Asociatia Touched Romania

What Asociatia Touched Romania does

Asociatia Touched Romania is a private nonprofit association (ONG) registered in Bucharest, Romania (founded 2005, CUI 17439389) that operates an integrated portfolio of licensed social services targeting vulnerable mothers, children, and families affected by domestic violence, poverty, social exclusion, and displacement. Its core programs include the Casa Agar (Hagar Home) Maternal Center providing residential shelter and counseling, the Suflete Micute (Little Souls) foster care program, the Voluntar pentru Destine hospital volunteering program operating in four Bucharest medical institutions, the Transition Apartment for families moving to independent living, the Adolescents Club for at-risk youth, and the Counseling and Social Reintegration Center. The organization also runs the Touched Collection social enterprise, a handmade-jewelry e-commerce operation employing Casa Agar mothers in occupational therapy, and launched the SuperStart în Retail vocational training program with Auchan Romania in September 2024.

The technology stack is limited to standard nonprofit web infrastructure — WordPress CMS for the touchedromania.org site, MailChimp for newsletter distribution, and Google Analytics for traffic measurement — with no proprietary platform or AI/ML capabilities. Beneficiary flow is driven by referrals from DGASPC (General Directorates for Social Assistance and Child Protection), hospitals, community social workers, and word-of-mouth from former residents; services are delivered free of charge.

Revenue is generated entirely from donations and philanthropy: individual and corporate donations, foundation grants (notably United Way Romania as the primary financial partner), 3.5% Romanian income tax redirection via Form 230, charity events (Bucharest Marathon, Galantom birthdays, seasonal SMS campaigns), CSR partnerships with Profi, Auchan, Kaufland, BCR, Sodexo, and others, and a smaller social-enterprise stream from Touched Collection sales. The organization operates with 11-50 staff supported by 30 active hospital volunteers and over 100 total volunteers across programs, helping 127 mothers and children reintegrate in 2025 (cumulative 2,500+ since founding).

Name

Asociatia Touched Romania

Legal name

Asociatia Touched Romania

Website

https://touchedromania.org

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Asociatia Touched Romania is a Bucharest-based nonprofit (founded 2005) that delivers licensed residential and community social services — including the Casa Agar maternal center, hospital volunteering, foster care, transitional housing, and the Touched Collection jewelry social enterprise — to vulnerable mothers, children, and Ukrainian refugees in Romania.

Ownership category

akta.pro rank

Product category

Social Services

NAICS

Child and Youth Services (62411)

SIC

Services-Social Services (8300)

akta.pro primary industry

Youth Housing, Foster Care & Wraparound Support (Education-Linked) Nonprofits (BPAGADAO)

Keywords

• Social services nonprofit
• Maternal shelter services
• Foster care program
• Community humanitarian aid
• Social enterprise jewelry

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Supply Chain

Revenue model

1. Individual and Corporate Donations: Touched Romania relies primarily on donations from individuals, corporations, and foundations. Corporate partners (sponsors) provide financial support, in-kind donations (food, clothing, hygiene products, tablets), and employee volunteering. The organization also receives donations through its e-commerce Touched Collection jewelry store.
2. Tax Redirection (3.5% of Income Tax): Romanian taxpayers can redirect 3.5% of their annual income tax to Touched Romania by completing Form 230. This is a no-cost mechanism for donors and represents a recurring revenue stream for the organization.
3. Touched Collection Social Enterprise: The Touched Collection is a social enterprise producing handmade jewelry and accessories. Mothers in the Hagar Home program manufacture the jewelry as occupational therapy. Products are sold at fairs, private events, and online at touchedcollection.ro. Revenue supports program operations and mother empowerment.
4. Government and Foundation Grants: Touched Romania receives partial financial support from foundations such as United Way Romania, which co-funds specific programs (Casa Agar, refugee support, counseling center). Programs are licensed social services.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Asociatia Touched Romania is a Bucharest-based nonprofit association established in 2005 that provides residential and community-based social services for vulnerable mothers, children, and families affected by domestic violence, poverty, abandonment, and social exclusion. Its core offerings include a maternal shelter (Casa Agar), a counseling and social reintegration center for domestic-violence victims, a foster care network (Suflete Micute), a transition apartment, a hospital volunteering program, and an after-school adolescent club, all delivered free of charge to beneficiaries.

