B motors

What B motors does

B-motors S.A.C. is an authorized Peruvian automotive dealership headquartered in Trujillo that operates as the official representative of Derco brands in the La Libertad region. The company sells new light vehicles, light and heavy trucks (including the JAC Camiones lineup), and yellow line commercial and industrial equipment, alongside a pre-owned vehicle program (Seminuevos) and a Motor Store channel for parts and accessories.

B Motors runs 7 physical dealership branches across Trujillo and Huamachuco and monetizes through one-time vehicle sales, professional after-sales services (Postventa) covering maintenance, spare parts, and technical support, and ancillary parts/accessories revenue. The go-to-market is direct-to-consumer retail with in-person consultation, a personalized advisory approach, and digital touchpoints including a corporate website, blog, social media presence, and WhatsApp-based contact for conversion. Customers span individual consumers seeking personal transportation and business/commercial buyers requiring fleet, cargo, transport, and construction equipment solutions. Pricing is quote-based and not publicly disclosed, with deal terms determined by model, configuration, and negotiation.

Name

B motors

Legal name

B Motors

Website

https://bmotors.com.pe

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

B Motors is an authorized Derco-brand dealership in Trujillo, Peru, selling new and pre-owned light vehicles, trucks, and yellow line equipment through 7 branches across La Libertad, with integrated after-sales services and a parts store.

Ownership category

akta.pro rank

Headquarters

HQ city

Trujillo

HQ country

Peru

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. New Vehicle Sales: Sale of new light vehicles, light trucks, and heavy trucks from JAC and Derco brands. Revenue generated through one-time vehicle transactions with potential for ancillary services.
2. Pre-owned Vehicle Sales (Seminuevos): Sale of pre-owned/used vehicles through dedicated Seminuevos section.
3. Post-sale Services: Comprehensive after-sales support including specialized maintenance, spare parts, and technical support to ensure optimal vehicle performance.
4. Motor Store: Additional automotive products and services offered through the Motor Store channel.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

B Motors (B-motors S.A.C.) operates as an authorized Derco brand dealership in the La Libertad region of Peru, selling new light vehicles, light trucks, heavy trucks, and yellow-line construction/industrial equipment from JAC and other Derco brands. The company also sells pre-owned vehicles through its Seminuevos program, operates a Motor Store for accessories and parts, and provides after-sales services including specialized maintenance, spare parts, and technical support across 7 branches in Trujillo and Huamachuco.

Product overview

B Motors is a unified dealership platform offering multiple vehicle categories and services. The core offering consists of light vehicles and JAC trucks (light and heavy trucks from the JAC Camiones lineup), along with a pre-owned vehicles program (Seminuevos) and the Motor Store online portal. The company operates 7 strategically located dealerships across Trujillo and Huamachuco, supported by an integrated after-sales service module (Postventa) that provides maintenance, spare parts, and technical support. The portfolio spans personal-use vehicles, commercial trucks, and industrial equipment (línea amarilla), all backed by Derco brand representation in the La Libertad region.

Differentiator

Problem solved

Functional benefit

Brands

• JAC Camiones: Heavy trucks division representing JAC brand vehicles.
• Motor Store

Products and services

• Vehículos Livianos (Light Vehicles) New light vehicles (cars and SUVs) from Derco brand portfolio sold through B Motors dealerships for personal and family transportation in the La Libertad region of Peru.
• JAC Camiones (JAC Trucks) Light and heavy-duty truck lineup from JAC brand, sold through B Motors' dedicated JAC Camiones division for commercial fleet, cargo, and transportation business use.
• Línea Amarilla (Yellow Line Equipment) Heavy-duty commercial vehicles and construction/industrial equipment for business operations including construction and industrial use, distributed through B Motors dealerships.
• Seminuevos (Pre-owned Vehicles) Pre-owned or certified used vehicles program offering customers reliable used cars as an alternative to new vehicles, with browsing and contact options via the Seminuevos portal.
• Motor Store Online channel for browsing and contacting B Motors regarding motor vehicles, accessories, parts, and additional automotive products and services.
• Postventa (After-Sales Service) Comprehensive after-sales service offering specialized vehicle maintenance, spare parts supply, and technical support to ensure optimal long-term vehicle performance for both individual and commercial customers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• DercocoreChannel Partner/ Reseller/ DistributorB Motors is an official representative/dealer of Derco brands in the La Libertad region of Peru. This partnership provides B Motors with access to Derco's vehicle portfolio including light vehicles, light trucks, heavy trucks, and yellow equipment. Derco provides the brand backing, manufacturer support, and product supply while B Motors handles local distribution, sales, and after-sales service.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Grupo Deltron: Long-standing Peruvian multi-brand dealer representing Mazda, Mitsubishi, Suzuki, Ford, and others. Comparable as a national multi-brand retail group combining new vehicle sales, used vehicles, and after-sales service.
• Divemotor: Multi-brand automotive dealership group in Peru representing Honda, Hyundai, Subaru, and Volvo. Directly comparable as a franchised multi-brand retailer serving both consumer and commercial buyers with showrooms, parts, and service.
• Grupo Pana: Peruvian automotive group historically tied to Toyota distribution with retail and service operations across the country. Comparable as an authorized franchised dealership platform serving both retail and fleet customers.
• Maquinarias S.A. Peruvian heavy equipment and commercial vehicle dealer with branch network across the country. Comparable through its overlap in light/heavy trucks and 'línea amarilla' segments that B Motors also addresses via JAC Camiones.
• Motormundo: Peruvian dealer group representing Chinese-origin brands including JAC, Changan, and BAIC. Directly comparable as a fellow JAC brand representative and Chinese-brand retail channel operating showrooms, service, and parts in Peru.
• Automotores Gildemeister-Perú (AGPSA): Authorized dealer of Nissan and Renault in Peru with a multi-branch retail network. Directly comparable as a franchised auto dealer offering new and used vehicles plus after-sales support.

Broad incumbents

• Inchcape Peru (Derco): Global automotive distributor whose Peru operations encompass Derco, B Motors' principal brand partner. Comparable as the parent distributor and broader market incumbent that defines B Motors' competitive context and access to vehicle supply.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/b-motors-s-a-c-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B motors