Action Construction Equipment Ltd.

What Action Construction Equipment Ltd. does

Action Construction Equipment Ltd. (ACE), founded in 1995 and headquartered in Faridabad, Haryana, is India's leading material handling and construction equipment manufacturer. The company manufactures mobile cranes (63%+ domestic market share), tower cranes (60%), self-erecting tower cranes (up to 80%), backhoe loaders, pick-and-carry cranes, rough-terrain cranes, crawler cranes, hoists, tandem rollers, scissor lifts, and telehandlers. ACE sells to infrastructure developers, mining operators, ports, energy projects, metro rail contractors, agricultural and rural infrastructure programmes, and — increasingly — the Indian Defence Forces and Border Roads Organisation. The portfolio was expanded at EXCON 2025 with eight technology-enhanced products including a single-chassis pick-and-carry crane, a clutchless transmission crane, a 100-tonne crawler crane, and a 4x4x4 back loader developed exclusively for export markets.

The company operates a multi-channel go-to-market comprising an authorised dealer network across India, direct enterprise sales to large infrastructure and government buyers, financing partnerships (notably Kotak Mahindra Bank for backhoe loaders), and international exports to Asia, the Middle East, and Africa. Revenue is generated primarily through unit-priced hardware sales under quote-based, multi-year contracts. FY26 revenue stood at ₹3,391 crore with EBITDA margins of 18.1% (up from 9.9% in FY22) and net profit of ₹415 crore, supported by a debt-free balance sheet. ACE is the second-ranked OEM in India's wheeled construction equipment market (~12.42% share, May 2026) and the dominant player in crane segments, though its overall CE market share has compressed from 14.29% in April 2025 as the broader market expanded faster than ACE's volumes.

Recent strategic posture emphasises capacity expansion and diversification: a ₹400–450 crore new Haryana manufacturing facility, a ₹200 crore 50:50 JV with Japan's KATO Works (ACE KATO Pvt. Ltd.) to manufacture high-capacity truck, crawler, and rough-terrain cranes for domestic and global markets, a ₹575 crore defence order book, and a stated FY30 revenue target of ₹6,000–6,200 crore with exports and defence rising from 4–5% to 15–20% of revenue. Leadership is anchored by Chairman and Managing Director Vijay Agarwal (also identified as Founder Vijay Aggarwal) and CEO Chetan Gole, with Executive Director Sorab Agarwal publicly leading product strategy.

Name

Action Construction Equipment Ltd.

Legal name

Action Construction Equipment Limited

Website

https://ace-cranes.com

Company type

Public

Founded year

1995

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Action Construction Equipment Ltd. (ACE) is India's leading material handling and construction equipment manufacturer, holding 63%+ share in mobile cranes and 60%+ in tower cranes. It sells cranes, backhoe loaders, and material handling equipment to infrastructure, mining, defence, and export customers across India and select international markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Palwal

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Construction and Material Handling Equipment Sales: ACE generates the majority of its revenue from manufacturing and selling construction equipment including mobile cranes, tower cranes, backhoe loaders, pick-and-carry cranes, rough-terrain cranes, crawler cranes, and material handling equipment to domestic and international markets.
2. Defence Equipment Manufacturing: ACE supplies defence equipment including heavy slew cranes and specialised vehicles to the Indian Defence forces and Border Roads Organisation, with a defence order book of Rs 575 crore and defence revenue expected to grow from 3% to 5–6% of total revenue in FY27.
3. Exports: ACE exports construction equipment to Asia, the Middle East, Africa, and other international markets. The company targets exports to grow from 4–5% to 15–20% of revenue by FY30, including products from the ACE KATO joint venture.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels3 records

Core offering

ACE designs, manufactures, and sells a comprehensive range of material handling and construction equipment including mobile cranes, tower cranes, backhoe loaders, pick-and-carry cranes, crawler cranes, truck cranes, rough terrain cranes, heavy slew cranes, hoists, tandem rollers, scissor lifts, and telehandlers. The company serves infrastructure, mining, ports, energy, defence, and metro rail customers across India and exports to Asia, the Middle East, and Africa, with high-capacity cranes co-developed through its 50:50 ACE KATO joint venture with Japan's KATO Works.

