PlusCoat
PlusCoat is a Danish industrial surface treatment provider operating three facilities on Fyn (Ejby, Svendborg, Faaborg), serving manufacturers across automotive, agricultural, wind, and offshore sectors with E-coating, wet painting, powder coating, zinc phosphating, and related metal finishing services.
- Company typePrivate
- Founded1980
- HeadquartersEjby, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingServices
What PlusCoat does
PlusCoat is a Danish industrial surface treatment provider operating three production facilities on the island of Fyn, with its headquarters in Ejby and additional sites in Svendborg and Faaborg. The company delivers a comprehensive suite of metal finishing services including E-coating (KTL/electrocoating) using PPG Powercron technology, wet painting, powder coating, tri-cation zinc phosphating, shot blasting, sandblasting, pyrolysis burning, metallization, vulcanization, and epoxy surface treatment. PlusCoat positions itself as Denmark's only E-coating provider and operates the largest industrial wet painting capacity in the country at 50,000 items per day, with capabilities spanning items from delicate components to large fabrications up to 18m x 6m x 8m for sandblasting and 1,200 kg for E-coating.
The company's customer base spans industrial manufacturers across automotive OEM parts, brake systems, bathroom equipment, agricultural machinery, greenhouse components, wind power components, and offshore equipment. PlusCoat sells through an enterprise field sales motion with free sample production trials, factory tours, and design consultation, targeting production companies and industrial designers who require corrosion protection (corrosion classes C2 to C5-M), aesthetic finishing, and surface preparation services. Pricing is quote-based and not publicly disclosed, with services delivered via direct B2B engagement and multi-year contracts.
PlusCoat is a privately held Aktieselskab (A/S) operating under two legal entities (PlusCoat DK A/S and Plus-Coat A/S), with co-owner and Operations Manager Marcello La Pia leading the management team alongside sales, planning, quality, and workshop foreman roles. The company is part of the Dotcolors family group, which includes 1-OFFICE, Billums Ejendomme, and Fynske Farver. PlusCoat holds ISO 9001:2015, ISO 14001:2015, and ISO 45001:2018 certifications, and serves exclusively the Danish market without disclosed international expansion or external institutional investment.
PlusCoat firmographics
Firmographics- Name
- PlusCoat
- Legal name
- PlusCoat DK A/S
- Website
- https://pluscoat.dk
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PlusCoat is a Danish industrial surface treatment provider operating three facilities on Fyn (Ejby, Svendborg, Faaborg), serving manufacturers across automotive, agricultural, wind, and offshore sectors with E-coating, wet painting, powder coating, zinc phosphating, and related metal finishing services.
- Ownership category
- akta.pro rank
PlusCoat industry classification
Industry- Product category
- Industrial Surface Treatment Services
- NAICS
- Metal Coating, Engraving (except Jewelry and Silverware), and Allied Services to Manufacturers (332812)
- SIC
- Coating, Engraving & Allied Services (3470)
- akta.pro primary industry
- Industrial Protective Coatings (Steel/Concrete/Equipment) (IMAIAKAB)
- akta.pro secondary industry
- Tank, Pipeline & Marine Coating Services (Lining/Wrapping) (IMAIAKAJ)
Keywords
Where PlusCoat is headquartered
LocationHeadquarters
- HQ city
- Ejby
- HQ country
- Denmark
- HQ region
- Europe
Offices3 records
Markets served
PlusCoat business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Industrial Surface Treatment Services: One-time service fees for industrial surface treatment including E-coating, wet painting, powder coating, zinc phosphating, sandblasting, shot blasting, pyrolysis, metallization, vulcanization, and epoxy coating. Services are project-based with consultation on design, surface selection, quality, and material optimization. Same-day delivery possible for planned production.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quote-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
PlusCoat product offering
Product offeringCore offering
PlusCoat delivers industrial surface treatment services for steel, cast iron, wood, aluminum, and other metallic items across three production facilities in Denmark. The portfolio includes e-coating (KTL), wet painting, powder coating, zinc phosphating, shot blasting, sandblasting, pyrolysis burning, metallization, vulcanization/spray rubber, and epoxy surface treatments. Services are provided on a project basis with design consultation, free sample trials, and same-day delivery for planned production.
Product overview
PlusCoat is Denmark's only provider of E-coating (KTL/electrocoating), offering a comprehensive suite of industrial surface treatment services. The portfolio includes E-coating for optimal rust protection, wet painting (vådlakering) with capacity for 50,000 daily items, powder coating, zinc phosphating as pre-treatment, shot blasting, sandblasting, pyrolysis burning for coating removal, metallizing, vulcanization/spray rubber, and epoxy floor treatments. These services are offered across three production facilities in Ejby, Svendborg, and Faaborg, providing complete surface treatment solutions for metal, steel, cast iron, wood, and aluminum.
Differentiator
Problem solved
Functional benefit
Products and services
- E-coating (KTL/Electrocoating) Electrocoating process where metal items are immersed in a paint bath with electricity applied to coat the item. Provides 100% coverage on complex items, excellent adhesion, and serves as primer or standalone finish for UV-protected components. Denmark's only e-coating provider using PPG Powercron technology, handling items up to 1000mm x 2000mm x 6000mm and up to 1200 kg.
- Vådlakering (Wet Painting) Traditional liquid paint application using high-rotation, airmix, and HVLP methods. Handles paint types including PUR, EP, POL, ACRYL, SILICONE, and PTFE. Available in all colors with capacity for 50,000 daily items, the largest industrial lacquer capacity in Denmark for wet painting.
