Virginia Commonwealth University - School of Business
The VCU School of Business is a public, AACSB-accredited business school within R1 research university Virginia Commonwealth University, serving approximately 3,623 students across 15 undergraduate majors, multiple MBA formats, specialized master's, and Ph.D. programs from its Richmond, Virginia campus at Snead Hall.
- Company typePublic
- Founded1937
- HeadquartersRichmond, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Virginia Commonwealth University - School of Business does
Virginia Commonwealth University - School of Business is a public, AACSB-accredited business school within an R1 research university, located at Snead Hall in Richmond, Virginia. The school delivers a multi-tier portfolio of business education programs including 15 undergraduate majors with 14 minors, multiple MBA formats (Full-Time, Executive ranked #26 by Fortune 2024, Part-Time ranked #42 by U.S. News 2025, Online ranked #32 by Fortune 2021), specialized master's degrees, and Ph.D. programs in Accounting, Information Systems, Management, and Marketing. Total enrollment across undergraduate and graduate programs is approximately 3,623 students. The school operates a distributed service infrastructure including the Capital Markets Center with real-time stock tickers, a Customer Experience Lab with eye-tracking technology, Business Career Services (Handshake, VCU Link), a Business Student Success Center, and over 20 student organizations.
Revenue mechanics combine tuition and fees from degree programs, non-degree professional development and executive education, alumni giving, and research grants. Ph.D. students receive funded assistantships covering tuition plus a $30,000 annual stipend. Go-to-market is direct-to-consumer through traditional admissions, with supplementary event-driven recruitment, digital marketing across the website, social channels, and earned media placements in Forbes, Business Insider, and Fortune. A unified 'Open for Opportunity' brand campaign supports the Opportunity 2030 strategic plan. Distribution spans on-campus delivery, fully online programs, and global partnerships including Costa Rica and Milan. The customer base is highly distributed across prospective undergraduates, graduate students, industry partners, and a 40,000+ alumni network.
Institutional positioning rests on AACSB accreditation (top 6% globally), R1 research classification, sustained third-party rankings, and specialized research centers including the Center for Sport Leadership, Institute for Transformative Leadership, VCU Financial Success Center, and the newly launched Institute for Free Enterprise (April 2026). Faculty credentials include 60% of publications in A* and A journals per ABDC classification and 80+ editorial board roles. The school concluded its Center for Corporate Education in June 2025, redirecting executive education to other VCU units. Ownership is wholly state-supported through Virginia Commonwealth University; there is no private equity or venture capital structure.
Virginia Commonwealth University - School of Business firmographics
Firmographics- Name
- Virginia Commonwealth University - School of Business
- Legal name
- Virginia Commonwealth University - School of Business
- Website
- http://business.vcu.edu
- Company type
- Public
- Founded year
- 1937
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- The VCU School of Business is a public, AACSB-accredited business school within R1 research university Virginia Commonwealth University, serving approximately 3,623 students across 15 undergraduate majors, multiple MBA formats, specialized master's, and Ph.D. programs from its Richmond, Virginia campus at Snead Hall.
- Ownership category
- akta.pro rank
Virginia Commonwealth University - School of Business industry classification
Industry- Product category
- Higher Education / Business School
- NAICS
- Colleges, Universities, and Professional Schools (611310), Business and Secretarial Schools (61141)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Undergraduate Business Schools (BBA/BSBA Programs) (EDAHAHAA)
- akta.pro secondary industry
- Online Professional Schools (MBA/MPA/MPH/Etc.) (EDAHALAE)
Keywords
Where Virginia Commonwealth University - School of Business is headquartered
LocationHeadquarters
- HQ city
- Richmond
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Virginia Commonwealth University - School of Business business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Degree Program Tuition and Fees: Revenue from undergraduate and graduate degree programs including MBA, specialized master's degrees, certificates, and Ph.D. programs. Tuition varies by program level and residency status.
- Professional Development and Executive Education: Non-degree professional development programs and executive education offerings for working professionals. The school references directing interested parties to VCU Office of Continuing and Professional Education for technical training.
- Alumni Giving and Donations: The school receives charitable contributions from alumni and supporters through VCU Giving Day and ongoing development efforts to support scholarships, faculty research, and general operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Ph.D. Program Assistantships |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Virginia Commonwealth University - School of Business product offering
Product offeringCore offering
VCU School of Business delivers higher education services through 15 undergraduate majors, 14 minors, and accelerated bachelor's-to-master's pathways, as well as graduate programs including MBA, Executive MBA, Part-Time MBA, Online MBA, specialized master's degrees, certificates, and Ph.D. programs in Accounting, Information Systems, Management, and Marketing. The school supports students with career services, mentoring, global programs, and dedicated research centers such as the Capital Markets Center and Customer Experience Lab.
Product overview
The VCU School of Business is a comprehensive business education institution offering a multi-level portfolio of programs. The core offerings include 15 undergraduate majors (Accounting, Actuarial Science, Analytics, Business Essentials, Economics, Finance, Real Estate, Information Systems, Management and Entrepreneurship, Marketing, Risk Management and Insurance, Supply Chain Management and Analytics) with 14 minors and accelerated degree options, plus graduate programs including Full-Time MBA, Executive MBA (#26 Fortune 2024), Part-Time MBA (#42 U.S. News 2025), Online MBA (#32 Fortune 2021), specialized master's degrees, and Ph.D. programs in Accounting, Information Systems, Management, and Marketing. Supporting infrastructure includes specialized centers (Institute for Transformative Leadership, Center for Sport Leadership, VCU Financial Success Center), labs (Capital Markets Center with real-time stock tickers, Customer Experience Lab with eye-tracking), the Marketing Resource Center, and student programs (Business Career Services via Handshake/VCU Link, VCU Business Mentoring with multiple tracks, Global Programs). A new Institute for Free Enterprise is launching April 2026.
