Slovenka-Silver

What Slovenka-Silver does

Slovenka-Silver (legal entity: SLOVENKA - Silver, s.r.o.) is a privately held Slovak textile manufacturer and retailer founded in 1921, headquartered in Banská Bystrica with a secondary production facility in Handlová. The company designs, manufactures, and sells cotton-based knitted apparel — primarily underwear, pajamas, nightgowns, bathrobes, t-shirts, tunics, tracksuits, and casual wear — for women, men, and children/infants. All fabrics used in production are OEKO-TEX certified (annually renewed since 2014) and the company holds ISO 9001 certification (since 2002). Its sub-brand SiLVER by Slovenka® targets younger, fashion-conscious consumers with viscose, modal, and elastane blends, while the core SLOVENKA® brand has been a registered Slovak trademark since 1928.

The business operates a vertically integrated model combining in-house design (a modelárne studio producing biannual collections), fabric knitting, cutting, screen printing (Karusel), embellishment, sewing, and packaging at the Banská Bystrica and Handlová facilities, supplemented by a Turkish OEM partner for roughly 1% of the assortment (primarily pre-Christmas capacity). Revenue is generated through three channels: 41 company-owned brick-and-mortar retail stores across 28 cities in Slovakia, an e-commerce platform (eshop.slovenkabb.sk) launched in 2021 delivering across Slovakia, Czech Republic, and most of Europe, and a B2B wholesale operation. A tiered customer loyalty program (5%/7%/10% discounts at €100/€401/€701 cumulative purchase thresholds) drives retention, supported by email, Facebook, Instagram, and content/blog marketing.

The company is privately held with no disclosed venture capital, private equity, or public-market backing. Ownership transitioned in November 2008 and the current entity was reconstituted as SLOVENKA-Silver, s.r.o. in February 2009. No revenue, ARR, or financial figures are disclosed. Its principal competitive moats derive from a century-old brand identity (SLOVENKA®, registered 1928), dense domestic retail distribution (41 stores in 28 Slovak cities), OEKO-TEX-certified safety standards enabling infant-category sales, and a vertically integrated Slovak manufacturing footprint.

Name

Slovenka-Silver

Legal name

SLOVENKA - Silver, s.r.o.

Website

https://slovenkabb.sk

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

101–250 employees

Short description

Slovenka-Silver is a Slovak textile manufacturer and retailer founded in 1921, producing OEKO-TEX-certified cotton apparel (underwear, pajamas, nightwear, casual wear) for women, men, and children, sold through 41 own-brand stores across Slovakia, an e-commerce platform, and B2B wholesale channels.

Ownership category

akta.pro rank

Product category

Sleepwear and Underwear

NAICS

Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Women's, Misses', Children's & Infants' Undergarments (2340), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Sleepwear & Nightwear (Pajamas, Nightgowns) (CRAAAIAE)

akta.pro secondary industry

Sleepwear & Loungewear (Children) (CRAAAHAH)

Keywords

• Cotton sleepwear
• Knitted apparel
• Thermal underwear
• Children's pajamas
• Loungewear manufacturing

Headquarters

HQ city

Banská Bystrica

Offices9 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Sales: Direct sales through 41 company-owned retail stores across Slovakia, offering the full product range including basic assortment, seasonal collections, and exclusive items not available online.
2. E-commerce Sales: Online sales through eshop slovenkabb.sk, launched in 2021 with warehouse integration, offering basic and core assortment with delivery across Slovakia, Czech Republic, and wider Europe.
3. Wholesale/B2B: Wholesale operations serving business customers, with dedicated B2B support contact and pricing.
4. Loyalty Program: Customer loyalty program with tiered discounts (5%, 7%, 10%) based on cumulative purchase value, driving repeat customer engagement.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels5 records

Core offering

SLOVENKA - Silver, s.r.o. manufactures and sells cotton-based sleepwear, underwear, nightwear, and casual clothing (t-shirts, pants, dresses, tunics, bathrobes) for women, men, and children. Products are made in-house at facilities in Banská Bystrica and Handlová, Slovakia, using OEKO-TEX certified cotton and blended knit fabrics, and are distributed through 41 company-owned retail stores in Slovakia, the slovenkabb.sk e-commerce platform, and B2B wholesale channels.

Product overview

Slovenka-Silver is a traditional Slovak textile manufacturer with over 100 years of history (established 1921), producing certified cotton underwear, pajamas, nightwear, and casual clothing for women, men, and children. The product portfolio includes main categories of Women's Fashion (dámska móda), Men's Fashion (pánska móda), and Children's Fashion (detská a dojčenská móda), with sub-categories for specific product types such as pajamas, underwear, t-shirts, and casual wear. A secondary brand called SiLVER by Slovenka targets younger, more fashion-conscious customers. Products are manufactured in Slovakia (Banská Bystrica and Handlová) with in-house design capabilities, and distributed through 41 brick-and-mortar stores across Slovakia and an e-commerce platform. The company emphasizes certified cotton materials, OEKO-TEX quality standards, and local Slovak production.

