Cardiology of Atlanta

What Cardiology of Atlanta does

Cardiology of Atlanta is an independent, physician-owned cardiology practice founded in 2008 and headquartered in the Sandy Springs area of Atlanta, Georgia. The practice is staffed by two board-certified cardiologists, Dr. Hector A. Malave (F.A.C.C., interventional cardiology) and Dr. Matthew J. Wilson (F.A.C.C., non-invasive imaging and preventive cardiology), supported by a small (1-10 employee) administrative and clinical staff that includes Spanish-speaking personnel serving the Hispanic/Latino community in Metro Atlanta.

The practice delivers the full continuum of outpatient and inpatient cardiology services. Office-based diagnostics at the 755 Mt. Vernon Highway location include EKG, exercise and nuclear stress testing, transthoracic echocardiography, vascular ultrasound, cardiac rhythm monitoring (24-hour to 30-day ambulatory and mobile telemetry), coronary CT angiography, and coronary artery calcium scoring. Hospital-based interventional and device services performed at Emory/Saint Joseph's Hospital and Northside-Atlanta Hospital include cardiac catheterization, percutaneous coronary intervention (balloon angioplasty and drug-eluting stent placement, with adjunctive IVUS, rotational atherectomy, and coronary shockwave lithotripsy), transesophageal echocardiography, cardioversion, and pacemaker implantation facilitated in coordination with electrophysiologists.

The business model is fee-for-service professional billing through major commercial insurers (Aetna, BCBS, Cigna, Humana, United Healthcare, etc.) and government payers (Medicare, Medicaid, Tricare). Patient acquisition is driven by physician referrals, hospital affiliations, and direct self-referral, supplemented by a website and patient portal. Since July 2026, the practice operates in partnership with US Heart & Vascular, a national cardiovascular provider network that adds access to cardiac PET/CT imaging, value-based care programs, and clinical research across Metro Atlanta and Northeast Georgia. The practice has been profitable enough to sustain independence for 17+ years despite industry-wide consolidation toward hospital employment.

Name

Cardiology of Atlanta

Legal name

Cardiology of Atlanta

Website

https://cardioatl.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Cardiology of Atlanta is an independent, two-physician cardiology practice founded in 2008 in Sandy Springs, Atlanta, providing comprehensive outpatient diagnostics and hospital-based interventional cardiology to Metro Atlanta and Northeast Georgia patients.

Ownership category

akta.pro rank

Product category

Cardiology Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Outpatient Care Centers (6214)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

General Cardiology (Consultative) (HLAKABAA)

akta.pro secondary industries

Interventional Cardiology (PCI/Structural Heart) (HLAKABAB), Ambulatory Cardiology Diagnostic & Procedure Centers (Non-hospital-based) (HLAFABAK), Cardiac Diagnostic Centers (Echo/Stress Testing/Holter) (HLAFAKAE)

Keywords

• Cardiology services
• Cardiac diagnostics
• Interventional cardiology
• Preventive cardiology
• Cardiac imaging

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Outpatient Cardiology Services: Fee-for-service outpatient cardiology consultations, diagnostic testing, and imaging services billed through insurance. Services include EKG, stress testing, nuclear imaging, echocardiography, and rhythm monitoring performed in the Sandy Springs office.
2. Hospital-Based Cardiac Procedures: Invasive cardiac procedures including cardiac catheterization, percutaneous coronary intervention (angioplasty and stenting), and pacemaker implantation performed at affiliated hospitals, billed through hospital facilities.
3. Value-Based Care Programs: Partnership with US Heart & Vascular provides access to value-based care programs as part of expanded network services.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Cardiology of Atlanta is an independent physician-led cardiology practice providing comprehensive outpatient cardiac diagnostics, preventive cardiology, and interventional procedures at its Sandy Springs office and affiliated Atlanta hospitals. Services span non-invasive testing (EKG, echocardiography, nuclear stress testing, cardiac CT/MRI, rhythm monitoring) to invasive procedures (cardiac catheterization, percutaneous coronary intervention with stenting, and pacemaker implantation). The practice also operates a patient portal for online medical record access and appointment scheduling.

