Urth Agriculture

What Urth Agriculture does

Urth Agriculture is a privately held, for-profit specialty biological inputs company founded in 2012 and headquartered in Monterey, California. The company sells organic microbial fertilizers and soil and plant health products to conventional, organic, and regenerative farming operations. Its primary customers are enterprise-scale specialty crop growers, with named case studies spanning berry, blueberry, table grape, and strawberry farms across California (Monterey, Oxnard, Watsonville, and the Central Valley).

The company's core offering is the PRO GROW SYSTEM, a proprietary biological soil and plant health platform built on two integrated protocols. The SOM PROTOCOL combines PRO MICROBES (a microbial fertilizer), PRO GUARD (nutrient-dense crop food), PRO CALCIUM (soil flocculant), PRO ENERGY (microbial food and electrolyte), PRO ENZYME (enzyme stimulant), and ORGANIC SUGAR to build soil organic matter. The FOLIAR PROTOCOL centers on PRO GUARD FOLIAR, which uses a °BRIX-based biomimicry mechanism to deter predatory pests while delivering foliar nutrition. The platform has been extended with PRO HUMIC (humic acid soil conditioner) and PRO MINERALS (fulvic acid with trace minerals), plus a ROOT DIP & TRANSPLANT PROTOCOL. Products are OMRI listed and CDFA registered, qualifying them for certified organic use. The company reports customer outcomes including 20-40% yield increases, 1-3% soil organic matter gains, 45% pest pressure reduction, and up to 20% water reduction, though these figures are company-reported and not independently validated in the source data.

Urth Agriculture operates a direct sales model with custom quote-based pricing on liquid concentrates sold in 1 gallon, 2.5 gallon, and 275 gallon tote formats. The go-to-motion is sales-led and consultative: the company designs custom application programs that integrate into existing irrigation and foliar systems without requiring protocol changes. Marketing is content-driven through crop-specific case studies, science explainers on SOM and °BRIX, and email newsletter capture, with bottom-of-funnel conversion via custom quote contact forms. The company also runs content verticals on carbon and climate, restoration and remediation, and soil testing, indicating an effort to broaden its addressable use cases beyond in-season crop production.

Name

Urth Agriculture

Legal name

Urth Agriculture

Website

https://urthagriculture.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Urth Agriculture is a Monterey, California-based biological inputs company that sells the proprietary PRO GROW SYSTEM of microbial fertilizers, soil conditioners, and foliar pest deterrents to conventional and organic specialty crop growers, primarily in California.

Ownership category

akta.pro rank

Product category

Agricultural Biologicals and Soil Amendments

NAICS

Fertilizer and Compost Manufacturing (32531), Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253)

SIC

Agricultural Chemicals (2870)

akta.pro primary industry

Biostimulant-Enhanced Fertilizers (Humic/Fulvic, Amino Acids, Seaweed Blends) (AFABACAK)

akta.pro secondary industries

Soil Health Activators & Biostimulants (Humates, Amino Acids, Seaweed Extracts) (AFABAKAJ), Liquid Specialty Fertilizers (Suspensions, Solutions, UAN Blends) (AFABACAF)

Keywords

• Biological fertilizers
• Soil amendments
• Microbial fertilizers
• Crop nutrition
• Organic fertilizers

Headquarters

HQ city

Monterey

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Agricultural Biological Inputs: Sale of proprietary biological fertilizer products including PRO MICROBES, PRO GUARD, PRO CALCIUM, PRO ENERGY, PRO ENZYME, PRO GUARD FOLIAR, PRO HUMIC, PRO MINERALS, and Organic Sugar. Products are sold as liquid concentrates that integrate with existing irrigation and foliar application systems. Custom application protocols designed for each customer operation.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Urth Agriculture manufactures and sells proprietary biological fertilizers and crop protection products under its PRO GROW SYSTEM, designed to build soil organic matter, increase crop yields, and reduce pest pressure. Products include microbial fertilizers, humic and fulvic acid soil conditioners, enzymatic stimulants, and foliar pest deterrents sold as liquid concentrates in 1-gallon, 2.5-gallon, and 275-gallon tote containers.

Product overview

Urth Agriculture offers the PRO GROW SYSTEM, a comprehensive soil and plant health platform composed of two main protocols: the SOM PROTOCOL and the FOLIAR PROTOCOL. The SOM PROTOCOL includes products for building soil organic matter: PRO MICROBES (biological fertilizer), PRO GUARD (nutrient-dense soil food), PRO CALCIUM (soil flocculation), PRO ENERGY (microbial electrolyte), PRO ENZYME (microbial stimulant), and ORGANIC SUGAR (carbohydrate supplement). The FOLIAR PROTOCOL centers on PRO GUARD FOLIAR for pest deterrence and foliar nutrition. Additional standalone products include PRO MINERALS (fulvic acid with trace minerals) and PRO HUMIC (humic acid soil conditioner). The system is designed for both conventional and organic farms seeking to increase yields, build SOM, and reduce input costs.

