What PHOMI does

PHOMI manufactures eco-friendly building materials using its patented Modified Clay Materials (MCM) technology, transforming soil into durable, flexible, A-grade fire retardant, breathable, and fully recyclable products. The company serves architects, interior designers, real estate developers, and construction firms primarily in Indonesia, with a portfolio spanning five product categories—bricks, stones, woods, leathers, and decorative weaves—covering more than 26 SKUs. Operations are anchored in Tangerang, with showrooms in Jakarta and a sole-distributor partnership with PT. Utomo Saudara Indonesia established in November 2015.

The underlying MCM technology uses high-tech manufacturing processes including 3D printing and mold roll casting to produce materials that realistically mimic natural stone, brick, wood, and leather textures at a fraction of the weight of conventional alternatives. Products are thin, lightweight, freeze- and water-resistant, and can be installed on walls, floors, ceilings, columns, and pillars across indoor and outdoor applications. PHOMI has recently extended its portfolio with three innovation-stage offerings: the eDisplay Curtain, a zero-carbon facade with integrated digital display that won the Gold Award at the 138th Canton Fair in October 2025; eBIPV, a building-integrated photovoltaic material; and eCovering, an eco-friendly facade covering for green architecture.

PHOMI generates revenue primarily through one-time product sales via its showroom network in Indonesia and through its sole domestic distributor, with an emerging international licensing stream from the eDisplay Curtain technology licensed to builders in Europe and the Middle East. Pricing is not publicly disclosed. Go-to-market combines direct enterprise sales to architects and developers with channel-partner distribution, supported by active participation in trade exhibitions such as the Canton Fair and HOMEDEC. As of October 2025 the company remained privately held with no disclosed funding rounds, parent company, employees, or revenue figures.

Name

PHOMI

Legal name

PHOMI

Website

https://phomimcm.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

PHOMI manufactures patented Modified Clay Material (MCM) eco-friendly building products—bricks, stones, woods, and leathers—serving architects, developers, and construction firms in Indonesia with new international licensing in Europe and the Middle East.

Ownership category

akta.pro rank

Headquarters

HQ city

Tangerang

HQ country

Indonesia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Technology or R&D, Supply Chain, Personnel, Marketing or Sales

Revenue model

1. Building Material Sales: PHOMI generates revenue through the sale of eco-friendly building materials including bricks, stones, woods, leathers, and other specialty products. Products are sold in various forms including individual pieces, boards, and panels.
2. Distribution Sales: Revenue generated through sole distributor PT. Utomo Saudara Indonesia which distributes PHOMI products throughout the Indonesian market.
3. Technology Licensing: PHOMI licenses its eDisplay Curtain technology to builders in Europe and the Middle East, generating licensing revenue.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

PHOMI manufactures eco-friendly building materials using its patented Modified Clay Materials (MCM) technology, producing flexible facing bricks, architectural stones, wood-effect panels, leather-textured products, and decorative specialty materials for indoor and outdoor wall, floor, ceiling, column, and pillar applications. The company also develops innovative green-architecture products including the award-winning eDisplay Curtain, eBIPV (building-integrated photovoltaics), and eCovering systems.

Product overview

PHOMI is the pioneering brand in Modified Clay Materials (MCM), serving as the industry leader in eco-friendly building materials. The company offers a comprehensive portfolio of products organized into five main categories: Bricks (A-Series, G-Series, K Series, R Series Facing Bricks), Stones (Travertine, Slate Stone, Chiseled Stone, Crossard Mushroom Stones, Cut Stone, Devine Mushroom Stones, Granite, Infiniti Stone, Kingstone, Oasis Stone, Oceanic Travertine, Sand Stone), Woods (Original Wood), Leathers (Coarse Leather, Croco, Elephantiasi), and Others (Big Rattan Weaves, Cube Cut, Small Rattan Weaves, Stackle Square, Twisting Ropes, W Weaving). All products are made from modified soil through patented technology, featuring characteristics like flexibility, freeze resistance, durability, fire retardancy (A-Grade), and being non-toxic and totally recyclable. The company also offers innovative products including the eDisplay Curtain (zero-carbon facade with digital display), eBIPV (building-integrated photovoltaics), and eCovering for green architecture. Products are designed for multiple installation surfaces including walls, floors, ceilings, columns, and pillars, for both indoor and outdoor use.

