Fitzpatrick Bongiovanni & Kelly

What Fitzpatrick Bongiovanni & Kelly does

Fitzpatrick, Bongiovanni & Kelly (FBK) is a licensed, full-service certified public accounting firm headquartered in South Jersey, established in 1997 and incorporated in New Jersey as Fitzpatrick, Bongiovanni & Kelly, P.C. The firm operates from two offices in Marmora and Linwood, NJ, and serves clients across individuals, business owners, governmental entities, and non-profit organizations. The team comprises approximately 19 members, including seven shareholders, eight accountants, and three administrative staff. Service offerings span tax return preparation (individuals, businesses, and government entities); financial statement preparation (audit, review, and compilation); outsourced CFO services via a dedicated CFO On Demand sub-brand; succession and estate planning; business valuation; litigation support; sales tax preparation; QuickBooks consulting; and personal financial planning.

The business model is fee-for-service professional services billed on hourly or fixed-fee terms, with no publicly disclosed pricing. The firm offers free initial consultations and relies on direct, face-to-face client engagement at its two office locations, supplemented by content marketing (educational blog, email newsletter, free online financial calculators), local chamber of commerce participation (Cape May County, Ocean City Regional, Upper Township Business Association, Greater Atlantic City), and professional affiliations (AICPA, NJSCPA, NACVA) as go-to-market channels. Seven named shareholders — Louis Bongiovanni (managing shareholder, CFO On Demand lead), Robert J. Kelly (attest engagements), Thomas W. Aromando, Danielle Fox, Michael McGuire, Aakash S. Palkhiwala, and Thomas J. Fitzpatrick (financial planning lead) — each hold over 25 years of public accounting experience and multiple professional designations. The underlying technology is standard accounting and tax preparation software plus QuickBooks consulting; no proprietary product, no public API, and no AI/ML capabilities are evidenced.

The firm runs as a professional corporation with no parent company, no subsidiaries, no external institutional ownership, and no funding activity; ownership is held entirely by the seven partners. Operating geographies are limited to New Jersey (primarily South Jersey / Atlantic and Cape May counties), and revenue, headcount, and growth signals indicate a stable, modest-scale, mature regional practice rather than a scaling platform.

Name

Fitzpatrick Bongiovanni & Kelly

Legal name

Fitzpatrick, Bongiovanni & Kelly, P.C.

Website

https://fbkcpa.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Fitzpatrick, Bongiovanni & Kelly (FBK) is a licensed CPA firm founded in 1997 in South Jersey. It serves individuals, business owners, governmental entities, and non-profits with tax preparation, financial statements, CFO On Demand, business valuation, succession planning, and personal financial planning services.

Ownership category

akta.pro rank

Headquarters

HQ city

Marmora

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Tax Preparation Services: Professional tax preparation services for individuals, businesses, and governmental entities. Includes tax return preparation, tax planning, and tax consulting.
2. Financial Statement Preparation: Preparation of audit, review, and compilation financial statements for business clients.
3. CFO On Demand: Outsourced CFO services provided on a subscription or project basis to support SME entrepreneurs with financial analysis, decision-making support, and strategic planning.
4. Business Consulting: Financial business development services including strategic meetings, KPI monitoring, business valuation, succession planning, and estate administration.
5. Litigation Support: Accounting and tax assistance in matters involving existing or pending litigation.
6. Personal Financial Planning: Analysis of current financial position and development of plans to help individuals reach their financial goals.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

FBK is a licensed CPA firm that prepares tax returns (for individuals, businesses, and governmental entities), drafts financial statements (audit, review, and compilation), and delivers CFO On Demand outsourced financial leadership to small and mid-sized enterprises. Beyond compliance work, the firm offers business consulting, succession planning, business valuation, estate administration, litigation support, and personal financial planning across two South Jersey offices.

Product overview

Fitzpatrick, Bongiovanni & Kelly (FBK) is a licensed, full-service accounting firm in South Jersey established in 1997. The firm operates as a professional services firm offering a unified portfolio of accounting, tax, and financial planning services rather than a software product platform. The core service offering includes tax return preparation and financial statement preparation (audit, review, compilation). Specialized financial services include CFO On Demand (outsourced CFO services), Succession Planning Services, Litigation Support, Business Valuation Services, and Estate Administration. Financial business development services encompass tax planning, budgets and cash flow projections, QuickBooks consulting, and business financial planning. The firm also provides free online financial calculator tools as a client resource.

Differentiator

Problem solved

Functional benefit

Brands

• CFO On Demand: Outsourced CFO consulting service designed to support SME entrepreneurs with financial analysis, strategic decision-making, and financial department support on a part-time or project basis.