Product overview

Action Construction Equipment Ltd. (ACE) is India's leading material handling and construction equipment manufacturer offering a comprehensive portfolio of mobile cranes (63%+ market share), tower cranes (60% market share), self-erecting tower cranes (80% market share), backhoe loaders, pick and carry cranes, hoists, tandem rollers, scissor lifts, telehandlers, and heavy slew cranes. The company operates through a joint venture with Japan's KATO Works (ACE KATO Pvt. Ltd.) to manufacture high-capacity truck cranes, crawler cranes, and rough terrain cranes for domestic and export markets. ACE dominates India's mobile crane and tower crane segments while expanding into industrial manufacturing applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile Cranes Mobile cranes for material handling and construction applications across infrastructure, mining, ports, and energy projects in India and export markets.
• Tower Cranes Tower cranes, including self-erecting variants, used for vertical lifting on construction sites across roads, metro rail, and building projects.
• Backhoe Loaders Backhoe loaders for earthmoving and construction applications across government and private projects, sold via the dealer network and Kotak Mahindra Bank financing partnerships.
• Pick and Carry Cranes Pick and carry cranes featuring advanced safety systems including single chassis and clutchless transmission variants for material handling across construction and industrial sites.
• Hoists Hoisting equipment with advanced safety systems and domestic engineering for infrastructure and construction projects.
• Tandem Rollers Tandem rollers featuring advanced technology systems for road and infrastructure compaction work.
• Scissor Lifts Scissor lifts for aerial work platform applications in construction and industrial settings, featuring advanced safety systems.
• Telehandlers Telescopic handlers with advanced safety systems for material handling in construction and industrial applications.
• Crawler Cranes (ACE KATO) High-capacity crawler cranes including 100-tonne variants manufactured through the ACE KATO joint venture, targeting infrastructure, mining, port, and energy applications.
• Truck Cranes (ACE KATO) High-capacity truck cranes manufactured through the ACE KATO joint venture, distributed for domestic and international markets including Asia, Middle East, and Africa.
• Rough Terrain Cranes (ACE KATO) Rough terrain cranes manufactured through the ACE KATO joint venture for challenging site conditions in domestic and export markets.
• Heavy Slew Cranes Indigenously manufactured heavy slew cranes supplied to fleet operators such as Sanghvi Movers, supporting domestic manufacturing and reducing import dependency under the Aatmanirbhar Bharat initiative.
• 4x4x4 Four-Wheel Back Loader (Export) Four-wheel back loader with 4x4x4 drive configuration developed exclusively for international export markets.

Quantifiable outcome

• 63% market share in India's mobile crane segment, 60% in tower cranes, up to 80% in self-erecting tower cranes
• +4 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• KATO Works Co. Ltd. (Japan)coreStrategic or Co-development Partner · 13 February 2026ACE and Japan's KATO Works formed a 50:50 joint venture called ACE KATO Pvt. Ltd. with an investment of approximately ₹200 crore. The JV established an 11-acre manufacturing facility in Haryana to produce truck cranes, crawler cranes, and rough-terrain cranes for domestic Indian and international markets including Asia, Middle East, and Africa. KATO provides product engineering, design, and technology while ACE manages manufacturing, sourcing, and localisation. Operations commenced in 2026 under the 'Made in India for the World' initiative.
• Gulf Oil Lubricants India Ltd. (Hinduja Group)coreStrategic or Co-development Partner · 19 January 2026Gulf Oil Lubricants India Ltd. partnered with ACE to supply OEM-approved lubricants tailored for Indian operating conditions. Gulf will supply products under the ACE Genuine Oil range and co-develop specialised lubricant formulations for demanding Indian conditions. The partnership aims to enhance equipment reliability, reduce downtime, and optimise total cost of ownership for ACE's construction equipment customers.
• Ammann IndiaminorStrategic or Co-development Partner · 19 January 2026Gulf Oil Lubricants partnered with Ammann India (which holds over 60% market share in asphalt mixing plants) to be the official lubricants partner for Ammann's complete equipment range. ACE is part of the Gulf Oil OEM partnership ecosystem.
• XCMGminorStrategic or Co-development Partner · 19 January 2026Gulf Oil Lubricants partnered with XCMG to introduce XCMG-branded genuine lubricants in the Indian market. ACE is part of the Gulf Oil OEM partnership ecosystem that includes XCMG.
• Kotak Mahindra BankminorChannel Partner/ Reseller/ Distributor · 13 December 2025ACE signed a Memorandum of Understanding with Kotak Mahindra Bank to provide flexible financing options for backhoe loader customers across India. The partnership offers customised loan schemes, simplified documentation, and faster approval processes to support contractors, infrastructure companies, SMEs, and emerging businesses.
• Sanghvi Movers Ltd.minorStrategic or Co-development Partner · 11 December 2025ACE and Sanghvi Movers signed a Memorandum of Understanding to boost deployment of indigenously manufactured Heavy Slew Cranes in India. Sanghvi Movers will expand its fleet with ACE's domestically manufactured cranes to promote local manufacturing, reduce import dependency, and strengthen national capabilities under the Aatmanirbhar Bharat vision.

