccountscoreChannel Partner/ Reseller/ DistributorNational account partner serving multi-site commercial programs across the USA.
• LightologycoreChannel Partner/ Reseller/ DistributorShowroom partner in Chicago, IL at 215 W. Chicago Ave, Chicago, IL 60654. Provides physical retail presence for Chicago-area customers.
• CSA EnterprisescoreChannel Partner/ Reseller/ DistributorIndependent lighting sales representative firm covering Halifax, NS (Canada). One of the few Canadian-based rep partners in the network.
• McKenna Agencies Ltd.coreChannel Partner/ Reseller/ DistributorIndependent lighting sales representative firm with offices in Calgary, AB and Edmonton, AB covering the Canadian market.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Duravit: Duravit is a global bathroom fixture and vanity mirror manufacturer with lighted mirror SKUs in its portfolio. Competes with Matrix in the hospitality, multifamily, and high-end residential specification markets as part of a wider bath furnishings catalog rather than as a mirror specialist.
• Robern (Kohler): Robern, owned by Kohler, is a premium US mirror cabinet and lighted mirror brand in the residential and hospitality bath space. Competes with Matrix on premium vanity mirror cabinets but operates at much larger scale, broader portfolio, and a parent-backed distribution network.
• Artemide: Artemide is a global architectural lighting manufacturer with decorative and commercial LED luminaires that compete for hospitality and commercial specification slots alongside Matrix's lighted mirrors. Overlap is partial - mirrors vs. decorative/architectural fixtures - but they share specifier-driven sales channels.
• Keuco: Keuco is a European premium bathroom furniture and lighted mirror manufacturer with US commercial project presence. Comparable on premium mirror cabinet and lighted mirror offerings for hospitality and multifamily, though its portfolio spans full bathroom fittings rather than specializing in mirrors.
• Villeroy & Boch: Villeroy & Boch is a large European bathroom brand offering lighted mirrors and mirror cabinets as part of its full bath line. Competes with Matrix in commercial and residential specification opportunities but distributes through a broader furnishings channel rather than a mirror-only focus.

Others

• Lightology: Lightology is a Chicago-based lighting retailer and showroom partner listed in Matrix's distribution network. It is comparable as a sales channel/distribution peer rather than a product competitor, illustrating how Matrix reaches specifiers through premium lighting showrooms that also carry incumbent brands.

Direct peers

• Séura: Séura manufactures illuminated mirrors, TV mirrors, and specialty mirrors for residential, hospitality, and commercial projects. Comparable to Matrix in product form factor (LED-illuminated mirrors), specification-led sales motion, and competing for the same hospitality and multifamily specification opportunities.
• Electric Mirror: Electric Mirror is a US-based LED mirror and lighted mirror manufacturer targeting hospitality, healthcare, and residential projects - the most direct head-to-head competitor to Matrix Mirrors with overlapping product lines, specification-driven GTM, and similar anti-fog/integrated LED feature sets.

Emerging players

• Krugg Mirrors: Krugg is a US online-direct LED mirror brand targeting residential and small commercial buyers with value-priced illuminated mirrors. Comparable to Matrix's residential line and to a lesser extent its M-Series value tier, but operates primarily via e-commerce rather than the specification/rep channel Matrix uses.
• Hamilton Beach (led mirror / vanity category imports): Hamilton Beach and similar mass-market import-distributed vanity/LED mirror brands compete on the budget residential end of the category. They overlap with Matrix on basic LED mirror functionality but lack specification-grade documentation, healthcare certifications, and BAA compliance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/matrixmirrors

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about matrix mirrors