FELDERVOGEL Communication in Business and Society

What FELDERVOGEL Communication in Business and Society does

FELDERVOGEL Communication in Business and Society is a full-service communications agency founded in 1997 and headquartered in Luzern, Switzerland. The firm serves small and medium enterprises, NGOs, and public-sector clients primarily across Central Switzerland, offering strategic branding, storytelling, website/digital, campaigning, corporate publishing, and photo/video/animation production services. Its proprietary OVREA Corporate Personality® methodology serves as the strategic framework underlying client engagements, positioning the agency around a structured approach to corporate communications and brand identity.

The agency's business model is conventional agency-economics: time-and-materials billing with published hourly rates, project-based engagements, and long-tenured client relationships (e.g., ANLIKER for 20+ years, Emmen Center since 2007). Revenue mix is anchored by multi-year institutional accounts alongside project-based work for KMU and NGO clients. The firm operates with a small senior team (7 named professionals on its public agency page), giving it a boutique scale that emphasizes senior-led delivery over throughput.

In January 2025, FELDERVOGEL transferred administrative control to WAVE Advertising AG as part of a founder succession arrangement, signaling a transition toward operational consolidation rather than active growth. The agency has not signaled geographic expansion, new product lines, AI capability development, or external funding, indicating a mature, regionally anchored business focused on retention of existing accounts rather than new business development.

Name

FELDERVOGEL Communication in Business and Society

Legal name

FELDERVOGEL Kommunikation in Wirtschaft und Gesellschaft AG

Website

https://feldervogel.ch

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

FELDERVOGEL is a Luzern-based, full-service communications agency founded in 1997 that serves KMU, NGOs, and public-sector clients in Central Switzerland with branding, storytelling, digital, campaigning, and production services built around its proprietary OVREA methodology.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Advertising Agencies (54181), Marketing Consulting Services (541613), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Employer Brand Strategy & Talent Branding (BPAFAEAH)

Keywords

• Branding services
• Corporate communications
• Advertising agency
• Corporate publishing
• Content production

Headquarters

HQ city

Luzern

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Professional Services - Time and Materials: FELDERVOGEL bills clients primarily based on hourly rates for consulting, conception, creation, and realization services. Spesen and expenses are billed separately. For smaller projects, written confirmation is obtained; for larger long-term mandates, framework contracts are established.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

FELDERVOGEL is a full-service Swiss communication agency that sells branding, storytelling, website development, campaigning, corporate publishing, and photo/video/animation production services to organizations. Its work is guided by a proprietary brand development methodology called OVREA Corporate Personality®, which combines market research and perception psychology to help clients define corporate personality and communication strategy. Services are delivered through direct consulting engagements on a project or long-term mandate basis.

Product overview

FELDERVOGEL Communication in Business and Society is a full-service communication agency founded in 1997 in Lucerne, Switzerland. The agency operates under the brand 'Brands & Stories' and offers an integrated portfolio of services organized around two strategic pillars: Branding and Storytelling. The core offering consists of six main service areas: Branding (encompassing brand strategy, positioning, design systems, and CI/CD manuals), Storytelling (content strategy, production, and distribution), Website Development (UX/UI design, SEO/SEA, and CMS implementation), Campaigning (multi-channel campaign concept and execution), Corporate Publishing (annual reports, magazines, investor relations), and Photo/Video/Animation Production. Central to their methodology is the proprietary OVREA Corporate Personality® framework, which guides all brand development work by combining insights from market research and perception psychology with four corner values. The agency serves KMUs, NGOs, public sector clients, and marketing departments seeking specialized competencies. As of January 2025, FELDERVOGEL transitioned administrative control to WAVE Advertising AG while maintaining operations in Lucerne.

Differentiator

Problem solved

Functional benefit

Brands

• OVREA Corporate Personality®: A proprietary tool developed by FELDERVOGEL for communications development and change processes, combining insights from market research and perception psychology.

