What Forzes does

Forzes A/S is a privately held Danish building materials distribution business headquartered at Strandvejen 16, Skive, operating as the specialized sales and consulting division of Moland Group. It concentrates leading global performance brands in building materials — including Heradesign acoustic panels (Knauf Ceiling Solutions), Amroc cement-bonded particleboards, fiber cement facade systems (EX, Fusion, Authentic), and Urban Pro corrugated roofing plates — alongside its own proprietary acoustic lines, Forzes Acoustics and Forzes Soundcut, for the Scandinavian market. Distribution runs through authorized Scandinavian building material dealers, supported by a company-operated showroom in Skive and a regional sales consultant team covering Jutland, Southern Denmark, and Zealand.

The technical core sits in the Forzes Acoustics panel: mineral wool acoustic boards faced with asymmetrically placed wood slats that hide joints for a seamless finish, with up to 70% sound absorption per acoustic measurements and K1 10 D-s1,d2 fire certification. Forzes Soundcut extends the acoustic ceiling range with a wood-wool panel positioned for rapid (7-day) acclimatization and pin-free installation. The fiber cement facade systems carry drop-test certification, while the Amroc cement boards are offered in standard, sanded, primed, or fully impregnated variants for floors, walls, facades, and base plates. Accessories — C- and T-skinnesystem rail systems, Forzes Treulex screws, Forzes Acoustics slats and corner profiles, and repair paint — round out an installer-focused system rather than a commodity catalog.

The business model is project-based B2B distribution: quotes are produced per project specification, free hand samples are issued to prospects, and channel reach is delivered through dealers plus showroom and direct sales consultation. Moland Group provides shared back-office functions (purchasing under Henrik Danielsen, finance under CFO Klaus Pedersen, group-level sales and marketing under Søren Østergaard) and cross-references complementary product lines via sister entities Moland A/S, Wimex A/S, and Swedish subsidiary Moland Byggvaror AB. Forzes carries FSC and PEFC Chain of Custody certifications at group level, and operates from a 20,000+ m2 Skive warehouse supporting fast delivery across the Nordics.

Name

Forzes

Legal name

Forzes A/S

Website

https://forzes.dk

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Forzes A/S is the specialized Scandinavian sales and consulting division of Moland Group, distributing premium building materials — including Heradesign acoustic ceilings, Amroc cement boards, fiber cement facades, and proprietary Forzes Acoustics panels — to building material dealers across Denmark and the Nordics.

Ownership category

akta.pro rank

Product category

Building Materials Distribution

NAICS

Building Material and Supplies Dealers (4441), Roofing, Siding, and Insulation Material Merchant Wholesalers (42333)

SIC

Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031), Lumber & Wood Products (No Furniture) (2400), Millwood, Veneer, Plywood, & Structural Wood Members (2430)

akta.pro primary industry

Roof Insulation & Cover Boards (IMADAFAN)

akta.pro secondary industries

Sheet Goods & Panels Retail (Drywall, Cement Board, Sheathing) (CRAIAEAB), Engineered Wood Underlayment & Subfloor Panels (IMAMACAK)

Keywords

• Building materials distribution
• Acoustic ceiling panels
• Cement particle boards
• Fiber cement facades
• Corrugated roofing sheets

Headquarters

HQ city

Skive

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Building Materials Distribution: Forzes generates revenue through the sale of premium building materials and systems, including acoustic panels, ceiling systems, cement particle boards, facade materials, and associated accessories. The company operates as a division of Moland Group, distributing leading global performance brands in building materials to Scandinavian markets. Sales occur through direct consultation, a showroom in Skive, and via regional sales consultants covering different parts of Denmark and Scandinavia.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Forzes manufactures and distributes premium building materials and systems, including proprietary acoustic wall and ceiling panels (Forzes Acoustics, Forzes Soundcut), cement-bonded particleboards, fiber cement facade systems, and corrugated roofing sheets. The company sells these products — alongside distributed brands like Heradesign, Knauf Ceiling Solutions, and Amroc — to Scandinavian building material dealers and end-use construction customers through a combination of dealer networks, a company-operated showroom in Skive, and regional sales consultants.

Product overview

Forzes is a building materials distribution division of Moland Group specializing in high-performance acoustic, facade, roofing, and structural solutions. The product portfolio centers on: (1) acoustic management products including Forzes Acoustics (wood-strip acoustic panels for walls/ceilings) and Soundcut (quick-mount wood wool panels), complemented by Heradesign acoustic panel variants; (2) Amroc cement-bonded particle boards for robust structural applications; (3) facade systems including EX, Fusion, and Authentic fiber cement claddings; (4) Urban Pro corrugated roofing plates; and (5) comprehensive mounting hardware including C-skinnesystem and T-skinnesystem rail systems, Forzes Treulex screws, and Forzes Acoustics-specific accessories (wood slats, corner profiles). The portfolio is rounded out with repair and maintenance products. All products are distributed primarily in Denmark with some Nordic market presence.

