Lombok Mania

What Lombok Mania does

Lombok Mania is a locally owned vehicle rental company headquartered in Mataram, Lombok, Indonesia, providing cars, microbus, tourism buses, and motorcycles to tourists and groups visiting the island. The firm operates a direct-to-consumer model: customers browse the WordPress-based website (rentalmobillombok.com) or call a single contact number to book, with self-drive (lepas kunci), with-driver, and full-package (driver + fuel) options available across vehicle classes. Pricing is per-day, ranging from approximately Rp. 70,000 for a motorcycle to Rp. 1,700,000 for a full-service tourism bus, with seasonal adjustments for holidays such as Eid al-Fitr and New Year.

The company's fleet centers on common Indonesian-market vehicles — Toyota Avanza and Innova MPVs, Honda Brio city cars, Toyota HiAce microbuses, and motorcycles from Yamaha, Honda, and Kawasaki — supplemented by larger tourism buses for group travel. As an add-on category, Lombok Mania sells multi-day tour packages (2 days / 1 night through 4 days / 3 nights) that bundle transportation with driver and sometimes guide and accommodation. It also operates secondary web properties (paketwisatalombok.com) and sub-brands for car, bus, and motorcycle rental to capture category-specific search traffic.

The business model is purely transactional per-day rental fees with no subscription, no app, no proprietary booking technology, and no disclosed funding or institutional investors. The principal customer segments are individual tourists and backpackers, group and corporate organizers needing buses, package-tour buyers, and government/corporate clients. The company competes in a fragmented local-services market on Lombok island, which is adjacent to Bali and has been designated a Special Economic Zone (KEK) for tourism, positioning it within Indonesia's broader '10 Bali Baru' destination strategy.

Name

Lombok Mania

Legal name

Lombok Mania

Website

https://rentalmobillombok.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Lombok Mania is a local vehicle rental company in Mataram, Lombok, Indonesia, offering cars, microbuses, tourism buses, and motorcycles to tourists and group travelers via direct phone and website booking.

Ownership category

akta.pro rank

Product category

Tourism Vehicle Rental Services

NAICS

Passenger Car Rental (532111), Scenic and Sightseeing Transportation (487)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Self-Drive Car Rental (THADAAAF)

akta.pro secondary industries

Chauffeur-Driven Car Rental (With Driver) (THADAAAG), Motorcoach (Intercity) Bus Leasing/Rental (TLABADAA)

Keywords

• Vehicle rental services
• Car rental Lombok
• Motorbike rental
• Tour packages
• Airport transfer services

Headquarters

HQ city

Mataram

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Rental Fees: Daily rental fees for cars, buses, and motorcycles. Pricing varies by vehicle type and rental package (self-drive, with driver, with driver and fuel). Revenue is generated per rental transaction on a per-day basis.
2. Tour Packages: Bundled tour packages including transportation, driver, and sometimes accommodation. Offerings include 2-day 1-night, 3-day 2-night, and 4-day 3-night packages for exploring Lombok attractions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Lombok Mania rents cars (Toyota Avanza, Innova, Honda Brio), microbuses (Toyota HiAce), tourism buses, and motorcycles (Yamaha Mio, Honda Scoopy, Honda PCX, Kawasaki KLX) to tourists and visitors on Lombok Island on a per-day basis. Vehicles can be rented self-drive (lepas kunci), with driver, or with driver and fuel, and the company also offers bundled tour packages (2D1N, 3D2N, 4D3N) that include transportation and guided sightseeing.

Product overview

Lombok Mania is a vehicle rental company offering a portfolio of transportation services for tourism on Lombok island, Indonesia. The core offering consists of car rentals (Toyota Avanza, Innova, Honda Brio), micro bus rentals (Toyota HiAce), tourism bus rentals, and motorcycle rentals (Yamaha Mio, Honda Scoopy, Honda PCX, Kawasaki KLX). Vehicles are available with or without driver, and include fuel options. As an add-on service, Lombok Mania also offers tour packages (2D1N, 3D2N, 4D3N) that bundle transportation with full-service tour planning.

