Madis Insurance

What Madis Insurance does

Madis Insurance, LLC is a privately held specialty insurance program administrator headquartered in Addison, Texas, focused exclusively on the automotive manufacturer and dealer vertical. The company operates as a portfolio company within Risk Theory, a diversified insurance group whose broader portfolio incorporates $400+ million in annual premiums. MADIS structures, underwrites, and administers three core insurance programs on behalf of OEMs and their dealer networks: Rental Car & Service Replacement coverage, Contingent & Excess Liability protection, and Subscription & Peer-to-Peer vehicle insurance. Actual risk-bearing is carried by AM Best A-rated carrier partners, allowing MADIS to offer programs across all 50 states without holding its own carrier licenses.

The company's technology layer is the MADIS Online portal, a cloud-based administration platform that provides real-time reporting, vehicle inventory management, print-on-demand insurance cards, user access controls, and integration with dealer fleet management systems. The portal is positioned as a workflow tool for dealership staff with mobile accessibility via tablets and smartphones. Distribution is primarily direct enterprise sales targeting auto manufacturers and dealer networks, supplemented by inside sales handling inbound inquiries via phone (844-796-9710) and email. The company has developed 20+ OEM-branded programs over two decades and cites 200+ years of combined industry experience across its leadership.

Revenue is generated through recurring underwriting and administrative fees on programs placed with carrier partners, with quote-based pricing and annual billing cadences. MAS claims handling and risk management services are delivered in conjunction with ecosystem partner Applied Claims Group, which provides Third Party Administration (TPA) capabilities. The firm is very small operationally (1–10 employees), operating as a focused program administrator rather than a vertically integrated insurer.

Name

Madis Insurance

Legal name

Madis Insurance, LLC

Website

https://madisins.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Madis Insurance is a privately held, Texas-based specialty insurance program administrator serving auto manufacturers and dealers with rental, service replacement, contingent liability, and subscription vehicle insurance programs administered through the MADIS Online portal and AM Best A-rated carrier partners.

Ownership category

akta.pro rank

Product category

Specialty Automotive Insurance

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242), Other Insurance Related Activities (52429)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Specialty & Excess/Surplus Lines (E&S) (FSAJAMAH)

akta.pro secondary industries

Non-Owned Auto Liability (Employee/Contractor Use) (TLABANAC), Umbrella & Excess Liability (Fleet/Transportation) (TLABANAG), Hired & Non-Owned Auto (FSAJABAE)

Keywords

• Auto dealer insurance
• OEM insurance programs
• Rental car insurance
• Contingent liability coverage
• Specialty insurance programs

Headquarters

HQ city

Addison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Rental Car & Service Replacement Insurance: Underwriting and administrative services for OEM subsidized rental car and service replacement programs, likely structured as recurring premiums.
2. Contingent & Excess Liability Insurance: Underwriting and administrative services for Contingent & Excess Liability programs with defined coverage limits ($100,000 per person, $300,000 per occurrence Bodily Injury, $50,000 Property Damage).
3. Subscription & Peer-to-Peer Insurance: Underwriting and administrative services supporting the vehicle sharing economy through subscription and peer-to-peer insurance programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Madis Insurance underwrites and administers specialty insurance programs for automotive manufacturers (OEMs), dealers, lessors, and vehicle subscription/peer-to-peer operators. Its three core programs cover rental car and service replacement vehicles, contingent and excess liability, and subscription/peer-to-peer vehicle coverage, supported by the MADIS Online technology portal that enables real-time reporting, vehicle management, and fleet management system integration.

Product overview

Madis Insurance offers a suite of specialty insurance programs for automotive manufacturers and dealers. The product portfolio consists of three core insurance programs—Rental Car & Service Replacement, Contingent & Excess Liability, and Subscription & Peer-to-Peer—supported by the MADIS Online technology platform. The platform provides real-time reporting, vehicle inventory management, and access controls, while the insurance programs are underwritten through AM Best Excellent (A) rated carriers and administered across all 50 states.

Differentiator

Problem solved

Functional benefit

Brands

• MADIS Online: Technology-backed portal providing real-time data reporting, vehicle management, print on-demand insurance cards, and user access control for dealership staff.

Products and services

• Rental Car & Service Replacement Insurance Underwriting and administrative services for OEM-subsidized rental car and service replacement car programs, including dashboard reporting and fleet management system integration, for automotive manufacturers and their dealer networks.
• Contingent & Excess Liability Insurance Underwriting and administrative services for lessors' contingent and excess liability programs, providing coverage limits of up to $100,000 per person for bodily injury, $300,000 per occurrence, and $50,000 for property damage, with higher limits available on a quote basis.
• Subscription & Peer-to-Peer Vehicle Insurance Underwriting and administrative services for subscription and peer-to-peer vehicle sharing insurance programs, providing a creative, streamlined approach for moving VINs between programs.
• MADIS Online Web-based portal that provides real-time data reporting and tracking, vehicle inventory management, print-on-demand insurance cards, and user access/permission controls for dealership staff; integrates with dealer and OEM fleet management systems.

Quantifiable outcome

• 20+ OEM programs developed over two decades demonstrating proven track record
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Risk TheorycoreStrategic or Co-development PartnerParent company and portfolio organization. Risk Theory develops simplified solutions that revitalize the business model for specialty insurance, with 200+ years of executive experience and $400+ million in annual premiums.
• Applied Claims GroupcoreStrategic or Co-development PartnerEcosystem partner providing individually tailored claims service, risk management service, and multi-line Third Party Administration (TPA) service programs.
• AM Best Excellent (A) CarrierscoreTechnology or IntegrationInsurance carrier partners who provide the financial backing and underwriting capacity for MADIS specialty insurance programs. Programs are available in all 50 states.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Tokio Marine HCC: Large specialty insurer with multiple program-administration platforms covering commercial auto, rental, and dealer-adjacent coverages. Comparable specialty focus but with global scale and diversified portfolio.
• Zurich North America: Large multi-line commercial insurer with established auto manufacturer and dealer programs. Comparable customer base to MADIS but operates at much broader scale across many lines of business.

Direct peers

• Risk Placement Services (RPS): Specialty wholesale broker and program administrator for commercial auto and niche liability coverages. Comparable operating model as a specialty program administrator serving dealer/OEM-adjacent risks.
• Markel Corporation: Specialty insurer with a strong program-administration business including commercial auto and rental/dealer-related coverages. Directly comparable as a specialty insurance underwriter serving niche auto distribution.
• Burns & Wilcox: Specialty wholesale brokerage distributing E&S commercial auto, dealer, and rental programs. Comparable specialty distribution model with carrier partnerships and program-administration services.
• RLI Corp: Specialty P&C insurer focused on niche commercial lines including commercial auto and excess liability. Comparable specialization in E&S distribution and small-team specialty underwriting.
• Everest Insurance: Excess & surplus lines carrier that underwrites specialty commercial auto and contingent liability programs through appointed brokers. Comparable specialty motor liability focus and use of E&S distribution partners.
• James River Group: Specialty and E&S insurer with a portfolio that includes commercial auto and excess liability programs. Comparable structure as a specialty underwriter serving niche auto-related risks.
• Amwins: Largest US specialty insurance wholesale broker and program administrator, distributing niche commercial auto and dealer programs through carrier partnerships. Comparable role as a specialty program administrator and distribution partner.
• NSM Insurance Group: Program administrator and MGA specializing in niche commercial and specialty insurance programs, including auto-related and dealer-adjacent coverages. Highly comparable operating model to MADIS as a specialty program administrator backed by carrier capacity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/madisins

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madis Insurance