Alive to the World

Educational Curriculum and RSHE Materialsalivetotheworld.co.uk

Alive to the World Educational Charity is a UK non-profit that publishes a values-based, eight-book RSHE curriculum for children aged 5 to 13, sold directly to schools alongside teacher guides and licensed internationally in 8 languages across 25+ countries.

Company typePrivate
Founded-
HeadquartersCrewe, United Kingdom
Headcount1–10
GTM typeB2B
OfferingDigital Commerce or Content

What Alive to the World does

Alive to the World Educational Charity is a UK-registered non-profit (Charity number 1184798) headquartered in Crewe that produces a values-based Relationships, Sexual, and Health Education (RSHE) curriculum for children aged 5 to 13. Its core product is a sequential illustrated book series following two recurring characters, Charlie and Alice, across eight year-levels in the UK market (Reception through Year 8), accompanied by separately sold hard-copy teacher guides (£25.00 each). Books are priced from £12.50 to £45.00 depending on year level and quantity, with a 30% automatic discount applied to class sets of 15 or more books. The underlying technology is a character-based, continuous-narrative pedagogical architecture designed to deliver age-appropriate content covering identity, family, friendships, diversity, health, and adolescent development, with explicit positioning as a non-biological, values-led alternative for RSHE compliance.

The organization's business model combines direct-to-school e-commerce sales of physical curriculum materials through its own website with an international licensing programme that supplies a 13-level extended curriculum in 8 languages to schools in 25+ countries. Revenue streams are therefore one-time book and guide sales (UK), licensing royalties (international), and donations accepted via the charity's donation page. Customer segments span UK primary and secondary schools (primary), international schools (secondary), and home-schooling families (secondary). Distribution is direct via the organization's owned e-commerce storefront for the UK market and via licensed partner schools internationally; no third-party resellers or distributors are identified in the source material.

Operationally, Alive to the World runs with a very small team (1-10 employees) and reports cumulative reach of 1 million students across its licensed international footprint, with no disclosed financial figures. Marketing is conducted primarily through the organization's own website and content assets (topical issue pages on sex education, pornography, and safeguarding; sample chapters; press coverage), positioning compliance with UK government RSHE requirements and a research-backed, values-led pedagogy as the principal value propositions.

Alive to the World firmographics

Firmographics

Name: Alive to the World
Legal name: Alive to the World Educational Charity
Website: https://alivetotheworld.co.uk
Company type: Private
Operating status: Operating
Headcount range: 1–10 employees
Short description: Alive to the World Educational Charity is a UK non-profit that publishes a values-based, eight-book RSHE curriculum for children aged 5 to 13, sold directly to schools alongside teacher guides and licensed internationally in 8 languages across 25+ countries.
Ownership category
akta.pro rank

Alive to the World industry classification

Industry

Product category: Educational Curriculum and RSHE Materials
NAICS: Educational Services (61), Educational Support Services (611710), Educational Support Services (61171)
SIC: Services-Educational Services (8200)
akta.pro industry: PRIMARYMPAJAFAF
Children’s Educational & Curriculum Publishing
Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Children’s Publishing (Picture Books, Middle Grade, YA)
SECONDARYEDAGAIAH
Social-Emotional Learning (SEL) & Life Skills Trade
Education/Educational Publishing & Learning Content/Children’s & Young Adult Educational Trade Publishing
SECONDARYEDAGAIAE
Children’s Activity & Practice Books (Workbooks, Puzzles, Handwriting)
Education/Educational Publishing & Learning Content/Children’s & Young Adult Educational Trade Publishing
SECONDARYMPAJAFAL
Children’s Religious & Values-Based Publishing
Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Children’s Publishing (Picture Books, Middle Grade, YA)

Keywords

RSHE curriculum books
Values-based education
Relationship health education
Primary school curriculum
Teacher guide resources

Where Alive to the World is headquartered

Location

Headquarters

HQ city: Crewe
HQ country: United Kingdom
HQ region: Europe

Offices1 record

Markets served

Alive to the World business model

Business model

GTM type: B2B
Offering type: Digital Commerce or Content
Cost components: Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

Educational Book Sales: One-time sales of student books and teacher guides directly to schools. Student books range from £12.50-£45.00 depending on year level. Teacher guides priced at £25.00. Bulk class set discounts of 30% for orders of 15+ books incentivize larger purchases.
International Licensing: Licensing programme allowing schools in 25+ countries to implement the Alive to the World curriculum. International series has 13 levels versus 8 in UK version.
Donations: Registered UK charity accepting donations to support educational mission

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Student Books - Year 1 (Getting to Know Myself)
Unit Pricing	Pay-as-you-go	Student Books - Year 4 (We are a Team)
Unit Pricing	Pay-as-you-go	Teacher Guides (Hard Copy)
Unit Pricing	Pay-as-you-go	Class Sets (15+ books)
Other	Pay-as-you-go	Home-schooling and Non-standard Pricing

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Alive to the World product offering

Product offering

Core offering

Alive to the World sells a values-based Relationships, Sexual, and Health Education (RSHE) curriculum delivered through an eight-book illustrated story series for children aged 5–13, accompanied by comprehensive hard-copy teacher guides. The charity also operates an extended thirteen-level international programme licensed to schools in 25 or more countries and available in eight languages, with curriculum sales supplemented by charitable donations.

Product overview

Alive to the World Educational Charity offers a comprehensive programme of values-based RSHE (Relationships, Sexual, and Health Education) delivered through an eight-book curriculum series for the UK market (Years 1-8, ages 5-13), with an extended 13-level international series available in 8 languages. Each year-level book follows the continuing story of main characters Charlie and Alice, providing age-appropriate education on identity, family, friendships, health, diversity, and adolescent development. The programme is accompanied by full teacher guides (sold separately) and is backed by social and anthropological research. The charity also offers parent guides and maintains international licensing partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

Year 1 – Getting to Know Myself (student book)

Quantifiable outcome

1 million students reached globally
+2 more outcomes

Companies that use Alive to the World

Customer profile

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Alive to the World technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Alive to the World partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

International Partner SchoolscoreChannel Partner/ Reseller/ DistributorSchools and educational institutions in 25+ countries licensed to implement the Alive to the World curriculum. International version has 13 levels compared to the 8-book UK series.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Alive to the World competitors and assessment

Company assessment

Market position

Strengths4 records

Competitive moat3 records

Key risks5 records

Customer concentration

Alive to the World financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Alive to the World leadership team

Management profile

Number of profiles

Alive to the World funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Alive to the World M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alive to the World

What does Alive to the World do?

Is Alive to the World a public or private company?

Alive to the World is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Alive to the World founded?

Alive to the World was founded in -1. It employs 1 to 10 people.

Where is Alive to the World based?

Alive to the World is headquartered in Crewe, United Kingdom, in the Europe region.

How does Alive to the World make money?

Three revenue lines are on record. Educational Book Sales are the primary driver. The others are international Licensing and donations.

Does Alive to the World have an API?

No public API is recorded for Alive to the World.

What industry is Alive to the World in?

Alive to the World's product category is Educational Curriculum and RSHE Materials. Its primary akta.pro industry code is MPAJAFAF, Children’s Educational & Curriculum Publishing, with a secondary code of EDAGAIAH, Social-Emotional Learning (SEL) & Life Skills Trade. Its NAICS code is 61 and its SIC code is 8200.