Rela

Social Dating and Networkingrela.me

Rela (热拉) operates 热拉 The L, a mobile dating and social networking app serving women in the LGBTQ+ community globally. Founded in 2014 and headquartered in Shanghai, the company reports approximately 3 million users worldwide.

Company typePrivate
Founded2014
HeadquartersHangzhou, China
Headcount11–50
GTM typeB2C
OfferingSoftware

Rela firmographics

Firmographics

Name: Rela
Website: https://rela.me
Company type: Private
Founded year: 2014
Operating status: Operating
Headcount range: 11–50 employees
Short description: Rela (热拉) operates 热拉 The L, a mobile dating and social networking app serving women in the LGBTQ+ community globally. Founded in 2014 and headquartered in Shanghai, the company reports approximately 3 million users worldwide.
Ownership category
akta.pro rank

Rela industry classification

Industry

Product category: Social Dating and Networking
NAICS: Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
SIC: Services-Prepackaged Software (7372)
akta.pro primary industry: Messaging-Led Community Platforms (Chat/Group Communities) (MPACAJAE)

Keywords

LGBTQ dating app
Women social network
Lesbian dating platform
Mobile dating application
Queer social networking

Where Rela is headquartered

Location

Headquarters

HQ city: Hangzhou
HQ country: China
HQ region: Asia

Markets served

Rela business model

Business model

GTM type: B2C
Offering type: Software
Cost components: Personnel, Technology or R&D, Marketing or Sales, Operations

Rela product offering

Product offering

Core offering

Rela operates "热拉 The L," a women-focused mobile dating and social networking application that enables users to create profiles, discover other women, and form friendships or romantic relationships. The app is positioned as a dedicated community for LGBTQ+ women, particularly serving the Chinese lesbian social app market, and reports a global user base of approximately 3 million.

Differentiator

Problem solved

Functional benefit

Products and services

热拉 The L A diverse women-focused dating and social networking mobile application that enables users to create profiles, discover other women, and form friendships or romantic relationships; designed primarily for LGBTQ+ women, with a strong user base in China and global reach.

Companies that use Rela

Customer profile

Segments1 record

Ideal customer profiles1 record

Rela technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Rela competitors and assessment

Company assessment

Broad incumbents

Hinge: Hinge is a mainstream relationship-focused dating app with inclusive LGBTQ+ functionality. As a broad incumbent with strong brand and paid acquisition, it competes for relationship-minded users who might otherwise consider niche apps like Rela.
Grindr: Grindr is a major global LGBTQ+ social networking and dating app. While primarily male-focused, it is a broad incumbent in the LGBTQ+ social/dating category that competes for the same user attention and monetization pools.
Tinder: Tinder is the largest global mainstream dating app and includes LGBTQ+ user functionality. It competes for the same dating-mindset users and has substantially larger marketing and acquisition budgets.
Bumble: Bumble is a mainstream dating app with strong female user focus and inclusive LGBTQ+ features. It is a broad incumbent competitor that overlaps with Rela's female user base and dating use cases.

Emerging players

Wink: Wink is a social discovery app for men seeking men with crossover into LGBTQ+ social networking. It is an emerging player in adjacent LGBTQ+ social/dating, comparable in product mechanic to Rela.
Scissr: Scissr is a lesbian/queer women dating app. It is an emerging player serving the same narrow niche as Rela, though with smaller scale and primarily Western market reach.

Direct peers

Blued: Blued is one of the largest LGBTQ+ social networking apps in China, primarily serving gay men but competing for the same overall LGBTQ+ social/dating user wallet and advertising ecosystem in China.
Taimi: Taimi is an LGBTQ+ dating and social networking platform with a strong focus on the broader queer community, including women. It overlaps directly with Rela in dating, social networking, and community features for LGBTQ+ users.
HER: HER is a dating and social networking app for lesbian, bisexual, and queer women. It is the most direct global peer to Rela, serving the same target audience with a similar product model combining dating and community.
LesPark: LesPark was a leading lesbian social and dating app in China. It is a direct regional competitor to Rela in the same Chinese lesbian social networking category.

Market position

Customer concentration

Rela financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Rela leadership team

Management profile

Number of profiles

Profiles1 record

Rela funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Rela M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rela

What does Rela do?

When was Rela founded?

Rela was founded in 2014. It employs 11 to 50 people.

Where is Rela based?

Rela is headquartered in Hangzhou, China, in the Asia region.

Who are Rela's main competitors?

Broad incumbents on record are Hinge, Grindr, Tinder and Bumble. Emerging players are Wink and Scissr. Direct peers are Blued, Taimi, HER and LesPark.

Does Rela have an API?

No public API is recorded for Rela.

What industry is Rela in?

Rela's product category is Social Dating and Networking. Its primary akta.pro industry code is MPACAJAE, Messaging-Led Community Platforms (Chat/Group Communities). Its NAICS code is 51621 and its SIC code is 7372.