Elisana Apotheke
Elisana Apotheke is a family-owned German pharmacy chain with seven retail locations in Dorsten and Gelsenkirchen, operating mail-order, same-day delivery, and AMTS medication review services for regional and online pharmacy customers.
- Company typePrivate
- Founded-
- HeadquartersGelsenkirchen, Germany
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Elisana Apotheke does
Elisana Apotheke is a family-owned German pharmacy chain operating as a sole proprietorship (e.K.) under proprietor Apotheker Gerrit Nattler, with seven physical retail locations concentrated in Dorsten and Gelsenkirchen in North Rhine-Westphalia. The business serves local walk-in pharmacy customers with prescription dispensing, OTC products, and pharmacist-led clinical services, while also operating a mail-order pharmacy (ELISANA Versand) that extends reach beyond the immediate regional catchment.
Beyond dispensing, the company has built a branded service portfolio including ELISANA.arzneicheck (a medication therapy safety / AMTS review service), ELISANA.regio (same-day delivery from its store network), and ELISANA.card (a customer loyalty program). These services are supported by institutional partnerships with the University of Münster and Apothekerkammer Westfalen-Lippe, lending academic and professional credibility to its clinical offering.
The revenue model combines regulated pharmacy margins on prescription and OTC sales across retail and mail-order channels with emerging fee-bearing clinical services. No proprietary technology, AI capability, or external funding is disclosed; growth appears to be funded organically from operating cash flow. The competitive position is that of a regional mid-sized pharmacy operator differentiating through service layering and multi-channel distribution rather than scale or technology.
Elisana Apotheke firmographics
Firmographics- Name
- Elisana Apotheke
- Legal name
- ELISANA Apotheke Gerrit Nattler e.K.
- Website
- https://elisana.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Elisana Apotheke is a family-owned German pharmacy chain with seven retail locations in Dorsten and Gelsenkirchen, operating mail-order, same-day delivery, and AMTS medication review services for regional and online pharmacy customers.
- Ownership category
- akta.pro rank
Elisana Apotheke industry classification
Industry- Product category
- Retail Pharmacy Services
- NAICS
- Pharmacies and Drug Retailers (456110), Pharmacies and Drug Retailers (45611), Health and Personal Care Retailers (456)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
- akta.pro primary industry
- Health & Pharmacy Omnichannel (CRAFAEAK)
- akta.pro secondary industries
- OTC & Consumer Health Distributors (HLAIAJAC), Pharmacy & Health Essentials Delivery (CRAFAFAI)
Keywords
Where Elisana Apotheke is headquartered
LocationHeadquarters
- HQ city
- Gelsenkirchen
- HQ country
- Germany
- HQ region
- Europe
Offices7 records
Markets served
Elisana Apotheke business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Pharmaceutical Product Sales: Revenue generated from sale of prescription and over-the-counter medications, health products, beauty products, and personal care items through both physical pharmacy locations and online mail-order channel.
- ELISANA Eigenmarke (Private Label): Sale of proprietary ELISANA branded health and wellness products.
- ELISANA.arzneicheck Service: Fee-based medication therapy safety check service priced at €25 for cardholders and €50 for non-cardholders. Includes comprehensive medication review, personalized medication plan, and €25 shopping voucher for cardholders.
- ELISANA.card Loyalty Program: Customer loyalty card program providing discounts on pharmacy services and exclusive access to promotions and the ELISANA.arzneicheck at reduced rates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard mail-order shipping within Germany |
| Unit Pricing | Pay-as-you-go | ELISANA.regio regional delivery service |
| Other | Pay-as-you-go | ELISANA.arzneicheck medication review service |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Elisana Apotheke product offering
Product offeringCore offering
Elisana Apotheke is a German pharmacy group that sells prescription and over-the-counter medications, health products, beauty items, and dietary supplements through seven physical pharmacy branches across Dorsten and Gelsenkirchen and a nationwide mail-order operation (ELISANA Versand). The business supplements product sales with AMTS-certified medication therapy safety reviews (ELISANA.arzneicheck), a customer loyalty program (ELISANA.card), and a same-day regional messenger delivery service (ELISANA.regio) for nearby postal code areas.
