What NCV does

NCV (legal name Nos Caves Inc., DBA Nos Caves Vin) is a privately held, Houston-based wine storage and custom wine cellar company founded in 2004 by Jost Lunstroth. It operates two purpose-built, climate-controlled offsite wine storage facilities in Houston — NCV Wroxton (77005, opened 2009) and NCV Frostwood (77024, opened 2013) — and positions itself as the first company in Texas to combine state-of-the-art wine storage with architect-designed member lounges. The core technology stack centers on physical building-envelope expertise tailored to Houston's hot-humid climate: thermal barrier installation across walls, floors, and ceilings; precision refrigeration (1°F dead band) using LRC and Whisperkool systems; CAVEA high-performance glass wine wall enclosures with 7x normal glass insulation; and CUBE LT water-circulating cooling. A small in-house team (1–10 employees, including the founder, an operations/inventory lead, a construction manager, and a wine services manager) executes turnkey design, build, repair, and advisory engagements.

The business operates a hybrid revenue model. Recurring monthly revenue comes from private locker memberships at the two storage facilities (locker sizes 32 to 400+ cases), bundled with member-lounge access, wine acquisition services, and optional maintenance/racking add-ons. One-time project revenue is generated from custom wine cellar design-build, wine walls, restoration of defective wine rooms, refrigerated wine moving, and inventory/collection management services (often paired with third-party eSommelier software). Professional services revenue comes from advisory engagements with developers and operators across Texas, South Carolina, Oklahoma, and Mexico, covering site selection, financial modeling, locker layout, refrigeration design, and marketing support. Customers are predominantly private collectors, with secondary segments in custom home builders and real estate developers; sales are driven by direct inquiries, a website configurator tool, builder partnerships, and member referrals, and the company is an authorized dealer for The Wine Square's CAVEA/CUBE LT products across Houston, Austin, and the Hill Country.

Name

NCV

Legal name

Nos Caves Inc.

Website

https://noscavesvin.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

NCV (Nos Caves Vin) is a privately held Houston-based company operating two climate-controlled wine storage facilities and providing bespoke wine cellar design, construction, restoration, and advisory services to private collectors, custom home builders, and real estate developers across Texas and select other states.

Ownership category

akta.pro rank

Product category

Wine Storage and Custom Wine Cellar Services

akta.pro primary industry

Specialty Storage (Wine, Art, Document Vaults) (HSAKAGAF)

akta.pro secondary industries

Specialty Item Full-Service Storage (Art, Antiques, Pianos, Wine) (HSAKAHAF), Wine Collection Moving & Cellar Relocation (HSAKAEAJ)

Keywords

• Wine storage services
• Custom wine cellars
• Wine collection management
• Wine moving services
• Wine room construction

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Offsite Wine Storage Membership: Private locker rentals ranging from 32 cases to over 400 cases at two Houston locations (77005 and 77024). Rent includes deliveries accepted and placed in front of locker, with optional locker maintenance and rack additions for additional monthly fees. Revenue is recurring from membership fees.
2. Member Lounge Access: Members and guests have access to architect designed lounges and private seating areas. Includes 24/7 access, Riedel stemware, decanters, corkscrews and ice.
3. Custom Wine Cellar Construction: Design and build bespoke wine rooms, wine walls, and wine features. Services include thermal barrier installation, refrigeration sizing and installation, and custom racking. Turn-key delivery means NCV performs all work and takes responsibility.
4. Collection Management Services: One-time inventory and cellar organization, monthly inventory updates and maintenance, integration with collection management apps. Can manage multiple locations including local facilities and out-of-town homes.
5. Wine Moving Services: Climate controlled transportation, packing and transport in refrigerated vehicles within greater Houston, coordination with national wine movers for state-wide and beyond transport, temporary storage at two Houston facilities, inventory services before and after moves.
6. Advisory Services: Consulting for developers and operators looking to open offsite wine storage facilities. Services include site selection, financial modeling, locker layout, refrigeration design, and marketing support.
7. Acquisition Services: NCV Members enjoy a comprehensive wine acquisition service featuring exclusive member offers, importing, and more.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

NCV operates two climate-controlled offsite wine storage facilities in Houston (Wroxton 77005 and Frostwood 77024) offering private lockers sized 32 to 400+ cases with member lounge access, and provides turnkey custom wine cellar, wine wall, and wine room design-and-build services including thermal barrier installation, refrigeration sizing, and custom racking. Supporting offerings include collection/inventory management, climate-controlled wine moving, wine room restoration and refrigeration service, and developer advisory consulting.

