Paper Plane
- Company typePrivate
- Founded2013
- HeadquartersSan Jose, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Paper Plane firmographics
Firmographics- Name
- Paper Plane
- Legal name
- Paper Plane
- Website
- https://paperplanesj.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Paper Plane industry classification
Industry- Product category
- Cocktail Bar / Hospitality Services
- NAICS
- Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Craft Beer Bars & Taprooms (THAFAEAG)
- akta.pro secondary industry
- Beverage Services (Bar Catering, Mixology, Beverage Programs) (THAHAKAJ)
Keywords
Where Paper Plane is headquartered
LocationHeadquarters
- HQ city
- San Jose
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Paper Plane business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- On-premises food and beverage sales: Traditional bar and restaurant revenue from selling cocktails, spirits, beer, wine, and food items to walk-in guests. Revenue is generated through individual transactions with no subscription component.
- Barrel picks and bottle sales: Exclusive barrel picks selected by the Paper Plane team sold for off-premises consumption, ranging from $40 to $175 per bottle. These are retail bottle sales to go.
- Private event buyouts: Venue buyout inquiries for private events, with dedicated email contact for booking ([email protected]). Generates revenue from exclusive venue rental.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Food menu items |
| Unit Pricing | Pay-as-you-go | Barrel picks (bottles to go) |
| Unit Pricing | Pay-as-you-go | Cocktails and spirits |
| Unit Pricing | Pay-as-you-go | Prime Rib Tuesday special |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Paper Plane product offering
Product offeringCore offering
Paper Plane operates a craft cocktail bar in downtown San Jose, serving artfully crafted cocktails, a curated beer and wine list, an extensive spirits collection (with emphasis on Bourbon and Japanese whisky), and a full food menu of bar bites and entrees. The venue also sells exclusive barrel picks for off-premise consumption, hosts private event buyouts, runs seasonal pop-ups such as the Miracle Christmas bar, and offers gift cards.
Product overview
Paper Plane is a craft cocktail bar established in 2013, located in Downtown San Jose. The bar offers artfully crafted cocktails as its core product, complemented by a curated Beer & Wine selection and an extensive Spirits List featuring rare Bourbons, Japanese whisky, and specialty spirits from around the world. The venue operates a seasonal Barrel Picks program offering exclusive selections for home purchase, and serves a food menu featuring creative bar bites. Additional services include gift cards (via Toast Tab), event hosting with private buyout options, table reservations, and the seasonal Miracle Christmas pop-up. The bar features an outdoor patio with upgraded audiovisual equipment for events and movie nights.
Differentiator
Problem solved
Functional benefit
Products and services
- Cocktails
Companies that use Paper Plane
Customer profileSegments1 record
Ideal customer profiles2 records
Paper Plane technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Paper Plane partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- Alter Ego Cocktail ClubminorSister bar under the same ownership/venue group. Co-branded barrel pick collaboration (Weller Full Proof 'Alter Ego' Pick). Both bars are venues under the M.O. hospitality group.
- StillOGminorSister bar venue under the same hospitality group. Part of the M.O. venue collection.
- Eos & NyxminorSister bar venue under the same hospitality group. Part of the M.O. venue collection.
- Santa Teresa RumminorRum brand featured on soccer watch party promotional materials as event partner at Paper Plane.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Paper Plane competitors and assessment
Company assessmentBroad incumbents
- Death & Co: Nationally recognized high-end cocktail bar group with locations in NYC, LA, and Denver. Comparable in spirits depth and cocktail craftsmanship, but operates at larger scale with broader geographic footprint and a hospitality book/training platform.
Direct peers
- Trick Dog: Acclaimed craft cocktail bar in San Francisco known for seasonal cocktail menus and a curatorial approach. Closely comparable in product philosophy (creative, ingredient-driven cocktails) and target demographic (cocktail enthusiasts).
- Canon: Seattle craft cocktail bar widely recognized for one of the deepest spirits collections in the U.S. Comparable in the rare-spirits curation, destination-bar positioning, and enthusiast customer base.
- Alter Ego Cocktail Club: Sister cocktail bar under the same M.O. hospitality group in San Jose; co-branded barrel pick collaborations (e.g., Weller Full Proof 'Alter Ego' Pick) demonstrate directly comparable operating model and customer base.
- Bar Agricole: San Francisco bar and restaurant with an extensive spirits program and seasonal craft cocktails. Comparable on curated beverage program, target customer, and craft positioning.
- StillOG: Sister cocktail bar under the M.O. hospitality group in San Jose. Shares ownership, back-office, and procurement with Paper Plane, making the operating model and target customer essentially identical.
- ABV: San Francisco craft cocktail bar with an extensive spirits list and walk-in service. Comparable in positioning, target customer (cocktail enthusiasts), and curated rare-bottle program.
- Eos & Nyx: Another sister venue under the M.O. hospitality group in San Jose. Closely comparable in concept and target market as part of the same multi-bar operating platform.
- Employees Only: Iconic craft cocktail bar originating in NYC with sister locations. Comparable on craft-cocktail product, hospitality format, and target demographic of cocktail enthusiasts seeking destination experiences.
- Pacific Cocktail Haven: San Francisco craft cocktail bar with a similarly broad and deep spirits program and walk-in service model. Directly comparable on product mix, customer type, and on-premise bar economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Paper Plane social profiles
Digital presencePaper Plane financial estimates
Financial estimateRevenue estimate
Valuation estimate
Paper Plane leadership team
Management profileNumber of profiles
Paper Plane funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Paper Plane M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Paper Plane
What does Paper Plane do?
Paper Plane operates a craft cocktail bar in downtown San Jose, serving artfully crafted cocktails, a curated beer and wine list, an extensive spirits collection (with emphasis on Bourbon and Japanese whisky), and a full food menu of bar bites and entrees. The venue also sells exclusive barrel picks for off-premise consumption, hosts private event buyouts, runs seasonal pop-ups such as the Miracle Christmas bar, and offers gift cards.
Is Paper Plane a public or private company?
Paper Plane is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Paper Plane founded?
Paper Plane was founded in 2013. It employs 11 to 50 people.
Where is Paper Plane based?
Paper Plane is headquartered in San Jose, United States, in the North America region.
How does Paper Plane make money?
Three revenue lines are on record. On-premises food and beverage sales are the primary driver. The others are barrel picks and bottle sales and private event buyouts.
Who are Paper Plane's main competitors?
Death & Co is listed as a broad incumbent. Direct peers are Trick Dog, Canon, Alter Ego Cocktail Club, Bar Agricole, StillOG, ABV, Eos & Nyx, Employees Only and Pacific Cocktail Haven.
Does Paper Plane have an API?
No public API is recorded for Paper Plane.
What industry is Paper Plane in?
Paper Plane's product category is Cocktail Bar / Hospitality Services. Its primary akta.pro industry code is THAFAEAG, Craft Beer Bars & Taprooms, with a secondary code of THAHAKAJ, Beverage Services (Bar Catering, Mixology, Beverage Programs). Its NAICS code is 7224 and its SIC code is 5810.