Hofigal
S.C. Hofigal Export-Import S.A. is a Romanian phytopharmaceutical manufacturer founded in 1991 that produces and sells plant-based dietary supplements, herbal tinctures, gemoderivates, teas, BIO/organic products, cosmetics, and veterinary preparations to Romanian health-conscious consumers through owned e-commerce and telesales channels.
- Company typePrivate
- Founded1990
- HeadquartersBucharest, Romania
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Hofigal does
S.C. Hofigal Export-Import S.A. is a Romanian phytopharmaceutical manufacturer founded in 1991 and headquartered at Intrarea Serelor nr. 2, Bucharest. The company produces and sells dietary supplements, herbal tinctures, gemoderivates (plant bud/shoot extracts), herbal teas, the HOF.VIODANA cosmetic line, EU-certified organic products, and veterinary preparations, operating from a vertically integrated facility that handles plant-derived extraction and formulation in solid dosage forms (tablets, capsules), solutions, cosmetics, teas, and soft gelatin capsules.
The business serves Romanian health-conscious consumers primarily through direct-to-consumer channels: an owned e-commerce storefront at hofigal.eu, telesales (021 796 9911), and a differentiated consultation service staffed by in-house api-phytotherapeutic doctors (Dr. Iulia Hobeanu, Dr. Adriana Tatomirescu). A dedicated export department exists for international inquiries. Product pricing follows unit-based pay-as-you-go economics in RON, with prices ranging from approximately 12 RON for teas to 76 RON for premium BIO supplements like Valeriana eco. Revenue is generated across four primary product streams (supplements, cosmetics, BIO/organic, veterinary), supplemented by EU-funded research grants (TARDIS EUREKA project coordinated with Pharmacoidea Hungary, ICECHIM, and USAMVB; plus INBREAD, NUTRIFRUCT, SIGUR).
The company holds four ISO certifications (9001:2015, 14001:2015, 45001:2023, 22000:2018) valid through 2028-2029, EU organic farming certification valid until 03/2027, and has accumulated multiple international innovation awards (EUROINVENT, PROINVENT, INVENTICA, Japan Design Expo, IDEA Hungary, Kaohsiung). Hofigal was recognized as "Brandul Românesc al Anului 2025" (Romanian Brand of the Year). Two patent applications have been filed for ecological extracts from burdock waste (A00187, 10.06.2022) and a dietary supplement based on ecological natural components (A100762, 29.11.2023). Distribution is concentrated within Romania for standard sales, with a 101-250 employee headcount supporting manufacturing, R&D, and consumer operations.
Hofigal firmographics
Firmographics- Name
- Hofigal
- Legal name
- SC Hofigal Export Import SA
- Website
- https://www.hofigal.eu
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- S.C. Hofigal Export-Import S.A. is a Romanian phytopharmaceutical manufacturer founded in 1991 that produces and sells plant-based dietary supplements, herbal tinctures, gemoderivates, teas, BIO/organic products, cosmetics, and veterinary preparations to Romanian health-conscious consumers through owned e-commerce and telesales channels.
- Ownership category
- akta.pro rank
Hofigal industry classification
Industry- Product category
- Herbal Dietary Supplements
- NAICS
- Medicinal and Botanical Manufacturing (325411), Food (Health) Supplement Retailers (456191)
- SIC
- Medicinal Chemicals & Botanical Products (2833), Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Herbal & Botanical Supplements (CRADAGAD)
Keywords
Where Hofigal is headquartered
LocationHeadquarters
- HQ city
- Bucharest
- HQ country
- Romania
- HQ region
- Europe
Offices1 record
Markets served
Hofigal business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Dietary Supplements Sales: Sale of capsules, tablets, tinctures, gemoderivates, and teas for health and wellness applications including cardiovascular, digestive, liver, immune, and metabolic support.
- Cosmetics Sales: Sale of cosmetic products under the HOF.VIODANA line including creams, lotions, and hygiene products containing natural plant-based ingredients.
- BIO/Organic Products: Sale of certified organic products including Valeriana eco, Momordica Charantia eco, and other organic supplements.
- Veterinary Products: Sale of products for veterinary use under the produse uz veterinar category.