Product overview
Elisana Apotheke is an online pharmacy (Versandapotheke) operating a multi-channel platform with physical branch locations in Dorsten and Gelsenkirchen, Germany, plus a mail-order operation. The core offering consists of prescription and OTC medications, health products, and beauty/dietary supplements sold through the e-commerce storefront at elisana.de. The platform integrates several service modules: the Rezeptservice for prescription handling with E-Rezept scanning, ELISANA.arzneicheck for AMTS-certified medication safety reviews, ELISANA.regio for same-day messenger delivery in defined PLZ areas, and the ELISANA.card loyalty program. The company also operates ELISANA Cannabis as a separate specialized pharmacy portal.
Differentiator
Problem solved
Functional benefit
Products and services
- ELISANA.regio Same-Day Regional Delivery Same-day messenger delivery service for medications and pharmacy products to customers in defined postal code areas around Dorsten and Gelsenkirchen-Nord, with cash payment on delivery and a €2.95 fee waived on orders above €10.
- ELISANA.arzneicheck Medication Therapy Safety Review AMTS (Arzneimittel-Therapiesicherheit) certified medication therapy safety review delivered by trained pharmacists, covering drug interaction analysis, personalized medication plan creation, and dosing guidance. Priced at €25 for ELISANA.card holders (including a €25 shopping voucher) and €50 for non-cardholders.
- Mail-Order Pharmacy (ELISANA Versand) Mail-order pharmacy service delivering prescription medications, OTC products, health supplements, and personal care items nationwide across Germany, with shipping typically within two business days of receiving the original prescription. Accepts paper prescriptions and e-prescriptions via scan upload. Free shipping for orders over €50 or any order containing a prescription medication; €4.95 flat shipping otherwise.
- ELISANA Eigenmarke Private-Label Products Private-label health and wellness products sold under the ELISANA brand through the e-commerce storefront and physical pharmacy locations.
- ELISANA.card Customer Loyalty Program Loyalty membership program providing customers with a 50% discount on ELISANA.arzneicheck medication reviews, exclusive access to promotions, and €25 shopping vouchers on qualifying service purchases.
Quantifiable outcome
- Up to 250,000 hospital admissions annually in Germany attributed to poorly managed medication regimens (cited by Federal Ministry of Health)
Companies that use Elisana Apotheke
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Elisana Apotheke technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Elisana Apotheke partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Universität Münster (University of Münster)coreCollaborative research partnership for medication therapy safety improvement. University contributed expertise to development of ELISANA.arzneicheck AMTS certification program. Six ELISANA pharmacists completed specialized Weiterbildung (continuing education) through this partnership.
- Apothekerkammer Westfalen-Lippe (Westphalia-Lippe Chamber of Pharmacists)coreProfessional certification body for AMTS (medication therapy safety) training program. Partnered in development of ELISANA.arzneicheck service and certification of pharmacy staff. Three Dorsten locations already certified; Gelsenkirchen certification in progress.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Elisana Apotheke competitors and assessment
Company assessmentDirect peers
- Apotheke.de: German online pharmacy portal/retailer selling prescription and OTC medicines. Comparable to ELISANA as an e-commerce pharmacy serving German consumers, including via its 'Apotheke vor Ort' local pharmacy integration which mirrors ELISANA's hybrid model.
- DocMorris (formerly Zur Rose Group): Major German mail-order pharmacy and online platform. Directly comparable as a multi-channel pharmacy selling OTC, prescription, and health products online to German consumers — competes with ELISANA Versand in the same e-prescription and mail-order space.
