Norwich School

What Norwich School does

Norwich School is a registered charity (No. 311280) and independent co-educational day school located in the Cathedral Close, Norwich, England, operating under its legal name King Edward VI Grammar School Norwich. Founded in 1096 by Herbert de Losinga and re-established by Royal Charter of Edward VI in 1547, the school serves pupils aged 3-18 across three divisions: Lower School (Nursery through Year 6), Senior School (Years 7-11), and Sixth Form (Years 12-13), with approximately 1,000 pupils on roll. Annual fees for 2026/27 range from £11,100 (Pre-Reception) to £25,218 (Senior School), with international Sixth Form tuition at £31,482.

The school's product portfolio extends beyond core tuition to include a multi-discipline scholarship programme (Academic Excellence, Music, Sport, Art & Design, Performing Arts), a Cathedral Choristers programme with a 30% endowed scholarship, Duke of Edinburgh Awards, the annual Gather arts festival, and financial assistance up to 100% of fees through means-tested bursaries. Ancillary revenue streams include school transport across Norfolk and Suffolk, extended care, lunch charges, and exam fees. The technology stack is conventional education-sector SaaS (Wisepay for transport, School Fee Plan for fee financing, FlippingBook for publications, MyNewTerm for recruitment) with no proprietary technology or AI capability.

Revenue is generated through a recurring annual/termly subscription model from approximately 1,000 domestic families in East Anglia, supplemented by an international Sixth Form intake (primarily Hong Kong BNO applicants) channelled through Gabbitas Education for guardianship and homestay services. The go-to-market model is direct-to-consumer via the school website, scheduled open events (Open Morning, Sixth Form Open Evening, Be a Chorister Day, seasonal Open Afternoons), one-to-one admissions appointments, and an international agent network. The school is governed by a Board of Governors chaired by Dr A Wood OBE and holds the highest available ISI inspection ratings (Outstanding in Pupil Achievement and Pupil Development, 2019).

Name

Norwich School

Legal name

King Edward VI Grammar School Norwich

Website

https://norwich-school.org.uk

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Norwich School is a registered charity operating an independent co-educational day school for pupils aged 3-18 in the historic Cathedral Close, Norwich. It serves approximately 1,000 East Anglia families via recurring tuition, scholarships, and ancillary services, plus a small international Sixth Form intake.

Ownership category

akta.pro rank

Product category

Independent School Education

NAICS

Elementary and Secondary Schools (611110), Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Nonsectarian Independent Day Schools (EDAJABAA)

akta.pro secondary industry

Full-Day Nursery Programs (EDACACAD)

Keywords

• Independent day school
• Co-educational education
• Primary secondary schooling
• Sixth form education
• Private school tuition

Headquarters

HQ city

Norwich

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Tuition Fees: Primary revenue stream from tuition fees charged per term/annum for Pre-Reception through Senior School. Fee structure varies by age group and year level, with fees ranging from £11,100 per annum for Pre-Reception to £25,218 per annum for Senior School.
2. International Student Tuition: International pupils in Sixth Form pay higher tuition fees of £31,482 per annum including academic tuition and additional English provision. International admissions also include registration fees, acceptance fees, and advance first term fees.
3. Ancillary Services: Additional revenue streams include lunch charges (Senior School £6.25/day, Lower School Reception-U3 £6.00/day), school bus transport (termly, half-termly, or single tickets), and external examination fees (GCCE approximately £650, A-Level approximately £450).
4. Homestay Services: International pupils use homestay accommodation managed through Gabbitas Education at £10,742 per annum plus administration fees of £3,600 and £240 registration, providing additional infrastructure support for international students.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Norwich School is an independent co-educational day school offering continuous education from Nursery (age 3) through Sixth Form (age 18), delivered across its Lower School (Nursery to Year 6) and Senior School (Years 7 to 13) divisions in the historic Cathedral Close in Norwich. Core offerings include academic tuition across 25+ GCSE and A-Level subjects, a Cathedral Choristers programme, scholarships (Academic Excellence, Music, Sport, Art and Design, Performing Arts), means-tested bursaries, Duke of Edinburgh Awards, and ancillary services such as school transport and extended care.

