Valorugby Emilia

What Valorugby Emilia does

Valorugby Emilia is a professional rugby union club based in Reggio Emilia, Italy, organized as a Società Sportiva Dilettantistica a Responsabilità Limitata (SSD A RL), an Italian amateur sports association legal structure. The club competes in Serie A Élite, Italy's premier domestic rugby union competition, and in the 2025/26 season achieved a historic double by winning both the Coppa Italia (defeating Petrarca Rugby 26-10 on February 28, 2026 at Stadio Mirabello) and the Scudetto (Italian Championship), defeating Petrarca Rugby 27-5 in the final on June 2, 2026 at Stadio Plebiscito in Padova before 7,013 spectators. This was the first Italian championship for rugby in Reggio Emilia in the sport's 80-year local history. The club operates a full player development pipeline from Minirugby (children aged 3+) through Juniores and Squadra Cadetta to the senior First XV, plus a Summer Camp program running June through September.

The club is led by President Enrico Grassi and Vice President Valeria Prampolini, with Marcello Violi as head coach (previously won two championships as a player with Calvisano) and Facundo Panceyra-Garrido as Technical Director who reshaped the squad at the start of the 2025/26 season. The team plays home matches at Stadio Mirabello in Reggio Emilia, which underwent renovations in 2024 adding a new tribune, bar/hospitality area, and store. Revenue derives from four primary streams: corporate sponsorship (Banca Mediolanum, E80 Group, CMR Group, Lenze, Emil Banca and others), public contributions (notably a €700,000 donation from E80 Group Spa on December 9, 2025 under Italian Sport Bonus, Law 30/12/2024 n. 207), match-day ticket sales, and youth program fees. The organization has 51–100 employees and is community-owned in the Italian amateur sports association tradition, with no venture capital or private equity involvement disclosed.

The club's commercial strategy is event-driven, with ticket sales, sponsorships, and public funding supporting operations. Regional broadcast coverage through RaiDue (for marquee matches including the Scudetto final) and Raisport (for regular season matches) extends reach nationally, while the website (valorugby.it) and active social media presence across Facebook, Instagram, LinkedIn, YouTube, and TikTok drive fan engagement. The club's geographic focus is the Emilia-Romagna region, though 2025 strategic partnerships extended collaboration to Modena, Formigine, and as far as Sicily via Rugby Club Ragusa. In the 2025/26 regular season, Valorugby finished first with 65 points (552 scored, 236 conceded), ahead of Femi-Cz R. Rovigo Delta and Petrarca Rugby.

Name

Valorugby Emilia

Legal name

VALORUGBY EMILIA SSD A RL

Website

https://valorugby.it

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Valorugby Emilia is a professional rugby union club in Reggio Emilia, Italy, competing in Serie A Élite. It runs youth development programs, won the 2025/26 Scudetto and Coppa Italia, and earns revenue through sponsorships, ticket sales, and public contributions.

Ownership category

akta.pro rank

Product category

Professional Rugby Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Rugby (Union & League) Leagues (MPAKAAAG)

akta.pro secondary industries

Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

Keywords

• Professional rugby club
• Youth rugby programs
• Rugby match events
• Rugby training camps
• Sports entertainment services

Headquarters

HQ city

Reggio Nell'emilia

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Sponsorship: Corporate sponsors provide financial support in exchange for brand visibility on team uniforms, stadium signage, and promotional materials. Multiple sponsors including Banca Mediolanum, CMR Group, E80 Group, Lenze, and others are listed on the club website.
2. Public Contributions: The club receives public funding through sport bonus mechanisms and government contributions. In December 2025, E80 Group Spa provided €700,000 under Law 207/2024.
3. Ticket Sales: Revenue generated from match attendance at Stadio Mirabello, with ticket information available through the club's website.
4. Summer Camp Programs: Youth rugby camps running from June to September, providing sports education services for children ages 3-5 and older.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Valorugby Emilia is a professional rugby union club based in Reggio Emilia, Italy, competing in Italy's Serie A Élite championship. The club operates a tiered rugby program including a senior First XV, Squadra Cadetta (reserve team), Juniores (youth team), and Minirugby (children's program ages 3-12), and runs a paid Summer Camp youth program during the summer months. It delivers ticketed professional rugby matches at Stadio Mirabello and engages corporate sponsors for brand visibility and community partnership.

Product overview

Valorugby Emilia is a rugby union club based in Reggio Emilia, Italy, operating as a multi-team sports organization. The club offers a comprehensive rugby program through its team structure: First XV (main senior team competing in Serie A Élite), Squadra Cadetta (reserve team), Juniores (youth team), and Minirugby (children's program ages 3-12). The club also runs a Summer Camp program for children. In the 2025/26 season, Valorugby Emilia achieved unprecedented success by winning both the Coppa Italia and the Scudetto (Italian championship) for the first time in the club's 80-year history, finishing the regular season in first place with 65 points. The team plays its home matches at Stadio Mirabello in Reggio Emilia.