Product overview

Cardiology of Atlanta is an independent cardiology physician practice that has maintained autonomy since 2008, providing comprehensive outpatient cardiology services at its Sandy Springs office and hospital-based services at Emory St. Joseph's Hospital and Northside Hospital-Atlanta. The practice offers a full complement of diagnostic and interventional cardiology services including electrocardiogram (EKG), stress testing (exercise treadmill, nuclear, chemical), echocardiography (transthoracic and transesophageal), cardiac rhythm monitoring, cardiac catheterization, coronary angiography (CCTA), coronary artery calcium scoring, cardiac MRI, percutaneous coronary intervention with angioplasty and stenting, and pacemaker implantation. The practice operates under a partnership with US Heart & Vascular national network (announced July 2026) and provides a patient portal for online access to medical records and appointments.

Differentiator

Problem solved

Functional benefit

Products and services

• Electrocardiogram (EKG) Non-invasive test measuring electrical signals generated by the heart from the chest wall surface using 12 electrodes; provides information about heart rhythm, electrical conduction, cardiac size, wall thickness, and detects heart attacks. Available to patients referred for cardiac evaluation at the Sandy Springs office.
• Carotid Arterial and Abdominal Aortic Ultrasound Vascular ultrasound studies using sound waves to assess blood flow in the large vessels in the neck and abdomen/pelvis; visualizes atherosclerotic plaque and determines if patients have narrowing present. Used for patients at risk of vascular disease.
• Nuclear Stress Testing (Myocardial Perfusion Imaging) Office-based test evaluating blood flow problems in heart muscle due to coronary artery blockages using radioactive tracer injection and nuclear camera imaging under rest and stress conditions. Available at the Sandy Springs office.
• Cardiac Catheterization and Coronary Angiography Invasive test using catheters to directly analyze coronary arteries for blockages; measures heart chamber and blood vessel pressures and obtains precise anatomic images using X-ray and contrast dye injection. Performed at affiliated hospitals.
• Coronary Computed Tomography Angiography (CCTA) CT-based radiographic test using X-rays and intravenous contrast to visualize coronary artery interiors, plaque build-up, and calcium; provides 3D reconstructed images and heart structure information. Used for non-invasive coronary evaluation.
• Coronary Artery Calcium Score (CAC) Low-cost CT-based screening test using X-ray images of the chest to detect calcification in heart arteries; reported in Agatston units as a risk assessment tool for coronary artery disease. Used for preventive cardiology screening.
• Echocardiogram (Transthoracic and Transesophageal) Ultrasound-based examination using reflected sound waves to create images of heart and blood vessels; transthoracic echo performed in-office while transesophageal echo (TEE) is performed in hospital setting under sedation for more detailed imaging.
• Exercise Treadmill Stress Test Cardiac evaluation monitoring heart rhythm and blood pressure during progressive treadmill exercise to assess for coronary artery narrowing or blockages. Performed in-office at the Sandy Springs location.
• Cardiac Rhythm Monitoring (Ambulatory EKG and Mobile Cardiac Telemetry) Extended heart rhythm monitoring devices (24 hours to 30 days) using chest wall sticker patches that communicate via cell-phone-like transmitters; detects arrhythmias and correlates symptoms like palpitations and syncope. For patients with suspected rhythm abnormalities.
• Percutaneous Coronary Intervention (PCI) - Angioplasty and Stent Placement Invasive coronary artery treatment using balloon catheters and drug-eluting or bare metal stents to widen blockages and restore blood flow; includes advanced tools like flow wire assessment, intravascular ultrasound, rotational atherectomy, and coronary shockwave lithotripsy. Performed at affiliated hospitals.
• Cardiac Magnetic Resonance Imaging (Cardiac MRI) Advanced imaging using large magnet technology to create detailed images of cardiac tissue and blood vessels; used for evaluating coronary disease, congestive heart failure, valvular heart disease, congenital heart disease, and vascular disease.
• Pacemaker Implantation Surgical implantation of electronic devices beneath the skin in upper chest wall with leads connecting to the heart; treats failing natural electrical systems and symptomatic slow heart beat conditions. Coordinated with electrophysiologists at affiliated hospitals.
• Patient Portal (MyHealthRecord.com) Secure online patient portal providing access to medical records, appointment scheduling, and health information management for patients of Cardiology of Atlanta.

