German Lacrosse Association

What German Lacrosse Association does

The German Lacrosse Association (DLaxV | Deutscher Lacrosse Verband e.V.) is the official national governing body for lacrosse in Germany, registered as a nonprofit association (eingetragener Verein) at Amtsgericht Berlin-Charlottenburg under VR19191 and headquartered in Hannover. Founded in 1998, the organization sanctions and operates league competition across field, box, and sixes lacrosse formats — including the Bundesliga Nord, Süd, West, and Ost — and runs seven national teams (men's, women's, U20 men's, U20 women's in field lacrosse; men's and women's in box lacrosse; men's and women's in sixes) competing in European and World Championships. DLaxV is a member of the Deutscher Olympischer Sportbund (DOSB), World Lacrosse, and the European Lacrosse Federation, and holds a regulatory pathway toward Sixes' Olympic debut at LA 2028.

The organization operates a multi-product ecosystem spanning competition management (LeagueMaster), mobile applications (Shot Clock App, Deutschland Lacrosse App), streaming, a job portal, a merchandise shop, an equipment lending program (Leihschläger), a mentorship scheme (Lacrossepaten), and a training portal offering the DOSB-recognized Trainer:innen-C-Lizenz Lacrosse certification. The technology stack is conventional and operational, integrating Mailchimp for newsletters, PayPal for payments, Matomo for self-hosted analytics, Google reCAPTCHA, Google Maps for club finder, and YouTube for video distribution. No AI/ML capabilities are documented.

Revenue is generated through a diversified mix of multi-year commercial sponsorships (NIKE as Official Footwear Partner, Gym Aesthetics as Official Clothing Partner through December 2028, Pioneer as equipment partner), Förderverein membership fees, crowdfunding via Toyota Crowd, merchandise sales through shop.deutschlandlacrosse.de, tax-deductible donations, DOSB Sportverbandsförderung, and event registration fees (e.g., €75 per open training camp participant). The organization is supported by 11–50 paid staff and 200+ volunteers, and serves club teams, national team athletes, schools (Partnerschulen), universities (adh), referees, coaches, and donors. Revenue is not publicly disclosed.

Name

German Lacrosse Association

Legal name

Deutscher Lacrosse Verband e.V.

Website

https://dlaxv.de

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

The German Lacrosse Association (DLaxV) is Germany's official nonprofit national governing body for lacrosse, operating league competition across field, box, and sixes formats, running seven national teams, and serving clubs, athletes, schools, and referees through certification, equipment lending, and Olympic qualification pathways.

Ownership category

akta.pro rank

Product category

Sports Federation / National Sports Governance

NAICS

Spectator Sports (71121), Sports Teams and Clubs (711211), Professional Organizations (81392)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Lacrosse Leagues (MPAKAAAO)

akta.pro secondary industries

Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD), Championship & Cup Organizers (MPAKADAB)

Keywords

• Sports federation services
• Lacrosse league management
• National team programs
• Coach certification training
• Sport event organization

Headquarters

HQ city

Hanover

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Sponsoring und Partnerschaften: The organization generates revenue through sponsorship agreements with major partners including NIKE (Official Footwear Partner for Sixes national teams), Gym Aesthetics (Official Clothing Partner), and Pioneer (Equipment Partner). Sponsorships cover events, national teams, and the organization broadly.
2. Mitgliedsbeiträge (Förderverein): The Förderverein (Support Association) generates recurring revenue through regular membership fees from supporters who want to remain connected to German lacrosse without actively participating.
3. Crowdfunding: The organization conducts crowdfunding campaigns for specific projects such as national team travel, equipment (Leihschlägerprogramm), and youth development. Supported by Toyota Crowd platform.
4. Fanartikel und Merchandise: Revenue from the Deutschland Lacrosse Online Shop selling apparel, merchandise, and lacrosse equipment through shop.deutschlandlacrosse.de
5. Spenden: As a registered non-profit organization (gemeinnütziger Verein), the DLaxV accepts donations that are tax-deductible under German law.
6. Veranstaltungen: Revenue from organizing national championships, playoffs, and other lacrosse events including the Finals in Dresden.
7. Sportverbandsförderung: Funding from DOSB (Deutscher Olympischer Sportbund) and other sports confederations for athlete development, training programs, and national team support.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

DLaxV is the official national governing body for lacrosse in Germany, organizing and administering league competition (field, box, and sixes formats), national team programs (seven teams), coach and referee certification, school-based grassroots development (Partnerschulen), equipment lending (Leihschläger), and national championship events. The organization operates digital platforms including LeagueMaster for competition management, a Shot Clock timing app, and the Deutschland Lacrosse member app to support clubs, athletes, coaches, referees, and schools across Germany.

