What Iittala does

Iittala is a Finnish design house founded in 1881 in the village of Iittala, now operated as part of Fiskars Group's Living segment. The company designs, manufactures, and markets glass products, tableware, and interior objects for the home, anchored by iconic mid-20th-century designs such as the Aalto vase, Kartio tumbler, and Teema dinnerware. Its offering is broadened by heritage sub-brands — Arabia (ceramics), Hackman (cutlery), and Rörstrand (porcelain) — that it markets in conjunction with the Iittala name, creating a multi-category Nordic design portfolio.

Its core products are manufactured using traditional glassblowing, ceramic, and porcelain production techniques, supplemented by industrial-scale operations in Finland and surrounding Nordic countries. The technology stack is primarily physical manufacturing rather than software-driven; distribution and brand experience are the more digital-facing layers, including 28+ country-specific e-commerce platforms and digital content supporting the Iittala brand.

The business model combines branded retail (14+ own stores in Finland), direct-to-consumer e-commerce across 28+ markets, and selective wholesale through department stores, design retailers, and museum shops internationally. Revenue is not separately disclosed, as Iittala is reported within Fiskars Group's consolidated Living segment, and pricing is positioned at a premium tier justified by design heritage and brand recognition rather than cost leadership. Customers are predominantly design-conscious consumers in Northern Europe and key international design markets, with gifting and collectibility supporting durable repeat-purchase patterns.

Name

Iittala

Legal name

Iittala (brand of Fiskars Group)

Website

https://iittala.com

Company type

Private

Founded year

1881

Operating status

Operating

Headcount range

11–50 employees

Short description

Iittala is a Finnish design house (founded 1881) operating within Fiskars Group that designs, manufactures, and markets premium glass, tableware, and home interior objects — extending across sub-brands Arabia, Hackman, and Rörstrand — and sells through 28+ country e-commerce sites, branded retail stores in Finland, and international department stores and design retailers.

Ownership category

akta.pro rank

Product category

Premium Tableware & Home Decor

NAICS

Jewelry and Silverware Manufacturing (33991)

SIC

Jewelry, Silverware & Plated Ware (3910), Pottery & Related Products (3260)

akta.pro primary industry

Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB)

Keywords

• Scandinavian tableware
• Glassware manufacturing
• Nordic home decor
• Designed ceramics
• Premium kitchenware

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct Product Sales (E-commerce): Revenue generated from direct-to-consumer sales through Iittala's 28+ country-specific e-commerce websites, offering tableware, home decor, and collectibles to consumers in Europe and Asia Pacific markets
2. Retail Store Sales: Revenue from physical Iittala stores in Finland, including regular stores (Espoo, Helsinki, Tampere, Turku, Vantaa, Kuopio, Raisio, Iittala, Fiskars, Napapiiri) and outlet stores across Finland
3. B2B/Wholesale Distribution: Distribution through department stores, design retailers, and department stores across global markets where Iittala products are available

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Iittala manufactures and sells Scandinavian/Nordic-designed glassware, ceramic tableware, and home decor products through direct-to-consumer e-commerce (28+ country websites) and retail stores. Signature collections include the Alvar Aalto Collection, Birds by Toikka, Teema, Kastehelmi, Essence, and Ultima Thule, with many products handcrafted in Finland.

Product overview

Iittala is a Finnish design brand founded in 1881, operating as part of Fiskars Group. The company offers a unified portfolio of glassware, tableware, and home decor products centered on Nordic design principles. The core offering includes Tableware (drinkware, plates, cutlery, serveware, cookware) and Home Decor (vases, candles, textiles, lamps), organized under signature collections like Alvar Aalto, Essence, Teema, Taika, Ultima Thule, and Birds by Toikka. Additional sub-brands include Arabia ceramics, Iittala x Pokémon collaboration, and Nordic cutlery brand Hackman. The company also operates retail destinations including Iittala Village and Arabia Museum, and offers Myiittala membership program for customer engagement.

Differentiator

Problem solved

Functional benefit

Brands

• Arabia: Ceramic tableware brand specializing in breakfast and everyday porcelain, part of the Fiskars Group lifestyle brands portfolio alongside Iittala
• Iittala Icons
• Birds by Toikka
• Alvar Aalto Collection
• Teema
• Kastehelmi
• Essence
• Ultima Thule
• Taika
• Flora
• Hackman
• Rörstrand