- Research & Development: EU-funded research projects including TARDIS, NUTRIFRUCT, INBREAD, and SIGUR focusing on bioactive compound extraction, waste valorization, and nutraceutical development.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Dietary Supplements - Various product categories |
| Unit Pricing | Pay-as-you-go | BIO/Organic Products |
| Unit Pricing | Pay-as-you-go | Cosmetics - HOF.VIODANA line |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Hofigal product offering
Product offeringCore offering
Hofigal manufactures and sells a comprehensive portfolio of plant-based natural health and wellness products, including dietary supplements (capsules and tablets), over 35 herbal tinctures, gemoderivate bud extracts in monodose format, herbal teas, the HOF.VIODANA cosmetic line, EU-certified BIO organic products, and veterinary products. Products are sold primarily through the company's own e-commerce platform hofigal.eu and telesales to Romanian consumers, with an export department handling international inquiries.
Product overview
Hofigal Export Import SA is a Romanian phytopharmaceutical company offering a comprehensive portfolio of natural health and wellness products centered on herbal medicine and api-phytotherapy. The product range includes dietary supplements in capsules and tablets (Flavovit C, Hepastim, Hof Lipomin, Valeriana eco, brewer's yeast formulations), herbal preparations (over 35 tinctures, various herbal teas), gemotherapy products (bud/plant shoot extracts in monodose format), the HOF.VIODANA cosmetic line, BIO certified products, and veterinary products. The company operates from Bucharest and emphasizes plant-based ingredients, with a focus on sustainability including biodegradable PLA packaging for select products.
Differentiator
Problem solved
Functional benefit
Products and services
- Flavovit C Chewable coated vitamin C tablets formulated with natural sources including rosehip extract, sea buckthorn extract, and ascorbic acid, providing vitamins and minerals for immune support and general tonification. Priced at 20.86 lei.
- Hepastim Capsule supplement supporting liver and gallbladder function through sea buckthorn, artichoke leaf extract, and milk thistle, promoting hepatic cell regeneration and normal transaminase values. Priced at 19.26 lei for 40 capsules.
- Hof Lipomin Coated tablet supplement for regulating blood cholesterol and triglyceride levels using flaxseed, topinambur extract, garlic, and leek juice. Priced at 21.65 lei for 40 tablets.
- Valeriana eco Organic valerian capsules in vegetable HPMC shells for calming and sleep support. EU organic certified. Priced at 76.00 lei (promotional 70.68 lei) for 90 capsules.
- Ceaiuri (Herbal Teas) Range of herbal teas including bilberry leaves, mulberry, rosehip, mint, chamomile, elder, St. John's wort, linden, nettle, hawthorn, passionflower, and specialty blends for anti-bloating and revitalization. Prices start from 12.00 lei.
- Tincturi (Tinctures) Over 35 alcohol-based plant extract tinctures in 50ml format, including three-leaf grass, milk thistle, horsetail, lavender, bilberry, hot pepper, basil, chestnut, thyme, marigold, burdock, willow, elder flower, shepherd's purse, valerian, chamomile, and mint. Used for cardiovascular, digestive, hepatic, and nervous system support.
- Gemoderivate (Bud Extracts) Gemotherapy preparations from plant buds and young shoots in monodose formats, including blackcurrant buds, blueberry shoots, hazel, black alder, maple, fir, hornbeam, wild chestnut, sea buckthorn, mulberry, elm, juniper, white birch, corn silk, lilac, sloe, willow, oak, thuja, and vine. Used for urinary tract health, cardiovascular support, and immune modulation. Prices from 26.02 lei.
- HOF.VIODANA Cosmetic Line (Cosmetice) HOF.VIODANA cosmetic line including cleansing milk with sea buckthorn and Coenzyme Q10, eye contour gel, anti-wrinkle cream with spirulina, neck care cream, body milk, Alexandra hand cream, and monodose formats. Targeted at natural skincare, anti-aging, and body care consumers.
- Produse BIO (BIO Certified Products) EU organic certified products (certificate valid until 03.2027), including Valeriana eco 90 capsules, Momordica Charantia eco, and other organic supplements positioned at premium pricing.
- Produse Uz Veterinar (Veterinary Products) Products for veterinary use, addressing natural veterinary remedies for animal health conditions.
- Drojdia de bere cu alfalfa si siliciu organic (Brewer's Yeast with Alfalfa and Organic Silicon) Brewer's yeast supplement combined with alfalfa and topinambur extract providing organic silicon, rich in B-complex vitamins, minerals, and bioactive substances for metabolic regeneration and overall health.