Product overview

The German Lacrosse Association (DLaxV) operates a multi-product ecosystem centered on league management (LeagueMaster), mobile applications (Shot Clock App, Deutschland Lacrosse App), and development programs (School Lacrosse, Equipment Lending, Training Portal). The organization runs seven national team programs across field, box, and sixes lacrosse disciplines, organizes German championships and playoffs, and provides member services including a job portal, streaming platform, and merchandise shop. Strategic partnerships with NIKE, Gym Aesthetics, and Pioneer provide equipment and clothing for athletes and fans.

Differentiator

Problem solved

Functional benefit

Products and services

• LeagueMaster League management system used to organize and administer German lacrosse leagues, match scheduling, results tracking, and statistics across field, box, and sixes formats.
• Shot Clock App Mobile application for managing shot clocks in box lacrosse and indoor lacrosse matches, ensuring compliance with timing regulations across German league competitions.
• Deutschland Lacrosse App Mobile application for members providing access to league information, match schedules, results, event information, and club finder functionality.
• Lacrossepaten (Lacrosse Mentors) Mentorship program connecting experienced lacrosse players with newcomers to the sport for guidance, integration, and onboarding into the German lacrosse community.
• Leihschläger (Loan Sticks Program) Equipment lending program providing lacrosse sticks to schools and new players to lower barriers to entry, funded by crowdfunding campaigns and corporate sponsors.
• Ausbildungsportal (Training Portal) Education and training platform offering DOSB-recognized coach certification (Trainer:in-C-Lizenz), referee training, and continuing education courses for the lacrosse community.
• Jobportal Job board connecting lacrosse clubs and the federation with potential employees and volunteers across the German lacrosse community.
• Lacrosse Streaming Video streaming platform for broadcasting lacrosse matches and competitions, including integration with YouTube for content delivery.
• Schullacrosse (School Lacrosse Program) School lacrosse program including teacher training, equipment lending, curriculum support, and the Partnerschulen (Partner Schools) initiative connecting educational institutions with the federation.
• National Team Programs (Nationalmannschaften) Seven national team programs across field lacrosse, box lacrosse, and sixes for men's, women's, and U20 categories, competing in European Championships, World Championships, and the Olympic qualification pathway for Sixes at the 2028 Los Angeles Games.
• Deutschland Lacrosse Online Shop (Fan Shop / Merchandise) Online merchandise store selling Deutschland Lacrosse branded apparel, fanwear, and lacrosse equipment through shop.deutschlandlacrosse.de.
• National Team Training Camps Open training camps for national team development, including the Herren SIXES Nationalmannschaft open training camp at €75 per participant, providing national team-level coaching and selection opportunities for individual players.
• Field Lacrosse Leagues and Playoffs Organized field lacrosse league play across regional divisions (Bundesliga Nord, Süd, West, Ost) for men and women, culminating in national championships (Deutsche Meisterschaften).
• Box Lacrosse Leagues (Indoor) Box lacrosse league play for men and women, including the women's box lacrosse league with 4 teams (Goal Nuggets, Silver Thistles, Shadow Panthers, River Raiders) and 80+ players.
• Sixes Lacrosse Leagues and Youth Competitions Sixes lacrosse league play for men, women, and youth (Jugend), plus the Sixes Pokal (City Cups) competition, aligned with the Olympic qualification pathway for Sixes at LA 2028.
• DLaxV Crowdfunding Campaigns (Toyota Crowd) Crowdfunding campaigns operated through the Toyota Crowd platform for funding national team participation, equipment programs (Leihschlägerprogramm), and youth development projects.
• Jack B. Kaley Scholarship (JBK Stipendium) Scholarship program providing up to €2,000 per scholarship (up to 5 scholarships annually) to support German national team players with financial assistance for international tournament participation.

