Imperial Heritage Hotel

What Imperial Heritage Hotel does

Imperial Heritage Hotel is a boutique luxury hotel operating under the legal entity Imperial Heritage 2021 (814478-U) and located at No 1, Jalan Merdeka 1, Taman Melaka Raya, Melaka, Malaysia, within the city's UNESCO World Heritage zone. The property is a subsidiary of Digistar Corporation Bhd, a Bursa Malaysia Main Board listed holding company whose group also includes The Orchard Wellness & Health Resort, Rosensky/Manuka honey products, and Panorama TV. The hotel offers eight room categories ranging from Imperial Deluxe (MYR 180+ per night, 224-236 sq ft) to Presidential Suites (MYR 1,200+ per night, 1,314 sq ft), five dining outlets (Royal Pattaya Thai Restaurant, London Bus Cafe, Cheng Ho Restaurant, Imperial Heritage Club Lounge, 24-hour room service), seven banquet and meeting halls accommodating 14 to 300 delegates, wellness facilities (Heritage Spa, Himalayan Crystal Salt Room Gym, standard gym), private tour guide services, and wedding packages covering Traditional Malay, Chinese, and Indian ceremonies.

The business model is a multi-revenue-stream hospitality operation: accommodation revenue from nightly stays across room tiers, food and beverage across the five outlets, meeting and event space rentals for corporate and social functions, packaged weddings, ancillary wellness/tour services, and the cross-property Rosensky Loyalty Program. Distribution is hybrid — direct bookings through the hotel website (imperialheritage.com.my), phone, email, WhatsApp, walk-ins, and third-party OTAs (book-secure.com), alongside travel-agency partnerships. The hotel explicitly excludes travel agencies and online booking centers from loyalty benefits, incentivizing direct bookings. Pricing is in Malaysian Ringgit, with Tourism Tax of MYR 10 per room per night (foreign guests) and Melaka State Heritage Tax of MYR 2 per occupied room per night.

The customer base spans leisure tourists and heritage enthusiasts visiting Melaka's UNESCO sites, families and group travelers needing multi-room accommodations, corporate and MICE travelers using the meeting infrastructure, and wedding/celebration hosts. The technology stack is described as standard hotel property management and booking infrastructure — there is no proprietary technology, no mobile app, and no API exposure. Marketing is conducted through the website, Facebook, two Instagram handles, an email newsletter, and WhatsApp. Compliance posture is documented as PDPA-compliant under Malaysia's Personal Data Protection Act 2010.

Name

Imperial Heritage Hotel

Legal name

Imperial Heritage 2021 (814478-U)

Website

https://imperialheritage.com.my

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Imperial Heritage Hotel is a boutique luxury hotel in Melaka, Malaysia, operating within the UNESCO World Heritage zone under parent Digistar Corporation Bhd. It serves leisure tourists, families, corporate groups, and wedding hosts with eight room tiers, five dining outlets, and seven event venues.

Ownership category

akta.pro rank

Product category

Boutique Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Heritage & Historic Boutique Hotels (THAGADAD)

akta.pro secondary industries

Historic & Heritage Full-Service Hotels (THAGAAAG), Historic/Heritage Conference Hotels (THAGALAL)

Keywords

• Boutique hotel accommodation
• Heritage tourism lodging
• Wedding event venues
• Meeting conference facilities
• Hotel dining services

Headquarters

HQ city

Melaka

HQ country

Malaysia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Accommodation Revenue: Room bookings across multiple room categories ranging from standard Imperial Deluxe rooms to Presidential Suites. Revenue is generated through nightly stays with varying rates based on room type and season.
2. Food & Beverage: Multiple dining outlets including Royal Pattaya Thai Restaurant, London Bus Cafe, Cheng Ho Restaurant/Cafe, 24-hour room service, and Imperial Heritage Club Lounge generate food and beverage revenue.
3. Meeting & Event Spaces: Seven banquet and meeting halls (Platinum, Diamond, Sapphire, Boardroom, Jade, Emerald, Ruby) accommodating 14 to 300 delegates are rented for corporate events, seminars, weddings, and private dining.
4. Wedding Packages: Traditional Malay, Chinese, and Indian wedding packages offered, including venue rental, catering, and planning services.
5. Tour & Spa Services: Private tour guide services (RM500 nett for 2 pax), Himalayan Crystal Salt Room Gym access, and spa services generate ancillary revenue.
6. Loyalty Program: Rosensky Loyalty Program enrolls guests with complimentary benefits (honey gift, room upgrades, dining and spa discounts) to drive repeat bookings and cross-property stays at Imperial Heritage Hotel and sister property The Orchard Wellness & Health Resort.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Imperial Heritage Hotel operates a boutique luxury hotel in Melaka, Malaysia, offering overnight accommodation across eight room categories, six food and beverage outlets, seven meeting and banquet venues, traditional wedding packages (Malay, Chinese, Indian), wellness facilities (Himalayan Crystal Salt Room Gym, standard gym, Heritage Spa), and private guided city tours. The property also runs the Rosensky Loyalty Program, enabling cross-property benefits with sister resort The Orchard Wellness & Health Resort.

Product overview

Imperial Heritage Hotel is a boutique luxury hotel in Melaka, Malaysia, designed with Peranakan (Baba Nyonya) and Portuguese heritage influences within a UNESCO World Heritage site. The hotel operates a unified property with multiple integrated offerings: accommodation across 8 room categories ranging from standard Deluxe rooms (224-236 sq ft) to Presidential Suites (1314 sq ft); dining through 5 outlets including Royal Pattaya Thai Restaurant, London Bus Cafe, Cheng Ho Restaurant, Club Lounge, and 24-hour room service; meeting and event venues comprising 7 halls (Platinum, Diamond, Sapphire, Jade, Emerald, Ruby, and Boardroom) accommodating 14-300 delegates; wellness facilities including the Himalayan Crystal Salt Room Gym, standard gym, and Heritage Spa; wedding services; and a loyalty program. The hotel is part of the Digistar Holdings group and shares a loyalty program (Rosensky Loyalty) with sister property The Orchard Wellness & Health Resort.