Scale indicators22 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Escorts Kubota Limited: Indian construction equipment and tractor manufacturer with Kubota JV partner, producing backhoe loaders, compactors, and cranes. Competes with ACE in backhoe loaders and emerging CE categories, targeting the same infrastructure and agricultural contractor customer base in India.
• BEML Limited: Indian public-sector heavy equipment manufacturer producing excavators, bulldozers, dumpers, and rail/metro equipment. Comparable as a domestically listed Indian CE/heavy machinery player serving government, mining, and infrastructure customers with similar Make-in-India positioning.
• JCB India: India subsidiary of JCB, the world's largest backhoe loader manufacturer, with a large manufacturing footprint in India. Direct competitor in the Indian backhoe loader and wheeled CE market where ACE holds the #2 position, with overlapping dealer networks and customer base.
• Schwing Stetter (XCMG group): India-based concrete and construction equipment manufacturer owned by China's XCMG, producing concrete mixers, batching plants, and cranes. Directly competes with ACE in the Indian CE market with overlapping customers in infrastructure and urban real estate projects.
• Tata Hitachi Construction Machinery: Indian JV between Tata and Hitachi offering excavators, backhoe loaders, and other construction equipment. Directly comparable as an India-headquartered CE manufacturer competing for the same infrastructure, mining, and contractor customers with similar product breadth and dealer economics.

Broad incumbents

• Sany Heavy Industry: Chinese construction machinery and crane manufacturer with global reach across mobile cranes, crawler cranes, and concrete machinery. Emerging broad incumbent competing with ACE in India and export markets on price, particularly in the mid-capacity crane segments.
• XCMG: Chinese state-linked manufacturer of the world's largest crane lineup, including mobile, crawler, and tower cranes. Major global low-cost competitor in India's CE market and a Gulf Oil OEM partner with ACE; relevant comparator on cost-competitive manufacturing and export expansion.
• Manitowoc Company: US-based global manufacturer of lattice-boom cranes, tower cranes, and crawler cranes (Grove, Potain, National Crane brands). Broad incumbent competing with ACE in higher-capacity tower cranes and crawlers globally, particularly relevant given ACE KATO JV's push into premium crane segments.
• Liebherr: Swiss family-owned global manufacturer of earthmoving, mining, mobile cranes, crawler cranes, and tower cranes. Broad incumbent in the global crane market; relevant comparator as ACE expands internationally through the KATO JV and targets the same infrastructure and energy-project buyers.

Regional players

• Kobelco Construction Machinery: Japanese crawler crane and excavator manufacturer with limited direct India presence. Comparable as a Japanese crane engineering peer to ACE's KATO JV partner; serves as a benchmark for the technology and export positioning that ACE KATO is trying to replicate for emerging markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AceCranesIndia
• LinkedInlinkedin.com/company/action-construction-equipment-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Action Construction Equipment Ltd.