Differentiator

Problem solved

Functional benefit

Brands

• Rental Mobil Lombok: Car rental service offering Toyota Avanza, Innova, Brio, and HiAce vehicles
• Rental Bus Pariwisata Lombok
• Sewa Motor Lombok

Products and services

• Sewa Motor Lombok (Motorcycle Rental) Motorcycle rental service offering various types (bebek, matic, off-road) including Yamaha Mio, Honda Scoopy, Honda PCX, and Kawasaki KLX, priced from Rp. 70,000 to Rp. 145,000 per 24-hour day. Each rental includes two SNI-standard helmets and a raincoat, with delivery available to the airport or accommodation. Targeted at solo travelers and backpackers exploring Lombok.
• Sewa Brio Lombok (Honda Brio City Car Rental) Honda Brio city car rental with the latest model, 4-5 passenger capacity, 1,199 cc engine, and fuel-efficient performance. Available self-drive from Rp. 200,000/24 hours, with driver at Rp. 300,000/12 hours, or full package with driver and fuel at Rp. 400,000/12 hours. Includes music player. Targeted at couples and small groups.
• Sewa Mobil Avanza (Toyota Avanza MPV Rental) Toyota Avanza MPV rental with 6-7 passenger capacity and 1,300 cc engine. Available self-drive at Rp. 250,000/25 hours, with driver at Rp. 375,000/12 hours, or full package with driver and fuel at Rp. 500,000/12 hours. Targeted at families and small groups.
• Sewa Mobil Innova (Toyota Innova MPV Rental) Toyota Innova (Kijang Innova) MPV rental available in Grand Innova and Innova Reborn variants with expanded cabin space for family comfort. Grand Innova: self-drive Rp. 300,000/24 hours, with driver Rp. 450,000/12 hours, full package Rp. 650,000/12 hours. Innova Reborn: self-drive Rp. 380,000/24 hours, with driver Rp. 530,000/12 hours, full package Rp. 725,000/12 hours.
• Sewa HiAce (Toyota HiAce Microbus Rental) Toyota HiAce microbus rental for up to 15 passengers including the driver, suitable for family tours and group travel. Rp. 1,100,000 per 12-hour day, inclusive of vehicle, driver, and fuel. Includes airport transfer service, phone charger, air conditioning, and music player.
• Rental Bus Pariwisata (Tourism Bus Rental) Tourism bus rental for large groups, suitable for company tours, family gatherings, and group travel across Lombok island. Rp. 1,700,000 per day inclusive of driver, fuel, and tour guide. Targeted at corporate and organizational clients with group transportation needs.
• Paket Wisata Lombok (Lombok Tour Packages) Bundled multi-day tour packages for exploring Lombok island, including transportation, driver, and sometimes accommodation. Offerings include 2-day 1-night, 3-day 2-night, and 4-day 3-night packages covering Lombok's beaches, mountains, cultural sites, and culinary attractions. Targeted at tourists who prefer all-inclusive, turnkey travel experiences.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Bluebird Group: Listed Indonesian mobility conglomerate covering taxis, limousines, and car rental (Bluebird Rental). Operates a broader transportation portfolio but overlaps with Lombok Mania's chauffeur-driven and corporate transport offerings.
• Hertz Indonesia: International car rental brand with Indonesia operations serving inbound tourists. Comparable premium self-drive and chauffeur-driven rental offering, though at a different scale and positioning.

Direct peers

• TRAC Astra Rent a Car: Indonesia's largest car rental operator, part of Astra International. Offers self-drive and chauffeur-driven cars across Indonesia including tourist destinations, directly comparable to Lombok Mania's core car rental offering.
• Avis Indonesia: International car rental brand operating in Indonesia across major tourist locations. Comparable self-drive and chauffeur-driven car rental model targeting business and leisure travelers.
• Rentcars.com: Global online car rental aggregator with strong presence in Indonesia, including Lombok. Comparable as it connects tourists to local rental operators across car categories — directly competitive for inbound Lombok bookings.

Others

• Traveloka: Leading Indonesian OTA that distributes car rental, tour packages, and travel services. Comparable as an ecosystem player that captures Lombok tourist demand and funnels bookings to rental suppliers — both partner and competitor to Lombok Mania.
• Klook: Asia-focused tour and activity booking platform with strong Indonesia presence including Lombok tours and transport. Comparable as a distribution platform for bundled Lombok experiences and a competitor for the same tourist wallet.
• Tiket.com: Indonesian OTA offering car rental, hotels, and tour packages. Relevant as a distribution channel and competitor for Lombok tourist bookings, with comparable bundled tour-and-transport offerings.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lombok-mania

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lombok Mania