- Sanicare Versandapotheke: German mail-order pharmacy and one of the older Versandapotheken in the market. Comparable to ELISANA Versand as a regulated German online pharmacy dispensing prescription and OTC medications nationwide.
- Medpex Versandapotheke: German online pharmacy operated by a regional pharmacy group. Comparable to ELISANA as a hybrid pharmacy model combining digital ordering with physical pharmacy roots and AMTS-style advisory services.
- Aponeo: Berlin-based German online pharmacy. Comparable to ELISANA Versand as a regulated Versandapotheke competing on mail-order pharmacy speed, assortment, and price across Germany.
- Easyapotheke (Apotheke DocMorris retail chain): German pharmacy chain with online offerings and pickup options across multiple locations. Directly comparable to ELISANA's combination of physical pharmacy branches and online prescription/OTC sales.
- Shop Apotheke (Redcare Pharmacy): One of the largest online pharmacy operators in Europe, headquartered in the Netherlands/Germany. Direct competitor in mail-order pharmacy, OTC, and health & beauty across Germany — competes head-to-head with ELISANA's online channel.
- Medipolis.de: German online pharmacy with a multi-channel retail concept combining overnight mail-order delivery with local pharmacy pickup. Directly comparable to ELISANA's hybrid physical + mail-order model.
Emerging players
- DocMorris Cannabis / Grünhorn: Specialized German medical cannabis pharmacy/distributor. Comparable to ELISANA's separate elisana-cannabis.de portal as a regulated pharmacy channel into the German medical cannabis market.
Broad incumbents
- Lindavia Apotheke / Linda Apotheken: Germany's largest organized network of independent pharmacies with shared branding, marketing, and procurement. Comparable to ELISANA's multi-branch community pharmacy model, though at much larger aggregate scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Elisana Apotheke social profiles
Digital presenceElisana Apotheke financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elisana Apotheke leadership team
Management profileNumber of profiles
Profiles10 records
Elisana Apotheke funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elisana Apotheke M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elisana Apotheke
What does Elisana Apotheke do?
Elisana Apotheke is a German pharmacy group that sells prescription and over-the-counter medications, health products, beauty items, and dietary supplements through seven physical pharmacy branches across Dorsten and Gelsenkirchen and a nationwide mail-order operation (ELISANA Versand). The business supplements product sales with AMTS-certified medication therapy safety reviews (ELISANA.arzneicheck), a customer loyalty program (ELISANA.card), and a same-day regional messenger delivery service (ELISANA.regio) for nearby postal code areas.
Is Elisana Apotheke a public or private company?
Elisana Apotheke is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Elisana Apotheke founded?
Elisana Apotheke was founded in -1. It employs 1 to 10 people.
Where is Elisana Apotheke based?
Elisana Apotheke is headquartered in Gelsenkirchen, Germany, in the Europe region.
How does Elisana Apotheke make money?
Four revenue lines are on record. Pharmaceutical Product Sales are the primary driver. The others are ELISANA Eigenmarke (Private Label), ELISANA.arzneicheck Service and ELISANA.card Loyalty Program.
Who are Elisana Apotheke's main competitors?
Direct peers on record are Apotheke.de, DocMorris (formerly Zur Rose Group), Sanicare Versandapotheke, Medpex Versandapotheke, Aponeo, Easyapotheke (Apotheke DocMorris retail chain), Shop Apotheke (Redcare Pharmacy) and Medipolis.de. DocMorris Cannabis / Grünhorn is listed as an emerging player. Lindavia Apotheke / Linda Apotheken is listed as a broad incumbent.
Does Elisana Apotheke have an API?
No public API is recorded for Elisana Apotheke.
What industry is Elisana Apotheke in?
Elisana Apotheke's product category is Retail Pharmacy Services. Its primary akta.pro industry code is CRAFAEAK, Health & Pharmacy Omnichannel, with a secondary code of HLAIAJAC, OTC & Consumer Health Distributors. Its NAICS code is 456110 and its SIC code is 5912.