What MobilPunkt does

Mobil Punkt GmbH (trading as MobilPunkt and branded as "Telekom Partner OWL") is a certified Deutsche Telekom retail partner operating in the Ostwestfalen-Lippe region of North Rhine-Westphalia, Germany. Founded around 2009 and headquartered in the Gütersloh area, the company runs four physical retail showrooms in Bielefeld, Bad Salzuflen, Halle (Westfalen), and Bad Driburg, serving both private customers (Privatkunden) and business customers (Geschäftskunden). The company does not develop proprietary technology; its core function is local distribution and resale of Deutsche Telekom's product portfolio, including mobile contracts (Mobilfunk), fixed-line and fiber internet (Festnetz/Glasfaser), and MagentaTV streaming services. A MagentaTV showroom allows customers to experience streaming content live before subscribing.

The business model is commission- and margin-based: MobilPunkt earns transaction fees on Telekom contract activations and renewals, supplemented by device sales and recurring service revenue from ongoing customer contracts. Go-to-market is direct-to-consumer via in-person consultation at retail locations, with online appointment booking through its German-language website (telekom-partner-owl.de). The company differentiates on local accessibility, personalized contract review and tariff optimization, in-store device support, and the live MagentaTV demonstration experience. Marketing is limited to local retail presence, word-of-mouth, and a content-driven website showcasing current Telekom promotions. Operating status is active, with a current Jobs page advertising sales, service, and apprenticeship positions, but with no disclosed funding, M&A, or expansion beyond the OWL region.

Name

MobilPunkt

Legal name

Mobil Punkt GmbH

Website

https://mobil-punkt.de

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Mobil Punkt GmbH is a certified Deutsche Telekom Partner operating four retail showrooms in Ostwestfalen-Lippe, Germany, reselling mobile, fiber internet, and MagentaTV services to private and small-business customers via in-person consultation.

Ownership category

akta.pro rank

Product category

Telecommunications Retail Services

NAICS

Telecommunications Resellers (517121)

SIC

Radiotelephone Communications (4812)

akta.pro primary industry

Carrier Billing & Telco Mobile Money (FSAMAEAD)

akta.pro secondary industry

Digital Content & Media Subscriptions (CRAFAIAA)

Keywords

• Telecom retail services
• Mobile phone contracts
• Fiber internet services
• TV streaming subscriptions
• Telecom channel partner

Headquarters

HQ city

Gütersloh

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Telecom Products Resale: Resells Deutsche Telekom products including mobile contracts (Mobilfunk), landline/fiber internet (Festnetz, Glasfaser), and TV services (MagentaTV). Earns commissions or margins on contract sales and renewals. Revenue is recurring as customers maintain ongoing service contracts.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

MobilPunkt is a certified Deutsche Telekom channel partner that sells Telekom mobile contracts, fixed-line/fiber internet, and MagentaTV streaming services through four physical retail shops in the Ostwestfalen-Lippe region of Germany. The company provides personalized in-store consultation, contract review and optimization, device sales, and switching support to private and business customers.

Product overview

MobilPunkt is a certified Telekom Partner operating as a telecommunications retail chain in Ostwestfalen-Lippe, Germany. The company operates four retail locations in Bielefeld, Bad Salzuflen, Halle (Westfalen), and Bad Driburg, serving both private and business customers. The product portfolio centers on Deutsche Telekom services including mobile phones (Mobilfunk), fixed internet and fiber optic connections (Internet & Glasfaser), and MagentaTV streaming television. The company provides personalized on-site consultation, contract reviews, device sales, and switching support for residential customers, alongside tailored business telecommunications solutions for corporate clients in the region.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobilfunk (Mobile Phone Services) Deutsche Telekom mobile phone services and smartphones offered through MobilPunkt's retail shops, including tariff advice, contract management, device sales, and switching support for private and business customers.
• Internet & Glasfaser (Fixed-Line and Fiber Internet) Fixed-line internet and fiber optic connectivity services from Deutsche Telekom for residential customers, including tariff consultation and contract switching support provided in MobilPunkt's retail shops.
• MagentaTV (Streaming Television) Deutsche Telekom's MagentaTV streaming television service offered through MobilPunkt, available for live demonstration in the MagentaTV showroom, providing access to over 160 HD channels and live sports events.
• Telekom Business Lösungen (Business Telecommunications Solutions) Tailored telecommunications solutions for businesses in Ostwestfalen-Lippe, including business mobile plans and internet services with personalized in-shop consultation, situation analysis, and optimization support.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Deutsche TelekomcoreChannel Partner/ Reseller/ DistributorMobil Punkt GmbH is a certified Telekom Partner (Telekom Partner OWL) authorized to sell Deutsche Telekom products and services including mobile contracts (Mobilfunk), landline/fiber internet (Festnetz, Glasfaser), and MagentaTV streaming services. The partnership enables the company to offer the full Telekom product portfolio through its 4 retail locations in Ostwestfalen-Lippe.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Telefónica Deutschland (O2): Major German mobile carrier offering postpaid, prepaid, and broadband under O2 and core brands, frequently distributed through third-party retail shops in formats comparable to MobilPunkt's Telekom partner model.
• Vodafone Deutschland: Germany's second-largest mobile carrier with its own retail footprint, selling directly competing mobile, broadband, and TV bundles across the same Ostwestfalen-Lippe consumer market as MobilPunkt.
• 1&1 Mobilfunk (United Internet): Major German mobile carrier and ISP that absorbed Mobilcom-Debitel, operating as both a network operator and through extensive retail/online sales channels across Germany — directly competing for the same residential and SMB contract wallet.

Others

• MediaMarkt (MediaMarktSaturn Retail Group): Large consumer-electronics retailer operating mobile/carrier service counters in most German cities, selling Telekom, Vodafone, and O2 contracts alongside devices — an adjacent retail channel competing for similar in-store telecom buyers in OWL.

Direct peers

• GRAVIS (freenet AG): GRAVIS is freenet AG's chain of mobile and consumer-electronics retail stores offering personal consultation and multi-carrier mobile contracts in a shop format directly analogous to MobilPunkt's Telekom partner model.
• Deutsche Telekom Shops: Telekom's own direct retail chain selling the same mobile, fiber, and MagentaTV products at identical terms. MobilPunkt competes head-to-head with Telekom-branded shops in the same regional catchment.

Emerging players

• Drillisch / 1&1 online mobile brands: Online-first mobile discount brands under the 1&1 umbrella (formerly Drillisch/Mobilcom-Debitel online arms), offering mobile contracts via digital channels that compete with brick-and-mortar retailers like MobilPunkt on price-sensitive residential customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MobilPunkt