Highlands-Cashiers Hospital

What Highlands-Cashiers Hospital does

Highlands-Cashiers Hospital is a private, 24/7 acute-care and outpatient facility located at 190 Hospital Drive in Highlands, North Carolina, serving rural residents of the Highlands, Cashiers, and surrounding Western North Carolina communities. The hospital's functional offering centers on emergency care, diagnostic imaging, and outpatient physical rehabilitation services, with patients accessing the facility directly via walk-in and emergency entry points. It operates as one node within the Mission Health network — a six acute-care hospital system across Western North Carolina that is itself owned and operated by HCA Healthcare — which provides referral pathways to higher-acuity and specialty services such as cardiology, oncology, burn care, orthopedics, and women's care that the small facility does not provide directly.

The hospital generates revenue through standard professional-services billing for clinical care delivered on site, with payment drawn from insurance carriers, Medicare, Medicaid, and self-pay patients; financial assistance and charity-care programs are made available. Distribution is regional and direct-to-patient, with no enumerated third-party reseller or B2B channel; patient acquisition leverages Mission Health's content-marketing infrastructure, including an award-winning Healthy Living blog, social media channels (Facebook, Twitter/X, Instagram, LinkedIn), email newsletters, and community classes and events. Pricing is not publicly disclosed per service; instead, CMS standard charges are made available through a pricing transparency portal and estimates are issued on request.

Operationally, the facility's primary customer segment is geographically defined rural community residents who otherwise face limited local access to acute care, diagnostic imaging, and rehabilitation. The hospital captures scale and back-office efficiencies through its affiliation with HCA Healthcare and Mission Health, while retaining a community-oriented clinical footprint. No patents, proprietary software products, technology partnerships, integrations, AI/ML capabilities, regulatory actions, M&A activity, or leadership changes are disclosed in the source material for this specific entity.

Name

Highlands-Cashiers Hospital

Legal name

Highlands-Cashiers Hospital

Website

https://missionhealth.org

Company type

Private

Founded year

1885

Operating status

Operating

Headcount range

251–500 employees

Short description

Highlands-Cashiers Hospital is a 24/7 rural acute-care facility in Highlands, North Carolina providing emergency care, diagnostic imaging, and outpatient rehabilitation to local community residents as part of the Mission Health network owned by HCA Healthcare.

Ownership category

akta.pro rank

Product category

Rural Hospital Services

NAICS

General Medical and Surgical Hospitals (6221)

SIC

Services-Hospitals (8060)

akta.pro primary industry

Critical Access & Rural Hospitals (HLAFAAAG)

Keywords

• Rural hospital services
• Emergency medical care
• Outpatient rehabilitation
• Diagnostic imaging services
• Critical access healthcare

Headquarters

HQ city

Highlands

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D

Revenue model

1. Patient Care Services: The hospital generates revenue through providing medical healthcare services including emergency care, diagnostic imaging, rehabilitation therapy, and other medical treatments to patients. Services are billed through insurance, Medicare, Medicaid, and direct patient payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Highlands-Cashiers Hospital is a 24/7 critical access hospital in Highlands, North Carolina, providing emergency care, diagnostic imaging, outpatient rehabilitation, and general medical services to residents of Western North Carolina and surrounding rural communities. The hospital operates as part of the Mission Health network, an HCA Healthcare affiliate, and serves as a community access point for routine and urgent medical needs, with referrals available to the broader network for specialized care.

Differentiator

Problem solved

Functional benefit

Products and services

• Emergency Care 24/7 emergency medical care provided at the hospital for residents of Highlands, Cashiers, and surrounding rural communities in Western North Carolina.
• Imaging Services Diagnostic imaging services provided to patients for medical evaluation and diagnosis, available through the hospital and the broader Mission Health network.
• Outpatient Physical Rehabilitation Outpatient physical rehabilitation and therapy services for patients recovering from injury, surgery, or managing chronic conditions, delivered at the hospital facility.
• Patient Financial Assistance (Charity Care) Financial assistance and charity care programs for eligible patients who need help covering the cost of medical services received at the hospital.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Mission HealthcoreStrategic or Co-development PartnerHighlands-Cashiers Hospital is part of the Mission Health network, which is comprised of six acute care hospitals and numerous other care sites providing comprehensive medical care throughout Western North Carolina. Mission Health is an HCA Healthcare affiliate.

Scale indicators3 records

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• HCA Healthcare: The ultimate parent company and one of the largest for-profit hospital operators in the United States with $70B+ revenue. Highlands-Cashiers is a small node within HCA's ~180-hospital portfolio, providing capital, systems, and scale advantages (and constraints) that mirror other HCA rural facilities.

Direct peers

• Mission Hospital McDowell: A Mission Health community hospital in Marion, NC, with a similar rural service profile and shared HCA operational infrastructure. Directly comparable in scale, service line breadth, and patient demographics.
• Mission Hospital: The flagship tertiary referral hospital of the Mission Health network in Asheville, NC. While larger and more specialized, it shares the same operating model, EHR, and referral network, and is the primary recipient of Highlands-Cashiers' higher-acuity referrals.
• Blue Ridge Regional Hospital: Another Mission Health community hospital in Spruce Pine, NC, with a similar rural mountain catchment and service mix. Comparable patient volumes, payer mix, and operating model under shared HCA ownership.
• Transylvania Regional Hospital: A Mission Health community hospital in Brevard, NC, serving a comparable rural Western North Carolina market. Same parent organization, similar service lines, and overlapping geographic reach into mountain communities.
• Angel Medical Center: A fellow Mission Health critical access/community hospital in Franklin, NC, serving a similar rural Western North Carolina population. It offers comparable service lines (ED, imaging, inpatient) under the same HCA/Mission umbrella, making it the closest operational analogue to Highlands-Cashiers.

Regional players

• Haywood Regional Medical Center: A Duke LifePoint-affiliated community hospital in Clyde, NC, serving a similar Western North Carolina mountain population with comparable service lines (ED, imaging, inpatient). Functions as a regional competitor for patients in the broader WNC market.
• Erlanger Western Carolina Hospital: A community hospital in Murphy, NC, affiliated with Erlanger Health System. Serves a remote mountain community in the far western part of the state with a comparable rural hospital service profile and similar critical access-style operating challenges.
• Pardee Hospital: An independently operated community hospital in Hendersonville, NC, affiliated with UNC Health. Provides overlapping services to the WNC market and serves as a non-HCA alternative for patients in the broader Highlands-Cashiers referral region.
• AdventHealth Hendersonville: A community hospital in Hendersonville, NC, part of the AdventHealth system. Competes for patients in the southern portion of the WNC market and represents an alternative non-HCA provider option for residents of nearby mountain communities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/MissionHealthNC
• Facebookfacebook.com/HighlandsCashiersHospitalNC
• LinkedInlinkedin.com/company/missionhealthnc
• Instagraminstagram.com/missionhealthnc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Highlands-Cashiers Hospital