Good Bones Properties
Pasadena-based residential real estate brokerage founded in 2007, specializing in distressed property transactions—short sales, foreclosures, probate sales, and auctions—for individual buyers and sellers across the greater Los Angeles area, operating on a referral-only commission model.
- Company typePrivate
- Founded2007
- HeadquartersCauseway Bay, Hong Kong SAR China
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Good Bones Properties does
Good Bones Properties is a Pasadena, California-based full-service residential real estate brokerage founded in 2007 by Jordan Fisher. The firm specializes in distressed property transactions—including short sales, foreclosures, probate sales, and auctions—alongside traditional buy/sell representation across the greater Los Angeles area, covering Pasadena, South Pasadena, Altadena, Monrovia, Arcadia, Glendale, Eagle Rock, Los Feliz, Studio City, and Sherman Oaks.
The company's core offerings are the free VIP Buyer Program and VIP Seller Program, supported by an IDX-based Property Search tool, featured HOT Properties listings, Mastery Real Estate Coaching, and Short Sale Processing Services. The proprietary "Monster Selling System," a process framework attributed to the founder, is cited as the firm's primary operational differentiator. No proprietary technology platform is disclosed beyond standard brokerage website tools; differentiation is concentrated in founder expertise rather than technology.
Revenue is generated primarily through residential transaction commissions, with supplemental coaching fees. The business operates on a 100% referral basis with no disclosed external funding, parent company, or M&A activity. Marketing consists of organic blog content, social media presence, and community workshops, with no inbound sales infrastructure beyond referral channels. The firm is founder-owned and led, with no disclosed headcount beyond the principal.
Good Bones Properties firmographics
Firmographics- Name
- Good Bones Properties
- Legal name
- Good Bones Properties
- Website
- https://goodbonesproperties.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pasadena-based residential real estate brokerage founded in 2007, specializing in distressed property transactions—short sales, foreclosures, probate sales, and auctions—for individual buyers and sellers across the greater Los Angeles area, operating on a referral-only commission model.
- Ownership category
- akta.pro rank
Good Bones Properties industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Seller Representation & Listing Services (BPAJAAAK)
- akta.pro secondary industries
- Foreclosure/REO & Distressed Property Auctions (BPAJAEAF), Bankruptcy, Probate & Estate Property Auctions (BPAJAEAG)
Keywords
Where Good Bones Properties is headquartered
LocationHeadquarters
- HQ city
- Causeway Bay
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices1 record
Markets served
Good Bones Properties business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Real Estate Brokerage Services: Full-service real estate brokerage earning commissions on residential property transactions (buying and selling). Services include VIP Buyer Program and VIP Seller Program. Works 100% by referral, building long-term relationships with clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Good Bones Properties product offering
Product offeringCore offering
Good Bones Properties is a full-service residential real estate brokerage and acquisition firm serving buyers and sellers in the greater Los Angeles area. The brokerage operates on a 100% referral basis and specializes in distressed property transactions including short sales, foreclosures, probate sales, auctions, and character-home acquisition/rehabilitation, delivered through its VIP Buyer Program and VIP Seller Program.
Product overview
Good Bones Properties is a full-service real estate brokerage and acquisition firm offering a suite of integrated services for buyers and sellers in the greater Los Angeles area. The core offerings consist of the VIP Buyer Program and VIP Seller Program (both free membership programs), a Property Search tool, and HOT Properties listings. Additional services include Mastery Real Estate Coaching and Short Sale Processing Services. The company specializes in distressed properties including short sales, foreclosures, probate sales, and auctions, as well as traditional property transactions.
Differentiator
Problem solved
Functional benefit
Products and services
- VIP Buyer Program Free buyer program providing priority access to in-house deals, foreclosure sales, short sales, estate sales, motivated sellers, and exclusive bargains before they hit the general public, including expert negotiation, creative deal structuring, and introductions to preferred lenders for Los Angeles area homebuyers and investors.
- VIP Seller Program Free seller program featuring full market analysis, extensive multi-channel marketing (online buyer networks, social media promotion, email blasts to thousands of realtors), thorough title search, expert negotiation, and complete transaction management to sell homes faster and for top dollar.
- Property Search IDX-based property search tool allowing buyers to search for homes across multiple Los Angeles area cities including Pasadena, South Pasadena, Altadena, Monrovia, Arcadia, Glendale, Eagle Rock, Los Feliz, Studio City, and Sherman Oaks.