Quantifiable outcome

• 200+ volunteers supporting the organization
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• PioneerminorGTM or Marketing Partner · 30 January 2026Pioneer announced as equipment partner for DLaxV national teams, providing equipment support for athletes.
• NIKE Inc.coreGTM or Marketing Partner · 19 August 2025NIKE Inc. (headquartered in Beaverton, Oregon) became Official Footwear Partner of DLaxV, providing athletic footwear for the Sixes national teams from qualification through the Olympic Games 2028 in Los Angeles. The partnership was first presented at Die Finals 2025, reaching 1.1 million TV viewers.
• Gym AestheticscoreGTM or Marketing Partner · 13 April 2024German fitness apparel brand Gym Aesthetics became Official Clothing Partner of Deutschland Lacrosse for the entire Olympic cycle until December 31, 2028. Partnership announced at FIBO 2024 in Cologne, covering LAXFit (national team equipment), LAXImpact (training camps and workshops), LAXFuture (school programs), and LAXStreet (merchandise and fanwear).
• Deutscher Olympischer Sportbund (DOSB)coreOthersDLaxV is a member of DOSB, the German Olympic Sports Confederation, which provides organizational support, funding pathways, and recognition for lacrosse as an Olympic sport.
• World LacrossecoreOthersDLaxV is a member of World Lacrosse, the international governing body for lacrosse, which organizes World Championships and manages Olympic qualification for Sixes lacrosse.
• European Lacrosse Federation (ELF)coreOthersDLaxV is a member of the European Lacrosse Federation, which organizes European Championships and develops lacrosse across Europe.
• Toyota CrowdminorGTM or Marketing PartnerToyota Crowd platform supports DLaxV crowdfunding campaigns for projects like the Leihschlägerprogramm (equipment lending) and national team travel funding. As an Olympic sport, DLaxV receives amplified donations through this platform.
• Nationale Anti Doping Agentur (NADA)minorOthersDLaxV works with NADA for anti-doping compliance and education as part of its commitment to clean sport.

Scale indicators6 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• USA Lacrosse: National governing body for lacrosse in the United States, the largest and most developed lacrosse market. Directly comparable in mandate (governance, national teams, leagues, coach/referee certification) to DLaxV at a much larger scale.
• Lacrosse Canada: National sport governing body for lacrosse in Canada, with a deep traditional lacrosse heritage. Comparable in operating model (federation, national teams, leagues, development) to DLaxV.
• England Lacrosse: National lacrosse federation for England, operating leagues, national teams, and development programs. Closely comparable European peer with a similar role, structure, and federation membership in World Lacrosse and ELF.
• Australian Lacrosse Association: National lacrosse federation for Australia, with men's, women's, and sixes national teams. Comparable in scope (multi-format governance, international competition, school/grassroots development) to DLaxV.
• Japan Lacrosse Association: National lacrosse federation for Japan, host of the 2027 World Lacrosse Men's Championship. Directly comparable in role and structure, with a similarly developing-but-growing market position.

Others

• European Lacrosse Federation: Continental federation that organizes European Championships and coordinates European national federations, of which DLaxV is a member. Direct institutional counterpart for the European competition pathway.
• World Lacrosse: International governing body for lacrosse and organizer of World Championships; DLaxV is a member. Provides the Olympic qualification pathway and global competition framework that DLaxV's national teams compete in.

Broad incumbents

• Deutscher Handball-Bund: German national handball federation and DOSB member, running leagues, national teams, and development pathways. Useful comparable for the operating model of a mid-sized German sport federation with league and national team responsibilities.
• Deutscher Hockey-Bund: German national federation for field hockey, a comparable niche Olympic sport federation in Germany under DOSB. Closest structural peer in terms of federation role, DOSB membership, national team programs, and grassroots school development.

Regional players

• Swiss Lacrosse Association: National lacrosse federation for Switzerland, a small European market comparable in size and developmental stage to Germany. Operates leagues, national teams, and school programs in a similar non-traditional lacrosse market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/germanylacrosse
• Facebookfacebook.com/DLaxV
• LinkedInlinkedin.com/company/germanylacrosse

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about German Lacrosse Association