Product overview

Touched Romania operates a comprehensive portfolio of social programs designed to support mothers and children in difficulty, victims of domestic violence, poverty, and social exclusion. The organization offers a platform of interconnected services including residential care (Centrul Maternal Casa Agar), foster care (Suflete Micute), hospital volunteering, transitional housing (Apartamentul de Tranziție), and community support (Dar din Dar). The portfolio includes specialized programs for youth development (Clubul Adolescenților), counseling services (Centrul de Consiliere și Reintegrare Socială), and vocational training (SuperStart în Retail). A social enterprise component (Touched Collection) produces handmade jewelry, providing occupational therapy and employment opportunities. The programs work together to prevent child abandonment, provide holistic support, and facilitate socio-professional reintegration of vulnerable families.

Differentiator

Problem solved

Functional benefit

Brands

• Casa Agar: Hagar Home Maternal Center providing shelter, food, counseling, and support for mothers and children in difficulty.
• Touched Collection
• Suflete Micute
• Voluntar pentru Destine
• Dar din Dar

Products and services

• Casa Agar Maternal Center Residential maternal shelter providing safe housing, basic needs support, parenting skills development, and case management for vulnerable mothers and their children facing domestic violence, poverty, abandonment, or social exclusion.
• Suflete Micute Foster Care Program Foster care network that recruits, trains, and supports foster families to provide safe family-based care for children who cannot remain with their biological parents, coordinated with public child-protection authorities.
• Counseling and Social Reintegration Center Counseling, psychological support, and social reintegration services for victims of domestic violence and other vulnerable populations, helping beneficiaries rebuild independence and access community resources.
• Transition Apartment Semi-independent transitional housing that supports beneficiaries moving out of the maternal shelter toward independent living, with continued mentoring and life-skills support.
• Voluntar pentru Destine (Hospital Volunteering) Hospital-based volunteer program deploying trained volunteers to maternity and pediatric hospitals to provide presence, comfort, and basic care to abandoned or at-risk newborns and hospitalized children who lack parental presence.
• Touched Collection (Social Enterprise Jewelry) Artisan jewelry line produced as a social enterprise, sold to retail consumers and at craft fairs, with proceeds reinvested into the organization's charitable programs supporting mothers and children.
• Clubul Adolescentilor (Adolescent Club) After-school club for adolescents from vulnerable backgrounds offering educational support, mentorship, and developmental activities to reduce dropout risk and support healthy development.
• Dar din Dar (Community Support Program) Community-based material aid and family support program distributing essential goods (food, clothing, school supplies, hygiene items) to vulnerable families in coordination with social workers and partner organizations.
• SuperStart in Retail Vocational training and social-skills program that prepares vulnerable beneficiaries for retail-sector employment, supporting economic reintegration and self-sufficiency.
• Support Group Program Peer support group sessions for beneficiaries (and community members in some cases) to share experiences, reduce isolation, and access mutual aid and counseling resources.
• Play Everyday Program Early-childhood play and developmental-stimulation program for young children in the maternal shelter and broader community, supporting healthy development and parent-child bonding.
• Cyberaware Guide Program Online-safety awareness and education program teaching children, adolescents, and parents about digital risks, safe internet use, and protective online behavior.