Differentiator

Problem solved

Functional benefit

Brands

• Forzes Acoustics: Acoustic panels for walls and ceilings with wood slats on mineral wool plates, featuring easy installation and fire certification K1 10 D-s1,d2.
• Forzes Soundcut

Products and services

• Forzes Acoustics Proprietary acoustic panels composed of mineral wool acoustic boards with asymmetrically placed wood slats (The Stripes, Barcode patterns) for hidden mounting and seamless joints. Designed for walls and ceilings in homes and offices, absorbing up to 70% of sound and fire-rated to K1 10 D-s1,d2.
• Forzes Soundcut Wood wool acoustic ceiling panels made from natural raw materials with rapid 7-day acclimatization and good acoustic properties. Designed for quick installation without pinning.
• Heradesign Acoustic Panels Distributed range of wood wool acoustic panels including Alpha+, Fine, Fine Plus, Micro, Micro Plus, Plano, Plano Plus, Superfine, and Superfine Plus variants for ceiling applications.
• Amroc Cement-Bonded Particleboards Distributed robust cement-bonded particle boards made from softwood chips, Portland cement, mineral aggregates, and water. Suitable for floors, walls, facades, and base plates. Available in standard, sanded, primed, or fully impregnated versions.
• EX Facade System Distributed fiber cement facade cladding system for exterior applications.
• Fusion Facade System Distributed fiber cement facade cladding system with drop-test certification.
• Authentic Facade System Distributed fiber cement facade system available in COLOUR, UV, and PURE variants, including installation and maintenance documentation.
• Urban Pro Corrugated Roofing Sheets Manufactured corrugated roofing plates (Bølgetagplader) available in 6mm and 7mm thicknesses, with accessories, mounting guides, and EPD documentation.
• Forzes Treulex Screws Proprietary specialized mounting screws for acoustic and cement board installations, available in various lengths (45mm, 65mm, 85mm) and colors.
• C-Skinnesystem Ceiling Rail System Proprietary ceiling rail system for mounting acoustic panels, including carrier and cross profiles, direct hanging hardware, cross brackets, and splice connectors.
• T-Skinnesystem Ceiling Rail System Proprietary ceiling rail system with T24 and T35 profiles for acoustic ceiling installations, including adjustable straps and shadow edge profiles.

Quantifiable outcome

• Forzes Acoustics absorbs up to 70% of sound, comparable to traditional wood concrete acoustic panels
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Moland A/ScoreStrategic or Co-development PartnerMoland A/S is the parent company within Moland Group. Forzes operates as a specialized division of Moland Group, focusing on sales and consulting of leading performance brands in building materials. The group has over 33 years of experience developing products in close collaboration with suppliers.
• Wimex A/ScoreStrategic or Co-development PartnerWimex A/S is a sister company within Moland Group. The Forzes website references Wimex for other products including terraces (wimex.dk/produkter/terrasser) and fencing (wimex.dk/produkter/hegn), showing product complementarity within the group.
• Moland Byggvaror AB (Sweden)coreStrategic or Co-development PartnerMoland Byggvaror AB is the Swedish subsidiary of Moland Group, extending the group's presence across Scandinavia. The group is positioned as one of Scandinavia's leading building materials suppliers.
• Knauf Ceiling SolutionscoreTechnology or IntegrationForzes distributes Knauf Ceiling Solutions products including Heradesign acoustic panels, Topiq ceiling tiles, and Thermatex acoustic ceilings. These products are part of the company's ceiling category offerings with full technical documentation available.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BAUX: Swedish manufacturer of wood-wool and acoustic wood-strip panels. Competes with Forzes Acoustics on design-led acoustic wall and ceiling panels in the Nordic and broader European markets.
• James Hardie: Global leader in fiber cement building products including exterior facades. Competes with Forzes' EX, Fusion, and Authentic fiber cement facade systems in residential and light commercial cladding.
• Rockfon (Saint-Gobain): Saint-Gobain brand specializing in stone wool acoustic ceiling panels and grids. Overlaps directly with Forzes' acoustic ceiling and rail-system (C-skinne/T-skinne) offerings.
• Troldtekt: Danish manufacturer of wood-wool acoustic panels for walls and ceilings. Direct competitor to Forzes Acoustics and Soundcut in the Nordic acoustic ceilings market.
• Etex (Cedral): Etex's Cedral brand offers fiber cement cladding and facade solutions across Europe. Directly comparable to Forzes' fiber cement facade portfolio in the Nordic exterior cladding market.
• Knauf Ceiling Solutions: Manufacturer of Heradesign wood-wool acoustic panels and ceiling systems. Both a Forzes distribution partner and a head-to-head competitor in Scandinavian acoustic ceiling tenders.

Broad incumbents

• Wienerberger: European building materials group with facade, roofing, and brick solutions. Provides broader-market context for Forzes' facade and roofing sheet portfolio across Northern Europe.
• Knauf: Major European building materials group covering drywall, ceilings, insulation, and facades. Operates broadly across categories where Forzes competes, including through its Heradesign ceiling line.
• Armstrong Ceiling Solutions: Large incumbent in commercial acoustic ceilings, grids, and wall solutions. Competes with Forzes' ceiling and rail-system offering, particularly in commercial fit-out projects.
• Saint-Gobain: Global building materials conglomerate with broad portfolio across ceilings, insulation, facades, and roofing. Overlaps with Forzes across multiple categories but at much larger scale and broader scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/forzes.dk
• LinkedInlinkedin.com/company/forzes

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forzes