Products and services

• OVREA Corporate Personality® A proprietary brand development framework used by FELDERVOGEL to help organizations define and communicate their brand personality by combining insights from market research and perception psychology, structured around four corner values: Change, Challenge, Competence and Community. Used as the conceptual backbone for branding and transformation engagements with clients.
• Branding Services Full-spectrum branding offering covering brand strategy, positioning, design systems, CI/CD manuals, logos, typography, colors, forms, naming, claiming, corporate language, key visuals, packaging, trade show booths and merchandise. Delivered to organizations seeking to build or transform their brand identity, typically as part of OVREA-guided engagements.
• Storytelling Services Content strategy, production (text, photography, video) and distribution services focused on building brand narratives across channels. Delivered to organizations seeking cohesive content engines aligned to their brand positioning.
• Website Development Conception, UX/UI design, UX-writing, SEO, SEA and CMS implementation using Weblication, TYPO3, Pimcore, WordPress and Drupal. Delivered to organizations requiring new or redesigned websites integrated with their brand and storytelling strategy.
• Campaigning Services Campaign concept, ideation, storytelling, design, copy, point of sale, social media, email marketing, landing pages, web banners, Google Ads, media planning and monitoring across multiple channels. Delivered to organizations running multi-channel brand or product campaigns.
• Corporate Publishing Services Content strategy, editorial planning, corporate storytelling, annual reports, customer magazines, employee magazines, investor relations publications, advertorials, image brochures and product documentation. Delivered to organizations with ongoing publishing needs such as listed firms, associations and membership bodies.
• Photo, Video and Animation Production In-house production covering scriptwriting, direction, production, casting, camera, sound and lighting, editing and post-production, sound design, color grading, photography, image editing, reportage and animation. Delivered to clients requiring integrated content production as part of branding, storytelling or campaign work.
• Communication Development Brand development and transformation engagements that use OVREA Corporate Personality® as the guiding methodology to take organizations through brand identity definition and communication strategy change processes. Delivered to KMU, NGOs and public-sector clients undergoing repositioning or transformation.

Quantifiable outcome

• TITLIS summer campaign achieved 600,000+ display impressions and 1,200+ link clicks in first wave
• +3 more outcomes

Named customers13 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

One partnership is on record.

• WAVE Advertising AGcoreStrategic or Co-development Partner · 1 January 2025In January 2025, FELDERVOGEL transferred administrative control to WAVE Advertising AG as part of a succession arrangement. FELDERVOGEL continues to operate and serve existing clients while leveraging WAVE's expertise and capacity for client service.

Scale indicators2 records

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• Interbrand: Global brand consulting firm specializing in brand strategy, identity, and valuation. Comparable to FELDERVOGEL's OVREA-driven brand development work, but operating at global enterprise scale.
• Landor & Fitch: Global brand and design consultancy with deep experience in corporate identity, brand architecture, and corporate publishing—directly relevant to FELDERVOGEL's brand strategy and corporate publishing service lines.
• Wirz Group: One of Switzerland's largest independent advertising and communications groups, offering branding, digital, and campaign services at a national scale. Represents the larger incumbent that FELDERVOGEL would compete with for bigger Swiss accounts.
• Farner Consulting: Switzerland's largest communications and public relations consultancy, offering integrated communications strategy, branding, and content. A broader incumbent that overlaps with FELDERVOGEL's corporate communications and brand storytelling work.
• Jung von Matt Limmat: Zurich office of the Jung von Matt international creative network, providing full-service advertising, branding, and digital work. Competes with FELDERVOGEL for larger Swiss brand and campaign mandates.

Direct peers

• Ruf Lanz: Zurich-based independent creative agency known for branding, advertising campaigns, and design, comparable to FELDERVOGEL in service mix and creative-led positioning but serving a larger Swiss client base.
• Metzger Rottmann Bürge: Swiss independent creative and brand agency with similar positioning around brand strategy, campaign work, and storytelling for mid-market and cultural-sector clients in Switzerland.
• Hotz Brand & Communication: Swiss regional full-service brand and communications agency of comparable size to FELDERVOGEL, focused on branding, corporate communications, and digital for KMU and public-sector clients in the German-speaking Swiss market.
• WAVE Advertising AG: Lucerne-based full-service advertising and communications agency that became FELDERVOGEL's parent in January 2025 via succession. Operates in the same regional Swiss market with overlapping services in branding, digital, and campaign work.

Regional players

• Scholz & Friends: German independent creative agency group with DACH-region brand and campaign capabilities. Comparable in service mix to FELDERVOGEL but primarily serves the German market rather than Switzerland.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FELDERVOGEL Communication in Business and Society