- Mastery Real Estate Coaching Coaching program providing mentorship and guidance to clients on achieving their real estate goals, delivered directly by the brokerage's leadership.
- HOT Properties Featured property listings showcasing the brokerage's best available deals, including foreclosure sales, short sales, estate sales, and motivated sellers, curated for priority buyer access.
Companies that use Good Bones Properties
Customer profileSegments3 records
Ideal customer profiles2 records
Good Bones Properties technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Good Bones Properties partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights3 records
Good Bones Properties competitors and assessment
Company assessmentDirect peers
- Auction.com: Online marketplace for bank-owned, foreclosure, and short-sale auctions. Highly comparable to Good Bones' distressed-property focus, particularly the foreclosure/REO auction side of the business.
- Concierge Auctions: Luxury and estate property auction platform, comparable to Good Bones' probate and auction expertise. Both firms serve sellers of unique/distressed assets where traditional MLS timelines fall short.
- HomeVestors of America: National franchise specializing in buying distressed single-family homes directly from sellers. Like Good Bones Properties, it focuses on the distressed-property niche and serves motivated sellers across multiple U.S. metros.
Broad incumbents
- Compass: Large technology-driven residential brokerage with strong Los Angeles presence. Comparable as an LA-area residential brokerage competitor, though Compass is a broad incumbent spanning all price points and property types.
- Keller Williams Realty: Largest U.S. residential brokerage franchise with heavy LA-area agent presence. Competes for the same referral-driven clientele but operates at vastly broader scale and property-type coverage.
- Redfin: Tech-enabled residential brokerage with significant LA market share. Competes for the same pool of LA buyers/sellers but uses portal/tech-driven demand generation versus Good Bones' referral-only GTM.
- Coldwell Banker: Established national brokerage franchise with deep SoCal roots. Comparable buyer/seller representation in the same LA geographies, though without Good Bones' distressed-property specialization.
Emerging players
- Offerpad: Tech-enabled iBuyer that makes direct cash offers on residential homes, intersecting the distressed/motivated-seller space Good Bones serves via its VIP Buyer Program.
- eXp Realty: Cloud-based brokerage model with a large agent network and growing LA presence. Comparable as an alternative brokerage model but uses tech and agent-attraction rather than referral exclusivity.
Regional players
- Sotheby's International Realty: Luxury-focused brokerage with strong LA-area coverage of higher-priced homes. Comparable to Good Bones' representation of character/architecturally interesting homes but skews higher in price band.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Good Bones Properties social profiles
Digital presenceGood Bones Properties financial estimates
Financial estimateRevenue estimate
Valuation estimate
Good Bones Properties leadership team
Management profileNumber of profiles
Profiles1 record
Good Bones Properties funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Good Bones Properties M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Good Bones Properties
What does Good Bones Properties do?
Good Bones Properties is a full-service residential real estate brokerage and acquisition firm serving buyers and sellers in the greater Los Angeles area. The brokerage operates on a 100% referral basis and specializes in distressed property transactions including short sales, foreclosures, probate sales, auctions, and character-home acquisition/rehabilitation, delivered through its VIP Buyer Program and VIP Seller Program.
Is Good Bones Properties a public or private company?
Good Bones Properties is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Good Bones Properties founded?
Good Bones Properties was founded in 2007. It employs 11 to 50 people.
Where is Good Bones Properties based?
Good Bones Properties is headquartered in Causeway Bay, Hong Kong SAR China, in the Asia region.
How does Good Bones Properties make money?
One revenue line is on record: real Estate Brokerage Services.
Who are Good Bones Properties's main competitors?
Direct peers on record are Auction.com, Concierge Auctions and HomeVestors of America. Broad incumbents are Compass, Keller Williams Realty, Redfin and Coldwell Banker. Emerging players are Offerpad and eXp Realty. Sotheby's International Realty is listed as a regional player.
Does Good Bones Properties have an API?
No public API is recorded for Good Bones Properties.
What industry is Good Bones Properties in?
Good Bones Properties's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAK, Seller Representation & Listing Services, with a secondary code of BPAJAEAF, Foreclosure/REO & Distressed Property Auctions. Its NAICS code is 53121 and its SIC code is 6531.