Differentiator

Problem solved

Functional benefit

Products and services

• PHOMI Facing Bricks Collection (A-Series, G-Series, K Series, R Series) Modified clay facing bricks in four series (A-Series 240x60x3mm, G-Series 230x58mm, K Series 225x60x3-4mm, R Series 222x62x4mm) designed for exterior and interior wall cladding applications. Eco-friendly alternative to traditional masonry bricks for architects and developers.
• PHOMI Architectural Stones Collection (Travertine, Slate Stone, Chiseled Stone, Crossard Mushroom, Cut Stone, Devine Mushroom, Granite, Infiniti Stone, Kingstone, Oasis Stone, Oceanic Travertine, Sand Stone) Modified clay stone-effect products in twelve variants mimicking natural travertine, slate, granite, mushroom stone, and sandstone in various sizes (from 575x286mm up to 2800x1220mm for Oceanic Travertine). Used for building facades, interior and exterior wall applications, and large feature walls.
• PHOMI Original Wood Modified clay product mimicking natural wood appearance in 900x180mm size. Used for interior wall applications with wood-like finish, providing an aesthetic wood-look alternative without using natural timber.
• PHOMI Leather-Textured Collection (Coarse Leather, Croco, Elephantiasi) Modified clay products with leather textures including Coarse Leather (300x600mm), Croco (crocodile pattern), and Elephantiasi (1500x600mm and 300x600mm). Used for decorative interior wall applications.
• PHOMI Decorative Specialty Collection (Big Rattan Weaves, Small Rattan Weaves, Cube Cut, Stackle Square, Twisting Ropes, W Weaving) Modified clay decorative products with woven and geometric textures including Big Rattan Weaves (1800x600mm, 5mm thick), Small Rattan Weaves, Cube Cut (300x300mm), Stackle Square, Twisting Ropes, and W Weaving (1500x600mm). Used for decorative wall applications.
• eDisplay Curtain Sustainable building material innovation that repurposes construction waste into a zero-carbon building facade with an integrated digital display. Awarded Gold at the 138th Canton Fair. Targeted at international builders and developers pursuing green-architecture initiatives in the Middle East and Europe.
• eBIPV (Building Integrated Photovoltaics) Building-integrated photovoltaic product aligned with green and energy-efficient architecture trends, integrating solar energy generation directly into building facades. Showcased at the 138th Canton Fair as part of PHOMI's innovative product line.
• eCovering Eco-friendly building covering material for sustainable architecture applications. Part of PHOMI's green building material portfolio showcased at the 138th Canton Fair in October 2025.

Quantifiable outcome

• Products can be installed on outdoor and indoor surfaces including walls, floors, ceilings, columns and pillars
• +2 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• PT. Utomo Saudara IndonesiacoreChannel Partner/ Reseller/ Distributor · 1 November 2015PHOMI established PT. Utomo Saudara Indonesia as its sole distributor in November 2015 to serve the Indonesian market. This partnership was formed based on the growing needs for green and eco-friendly building materials in Indonesia and PHOMI's position as a pioneer in such materials. The distributor planned to open the first showroom in Jakarta in Q1 2016, followed by other major cities including Surabaya, Bali, and Medan.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Corian Design (DuPont): Iconic solid-surface brand by DuPont used for interior architectural surfaces, facades and furniture. Comparable to PHOMI's wood- and leather-look MCM products on decorative interior surfacing, with strong global brand recognition in the architect/specifier community.
• Neolith (TheSize Surfaces): Global manufacturer of sintered stone surfaces for facades, flooring, countertops and cladding — competes in the same premium architectural-surface category as PHOMI's modified clay stones, with similar value propositions (lightweight, durable, large-format, sustainable) but a broader global footprint.
• Trespa International: Manufacturer of high-performance architectural cladding panels for exterior facades and interior walls. Comparable to PHOMI on application (facade cladding), customer (architects, commercial developers) and emphasis on durability and weather resistance.
• Marazzi Group: Major Italian ceramic and porcelain tile manufacturer serving residential and commercial construction globally. Comparable to PHOMI on the clay-based / ceramic decorative surface category and on global developer and architect customer base, though with a much larger scale and broader SKU range.
• Cosentino (Dekton / Silestone): Spanish multinational producing ultra-compact (Dekton) and quartz (Silestone) surfaces for architectural and interior applications. Comparable to PHOMI as a premium decorative surface supplier targeting architects and developers, but with significantly broader product range and global distribution.
• FunderMax: European producer of compact laminates and architectural panels for facades, balconies and interior cladding. Overlaps with PHOMI on facade and interior wall applications, fire-rated performance, and European specifier-driven sales channels.

Direct peers

• Eldorado Stone: A leading North American manufacturer of architectural stone veneer and brick veneer used for interior and exterior wall cladding — directly comparable to PHOMI's modified-clay bricks, stones and decorative wall products in terms of end use (facades, feature walls) and customer base (architects, developers).
• Cultured Stone (Westlake Royal Building Products): Manufactured stone veneer brand under Westlake Royal offering lightweight architectural stone for residential and commercial applications. Overlaps directly with PHOMI's stone-look MCM products on wall cladding performance characteristics (lightweight, easy install) and specification channels.
• FlexStone: Producer of decorative wall panels and surround systems that mimic natural stone, tile and wood with lightweight, easy-install construction. Highly comparable to PHOMI's modified clay wall/facade products on value proposition (lightweight, realistic textures, fast install) and target buyer (architects, developers, contractors).
• Stone Panels International (StonePly): Manufactures lightweight natural-stone-clad panels for exterior and interior architectural use. Directly comparable to PHOMI's lightweight, modified-clay stone panels on installation efficiency, weight reduction and architectural specification.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/phomimcm
• Instagraminstagram.com/phomimcm
• LinkedInlinkedin.com/company/phomi-indonesia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PHOMI