Peninsula Home Hospice

What Peninsula Home Hospice does

All clinical and volunteer services are provided free of charge to clients; revenue is generated almost entirely through Victorian Department of Health grant funding supplemented by community fundraising, donations, bequests, and the Red Hill Opportunity Shop, which has contributed over A$1.3 million since 1983. PHH is the sole community-based specialist palliative care provider in its catchment, holds Australian Council on Health Care Standards accreditation (renewed 2024 for three years), and acts as fund holder and employer for the Southern Metropolitan Region Palliative Care Consortium. The organisation is governed by a voluntary Board of Directors and relies heavily on a long-standing volunteer ecosystem including the Mornington Auxiliary (established 1985), Westernport Friends of Hospice, and broader community auxiliaries. Recent strategic activity includes the 2025 launches of Palliative Pals and In My Own Words, the conclusion of the federally-funded CPiAC project, an incoming CEO (Donna Goldsmith, commencing June 2026), and continued 27% four-year referral growth signalling sustained demand in an ageing catchment.

Name

Peninsula Home Hospice

Legal name

Peninsula Home Hospice

Website

https://www.peninsulahospice.com.au

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Peninsula Home Hospice is a not-for-profit, ACHS-accredited community palliative care provider delivering free multidisciplinary in-home nursing, medical, counselling, and bereavement services to residents of Mornington Peninsula, Frankston, and Kingston in Victoria, Australia, funded primarily by Victorian government grants and community donations.

Ownership category

akta.pro rank

Product category

Community Palliative Care

NAICS

Home Health Care Services (62161), Home Health Care Services (621610)

SIC

Services-Home Health Care Services (8082), Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Home Hospice Agencies (HLAFAEAC)

akta.pro secondary industries

Home Hospice (Routine Home Care) (HLADAHAA), In-Home Hospice Nursing Visits (RN/LPN) (HSABAFAL), In-Home Hospice Physician / Nurse Practitioner Visits (HSABAFAM), End-of-Life Emotional & Spiritual Support (Chaplaincy/Counseling) In-Home (HSABAFAH), Volunteer & Companion Support Services (Hospice Volunteer Programs) (HSABAFAO), Hospice Care in Assisted Living / Residential Care Facilities (HLADAHAE)

Keywords

• Community palliative care
• Hospice care services
• Bereavement support
• End-of-life care
• In-home nursing

Headquarters

HQ city

Mornington

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Government Funding: Primary revenue stream from Victorian Department of Health grant funding, supplemented by state government grants. PHH receives most of its funding from the Department of Human Services (now Department of Health).
2. Community Fundraising: Revenue from community fundraising activities including donations, bequests, Red Hill Opportunity Shop proceeds, Mornington Auxiliary events, Westernport Friends of Hospice Mahjong group, charity golf days, art auctions, and community events.
3. Donations and Bequests: PHH is a registered charity with DGR (Deductible Gift Recipient) status, making all donations over $2 tax-deductible. Donations include Palliative Pals initiative, in-memory donations, special purpose donations, and bequests through Wills.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Peninsula Home Hospice delivers free, in-home specialist palliative care to residents of Mornington Peninsula Shire, City of Frankston, and parts of City of Kingston through a multidisciplinary team of Specialist Palliative Care Nurses, Physicians, Counsellor/Caseworkers, Spiritual Care, Occupational Therapists, Art Therapists, Music Therapists, and trained Companion Volunteers. Services also include Telehealth remote consultations, a Consultancy service for Residential Aged Care Facilities, Education programs, bereavement support, and equipment provision through the Unassigned Bed Fund.

Product overview

Peninsula Home Hospice provides a comprehensive suite of community-based palliative care services delivered through a multidisciplinary team model. The core offering combines nursing, counselling/casework, medical support, spiritual care, and volunteer services. Supplementary programs include Telehealth for remote consultations, Consultancy services for aged care facilities, Education programs, and specialized support initiatives such as the Unassigned Bed Fund (equipment provision), In My Own Words (memoir program), Sunrise Group (bereavement support), and Carer Education Workshops. All clinical services are free of charge to residents of Mornington Peninsula Shire, City of Frankston, and parts of City of Kingston.