Differentiator

Problem solved

Functional benefit

Products and services

• Imperial Deluxe Room Standard hotel room with contemporary furnishings, double or twin beds, and city views; 224–236 sq ft, maximum 2 guests, starting from MYR 180+ per night.
• Heritage Deluxe Room Room with modern luxury and classic furnishings, double or twin beds, marble-finished bathroom, city views; 275–362 sq ft, starting from MYR 200+ per night.
• Executive Room Business-style room with 1 king bed, bedside tables, desk and chair, and Melaka City views; 364–524 sq ft, maximum 3 guests with extra bed, starting from MYR 260+ per night.
• Family Triple Room Room with 1 double bed and 1 single bed for small families, with mini bar freezer; 339–524 sq ft, starting from MYR 250+ per night, complimentary Wi-Fi, parking, and gym access.
• Junior Suites Suite with double bed and single bed, open kitchenette, marble bathroom with standing shower, and city views; 537 sq ft, maximum 3 guests, starting from MYR 350+ per night.
• Deluxe Suite Two-room suite with 1 double bed and 1 single bed, living room, marble-finished bathroom, Balinese furnishings, and high-speed internet; 664–723 sq ft, starting from MYR 380+ per night.
• Family Suite Spacious suite with 2 rooms (2 double beds), living room, and 2 marble-finished bathrooms; 822–952 sq ft, maximum 6 guests with extra bed, starting from MYR 400+ per night.
• Presidential Suites

Quantifiable outcome

• Cheng Ho Restaurant voted as the Best Breakfast Hotel in Melaka by Asia Bed & Breakfast Association
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• The Orchard Wellness & Health ResortcoreStrategic or Co-development PartnerThe Orchard Wellness & Health Resort is a sister property under Digistar Holdings Sdn Bhd, offering wellness retreats, spa, and nature-based experiences in a location away from the city. The two properties cross-promote through the Rosensky Loyalty Program, allowing members to earn and redeem benefits across both the city hotel and the wellness resort. Joint packages include nature camp adventures, meeting and team-building events, and farm day trips.
• Rosensky / Manuka and Rosensky Honey ProductsminorGTM or Marketing PartnerRosensky stingless bee honey and Manuka honey health products are sold at the hotel and featured in the Rosensky Loyalty Program. Loyalty members receive complimentary 30ml honey jars upon enrollment and 50% discounts on purchases. Products are also available online at manukaandrosenskyhoney.com and RosenskyMall.
• Panorama TVminorGTM or Marketing PartnerPanorama TV is listed as a participating establishment in the Rosensky Loyalty Program, offering members a free 3-month subscription when subscribing to Panorama TV for 2 years. Status listed as 'Coming Soon'.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• The Datai Langkawi: Luxury heritage-positioned resort on Langkawi island offering premium accommodation, F&B, spa, and event facilities. Comparable on Malaysian luxury heritage positioning, though operating in a beach/resort context rather than heritage city centre.
• Eastern & Oriental Hotel (Penang): Iconic heritage luxury hotel in George Town, Penang — another UNESCO World Heritage Site. Comparable heritage-themed positioning, full-service amenities, and target customer (cultural-heritage leisure, MICE, weddings) but operates in a different Malaysian state.

Direct peers

• Hotel Equatorial Melaka: Full-service hotel in central Melaka offering multiple room categories, dining outlets, and meeting/event space. Comparable in scale, full-service scope, and target segments (leisure tourists, corporate events, weddings).
• Casa del Rio Melaka: Luxury boutique hotel located on the Melaka River within Melaka's UNESCO World Heritage zone. Most directly comparable to Imperial Heritage on product (boutique heritage positioning), customer (leisure and heritage tourists), and geography.
• The Majestic Malacca: Boutique heritage hotel in Melaka housed in a restored 1920s mansion, offering accommodation, F&B, and event space within the heritage zone. Comparable scale and heritage-themed positioning; competes for the same leisure and MICE segments.
• Holiday Inn Melaka: International chain full-service hotel on Jalan Merdeka area in Melaka with multiple room tiers, F&B outlets, and event facilities. Direct competitor for both leisure and corporate/MICE demand at comparable price points.
• Bayview Hotel Melaka: Established full-service hotel in Melaka's commercial core with multiple room categories, F&B outlets, and function rooms. Direct competitor in the same city for domestic leisure, corporate, and group segments.
• Ramada Plaza Melaka: Mid-scale full-service hotel in Melaka with F&B, event, and wedding facilities serving domestic and regional tourists. Comparable on full-service offering, room category breadth, and MICE capability within the same market.

Emerging players

• COMO Uma Ubud / COMO Hotels: Boutique wellness-led hotel group with strong heritage-cultural positioning in Southeast Asia. Comparable on wellness amenity focus, boutique luxury positioning, and experiential/cultural tourism customer base, though operating across multiple countries rather than a single Malaysian city.

Broad incumbents

• YTL Hotels (Malaysia): Large Malaysian hospitality group operating heritage and resort properties (e.g., The Majestic Kuala Lumpur, Genting). Comparable as a domestic operator with heritage luxury positioning and cross-property loyalty reach, though at materially larger scale and broader portfolio.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/imperialheritagehotelofficial
• Instagraminstagram.com/imperialheritagehotelmelakamy
• LinkedInlinkedin.com/company/the-imperial-heritage-melaka

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imperial Heritage Hotel