Products and services

• Iittala Tableware Comprehensive range of drinkware, plates, bowls, cutlery, serveware, and cookware designed for Nordic dining experiences for everyday consumers and design-conscious home owners.
• Iittala Home Decor Decorative objects, vases, candles, textiles, and lamps for interior design and home ambiance, targeting consumers seeking Scandinavian home styling.
• Alvar Aalto Collection Iconic glass vases and bowls designed by Finnish architect Alvar Aalto, featuring organic wave forms; targeted at premium home decor and design collectors.
• Birds by Toikka Hand-blown glass bird sculptures created by Finnish glass artist Oiva Toikka; targeted at design collectors and premium gift buyers.
• Teema Versatile tableware collection designed by Kaj Franck, featuring geometric forms and timeless simplicity for everyday dining.
• Kastehelmi Glass collection featuring droplet-like decorations inspired by morning dew (kastehelmi in Finnish).
• Essence Minimalist glassware and drinkware collection featuring clean lines and functional design.
• Ultima Thule Ice-inspired glassware collection with textured bases resembling melting ice, designed by Tapio Wirkkala.
• Taika Design series featuring distinctive patterns created by Klaus Haapaniemi with mystical nature-inspired motifs.
• Kartio Glassware collection with distinctive angular faceted designs by Kaj Franck.
• Aino Aalto Glassware collection named after architect Aino Aalto, featuring rippled water-inspired designs.
• Nappula Minimalist collection featuring pieces with distinctive knob-like (nappula) details.
• Festivo Candle holders and decorative pieces designed for festive occasions.
• PLAY Colorful tableware collection featuring playful speckled designs in vibrant hues.
• Tools Cutlery and serving tools collection designed for everyday use and entertaining.
• Iittala Icons Curated selection of the brand's most iconic and enduring design pieces across the portfolio.
• Arabia Finnish ceramics brand known for tableware and art pieces, featuring iconic patterns like 24h, Kirnu, and Paratiisi; part of Fiskars Group portfolio.
• Hackman Cutlery and kitchen tools brand featuring collections like Savonia, part of Fiskars Group kitchenware portfolio.
• Rörstrand Swedish ceramics brand featuring designs like Ostindia Floris, part of Fiskars Group portfolio.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Fiskars GroupcoreStrategic or Co-development PartnerIittala is a premium brand within Fiskars Group, a leading Finnish consumer goods company founded in 1649. Fiskars Group owns and manages Iittala along with other well-known brands including Gerber, Wedgwood, Waterford, and Arabia. The Group provides centralized resources for operations, distribution, and brand management across the portfolio.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Wedgwood: British heritage fine bone china and tableware brand, also owned by Fiskars Group. Wedgwood's Jasperware and iconic patterns compete with Iittala's premium vases and tableware in the gifting and design-collector segments globally.
• Orrefors: Swedish crystal and glassware manufacturer with similar artisanal heritage and Scandinavian design positioning. Orrefors competes directly with Iittala in premium glassware, vases, and gift categories across European and North American markets.
• Stelton: Danish design house known for thermos jugs, tableware, and home objects with Scandinavian heritage. Stelton directly competes with Iittala's mid-range drinkware and serveware in European design retail channels.
• Georg Jensen: Danish heritage design house offering silverware, home objects, and jewelry. Georg Jensen competes with Iittala in Scandinavian design gifting, premium home decor, and the museum-grade design collector segment globally.
• Marimekko: Finnish design brand founded in 1951, comparable to Iittala as a premium Nordic design house with global retail footprint, similar pricing tiers, and overlapping customer base in home textiles and tableware. Both leverage design heritage and operate direct-to-consumer flagship stores.
• Royal Copenhagen: Danish porcelain and ceramics manufacturer and direct Fiskars Group sister brand. Royal Copenhagen's hand-painted Blue Fluted pattern competes with Iittala's Teema and Arabia ceramics in premium tableware, sharing distribution channels and customer segments.
• Kosta Boda: Swedish art glass brand owned by Orrefors Kosta Boda. Directly comparable to Iittala's Birds by Toikka and Alvar Aalto Collection in collectible hand-blown glass art and design-led crystal production.
• Arabia: Sister brand under Fiskars Group specializing in Finnish ceramics and porcelain. Arabia's 24h, Kirnu, and Paratiisi collections overlap with Iittala's Teema tableware in product category, customer base, and Finnish heritage positioning.
• Rörstrand: Swedish porcelain manufacturer and Fiskars Group sister brand. Rörstrand's Ostindia Floris and tableware overlap with Iittala's ceramic and porcelain product lines in Scandinavian design categories.

Emerging players

• HAY: Danish contemporary design brand expanding into home accessories and small objects. HAY targets a younger, more trend-driven design audience than Iittala but intersects in Scandinavian design aesthetics and lifestyle retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCntPUOww77XgIK3iAz7e0bA
• Facebookfacebook.com/Iittala
• Instagraminstagram.com/iittala
• Pinterestfi.pinterest.com/iittalaofficial
• TikToktiktok.com/@iittala
• Xx.com/iittalaofficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Iittala