Cleanify

What Cleanify does

Cleanify is a pay-as-you-go email verification service launched in 2019 and operated by 50saas, Inc., a Delaware corporation headquartered at 1395 Brickell Ave, Suite 800 in Miami, FL. The product validates individual addresses and bulk lists using a nine-step pipeline — MX record validation, real SMTP handshake verification, spam trap detection (updated daily), disposable domain detection (4,200+ domains), role-based mailbox identification, accept-all server detection, full-mailbox health checks, free-mailbox and no-reply checks — with a reported 98.7% accuracy on unknown-domain test sets and a median per-address verification time of 0.24ms. Results are exposed via a self-serve dashboard, a free REST API included with every credit purchase, and detailed CSV/JSON exports that return per-check booleans and MX details rather than a black-box score.

Cleanify's go-to-market is primarily product-led growth: users sign up and receive ten free credits with no credit card required, then purchase credit packs across four tiers ranging from $38 for 2,500 credits ($0.0152/email) to $4,200 for 1,000,000 credits ($0.0042/email), with credits that never expire. A white-label reseller program launched in 2021 charges agencies a $9,000 setup fee and pays a 40% commission on partner sales, and an enterprise tier adds dedicated success management and invoice billing. Distribution is global, with content-led acquisition through a deliverability guide, a bounce cost calculator, and a monthly newsletter, plus referral traffic from sister companies Octeth (founded 1999) and Sendloop (founded 2008), both built by the same founder.

The company is founder-led by Cem Hürürk, who has operated email infrastructure since 1999. Cleanify reports 1,257+ customer teams and 2.4 billion addresses verified since launch. It is privately held with no disclosed institutional funding rounds, has not stated a headcount (the team is described as intentionally small, with the same engineers running the verifier and answering support), and is GDPR-compliant with EU data residency and a named Data Protection Officer.

Name

Cleanify

Legal name

50saas, Inc.

Website

https://cleanify.io

Company type

Private

Founded year

2019

Operating status

Operating

Short description

Cleanify is a pay-as-you-go SaaS email verification service that validates addresses through a nine-step pipeline (MX, SMTP, spam trap, disposable, role, accept-all, full mailbox) and serves 1,257+ marketing and outreach teams globally via a self-serve dashboard, free REST API, and white-label reseller program.

Ownership category

akta.pro rank

Product category

Email Verification Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Email Marketing Services (Campaigns, Deliverability, Lifecycle) (BPAFAKAB)

akta.pro secondary industry

Email Marketing Services (Campaign Strategy, Design, Deliverability) (MPAAAIAA)

Keywords

• Email verification
• Email validation
• Deliverability tools
• Bounce prevention
• List hygiene

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. Pay-as-you-go credit purchases: Customers purchase verification credits on a per-email basis. Credits never expire. Four pricing tiers: Starter ($38 for 2,500 credits = $0.0152/email), Professional ($490 for 50,000 credits = $0.0098/email), Business ($1,500 for 250,000 credits = $0.0060/email), Enterprise ($4,200 for 1,000,000 credits = $0.0042/email). 20% volume discount on 1M+ purchases. This is the primary revenue stream.
2. White-label / reseller program: Agencies and resellers pay a one-time $9,000 setup fee and receive a fully rebranded application. Cleanify takes 40% commission on all sales; the partner retains 60%. First reseller went live in 2021; twelve agencies onboarded that year. Revenue is generated through commission on partner sales.
3. Free tier with 10 credits: New users receive 10 free verification credits upon signup with no credit card required. This serves as a customer acquisition and activation mechanism to drive conversion to paid credit purchases.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Cleanify provides pay-as-you-go email verification services for marketers, agencies, and outreach teams. The platform validates email addresses via a nine-step pipeline—MX record check, SMTP handshake, daily-updated spam trap detection, disposable domain detection, role-based and accept-all classification, full-mailbox signal, and bulk CSV processing—delivered through both a web dashboard and a free REST API. Pricing ranges from $0.0152 per email at the Starter tier down to $0.0042 per email at Enterprise volume, with credits that never expire.

Product overview

Cleanify is a unified email verification platform delivered as a single core SaaS product (Cleanify Email Verification) with associated tools and programs. The core product provides nine accuracy checks (MX, SMTP, spam trap, disposable, role, accept-all, free-mailbox, mailbox-full, no-reply) via both a web dashboard and a free REST API. Adjacent offerings include a White-Label Program for agencies to resell a fully rebranded instance, a free Bounce Calculator for modeling the cost of unverified lists, and a free Deliverability Guide covering SPF/DKIM/DMARC authentication and sender reputation management.