Differentiator

Problem solved

Functional benefit

Brands

• PRO GROW SYSTEM: The primary soil and plant health system comprising the SOM PROTOCOL and FOLIAR PROTOCOL, designed to help farmers build healthy soil and achieve greater yields through proprietary biological fertilizers and crop protection products.
• SOM PROTOCOL
• FOLIAR PROTOCOL
• PRO GUARD
• PRO GUARD FOLIAR
• PRO MICROBES
• PRO CALCIUM
• PRO ENERGY
• PRO ENZYME
• PRO MINERALS
• PRO HUMIC
• ORGANIC SUGAR

Products and services

• PRO GROW SYSTEM A proprietary suite of soil and plant health technologies combining the SOM PROTOCOL and FOLIAR PROTOCOL. Designed to increase yields, build soil organic matter, and reduce pest pressure and input costs for conventional and organic farms.
• PRO MICROBES A biological fertilizer providing a proprietary blend of carefully selected beneficial microorganisms that activates native microbes, breaks down organic matter, fixes nitrogen, solubilizes phosphorus, and balances soil pH to build SOM.
• PRO GUARD Nutrient-dense crop food that optimizes soil health and supplies complex food sources needed for microbial life. Provides diverse carbon, nutrients, and prebiotics to stimulate plant growth, root development, and improve overall soil and plant health.
• PRO CALCIUM Ultra-micronized, water-soluble calcium carbonate (CaCO3) from pure calcite that delivers both calcium and carbonate directly into plants. Used to reduce soil compaction, improve soil structure through flocculation, and improve water penetrability.
• PRO ENERGY High-energy, organic microbial food and electrolyte. A liquid blend of organic micro-nutrients that furnishes immediate energy to microbial life, stimulates plant growth, and creates natural and perfectly balanced soil health.
• PRO ENZYME Enzymatic stimulation product containing probiotics and enzymes that wakes up, energizes, and stimulates dormant microbial life in soil. Accelerates beneficial microbial action, reduces plant stress, and improves soil water retention.
• PRO GUARD FOLIAR Predatory pest protection plant food that uses natural biomimicry to simulate high °BRIX, deterring predatory pests and protecting crops from unwanted infestations while providing immediate nutrient uptake through trace mineral electrolytes and sea plant material.
• PRO MINERALS Essential trace minerals and amino acids product containing fulvic acid derived from cold-water extraction of ancient humic shale. Promotes accelerated root development, enhances drought tolerance, increases water-holding capacity, and chelates soil chemicals that cause plant toxicity.
• PRO HUMIC Superior liquid humic acid soil life conditioner derived from ancient humic shale containing essential minerals, trace elements, and amino acids. Acts as a natural detoxifier, increases nutrient and water uptake, improves soil tilth and structure, and supports root and shoot growth. OMRI Listed and CDFA certified.
• ORGANIC SUGAR Long and short-chain carbohydrate supplement derived from superior organic sugar produced using sustainable, fair-trade practices. Used as additional food for microbes to help maintain activity and longevity in SOM and compaction protocols.

Quantifiable outcome

• 20-40% increase in yields depending on crop
• +8 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BioConsortia: Develops and commercializes microbial products (nitrogen-fixing, phosphorus-solubilizing, biostimulants) for agricultural productivity and soil health. Direct overlap with Urth's microbial PRO MICROBES and biostimulant-style product positioning for commercial growers.
• Indigo Ag: Microbial seed treatments and biological crop inputs marketed on yield uplift, soil health, and carbon outcomes for major row crops. Comparable to Urth in product category (microbial/biological inputs), outcome-driven value proposition, and integration with existing farm practices rather than protocol overhaul.
• Pivot Bio: US-based microbial nitrogen-fixing fertilizer company selling proprietary microbe-based products to row-crop and specialty-crop growers. Directly comparable to Urth as a venture-backed biological input brand competing on yield, soil health, and reduced synthetic nitrogen — same customer segment and outcome-driven GTM narrative.
• AgBiome: Microbial crop protection and plant health company selling biological fungicides and insect control products to commercial growers. Comparable to Urth's pest-deterrence PRO GUARD FOLIAR mechanism and biological-input positioning, though focused more on biocontrol than soil biology.
• Sound Agriculture: Sells SOURCE and other bio-inspired nutrient-efficiency products that reduce synthetic fertilizer use and improve soil health for row and specialty crops. Highly comparable to Urth's PRO GROW SYSTEM in mechanism (microbial/biological inputs replacing conventional chemistry) and target customer (commercial farms seeking yield with reduced inputs).
• Groundwork BioAg: Commercializes mycorrhizal inoculants (Rootella) for row and specialty crops, marketed on root development, nutrient uptake, and soil health. Comparable to Urth in positioning biological/soil-microbiome inputs to commercial farms as alternatives to conventional chemistry.
• Locus Agriculture (Locus Ag): Sells microbial consortia and humic-acid-based biological inputs (e.g., Rhizolizer, Fermentem) for row crops and specialty crops, marketed on yield, soil health, and reduced synthetic fertilizer needs. Directly competitive with Urth's PRO MICROBES + PRO HUMIC stack.
• Heliae Agriculture: Produces algae-derived biological crop inputs and biostimulants aimed at soil health, nutrient use efficiency, and crop quality. Closely comparable to Urth in product category (biostimulant/biological) and customer outcomes (yield, soil quality, water efficiency).

Others

• Novonesis (formerly Novozymes): Global enzyme and microbial platform company with a substantial agriculture biologicals business serving crop input and soil health applications. Comparable technology foundation (enzymes, microbes) and broad ag-input customer base; positions as a broad incumbent rather than direct specialty competitor.

Broad incumbents

• Rovensa: Global specialty ag-input platform selling biostimulants, biopesticides, and crop nutrition products across multiple geographies and crop segments. Comparable to Urth at the biostimulant category level; much broader portfolio and global distribution, putting it in incumbent rather than direct-peer position.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/urthagriculture
• LinkedInlinkedin.com/company/urth-agriculture

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urth Agriculture