Quantifiable outcome

• 127 mothers and children reintegrated into society in 2025; 112 in 2024; 110 in 2023
• +5 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• Auchan RomaniacoreStrategic or Co-development Partner · 16 September 2024Auchan Romania partnered with Touched Romania to launch the 'SuperStart în Retail. Spre o viață independentă' (SuperStart in Retail: Toward an Independent Life) program in September 2024. The program provides vocational training in retail for 20 vulnerable women and youth, with 10 participants selected for employment at Auchan Romania.
• Institute for Mother and Child (Bucharest)coreStrategic or Co-development PartnerTouched Romania operates its 'Volunteer for Destinies' program in partnership with the Institute for Mother and Child, specifically the abandoned babies unit. Volunteers provide holistic care, massage, stimulation, and developmental evaluation for newborns and infants.
• Fundeni Hospital (Bucharest)coreStrategic or Co-development PartnerTouched Romania's volunteers operate at Fundeni Hospital, providing educational and developmental support to abandoned and seriously ill children in the pediatric oncology unit.
• M.S. Curie Hospital (Bucharest)coreStrategic or Co-development PartnerTouched Romania's volunteers operate at M.S. Curie Hospital, providing support in the pediatric oncology unit for abandoned and seriously ill children.
• Emergency Reception Center for Abused Children (Bucharest)coreStrategic or Co-development PartnerTouched Romania operates its volunteer program at the Emergency Reception Center for Abused Children, providing developmental and educational support.
• DGASPC (General Directorates for Social Assistance and Child Protection) - Multiple SectorscoreStrategic or Co-development PartnerTouched Romania partners with DGASPC sector 1, 2, 3, 4, 5, 6 and DGASPC Ilfov for child protection case referrals, placement coordination, and collaborative care for families in difficulty.
• PLAN InternationalmajorStrategic or Co-development PartnerPLAN International co-organized the 'Demne. Puternice. Împreună' (Dignified. Strong. Together.) conference with Touched Romania in September 2017, focused on women's empowerment, domestic violence, and single motherhood.
• BCR (Banca Comercială Română)majorStrategic or Co-development PartnerBCR partnered with Touched Romania to organize the 'Demne. Puternice. Împreună' conference and offers free financial education courses ('Școala de bani') to mothers in Touched Romania programs.
• Profi (Retail Corporation)majorGTM or Marketing PartnerProfi included Touched Romania in its 'Te costă 0 lei să ajuți' (It costs you 0 lei to help) CSR campaign for 9 consecutive years. Customers direct donations to Touched Romania by scanning receipts and voting for the 'Fii un erou – Ajută-i să rămână în brațele mamei lor' project. In 2019, funds supported 150 mothers and children.
• GalantomminorGTM or Marketing PartnerGalantom is a Romanian platform that enables individuals to donate their birthday to Touched Romania, turning personal celebrations into fundraising events for the organization.
• NESsTminorStrategic or Co-development PartnerNESsT is listed as a partner organization, likely providing capacity building or social enterprise development support.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hope and Homes for Children: International NGO focused on deinstitutionalization of children from state care, with active Romania programming. Touched Romania's Suflete Micute foster care program pursues the same EU-aligned goal of family-based alternatives to institutionalization.
• Hagar International: Singapore-headquartered NGO that supports women and children recovering from trafficking, domestic violence, and extreme poverty. Touched Romania's Casa Agar (Hagar Home) is named after this organization's model, making it the closest conceptual peer globally.
• Save the Children Romania (Salvați Copiii): Romanian affiliate of the global Save the Children network, delivering child welfare, education, and maternal health programs. Comparable in mission around child protection and family support, with significantly larger scale and institutional footprint.
• Bethany Christian Services: US-headquartered nonprofit providing foster care, adoption, and refugee family services. Comparable focus on foster family screening, training, and support — the same operating model used by Touched Romania's Suflete Micute program.
• SOS Children's Villages Romania: Romanian affiliate of SOS Children's Villages International, providing residential family-based care for vulnerable children. Operates licensed family-strengthening and alternative-care programs in Romania with comparable DGASPC integration.
• World Vision Romania: Romanian affiliate of World Vision International, running child sponsorship, community development, and at-risk family support programs. Comparable donor-funded NGO model and corporate-partnership approach.
• Fundația Principesa Margareta a României: Major Romanian NGO providing integrated social services for vulnerable populations including children, single mothers, and the elderly. Operates a similar multi-program, corporate-partnership-supported model and is one of Romania's most established nonprofit associations.

Regional players

• Asociația OvidiuRo: Romanian NGO focused on early childhood education and reducing school dropout among poor rural and Roma children. Tangentially comparable given Touched Romania's Clubul Adolescenților education and dropout-prevention work.

Broad incumbents

• Plan International Romania: Romanian affiliate of Plan International, focused on girls' rights, child protection, and women's empowerment. Touched Romania previously co-organized a domestic-violence conference with Plan International, evidencing thematic overlap.
• UNICEF Romania: UN agency operating a broad child welfare and maternal-child health portfolio across Romania. Larger incumbent with overlapping beneficiary populations but different mandate (advocacy and government advisory rather than direct residential service delivery).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/touchedromania
• LinkedInlinkedin.com/company/touched-romania

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asociatia Touched Romania