Differentiator

Problem solved

Functional benefit

Products and services

• Cleanify Email Verification Pay-as-you-go email verification service that validates addresses using nine checks—MX records, SMTP handshake, spam trap detection, disposable domain filtering, role-based mailbox detection, accept-all server detection, free-mailbox detection, mailbox-full detection, and no-reply detection—delivered via web dashboard or REST API. Targets marketers, agencies, and outreach teams needing to reduce bounce rates and protect sender reputation.
• Cleanify White-Label Program Full application rebrand and resale program that allows agencies to launch a fully branded email verification service under their own domain with their own pricing and billing via Stripe. Resellers pay a $9,000 one-time setup fee and Cleanify retains a 40% commission on partner revenue, with approximately 2-week launch timelines.

Quantifiable outcome

• 98.7% accuracy on unknown-domain test sets
• +5 more outcomes

Named customers5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature9 records

Partnerships

Three partnerships are on record, tiered core.

• OctethcoreOthers · 1 January 2019Octeth is a self-hosted email marketing platform founded in 1999 by the same team. Cleanify originated from referrals from Octeth and Sendloop customers in 2019. Octeth is a sister company under common founding team (Cem Hürtürk). Cleanify's legal page is powered by Octeth (self-hosted email marketing). The relationship is deep: Octeth drives referral traffic and shares a founding team and history.
• SendloopcoreOthers · 1 January 2008Sendloop is a hosted email marketing SaaS platform (sister product to Octeth) launched in 2008 by the same team. Like Octeth, it drove initial referral users to Cleanify at launch in 2019. Sendloop's logo appears in Cleanify's trusted-by section, indicating an ongoing commercial relationship or mutual customer base.
• StripecoreTechnology or IntegrationStripe is the primary payment services provider for processing credit card transactions on cleanify.io. Transaction data including contact and card details is shared with Stripe for payment processing, refunds, and complaints. Stripe's privacy policy governs their data handling practices. Both Cleanify's standard and white-label billing (on the partner's own account) use Stripe.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hunter.io: Hunter provides email finding and verification as part of its broader outbound prospecting suite. Comparable to Cleanify on the verification product surface, with additional go-to-market overlap targeting sales and outreach teams.
• Bouncer: Bouncer offers email verification and deliverability testing with batch and API options. Closely comparable to Cleanify in pricing structure (credit packs), accuracy claims, and target buyer (marketers and outreach teams).
• Clearout: Clearout offers email verification, finder, and validation APIs with credit-based pricing. Direct peer to Cleanify on core functionality and target customer profile, with comparable accuracy and deliverability features.
• Kickbox: Kickbox provides email verification with real-time API and bulk verification, plus deliverability insights. Direct peer with similar feature set (disposable, role-based, accept-all detection) and overlapping customer base of marketers and developers.
• Emailable: Emailable is an email verification platform offering bulk, real-time, and API verification with a credit-based pricing model. Direct competitor to Cleanify targeting SMB and mid-market senders.
• ZeroBounce: ZeroBounce is a leading email verification and deliverability platform offering single, bulk, and API email validation, plus additional deliverability tools. Direct overlap with Cleanify in core verification, accuracy positioning, and API-first distribution to marketers and agencies.
• NeverBounce: NeverBounce provides real-time and bulk email verification plus list cleaning APIs. Direct competitor to Cleanify, serving similar SMB and mid-market senders with pay-as-you-go credits and integrations to common ESPs.
• Reoon Email Verifier: Reoon provides bulk and real-time email verification with SMTP checks and deliverability scoring. Direct peer competing on accuracy and price against Cleanify for SMB and agency buyers.

Broad incumbents

• BriteVerify (Validity): BriteVerify, part of Validity's email deliverability suite (Everest), provides bulk and real-time email verification integrated with Validity's broader marketing data and deliverability tools. Comparable verification functionality within a much larger incumbent platform.
• Mailgun (Sinch) Email Validation: Mailgun, owned by Sinch, offers email API and email validation as part of its broader transactional and marketing email platform. Comparable verification capability bundled into a larger email infrastructure suite, creating indirect competitive pressure on Cleanify.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cleanify