Differentiator

Problem solved

Functional benefit

Brands

• Palliative Pals: A community fundraising initiative inviting donors and supporters to stand beside those needing palliative care - Be a Pal for Life.
• Red Hill Opportunity Shop (RHOS)
• In My Own Words (IMOW)
• Mornington Auxiliary
• Westernport Friends of Hospice – Mahjong
• Sunrise Group

Products and services

• Nursing Services Specialist Palliative Care Nurses providing initial assessments and ongoing symptom management including pain, nausea, and shortness of breath for clients at home.
• Counsellor/Caseworker Services Experienced Counsellor/Caseworkers supporting clients and families dealing with life-limiting illness, addressing physical, spiritual, emotional, and social wellbeing aspects.
• Medical Support GP-coordinated medical care with support from a Specialist Palliative Care doctor to ensure optimal medical needs are met.
• Spiritual Support Spiritual care services for people of all faiths and traditions, including mindfulness, prayer, guided relaxation, legacy work, and connection with clergy.
• Companion Volunteers Volunteers providing social support through weekly visits, outings, shopping assistance, respite for carers, and life documentation.
• Art Therapy Visual art-based therapy exploring life changes, supporting physical symptoms, grief, and creative expression through various art forms.
• Music Therapy Registered Music Therapist visits improving wellbeing, addressing sleep disturbances, and creating song legacies for clients and families.
• Telehealth Video call-based care delivery using secure technology for emergency consultations and stable patients preferring remote visits.
• Consultancy Service Advisory services for Residential Aged Care Facilities providing specialist assessment, care plan recommendations, and staff education on palliative care principles.
• Education Services Education for clients, families, carers, and community including GP Special Interest Group with CPD points, and support for student clinical placements.
• Unassigned Bed Fund (UBF) Equipment hire fund providing hospital beds, air mattresses, mobility aids, and specialized equipment enabling clients to remain at home.
• In My Own Words (IMOW) Memoir program where volunteer biographers help clients document their life stories in beautifully designed booklets in their own voice.
• Sunrise Group Monthly bereavement support program meeting on last Friday February-November, helping bereaved individuals find connection and support after loss of a partner.
• Carer Education Workshop Program Education sessions for carers covering medical support, palliative care, symptom management, self-care, music therapy, and practical supports.
• Client Resource Advocate Coordinates referrals for practical services including respite options, in-home services, financial concerns, government assistance, and planning ahead.