Products and services

• Tax Return Preparation Preparation of federal, state, and local tax returns for individuals, businesses, and governmental entities, delivered as part of FBK's recurring tax compliance practice.
• Financial Statement Preparation (Audit, Review, Compilation) Preparation of financial statements under three levels of assurance — audit (highest assurance), review (limited assurance), and compilation (no assurance, based on client information) — for business clients.
• Sales Tax Preparation Preparation of all necessary sales tax returns for business clients to support sales tax compliance across jurisdictions.
• CFO On Demand Outsourced Chief Financial Officer service designed to give SME entrepreneurs experienced financial leadership on demand — financial analysis, industry insight, KPI monitoring, and decision support — without the cost of a full-time CFO. Operated under its own sub-brand CFO On Demand (cfodemand.com).
• Succession Planning Services Advisory engagement to help business owners develop an action plan for exiting the business while preserving its value, often tied to estate and valuation work.
• Litigation Support Accounting and tax assistance in matters involving existing or pending litigation, drawing on shareholder expertise (including CVA-credentialed staff).
• Business Valuation Services Determination of business value for planning, transaction, succession, and litigation purposes, performed by CVA-credentialed professionals.
• Estate Administration Assistance for executors in carrying out the wishes set out in a person's will, including valuation and tax coordination.
• Personal Financial Planning Analysis of a client's current financial position and development of a plan to help them reach their personal financial goals, led by the Financial Planning Division.
• Business Financial Planning & Pension Planning Strategic financial planning and pension planning services for business clients.
• Tax Planning Proactive tax planning strategies for businesses and individuals to minimize tax liability across entity types.
• Budgets & Cash Flow Projections Development of budgets and cash flow projections to support business decision-making for SME clients.
• QuickBooks Consulting Accounting system customization and QuickBooks consulting for business clients using or migrating to QuickBooks.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• New Jersey Society of Certified Public AccountantscoreOthersProfessional affiliation and membership organization for CPAs in New Jersey. FBK staff members are licensed and members of this society.
• American Institute of Certified Public Accountants (AICPA)coreOthersNational professional organization for CPAs. FBK staff members hold memberships in AICPA, accessing resources, standards, and professional development.
• National Association of Certified Valuators and Analysts (NACVA)coreOthersProfessional association for business valuation and forensic accounting professionals. FBK has members certified through NACVA.
• Cape May County Chamber of CommercecoreGTM or Marketing PartnerActive member of the Cape May County Chamber of Commerce. FBK was recognized for 25 years of membership in 2016. The firm participates in chamber events and networking activities.
• Ocean City Regional Chamber of CommercecoreGTM or Marketing PartnerActive member of the Ocean City Regional Chamber of Commerce. Shareholder Thomas J. Fitzpatrick serves as a director.
• Upper Township Business AssociationminorGTM or Marketing PartnerMember of the Upper Township Business Association. Partner Lou Bongiovanni speaks at UTBA mixer events on topics like profit leaks and business financial management.
• Knights of ColumbusminorOthersCharitable partner organization. Shareholder Michael McGuire is active in Knights of Columbus as a member.
• Community Food Bank Southern BranchminorOthersCharitable partner and food bank support. FBK supports the Community Food Bank of New Jersey Southern Branch.
• Big Brothers and Big SistersminorOthersCharitable partner. FBK supports Big Brothers and Big Sisters organization.

Scale indicators3 records

Recent moves3 records

Expansion highlights4 records

Emerging players

• Paro: Tech-enabled marketplace connecting businesses with vetted fractional finance and accounting professionals, including outsourced CFOs. Comparable to FBK's CFO On Demand service in target customer and use case, but takes a marketplace/platform approach rather than direct delivery.

Direct peers

• Mercadien: New Jersey-based CPA and business advisory firm providing tax, audit, business valuation, and outsourced CFO/controller services. Closely comparable to FBK in NJ geography, full-service model, and emphasis on business valuation and advisory work.
• CFO Pro Partners: Outsourced CFO services firm providing part-time and interim CFO support to small and mid-sized businesses. Directly comparable to FBK's CFO On Demand sub-brand in service offering, customer segment, and recurring-revenue model.
• Wiss & Company: New Jersey-based full-service accounting, tax, and business advisory firm serving privately held businesses, individuals, and nonprofits. Closely comparable to FBK in geography, service portfolio (tax, attest, CFO, succession), and SMB client focus.
• Withum: New Jersey-headquartered full-service CPA and advisory firm providing tax, audit, advisory, and outsourced CFO services to SMB and mid-market clients across the U.S. Directly comparable to FBK in service mix, client profile, and NJ base, but at materially larger scale (Top 30 U.S. firm).
• Sobel & Co. New Jersey CPA and business advisory firm offering tax, accounting, audit, and CFO services to closely held businesses, nonprofits, and individuals. Comparable to FBK in regional NJ presence, full-service offering, and SMB customer base.

Broad incumbents

• BDO USA: Top-5 global accounting and advisory network with a significant New Jersey presence. Competes with FBK for NJ-based middle-market clients across tax, audit, and outsourced CFO services but at vastly greater scale and brand recognition.
• RSM US: Top-6 U.S. accounting and consulting firm serving middle-market companies, with a strong New Jersey presence. Provides tax, audit, and outsourced CFO services directly overlapping FBK's offerings, though at substantially greater scale and broader geographic reach.
• CliftonLarsonAllen (CLA): Top-10 U.S. accounting and advisory firm focused on private businesses, healthcare, and nonprofit clients. Directly competes with FBK in outsourced accounting, CFO, tax, and attest services for SMBs in the Mid-Atlantic region.
• Marks Paneth: Established Northeast U.S. accounting and advisory firm with offices in New York and New Jersey offering tax, audit, advisory, and wealth management services. Comparable to FBK in service mix but materially larger and more diversified geographically.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fitzpatrick Bongiovanni & Kelly