Imaginarte

What Imaginarte does

Imaginarte Comunicación Creativa is an independent creative communication agency headquartered in Alicante, Spain, founded in 2001. The firm operates with a team of approximately 15 professionals and positions itself as a full-service creative shop delivering campaigns, audiovisual content, branding, web development, motion graphics, event production, illustration, and photography art direction. Its core production stack is the Adobe Creative Cloud suite (Illustrator, Photoshop, InDesign, Premiere, After Effects, Dreamweaver). The agency's work is anchored in a 'costumbrista' advertising philosophy — favoring regionally rooted, character-driven creative over conventional industry trends.

The client base is concentrated in Spain with international reach, serving enterprise and institutional customers primarily in fashion and footwear (Pepe Jeans London, Garvalín, Wonders, Diesel, RAS, Chie Mihara), food and beverage (Orangina Schweppes, La Española, Quinton), retail (El Corte Inglés), government and tourism (Ayuntamiento de Alicante, Aguas de Alicante), and a long tail of SMEs and NGOs. Notable work includes the Niceballs self-promotional product (commercialized in 2016 with charitable extensions) and the Fauna Tableware own-brand launched in 2018.

The business model is a traditional sales-led professional services agency: project-based, quote-priced B2B engagements acquired through direct relationships and a portfolio-led marketing approach. Production is executed partly in-house and partly through recurring partnerships with Offbeat Estudio and Ático Cuatro. The firm has accumulated industry recognition through multiple Laus, El Chupete, Alce, Lluna, and Smile awards between 2012 and 2017. No external funding, parent company, or M&A activity is disclosed.

Name

Imaginarte

Legal name

Imaginarte Comunicación Creativa

Website

https://imaginarte.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Imaginarte Comunicación Creativa is an independent Alicante-based creative agency of ~15 people delivering campaigns, audiovisual, branding, and web work for Spanish enterprise clients, primarily in fashion/footwear, food and beverage, retail, and government.

Ownership category

akta.pro rank

Product category

Advertising & Creative Agency Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Graphic Design Services (54143), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Creative Concepting & Campaign Development (BPAFAEAD), Packaging & Brand Identity Creative Agencies (MPAAAAAN), Brand Activations & Experiential Campaign Design (MPAAAGAA)

Keywords

• Creative communication agency
• Advertising campaigns
• Audiovisual production
• Brand identity design
• Web development services

Headquarters

HQ city

Alicante

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Services: Traditional agency model providing creative communication services including campaigns, audiovisual content, branding, web development, and event production for B2B clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Imaginarte Comunicación Creativa is an independent creative communication agency offering full-service creative work including advertising campaigns, audiovisual production (fashion films, motion graphics, TV spots), branding and identity design, web development, event production, and illustration/photography art direction. The agency delivers project-based creative services to enterprise B2B clients across fashion/footwear, food & beverage, government, and retail sectors. They also commercialize proprietary self-developed products such as the Niceballs anti-stress accessory and the Fauna Tableware brand.

Product overview

Imaginarte Comunicación Creativa is an independent creative communication agency based in Alicante, Spain, consisting of approximately 15 team members. The agency's portfolio represents a diverse range of creative services rather than a unified software product platform. Their offerings include self-promotional creative products (such as the viral Niceballs anti-stress accessory), client campaigns spanning fashion/footwear (Pepe Jeans, Garvalín, Diesel, J'hayber, Wonders, Chie Mihara, RAS, Igor, Biomecanics), food and hospitality brands (La Española, Paco Roncero, Quinton, Lonxe wine, Fauna Tableware), retail campaigns (El Corte Inglés), corporate communications (Siemens teambuilding), environmental initiatives (Ecovidrio, Costumbres Basura), municipal tourism (Alicante), cultural institutions (Festival de Cine Alicante), and award-winning work recognized at Laus, El Chupete, and Alce festivals. The agency also creates documentary content, fashion films, animated audiovisual pieces, brand identity systems, websites, and interactive experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Campaign Services End-to-end creative campaign development including concept creation, copywriting, art direction, and campaign production for fashion, food & beverage, retail, and government clients.
• Audiovisual & Fashion Film Production Production of television commercials, fashion films, brand films, motion graphics, cinemagraphs, and animated audiovisual content for brand clients.
• Branding & Identity Design Brand identity creation, corporate branding, logo design, visual identity systems, editorial design, and packaging design for consumer brands and corporates.
• Web Design & Development Custom website design, UX, and front-end development for brand and personal clients including e-commerce sites, brand storytelling sites, and interactive web experiences.
• Event Production Planning and execution of corporate events, conventions, brand activations, street marketing campaigns, ambassador collaborations, and teambuilding activities.
• Niceballs Anti-Stress Accessory Physical anti-stress pendant accessory (prosthetic scrotum) commercialized by the agency; achieved nearly 70 million combined views on Viral Thread and The LAD Bible and won a Silver Laus award.
• Fauna Tableware Brand Agency-owned tableware brand offering eccentric, chef-inspired pieces designed by El Taller de Piñero for home hosts and gastronomy enthusiasts.
• Photography & Editorial Design Photography art direction, editorial design, and lookbook production for fashion and footwear brands including seasonal collections and product catalogues.