Product overview

NCV (Nos Caves Vin) operates as a unified wine storage and lifestyle company offering both facility-based storage and custom construction services. The core offerings consist of Offsite Wine Storage (two climate-controlled Houston facilities with private lockers and member lounges) and Custom Wine Cellars (design, construction, and installation of bespoke wine rooms, wine walls, and space conversions). These are supported by Collection Management (inventory and organization services), Wine Moving Services (refrigerated transport), Wine Room Restoration (repair of defective wine rooms), and Wine Room Refrigeration Service (maintenance and repair of refrigeration systems). The Advisory Services extend expertise to those wanting to open offsite storage facilities. Wine Walls represent a specialized turnkey product featuring The Wine Square's CAVEA enclosure system with CUBE LT refrigeration. NCV's value proposition combines thermal barrier expertise (critical for Houston's hot humid climate), precision refrigeration (1°F dead band), and award-winning design.

Differentiator

Problem solved

Functional benefit

Products and services

• Offsite Wine Storage Climate-controlled offsite wine storage at two Houston facilities (77005 and 77024) offering private lockers ranging from 32 cases to over 400 cases, member lounge access with 24/7 entry, wine acquisition services, and member events; targeted at private wine collectors and members.
• Custom Wine Cellars Bespoke wine room, wine wall, and space-conversion design and construction covering collections from a few hundred to over 4,000 bottles, including thermal barrier installation, refrigeration sizing and installation, and custom racking for homeowners and luxury custom home builders.
• Collection Management

Quantifiable outcome

• Proper wine storage with temperature control dead band of 1°F
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• TONER Home MatterscoreStrategic or Co-development PartnerTONER Home Matters is recognized as one of the best building performance firms in the Gulf Coast region. They partner with NCV on jobs whose construction details make it difficult to insulate and seal walls correctly, as well as complicated restoration and repair jobs. Alternatively, Kersig engages Lunstroth's expertise when working on homes with envelope problems including wine rooms or new construction clients with climate-controlled wine rooms. NCV also works with THM to stay aware of the latest developments in residential thermal barriers and brings them in as consultants when necessary.
• The Wine SquarecoreOEM/ Whitelabel/ Licensing PartnerThe Wine Square manufactures the CAVEA high-performance glass and metal wine wall enclosure and CUBE LT refrigeration system. NCV is an authorized dealer for greater Houston, Austin, and the Hill Country. The enclosure repels ultra-violet and UV rays and is custom made in Canada. The CUBE LT uses circulating water to cool the space and is very quiet and efficient.
• KessickminorOEM/ Whitelabel/ Licensing PartnerKessick manufactures wine racking systems. NCV uses Kessick racking in custom wine cellar projects. Featured in case studies including walnut racking for small traditional rooms.

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Vinotemp: Vinotemp is a long-established U.S. wine storage product company offering cooling units, wine cabinets, cellar racking, and custom cellar solutions through a broad product portfolio and dealer network. Comparable to NCV because it spans both standalone wine storage appliances and custom cellar construction capabilities across a wider geographic and price-point range.
• WhisperKOOL: WhisperKOOL is a leading manufacturer of wine room refrigeration systems used by custom cellar builders nationwide. Comparable to NCV because its systems underpin the climate-control category NCV serves, and NCV is factory-trained on WhisperKOOL units; WhisperKOOL competes indirectly by enabling competing cellar builders.
• Wine Enthusiast Companies: Wine Enthusiast is a leading U.S. wine lifestyle brand selling cellars, cooling units, racks, accessories, and editorial content across multiple channels. Comparable to NCV in serving affluent collectors with end-to-end wine storage and lifestyle products, though it operates as a broad retailer rather than a custom builder or offsite storage operator.
• CellarCool: CellarCool produces wine room cooling units and thermal management solutions for residential and commercial cellars. Comparable to NCV in the wine-room refrigeration sub-category, providing equipment that competing custom cellar builders and offsite storage operators rely on for climate control.
• EuroCave: EuroCave is a premium French manufacturer of wine cabinets and storage solutions with a global distribution footprint. Comparable to NCV as a high-end wine storage brand targeting collectors and luxury residential projects, though it competes primarily through product sales rather than physical offsite storage facilities.

Direct peers

• Wine Cellar Innovations: Wine Cellar Innovations is a U.S. custom wine cellar design and build company offering bespoke cellars, racking, and refrigeration services. Comparable to NCV as a direct competitor in the custom wine cellar construction market with similar consultative sales, builder partnerships, and end-to-end project delivery.
• The Wine Square: The Wine Square manufactures the CAVEA high-performance wine wall enclosure and CUBE LT refrigeration system, and NCV is its authorized dealer for greater Houston, Austin, and the Hill Country. Comparable to NCV in the wine wall / turnkey wine storage enclosure category and as a co-selling partner for premium residential and high-rise installations.

Others

• Kessick: Kessick is a U.S. manufacturer of custom wood wine racking systems used in custom cellar projects. Comparable to NCV as a supplier partner whose walnut, alder, and acrylic racking systems appear in NCV case studies, and as an ecosystem participant in the broader custom cellar supply chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/100054319638861
• LinkedInlinkedin.com/company/nos-caves-vin

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NCV