Mint Mortgage

What Mint Mortgage does

Mint Mortgage (legal name: tmg mint mortgage) is a privately held Canadian mortgage brokerage operating under Saskatchewan license #316393 and headquartered at 506B Queen Street in Saskatoon, Saskatchewan. Founded in 2012, the firm connects individual borrowers with mortgage lenders and is compensated through lender-paid commissions on funded transactions, making its service effectively free to borrowers. The company serves consumer clients across multiple life-stage segments including first-time home buyers, self-employed and non-traditional income earners, new Canadians and immigrants, and renewal/refinance clients, with delivery via direct broker relationships supported by phone, email, and virtual meetings.

The brokerage's technology stack is minimal: a WordPress-based marketing website (mintmortgage.me), a web-based mortgage calculator that estimates monthly payments from purchase price, down payment, term, and interest rate inputs, and standard digital document handling. No proprietary technology, mobile app, or API is disclosed. The company relies on referral-based customer acquisition — primarily from Saskatoon real estate agents and past-client word-of-mouth — supplemented by a Google Business Profile, an email newsletter ("Inbox Magazine"), and a Facebook "Perkland" page. Founders Sarah Sloane and named broker Dominique are visible relationship figures, and a portion of the brand is built around a distinctly informal, conversational tone (memes, GIFs, personalized communication).

Commercially, Mint Mortgage operates as a single-office regional player with capacity to serve clients across provinces remotely. It is affiliated with the TMG brokerage network through its legal name. The firm has no disclosed funding, no M&A activity, no partnerships beyond referral relationships, and no patents or certifications. Scale is modest, with 11–50 employees, and revenue is not publicly disclosed.

Name

Mint Mortgage

Legal name

tmg mint mortgage

Website

https://mintmortgage.me

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Mint Mortgage is a privately held Saskatoon-based mortgage brokerage (founded 2012) that connects Canadian individual borrowers — including first-time buyers, self-employed clients, and new Canadians — with mortgage lenders, earning lender-paid commissions on funded transactions.

Ownership category

akta.pro rank

Product category

Mortgage Brokerage

NAICS

Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Loan Brokers (6163)

akta.pro industry

PRIMARYFSAEAEAA

Residential Mortgage Brokerage (Purchase & Refinance)

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Mortgage Brokerage & Loan Intermediation

SECONDARYFSALABAJ

Mortgage Comparison, Marketplace & Rate-Shopping Platforms

Financial & Insurance/Mortgage & Housing Finance/Mortgage Brokerage & Intermediaries

SECONDARYFSALAAAD

Purchase Mortgage Origination (Homebuyer Focused)

Financial & Insurance/Mortgage & Housing Finance/Residential Mortgage Origination (Retail & Consumer Direct)

Keywords

• Mortgage brokerage services
• Residential home loans
• Mortgage renewal services
• Mortgage refinancing
• First-time buyer mortgages

Headquarters

HQ city

Saskatoon

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Mortgage Brokerage Commissions: Mint Mortgage operates as a mortgage broker earning commissions from lenders when mortgages are funded. The company connects borrowers with lenders and receives compensation from the lending institution, typically a percentage of the loan amount or a flat fee per transaction.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Mint Mortgage is a Saskatoon-based mortgage brokerage that connects individual borrowers with multiple Canadian lenders to arrange residential mortgages for home purchases, renewals, and refinancing. The company provides personalized broker-led guidance through pre-approval, application, lender selection, and closing, and is compensated through lender-paid commissions rather than borrower fees. A complementary online mortgage calculator is provided for payment estimation.

Product overview

Mint Mortgage is a Saskatoon-based mortgage brokerage offering mortgage brokerage services for home purchases, renewals, and refinancing. The company provides a web-based Mortgage Calculator tool for estimating monthly payments, and connects with clients through online forms and digital communication channels. The core service is mortgage brokerage assistance, helping clients navigate the mortgage application and approval process.

Differentiator

Problem solved

Functional benefit

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Dominion Lending Centres (DLC): Canada's largest national mortgage brokerage network, operating thousands of brokers across provinces. Directly comparable to Mint Mortgage in business model (commission-based broker matching borrowers to lenders), but vastly larger in scale and geographic reach.
• TD Bank (Mortgage Division): Major Canadian bank offering retail residential mortgages across the country. Comparable to Mint Mortgage as a competing origination channel for borrowers, including in the self-employed and newcomer segments Mint specializes in.
• RBC Royal Bank (Mortgage Division): One of Canada's largest banks with a substantial in-house residential mortgage origination business. A broad incumbent comparable to Mint Mortgage because it competes for the same purchase and refinance flow, though it funds and services loans directly rather than brokering.

Emerging players

• Ratehub.ca: Canadian mortgage rate comparison and marketplace platform that connects borrowers with brokers and lenders. Comparable to Mint Mortgage as a competitor for borrower attention in the rate-shopping and matching step of the mortgage journey.
• nesto: Canadian digital mortgage lender/broker with a technology-first, low-commission model targeting borrowers directly online. Comparable to Mint Mortgage on the core mortgage brokerage function, but competes via a tech-enabled, lower-friction experience.

Direct peers

• CanWise Financial: Canadian mortgage broker and lender serving residential purchase and refinance customers across provinces. Comparable to Mint Mortgage in broker model, multi-lender access, and focus on transparent/low-rate positioning.
• 8Twelve Mortgage: Canadian independent mortgage brokerage serving residential purchase, refinance, and renewals with strong digital and referral marketing. Comparable to Mint Mortgage in independent broker model, multi-lender access, and relationship-driven service.
• Mortgage Architects: National Canadian mortgage brokerage network with independent broker franchisees. Closely comparable to Mint Mortgage: independent broker model, multi-lender access, residential purchase/renewal/refinance focus, and relationship-driven service.
• Butler Mortgages: Independent Canadian mortgage brokerage with a strong personal-brand and content-driven marketing approach. Comparable to Mint Mortgage in offering broker-led residential mortgage services across purchase, renewal, and refinance.
• True North Mortgage: Canadian online and broker mortgage lender/broker focused on consumer-direct and broker-channel residential mortgages. Highly comparable to Mint Mortgage on residential purchase and refinance brokerage, with broader national footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mintmortgage/photos/a.389758241145816.1073741826.389647367823570/1419297281525235
• Xx.com/mintmortgage

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mint Mortgage