Quantifiable outcome

• Awarded 4 Laus in 2017 (1 Gold, 1 Silver, 2 Bronze) from 1025 entries
• +2 more outcomes

Named customers25 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Testicular Cancer CanadaminorStrategic or Co-development Partner · 1 January 2018Charitable partnership to launch a Special Limited Edition of Niceballs for Testicular Cancer Canada, with proceeds supporting awareness and education programs. Collaboration driven by shared social cause values.
• Offbeat EstudiocoreStrategic or Co-development PartnerRegular production partner for audiovisual projects. Collaborated on multiple award-winning campaigns including Laus 2017 winners (Orangina Schweppes, Niceballs, Pepe Jeans projects). Long-standing creative partnership.
• Ático CuatrocoreStrategic or Co-development PartnerProduction studio partner for various campaigns including Siemens Change Hunters, Costumbres Basura, Dales un papel, and others. Frequent collaborator on audiovisual projects.
• ROLSERminorStrategic or Co-development PartnerPartnership for Ecovidrio #reciclandovoy campaign where ROLSER integrated special messaging on their shopping cart collection designed to promote glass recycling habits.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tinkle: Barcelona-based independent creative agency with campaign and brand work for European brands. Comparable as a Spanish creative independent serving similar enterprise clients across verticals.
• China: Independent creative agency based in Madrid producing campaigns and brand work for Spanish and European advertisers. Comparable as a Spain-headquartered creative independent pursuing similar enterprise brand engagements.
• LOLA MullenLowe: Madrid-headquartered creative agency within the MullenLowe global network, with deep Spanish fashion, F&B and retail brand work. Comparable as a Spain-rooted creative shop competing for the same Spanish enterprise advertisers, though with greater scale and network backing.
• Sixtytwo: Independent Spanish creative agency producing campaigns and brand work for European advertisers. Comparable boutique positioning and client overlap in fashion, F&B and lifestyle categories.
• Madre: Madrid-based independent creative agency of comparable size and profile, working across fashion, F&B and lifestyle brands in Spain and Europe. Closely comparable in positioning as a Spanish creative boutique competing for the same enterprise brand clients.
• La Despensa: Independent Spanish creative agency known for F&B and FMCG campaign work, including television and digital campaigns for major Spanish brands. Directly comparable given Imaginarte's work with Orangina Schweppes, La Española and similar food/beverage clients.
• Oriol Villar: Barcelona-based independent creative agency known for brand identity, campaigns and editorial design for fashion and lifestyle brands. Comparable as a small Spanish creative boutique serving similar fashion/lifestyle clientele.

Broad incumbents

• Wieden+Kennedy: Global independent creative agency renowned for fashion, lifestyle and brand-building work. Comparable creative positioning in fashion and lifestyle, but operating at materially larger scale and with international offices Imaginarte lacks.
• Anomaly: Global creative agency with strong track record in fashion, CPG and lifestyle brands (e.g., Beats, Converse, The North Face). Comparable as an agency playing in the same fashion/CPG creative category, though at materially larger scale and global footprint.
• TBWA: Global creative network with Spanish operations and a long track record in fashion, retail and lifestyle advertising. Comparable as a competing creative provider for the same enterprise advertisers Imaginarte serves, but with vastly greater scale and network resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/imaginarte
• Facebookfacebook.com/imaginarte

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imaginarte