Differentiator

Problem solved

Functional benefit

Products and services

• Summer Camp Paid youth rugby summer camp program running from June 8 to September 11, 2026, providing rugby activities, sports education, and physical development for children ages 3-5 and older, with age-appropriate training.
• Ticketed Match Attendance (Serie A Élite) Attendance at professional rugby matches played at Stadio Mirabello in Reggio Emilia as part of the Serie A Élite championship, with tickets available through the club's website. Includes regular season matches, playoff fixtures, and Coppa Italia games.

Quantifiable outcome

• Won Scudetto 2025/26, finishing first in regular season with 65 points
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Rugby Club RagusaminorStrategic or Co-development Partner · 29 November 2025Valorugby expanded its reach to Sicily through a collaboration project with Rugby Club Ragusa, including technical clinics and knowledge sharing programs.
• Emil BancacoreGTM or Marketing Partner · 13 October 2025Emil Banca, a local cooperative bank, partnered with Valorugby for community engagement activities including youth programs at Stadio Mirabello. The partnership includes brand visibility and community collaboration initiatives.
• Modena RugbycoreStrategic or Co-development Partner · 7 September 2025Valorugby Emilia and Modena Rugby entered a two-year partnership agreement focused on collaborative development of rugby in the region. The partnership aims to strengthen both clubs and promote rugby excellence in the Modena and Reggio Emilia areas.
• Highlanders FormigineminorStrategic or Co-development Partner · 21 August 2025Valorugby Emilia and Highlanders Formigine announced a growth project focused on collaborative development of young rugby talent and shared resources between the clubs.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Modena Rugby: Local Modena rugby club that entered a two-year strategic partnership with Valorugby Emilia in September 2025 for collaborative regional rugby development. Comparable as a regional Italian rugby organization and a direct partnership peer within the same geography.
• Petrarca Rugby: Padova-based rugby union club competing in Serie A Élite; the team Valorugby defeated in both the 2025/26 Coppa Italia (26-10) and Scudetto final (27-5). Directly comparable as a fellow top-tier Italian rugby club with similar league participation, sponsorship-driven model, and youth development structure.
• Rugby Viadana 1970: Mantua-area rugby club competing in Serie A Élite and the team Valorugby defeated in the 2025/26 semifinal round. Closely comparable as a regional northern Italian rugby club with similar sponsorship-dependent economics and amateur association structure.
• Mogliano Veneto Rugby: Veneto-based Serie A Élite rugby club that played against Valorugby in 2025/26. Comparable in league participation, regional Italian rugby market, and similar mid-tier sponsorship and attendance profile.
• Rugby Calvisano: Brescia-based club and historically dominant Italian rugby franchise (multiple Scudetti). Comparable in Serie A Élite participation, with coach Marcello Violi having won two previous championships as a Calvisano player, providing direct competitive lineage.
• Sitav Rugby Lyons: Piacenza-based rugby club competing in Serie A Élite; played Valorugby in 2025/26. Comparable in regional northern Italian rugby market and amateur/association-based funding model.
• Fiamme Oro Rugby: Italian State Police rugby club competing in Serie A Élite; played Valorugby in April 2026. Comparable as a fellow top-flight Italian rugby club, with a distinctive institutional employment model for players rather than pure sponsorship economics.
• Femi-CZ Rovigo Delta: Rugby union club from Rovigo competing in Serie A Élite; finished second in the 2025/26 regular season (62 pts) behind Valorugby. Comparable in league positioning, regional Italian rugby market, and competitive on-field profile.

Broad incumbents

• Zebre Parma: Italian franchise based in Parma competing in the United Rugby Championship, one of two Italian teams at the elite European tier. Comparable as a top-flight Italian rugby organization but operates with FIR/league backing and elite-tier media economics unlike Valorugby's regional model.
• Benetton Rugby Treviso: Treviso-based Italian rugby franchise competing in the United Rugby Championship (higher tier) and Heineken Champions Cup. Comparable as an Italian rugby club but operates at a significantly higher commercial scale, with international media rights and corporate parent (Benetton Group) sponsorship.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@valorugbyemilia/videos
• Facebookfacebook.com/ValorugbyEmilia
• LinkedInlinkedin.com/company/valorugby-emilia
• Instagraminstagram.com/valorugbyemilia
• TikToktiktok.com/@valorugbyemilia

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Valorugby Emilia