Advertising Media Plus

What Advertising Media Plus does

Advertising Media Plus (AMPs) is a full-service communications, media, and development agency headquartered in Ellicott City, Maryland. Founded in 2002 as an expansion of a prior publisher's representative business, the firm operates with 1-10 employees and is privately held by Daniel Medinger (President) and Patti Medinger (Vice President), who purchased the company in 2009. The firm offers nine integrated service lines: custom website design and hosting on proprietary secure servers, print media/design, video and audio production including on-site filming and a green room studio, branding, social media management, advertising, email marketing with flip-page digital newsletters, publishing, and organizational development. Its underlying technology stack includes custom-built websites, responsive digital newsletter platforms with flip-page functionality, full video post-production, and direct mail/email distribution infrastructure.

AMPs sells through a consultative six-step sales process (Meet, Discover, Plan, Implementation, Results, Next) targeting three primary verticals: religious organizations (parishes, schools, faith-based nonprofits), non-profit organizations, and small-to-mid-market businesses. Revenue is generated through project-based and retainer professional services engagements with quote-based, customized pricing. Notable client relationships include the National Catholic Community Foundation (10+ years), Howard County Chamber of Commerce, Community Foundation of Howard County, Line of Sight, and The Center for Integrated Manual Therapies. The firm emphasizes a 'one-stop' full-service model that differentiates it from specialized shops, while distributing services primarily through direct sales within the Maryland region and select national accounts.

Name

Advertising Media Plus

Legal name

Advertising Media Plus

Website

https://www.ampsinc.net

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Advertising Media Plus is a full-service communications, media, and development agency in Ellicott City, Maryland, serving religious organizations, non-profits, and small-to-mid-market businesses with custom websites, print, video, branding, social media, email marketing, publishing, and development services on a project and retainer basis.

Ownership category

akta.pro rank

Product category

Advertising and Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (541820), Motion Picture and Sound Recording Industries (512)

SIC

Services-Advertising Agencies (7311), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Event PR & Communications Support (BPAFADAO)

Keywords

• Communications agency
• Media production
• Website design
• Video production
• Brand development

Headquarters

HQ city

Columbia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services: Full-service communications, media, and development firm offering project-based and retainer arrangements for advertising, branding, development, email marketing, print media/design, publishing, social media, websites, and video/audio services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Advertising Media Plus (AMPs) is a full-service communications, media, and development agency that delivers custom website design and hosting, print media/design, video and audio production, branding, social media management, advertising, email marketing, publishing, and organizational development services. Offerings are delivered as project-based or retainer professional services for businesses, religious organizations, and non-profit clients in the Maryland region and nationally.

Product overview

Advertising Media Plus (AMPs) is a full-service communications, media, and development agency offering a comprehensive suite of services as interconnected modules. The core offering includes custom website design/hosting and print media/design services, supplemented by video & audio production, branding, social media management, advertising, email marketing, publishing, and development services. These services work together to help clients tell their stories through integrated communications strategies covering digital, print, broadcast, and direct marketing channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Brand development services including naming, message development, logo design, identity packages (letterhead, business cards), promotional items, strategic marketing, and public relations. Targeted at organizations creating or refreshing their brand identity.
• Websites Custom website design, development, and hosting on AMPs' secure servers, including website maintenance, content updates, and e-community features designed to engage supporters. Targeted at businesses, religious organizations, and non-profits needing an online presence.
• Print Media/Design Design services for books, magazines, newsletters, annual reports, flyers, signs, posters, brochures, and postcards. Targeted at organizations needing print collateral for marketing, fundraising, or internal communications.
• Video & Audio Full-service video and audio production including script writing, shooting, editing, and post production, with on-site filming and green room studio capabilities, videography, photography, podcasts, and promotional videos. Targeted at organizations producing video and audio content for marketing, fundraising, or communications.
• Social Media Social media campaign development and management across Facebook, Instagram, Twitter, blogging platforms, and e-community building, with analytics and demographic reporting. Targeted at organizations seeking to grow their online audience and engagement.
• Advertising Advertising services including print ad placement, commercials, TV/radio/web spots, inserts, ad design, ad campaigns, publishers representation, and email marketing. Targeted at businesses and organizations running multi-channel ad campaigns.
• Email Marketing Email marketing services including design, list acquisition, distribution, tracking, results reporting, retargeting, geo-targeting, and geo-fencing. Targeted at organizations running email campaigns to engage donors, members, or customers.
• Publishing Print and online publishing services for newspapers, newsletters, magazines, and books, including product development, interviewing, copywriting, proofing, printing, addressing, mailing, and distribution support. Targeted at organizations producing print or digital publications.
• Development Organizational development and fundraising services including strategic plans, list acquisition, direct mail campaigns, online sales and donations, grants and partnerships, major donor solicitation, and event management. Targeted at non-profits and religious organizations seeking growth.

Quantifiable outcome

• 146% better click-through rate on email marketing than the U.S. average
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• AMP Agency: Full-service marketing agency offering brand strategy, creative, media, digital, and analytics under one roof—closely comparable to AMPs' integrated agency model and even shares the AMP acronym. Operates at a larger scale than AMPs but services similar mid-market and enterprise clients with comparable multi-channel offerings.
• Lewis Communications: Independent full-service advertising and marketing agency offering advertising, digital, branding, video, and media services to regional and national clients. Comparable to AMPs in its integrated service suite and mid-market positioning.
• Risdall Marketing Group: Full-service independent agency offering branding, advertising, digital, public relations, and social media—directly comparable to AMPs' integrated communications model, with similar mid-market client focus.
• Schafer Condon Carter (SCC): Independent, full-service creative agency with integrated advertising, digital, PR, branding, and social capabilities. Comparable to AMPs as a similarly structured independent shop serving brand-building and communications needs.
• Vladimir Jones: Mid-size independent full-service marketing agency offering advertising, branding, digital, media, and PR. Comparable to AMPs in its independent ownership structure and full-service integrated delivery.
• The Bawmann Group: Full-service integrated marketing and communications firm offering advertising, branding, digital, social media, and PR—closely parallel to AMPs' integrated service portfolio and similarly sized independent-agency model.
• Falls & Co. Independent marketing and advertising agency providing branding, advertising, digital, and content services to regional and national clients. Comparable to AMPs as a similarly structured full-service shop with comparable client mix.
• Hailey Sault: Full-service agency with a strong vertical focus on healthcare and mission-driven organizations, providing branding, digital, content, and media services. Comparable to AMPs' vertical-specialization strategy and integrated service delivery.
• Giant Noise: Independent integrated marketing and PR agency offering brand strategy, advertising, social media, and content. Comparable to AMPs in its independent full-service structure and similarly sized operating model.

Broad incumbents

• Padilla: Large integrated communications and marketing firm offering advertising, PR, branding, digital, and content across many industries. Broader and significantly larger than AMPs but overlapping in core service categories and integrated delivery model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AdvertisingMediaPlus

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advertising Media Plus