Differentiator
Problem solved
Functional benefit
Products and services
- Undergraduate Programs Bachelor's degree programs across 15 majors (Accounting, Actuarial Science, Analytics, Business Essentials, Economics, Finance, Real Estate, Information Systems, Management and Entrepreneurship, Marketing, Risk Management and Insurance, Supply Chain Management and Analytics) plus 14 minors and accelerated bachelor's-to-master's options.
Quantifiable outcome
- Average starting salary of $56,419 for undergraduate graduates
- +2 more outcomes
Companies that use Virginia Commonwealth University - School of Business
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Virginia Commonwealth University - School of Business technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature4 records
Virginia Commonwealth University - School of Business partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Saxbys Café PartnershipminorStudent-run Saxbys café partnership established as experiential learning initiative, expected to create 35-40 internship positions each semester for VCU Business students. This partnership provides hands-on hospitality and business management experience.
Scale indicators9 records
Recent moves8 records
Expansion highlights6 records
Virginia Commonwealth University - School of Business competitors and assessment
Company assessmentDirect peers
- Virginia Tech Pamplin College of Business: Virginia public R1 research university business school. Most direct competitor for in-state undergraduate and MBA students, faculty talent, and AACSB rankings within Virginia.
- University of Virginia Darden School of Business: Top-ranked Virginia public R1 business school. Competes with VCU for Virginia talent, MBA applicants, and corporate partners; defines the upper bound of state competition.
- William & Mary Mason School of Business: Another Virginia public university business school (also AACSB). Competes directly with VCU for in-state undergraduates, online graduate enrollment, and employer recruiting relationships.
- George Mason University School of Business: Virginia public university (also R1) business school in the DC metro area. Strong overlap with VCU on undergraduate majors, online programs, and Northern Virginia workforce pipelines.
- James Madison University College of Business: Virginia public business school with AACSB accreditation. Competes for Virginia-resident undergraduates and offers similar program portfolio including supply chain and analytics.
- University of Maryland Smith School of Business: Nearby public R1 business school. Comparable in scale, AACSB standing, and program mix; primary out-of-state competitor for VCU's Mid-Atlantic and online graduate enrollment.
- North Carolina State University Poole College of Management: Southeast public R1 business school with comparable AACSB tier and program portfolio (supply chain, analytics, finance). Competes for out-of-state graduate enrollment and corporate recruiter attention.
Regional players
- Old Dominion University Strome College of Business: Virginia public business school serving Hampton Roads. Competes for regional undergraduates, online MBA students, and Virginia employer relationships, though primarily outside Richmond.
- University of Richmond Robins School of Business: Private Virginia university business school in the same Richmond labor market. Competes for local undergraduates and Richmond-based employer hiring, differentiated by private-school brand.
Emerging players
- Liberty University School of Business: Large private Virginia institution with extensive online business programs. Competes primarily in the online undergraduate and graduate segments where VCU is scaling its distance offerings.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Virginia Commonwealth University - School of Business social profiles
Digital presenceVirginia Commonwealth University - School of Business compliance and trust
Trust signalCompliance1 record
Virginia Commonwealth University - School of Business financial estimates
Financial estimateRevenue estimate
Valuation estimate
Virginia Commonwealth University - School of Business leadership team
Management profileNumber of profiles
Profiles17 records
Virginia Commonwealth University - School of Business subsidiaries and ownership
Company hierarchySubsidiaries8 records
Virginia Commonwealth University - School of Business funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Virginia Commonwealth University - School of Business M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Virginia Commonwealth University - School of Business
What does Virginia Commonwealth University - School of Business do?
VCU School of Business delivers higher education services through 15 undergraduate majors, 14 minors, and accelerated bachelor's-to-master's pathways, as well as graduate programs including MBA, Executive MBA, Part-Time MBA, Online MBA, specialized master's degrees, certificates, and Ph.D. programs in Accounting, Information Systems, Management, and Marketing. The school supports students with career services, mentoring, global programs, and dedicated research centers such as the Capital Markets Center and Customer Experience Lab.
Is Virginia Commonwealth University - School of Business a public or private company?
Virginia Commonwealth University - School of Business is a public company. It is classified as state government owned and is currently operating.
When was Virginia Commonwealth University - School of Business founded?
Virginia Commonwealth University - School of Business was founded in 1937. It employs 251 to 500 people.
Where is Virginia Commonwealth University - School of Business based?
Virginia Commonwealth University - School of Business is headquartered in Richmond, United States, in the North America region.
How does Virginia Commonwealth University - School of Business make money?
Three revenue lines are on record. Degree Program Tuition and Fees are the primary driver. The others are professional Development and Executive Education and alumni Giving and Donations.
Who are Virginia Commonwealth University - School of Business's main competitors?
Direct peers on record are Virginia Tech Pamplin College of Business, University of Virginia Darden School of Business, William & Mary Mason School of Business, George Mason University School of Business, James Madison University College of Business, University of Maryland Smith School of Business and North Carolina State University Poole College of Management. Regional players are Old Dominion University Strome College of Business and University of Richmond Robins School of Business. Liberty University School of Business is listed as an emerging player.
Does Virginia Commonwealth University - School of Business have an API?
No public API is recorded for Virginia Commonwealth University - School of Business.
What industry is Virginia Commonwealth University - School of Business in?
Virginia Commonwealth University - School of Business's product category is Higher Education / Business School. Its primary akta.pro industry code is EDAHAHAA, Undergraduate Business Schools (BBA/BSBA Programs), with a secondary code of EDAHALAE, Online Professional Schools (MBA/MPA/MPH/Etc.). Its NAICS code is 611310 and its SIC code is 8200.