Quantifiable outcome

• Successfully maintained independence since 2008 despite industry consolidation toward hospital employment

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• US Heart & VascularcoreStrategic or Co-development Partner · 2 July 2026Partnership enables Cardiology of Atlanta to expand access to advanced cardiovascular diagnostics including cardiac PET/CT imaging, value-based care programs, and clinical research opportunities. Aligns with US Heart & Vascular's strategy of supporting patient-centered, physician-led cardiovascular practices while enabling the Georgia practices to leverage broader network resources and technology.
• Emory/Saint Joseph's HospitalcoreStrategic or Co-development PartnerDr. Malave serves as Medical Director of Clinical Cardiology at Emory/Saint Joseph's Hospital. The practice has staff privileges for performing inpatient cardiac procedures including cardiac catheterization, coronary intervention, and cardioversion.
• Northside-Atlanta HospitalcoreStrategic or Co-development PartnerThe practice has staff privileges at Northside-Atlanta Hospital for cardiac procedures and 24/7 emergency coronary intervention services for acute heart attacks.

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Regional players

• Wellstar Cardiovascular Medicine: System-based cardiology group affiliated with Wellstar Health System primarily in west and northwest Metro Atlanta. Comparable cardiology service line serving a different but adjacent sub-market of Greater Atlanta, exerting indirect competitive pressure on Cardiology of Atlanta's referral base.

Others

• US Heart & Vascular: National partnership platform that Cardiology of Atlanta joined in July 2026 to access advanced diagnostics, value-based care programs, and clinical research. Comparable as the strategic ecosystem partner enabling independent practices to compete against integrated systems.
• Cardiovascular Associates of America (CVAUSA): PE-backed national cardiology practice management and MSO platform aggregating independent cardiovascular groups—strategic alternative to US Heart & Vascular and a model that exemplifies the consolidation pressure facing Cardiology of Atlanta.

Broad incumbents

• Emory Heart & Vascular: Emory Healthcare's cardiology program, where Dr. Malave holds a Medical Director role. Comparable as a high-volume Atlanta cardiology provider operating at scale within the Emory hospital system where Cardiology of Atlanta also holds privileges.
• Piedmont Heart Institute: Large multi-specialty cardiovascular service line of Piedmont Healthcare in Metro Atlanta, offering the same spectrum of diagnostic, imaging, interventional, and electrophysiology services as Cardiology of Atlanta but as a hospital-employed, system-integrated model—representing the consolidation model Cardiology of Atlanta has chosen to resist.
• Northside Hospital Cardiovascular Services: Cardiovascular service line of Northside Hospital, one of Cardiology of Atlanta's two hospital privilege partners. Offers the full cardiology continuum in Atlanta and represents the dominant system-based competitor for both inpatient and outpatient cardiology volume.

Direct peers

• Peachtree Cardiology: Independent cardiology physician practice operating in the Metro Atlanta area with a comparable mix of consultative, non-invasive imaging, and interventional services—directly competes with Cardiology of Atlanta for self-referred and primary-care-referred patients in adjacent zip codes.
• Cardiovascular Clinic of North Georgia: Mentioned in the same US Heart & Vascular July 2026 Georgia expansion announcement as a co-partner independent cardiology practice serving North Georgia. Most directly comparable as a peer independent cardiology group operating under the same national network partnership.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cardiology-of-ga

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cardiology of Atlanta