Companies that use Hofigal
Customer profileSegments4 records
Ideal customer profiles2 records
Hofigal technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Hofigal partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Pharmacoidea Ltd.coreInternational consortium coordinator for the TARDIS EUREKA project. Pharmacoidea Ltd. based in Szeged, Hungary leads the international consortium alongside Hofigal as national coordinator. Project focuses on sustainable extraction technologies from agricultural waste streams for bioactive compounds. Project code: PN-III-P3-3.5-EUK-2019-0226-E! 13365, funded through Contract 220/2020. Dr. Tamas Letoha serves as international project director.
- ICECHIM - Institutul Național de Cercetare – Dezvoltare pentru Chimie și PetrochimiecoreNational research institute partner in TARDIS project focusing on phytochemical screening, extraction methods optimization, and nanomaterial synthesis for medical applications. Dr. Habil. Radu Claudiu Fierăscu serves as project responsible. Contributed to multiple ISI publications on green synthesis of nanostructures and bioactive compound extraction.
- USAMVB - Universitatea de Științe Agronomice și Medicină Veterinară din BucureșticoreAcademic partner in TARDIS project contributing agricultural expertise and plant waste valorization research. Conf. Dr. Alina Orțan serves as project responsible. Contributed to patent applications and scientific publications on bioactive compounds recovered from vegetal waste.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Hofigal competitors and assessment
Company assessmentDirect peers
- Dacia Plant: Romanian herbal supplements and tinctures manufacturer offering directly overlapping product categories (cardiovascular, liver, immune) with a similar D2C and pharmacy distribution model in the same domestic market.
- Fares: Long-established Romanian producer of herbal teas, tinctures, and natural supplements — directly competes with Hofigal across nearly identical SKU categories within Romania.
- Hypericum Impex: Romanian herbal remedies and natural cosmetics company targeting the same health-conscious consumers with comparable gemoderivate/tincture/supplement offerings.
- Alevia: Romanian dietary supplements and natural products brand with similar product breadth (capsules, tinctures, teas) and overlapping cardiovascular and immune health SKUs.
Broad incumbents
- Biofarm: Established Romanian pharmaceutical and supplement manufacturer with broader product scope (OTC drugs plus supplements) competing in overlapping categories at scale.
- Zentiva: Major CEE pharmaceutical manufacturer (Czech-based) producing both branded medicines and supplements, representing a broader competitive force in the regional supplement space.
Regional players
- Herbapol Lublin: Polish herbal supplements and teas producer with comparable botanical extraction capabilities and product portfolio across the CEE region.
- Walmark: CEE-focused dietary supplements brand operating across Czech Republic, Poland, Romania, and other markets with similar plant-based supplement positioning.
- Natur Produkt: Polish nutraceutical company producing dietary supplements and herbal formulations across Central Europe, comparable in formulation philosophy.
Others
- MedMan: Czech natural supplements manufacturer with an api-phytotherapy-adjacent positioning, useful as a regional benchmark for Hofigal's premium herbal positioning strategy.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Hofigal social profiles
Digital presenceHofigal compliance and trust
Trust signalCompliance5 records
Hofigal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hofigal leadership team
Management profileNumber of profiles
Profiles2 records
Hofigal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hofigal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hofigal
What does Hofigal do?
Hofigal manufactures and sells a comprehensive portfolio of plant-based natural health and wellness products, including dietary supplements (capsules and tablets), over 35 herbal tinctures, gemoderivate bud extracts in monodose format, herbal teas, the HOF.VIODANA cosmetic line, EU-certified BIO organic products, and veterinary products. Products are sold primarily through the company's own e-commerce platform hofigal.eu and telesales to Romanian consumers, with an export department handling international inquiries.
Is Hofigal a public or private company?
Hofigal is a private company. It is classified as unknown and is currently operating.
When was Hofigal founded?
Hofigal was founded in 1990. It employs 101 to 250 people.
Where is Hofigal based?
Hofigal is headquartered in Bucharest, Romania, in the Europe region.
How does Hofigal make money?
Five revenue lines are on record. Dietary Supplements Sales are the primary driver. The others are cosmetics Sales, BIO/Organic Products, veterinary Products and research & Development.
Who are Hofigal's main competitors?
Direct peers on record are Dacia Plant, Fares, Hypericum Impex and Alevia. Broad incumbents are Biofarm and Zentiva. Regional players are Herbapol Lublin, Walmark and Natur Produkt. MedMan is listed as an others.
Does Hofigal have an API?
No public API is recorded for Hofigal.
What industry is Hofigal in?
Hofigal's product category is Herbal Dietary Supplements. Its primary akta.pro industry code is CRADAGAD, Herbal & Botanical Supplements. Its NAICS code is 325411 and its SIC code is 2833.