Differentiator

Problem solved

Functional benefit

Brands

• SiLVER by Slovenka: Second registered brand combining classic and tradition with contemporary fashion elements. Includes T-shirts with fashionable elements, wider range of knits from viscose, modal and elastane materials.

Products and services

• Women's Fashion Collection (Dámska móda) Cotton-based women's sleepwear, underwear, nightgowns, t-shirts, pants, dresses, and tunics made from OEKO-TEX certified cotton fabrics with comfortable fits.
• Men's Fashion Collection (Pánska móda) Cotton-based men's sleepwear, underwear, nightgowns, t-shirts, polo shirts, pants, and casual wear in traditional cuts and styles.
• Children's and Infant Fashion Collection (Detská a dojčenská móda) Cotton pajamas, nightgowns, underwear, t-shirts, and casual wear for children and infants in sizes 80-176, made from OEKO-TEX certified fabrics safe for sensitive skin.
• SiLVER by Slovenka (Sub-brand) Secondary registered brand combining classic and traditional elements with contemporary fashion, targeting younger customers with more fashionable cotton clothing made from viscose, modal, and elastane materials.

Quantifiable outcome

• OEKO-TEX certified products suitable even for infants

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Slovak Parcel Service s.r.o. (SPS)coreChannel Partner/ Reseller/ DistributorCourier service partner providing express delivery services throughout Slovakia with up to 3 delivery attempts.
• Packeta / ZásilkovnacoreChannel Partner/ Reseller/ DistributorParcel delivery service providing pickup points (Z-Point) and self-service lockers (Z-Box) in Slovakia and Czech Republic with next-day delivery option.
• Slovenská pošta a.s.coreChannel Partner/ Reseller/ DistributorNational postal service providing delivery to addresses, post offices, and Balíkobox lockers throughout Slovakia and Czech Republic.
• Express One s.r.o.coreChannel Partner/ Reseller/ DistributorExpress courier service for Czech Republic and other European countries including Hungary, Austria, Germany, Poland, and others.
• Verified Partner in TurkeyminorOEM/ Whitelabel/ Licensing PartnerTurkish manufacturing partner producing several models annually under SLOVENKA brand, primarily for pre-Christmas period, representing approximately 1% of product range.
• Fashion Designer Dana KleinertminorStrategic or Co-development PartnerCollaboration with fashion designer resulting in limited edition collection production for SUNAR.
• Spojená škola Mikovíniho - odbor Módne návrhárstvominorStrategic or Co-development PartnerPartnership with fashion design school in Banská Štiavnica giving space to young talents for collaboration on pajamas collection.
• VÚTCH ŽilinacoreTechnology or IntegrationTesting laboratory providing OEKO-TEX certification services for textile products.
• Ferd Mravec LicensingminorOEM/ Whitelabel/ Licensing PartnerLicensing agreement for using the famous children's character Ferd Mravec on products.

Scale indicators3 records

Recent moves16 records

Expansion highlights5 records

Direct peers

• Petit Bateau: French children's and family basics/sleepwear brand with 130+ years of heritage. Highly comparable to Slovenka's children's pajamas/category 1 products and family-oriented positioning emphasizing softness and skin-safety.
• Falke: German premium hosiery, underwear, and knitwear brand with 125+ years of heritage. Comparable as a European specialty knitwear/underwear manufacturer with similar longevity and quality positioning.
• Schiesser: German underwear and sleepwear manufacturer founded 1875 with strong heritage brand recognition. Directly comparable as a long-established European sleepwear/underwear specialist serving family demographics.
• Intimissimi: Italian intimates and sleepwear brand by Calzedonia Group with extensive European retail footprint. Comparable product categories (underwear, sleepwear) and multi-channel retail distribution model serving families.
• Calida: Swiss sleepwear and underwear brand with vertically integrated manufacturing and over 80 years of heritage. Comparable as a European mid-market basics/sleepwear specialist emphasizing natural fibers and certified quality.
• Mey: German premium underwear, nightwear, and loungewear brand. Similar product positioning focused on cotton-based sleepwear and basics, with comparable heritage and quality emphasis.
• Triumph International: Swiss/German lingerie and underwear manufacturer with pan-European distribution. Comparable product overlap in underwear and sleepwear categories serving women and men.
• Hanro: Swiss premium underwear, sleepwear, and loungewear brand sold across Europe. Directly comparable product mix (cotton basics, sleepwear for men/women) and similar mid-market heritage positioning targeting quality-conscious consumers.

Regional players

• Schott NYC: Heritage apparel brand with European operations. Less directly comparable in product but illustrative of heritage-driven mid-market apparel branding that leverages longevity and certification/quality narratives.

Broad incumbents

• Uniqlo: Global fast-fashion basics retailer competing on cotton basics, loungewear, and innerwear. Overlaps with Slovenka's core cotton basics category but at much larger scale and broader fashion assortment.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/slovenkabb.sk
• Instagraminstagram.com/slovenkabb.sk
• Xx.com/icunderlikova

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Slovenka-Silver