Quantifiable outcome

• Referrals increased by approximately 27% over four years
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Residential Aged Care Facilities (RACFs) in PHH CatchmentcoreStrategic or Co-development Partner · 1 January 2023Approximately 50–55 RACFs in the PHH catchment area. Through the Community Palliative Care in Aged Care (CPiAC) project (funded by Federal Government from late 2023), PHH conducted monthly Palliative Care Needs Rounds with 17 participating RACFs. Despite project funding ending in 2025, PHH continues to receive and encourage referrals from all RACFs.
• Mornington AuxiliarycoreChannel Partner/ Reseller/ Distributor · 1 January 1985Established in 1985 throughout the PHH catchment to raise vital funds in the early days of the service. Mornington Auxiliary continues this legacy with 15 dedicated volunteer members. Contact: President Annie Dunlop (0417 518 768).
• Red Hill Opportunity Shop (RHOS)coreChannel Partner/ Reseller/ Distributor · 1 January 1983PHH's longest-standing partnership, operating since 1983. The volunteer-run op shop at 33 Mechanics Road, Red Hill, is open Tuesday, Wednesday, Friday and Saturday 10am–1pm. It has donated over $1.3 million to PHH since opening and is run entirely by volunteers with no paid employees.
• Southern Metropolitan Region Palliative Care Consortium (SMRPCC)coreStrategic or Co-development PartnerPHH acts as the fund holder and employer for the SMRPCC, one of eight Victorian palliative care consortia funded by the Department of Health. The Consortium brings together leading health services to implement the Victorian Palliative and End of Life Care 2026–2036 Framework through strategic partnerships, regional projects and service improvement initiatives across Melbourne's southern metropolitan region.
• Westernport Friends of Hospice – Mahjong GroupminorChannel Partner/ Reseller/ DistributorMeets every Thursday, 12–3:30pm at Red Hill Tennis Club. $10 donation per week, all proceeds go to PHH. Contact: Meg Merton OAM (0409 832 090).
• Peninsula Health (Palliative Care Unit)coreStrategic or Co-development PartnerPHH works collaboratively with Peninsula Health's Specialist Palliative Care consultancy team and Palliative Care Unit located at Building 6, 125 Golf Links Road, Frankston. PHH clients may access respite care at this unit when needed.
• Mornington Peninsula ShirecoreStrategic or Co-development PartnerMornington Peninsula Shire supports PHH through events such as Dying to Know Day, facilitated by the Shire's Positive Ageing Team. The Shire has a higher-than-average proportion of older residents, making palliative care services particularly vital in the region.
• The Groundswell ProjectminorStrategic or Co-development PartnerNational organisation behind Dying to Know Day, an annual Australian National Day of Action (August 8th) to improve death literacy and normalise conversations about death, dying and bereavement. PHH participates in this initiative annually.
• Palliative Care VictoriacoreStrategic or Co-development PartnerPHH's CEO serves as a Board Director at Palliative Care Victoria. The organisations collaborate on advocacy campaigns including 'Tomorrow's Care Starts Today' and PHH participates in PCV's education programs and summits.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Eastern Palliative Care: Community-based specialist palliative care service operating across Melbourne's eastern suburbs. Directly comparable as a similarly-sized, free, multidisciplinary community palliative care provider funded by Victorian Department of Health grants and community fundraising.
• Banksia Palliative Care Service: Victorian community palliative care provider offering free in-home specialist palliative care to a defined catchment. Operates with a similar multidisciplinary model (nursing, counselling, volunteers) and is a near-identical comparator in scope, funding mix, and delivery model.
• Melbourne City Mission Palliative Care: Community-based specialist palliative care service operating in northern/north-western Melbourne. Comparable as a free, multidisciplinary, community-led palliative care service funded through government grants and philanthropic donations.

Broad incumbents

• Bolton Clarke: Australia's largest in-home care provider (formerly RDNS), offering home nursing, palliative care, and aged care services nationally. Comparable through its community-based palliative care offering, though significantly larger and operating across many service lines beyond hospice.
• Silver Chain Group: Large national health and aged care provider offering in-home palliative care, hospital-in-the-home, and community nursing. Comparable for its home-based palliative care service line, but much larger and broader in scope than PHH.
• Calvary Health Care: National Catholic not-for-profit hospital and aged care network operating inpatient palliative care units and community-based services across multiple states. Comparable through its palliative care service line and not-for-profit model, though significantly larger and primarily facility-based.
• St Vincent's Health Australia: Major national Catholic not-for-profit hospital network with specialist palliative care inpatient units (e.g., Caritas Christi, St Vincent's Melbourne). Comparable for palliative care service delivery and not-for-profit status, but its model is hospital-anchored rather than community-based.

Regional players

• Gippsland Lakes Community Health: Regional Victorian community health service providing palliative care in the Gippsland region. Comparable as a community-based specialist palliative care provider, but serves a different geographic catchment in eastern Victoria.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/peninsulahomehospice
• LinkedInlinkedin.com/company/peninsula-home-hospice

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peninsula Home Hospice