- Pulverlakering (Powder Coating) Powder paint application for metal protection against weather elements. Uses electrostatic charging with robot and manual coating capabilities for items up to 7 x 3 x 3 meters.
- Zink-phosphatering (Zinc Phosphating) Premium corrosion-protective pre-treatment for iron. RoHS-compatible tri-cation phosphating process with dual-safety dual-system setup. Provides best adhesion for subsequent coatings. Only industrial lacquering company in Denmark with two independent zinc phosphating systems.
- Slyngrensning (Shot Blasting)
Quantifiable outcome
- 50,000 daily items capacity for wet painting
- +2 more outcomes
Companies that use PlusCoat
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
PlusCoat technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
PlusCoat partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- 1-OFFICEminorRelated company under the family group, providing business services. Part of the Dotcolors group of companies.
- Billums EjendommeminorRelated company handling property investment, construction development, and rental of attractive commercial properties across Denmark. Part of the Dotcolors family.
- Fynske FarverminorRelated professional painting company providing professional craftsmanship for large and small painting contracts, restoration, and moving inspections. Part of the Dotcolors family.
- PPG (Powercron)coreTechnology partnership for electrocoating technology. PlusCoat uses Powercron electrocoating technology from PPG - the industry's leading epoxy and acrylic electrocoats for industrial applications.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
PlusCoat competitors and assessment
Company assessmentDirect peers
- Wallwork Group: Wallwork is a UK-based contract provider of heat treatment, shot blasting, and other surface treatment services. Directly comparable to PlusCoat's contract surface treatment offering for industrial manufacturers, though more focused on heat treatment than coatings.
- Bodycote plc: Bodycote is the largest pure-play global provider of thermal processing and surface treatment services, operating contract coating and finishing shops for industrial customers. Direct comparable to PlusCoat's contract e-coating, powder coating, and shot blasting services, but at far larger scale and global reach.
- HEF Group: HEF is a French-headquartered specialist in surface treatments and tribology, offering PVD/CVD coatings, nitriding, and contract coating services to industrial OEMs. Closely comparable service-based business model to PlusCoat, focused on corrosion and wear protection for industrial components.
Broad incumbents
- Hempel A/S: Hempel is a Danish-headquartered protective and marine coatings manufacturer serving shipping, offshore, and industrial markets. Comparable to PlusCoat's customer-facing coating chemistry but operates as a materials supplier, not a service provider.
- AkzoNobel Industrial Coatings: AkzoNobel is one of the world's largest industrial coatings manufacturers with a broad portfolio including powder, liquid, and protective coatings. Serves the same industrial OEMs as PlusCoat's customers but from the materials side rather than as a service provider.
- Jotun A/S: Jotun is a Norwegian-headquartered global coatings supplier with strong presence in marine, offshore, and protective coatings — markets that PlusCoat also serves via its offshore and wind customers. A broader incumbent supplier rather than a direct service competitor.
- Aalberts Surface Technologies: Aalberts Surface Technologies is a large European division offering heat treatment, coating, and surface finishing as part of a broader industrial portfolio. Overlaps with PlusCoat's surface treatment services but operates at significantly larger scale and across multiple geographies.
Others
- PPG Industries: PPG is a global paints and coatings manufacturer whose Powercron electrocoat technology is licensed to PlusCoat. While PPG is an upstream technology partner rather than a competitor, its industrial coatings division addresses overlapping end markets and could vertically integrate into service provision.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
PlusCoat social profiles
Digital presencePlusCoat compliance and trust
Trust signalCompliance3 records
PlusCoat financial estimates
Financial estimateRevenue estimate
Valuation estimate
PlusCoat leadership team
Management profileNumber of profiles
Profiles7 records
PlusCoat funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PlusCoat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PlusCoat
What does PlusCoat do?
PlusCoat delivers industrial surface treatment services for steel, cast iron, wood, aluminum, and other metallic items across three production facilities in Denmark. The portfolio includes e-coating (KTL), wet painting, powder coating, zinc phosphating, shot blasting, sandblasting, pyrolysis burning, metallization, vulcanization/spray rubber, and epoxy surface treatments. Services are provided on a project basis with design consultation, free sample trials, and same-day delivery for planned production.
Is PlusCoat a public or private company?
PlusCoat is a private company. It is classified as family owned and is currently operating.
When was PlusCoat founded?
PlusCoat was founded in 1980. It employs 11 to 50 people.
Where is PlusCoat based?
PlusCoat is headquartered in Ejby, Denmark, in the Europe region.
How does PlusCoat make money?
One revenue line is on record: industrial Surface Treatment Services.
Who are PlusCoat's main competitors?
Direct peers on record are Wallwork Group, Bodycote plc and HEF Group. Broad incumbents are Hempel A/S, AkzoNobel Industrial Coatings, Jotun A/S and Aalberts Surface Technologies. PPG Industries is listed as an others.
Does PlusCoat have an API?
No public API is recorded for PlusCoat.
What industry is PlusCoat in?
PlusCoat's product category is Industrial Surface Treatment Services. Its primary akta.pro industry code is IMAIAKAB, Industrial Protective Coatings (Steel/Concrete/Equipment), with a secondary code of IMAIAKAJ, Tank, Pipeline & Marine Coating Services (Lining/Wrapping). Its NAICS code is 332812 and its SIC code is 3470.