Product overview

Norwich School is an independent co-educational day school offering a unified educational programme spanning Nursery through Sixth Form (ages 3-18). The school operates three school sections: Lower School (Nursery to Year 6), Senior School (Years 7-13), and Sixth Form. Beyond core academic tuition, the portfolio includes enrichment programmes (scholarships in Academic Excellence, Music, Sport, Art & Design, and Performing Arts), Cathedral Choristers programme, Duke of Edinburgh Awards, and Gather Festival arts celebration. Financial support is provided through means-tested Bursary Awards and Norfolk Sixth Form Scholarship Scheme. The school also offers ancillary services including school transport (bus routes across Norfolk and Suffolk), extended care, and international admissions with homestay accommodation. Publications include termly reviews, alumni magazines, and academic journals distributed via FlippingBook digital platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Lower School Independent co-educational day school for pupils aged 3-11, located in the Lower Close of Norwich Cathedral Close. Includes Nursery (Pre-Reception), Reception, Key Stage 1 (Years 1-2), and Key Stage 2 (Years 3-6), with specialist teaching in IT, sports, music, languages, engineering, and STEM, plus wrap-around care from 08:00-17:00.
• Senior School Independent co-educational day school for pupils aged 11-18 (Years 7-13), offering a broad curriculum across humanities, sciences, arts, and languages, with extensive co-curricular activities in sports, music, drama, and clubs.
• Sixth Form Upper sixth form education for students aged 16-18, offering A-Level equivalent subjects, independent project opportunities, university preparation, and the Apply Plus Programme for competitive university applications including Oxbridge.
• Cathedral Choristers Programme Cathedral Choir programme for boys and girls aged 8-13 (Upper 2 to Upper 4), offering Evensong services, weekend services, Christmas and Easter services, concerts, tours, recordings, and broadcasts. The Norwich Cathedral Choir Endowment provides a 30% scholarship on school fees for all choristers.
• Academic Excellence Scholarship Scholarship programme available at age 11+, 13+, and 16+ entry, featuring weekly on-timetable enrichment lessons, half-termly subject-specific enrichment sessions, access to external speakers and trips, and scholarship mentoring.
• Making Musicians Scholarship Music award programme available at age 11+, 13+, and 16+ entry, offering annual subsidy towards music lessons, performance opportunities, musicianship training (aural, theory, sight-singing), masterclasses, and tailored trips.
• Sport Scholarship Sports scholarship programme providing tailored support including sports psychology workshops, sports nutrition workshops, bi-weekly athletic development sessions, mentor meetings, equipment vouchers, and annual trips.
• Bursary Awards Means-tested financial assistance available to enable children to attend Norwich School, with reductions up to 100% of fees based on family income and assets assessment.
• Gather Festival Annual three-week celebration of Art and Design, Drama, Dance, Music and Performance from the Norwich School Community.
• School Transport Services Bus network across Norfolk and Suffolk with city centre collections, operated by DBS-checked drivers in school minibuses. Tickets available termly, half-termly, and as single or return tickets via Wisepay.
• Extended Care Services Before School Club (07:30-08:00) at £3 per session and after-school Extended Day (17:00-18:00) at £7 per session for Lower School pupils.
• International Sixth Form Programme Sixth Form programme for international pupils aged 16+, including academic tuition, enhanced English language support, homestay accommodation managed by Gabbitas Education, and university application guidance. Tuition fees £31,482 per annum.

Quantifiable outcome

• ISI Inspection 2019: Excellent ratings in Pupil Achievement and Pupil Development
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Gabbitas EducationcoreChannel Partner/ Reseller/ DistributorGabbitas Education manages the homestay scheme for international pupils and acts as guardian to international students. They also handle homestay fees of £10,742 per annum plus administration and registration fees for international students from countries including Hong Kong.
• Norfolk Summer School SponsorsminorOthersSponsors include: Alderman Norman's Foundation, Norwich Freemen's Charity, R. C. Snelling Charitable Trust, Jarrolds, The Paul Bassham Charitable Trust, The Charles Littlewood Hill Trust, Norfolk Cambridge Society, and alumni Mark Schofield (ON 75-85) and John Walton (ON 54-65).
• Priscilla Bacon Hospice CharityminorStrategic or Co-development PartnerNorwich Lower School Chamber Choir performs annually at Priscilla Bacon Hospice Charity's Lights to Remember Service, an event remembering those who received hospice care.
• Abellio Greater AngliaminorChannel Partner/ Reseller/ DistributorRail partner offering pupils discounts on rail travel to school with annual, termly, and monthly ticket options including full academic year, short academic year, and termly options.
• 8th Norwich Sea ScoutsminorStrategic or Co-development PartnerCo-curricular partnership offering Beavers, Cubs and Scouts programme as part of the broader co-curricular offering.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Oundle School: Leading UK independent co-educational day and boarding school offering GCSE/A-Level with broad co-curricular programme. Comparable size, fee band, and full co-educational offering.
• Repton School: Historic independent co-educational day and boarding school in Derbyshire with similar scale and selective admissions. Notable overlap given the Repton name is shared with Norwich School alumnus Humphry Repton.
• The Perse School: Independent co-educational day school in Cambridge covering ages 3-18 with similar academic profile, fee tier, and Lower/Senior/Upper School structure to Norwich.
• King's School, Canterbury: Historic UK independent co-educational school with cathedral heritage, day and boarding, similar age range and selective admissions. Closest analogue in terms of prestige, cathedral lineage, and educational profile.
• Royal Hospital School: Independent co-educational boarding and day school in Suffolk with strong nautical/music heritage, comparable size and East Anglian footprint to Norwich School.
• Uppingham School: Historic co-educational independent boarding/day school in the Midlands with strong music and academic reputation. Comparable in prestige, fee tier, and breadth of co-curricular activity.
• Ipswich School: One of the oldest independent schools in the UK (founded 1399), co-educational day school in Suffolk offering similar age range, fee tier, and selective academic profile to Norwich School.

Emerging players

• Bishop's Stortford College: Independent co-educational day school in Hertfordshire/Essex border, comparable age range and co-curricular breadth. Competes for East Anglian families willing to travel and for similar domestic boarding/day profile.

Regional players

• Framlingham College: Independent co-educational day and boarding school in Suffolk, East Anglia. Direct regional competitor for families in the Norwich/greater East Anglia catchment.
• Gresham's School: Independent co-educational day and boarding school located in Holt, Norfolk. Closest geographic peer, serving overlapping Norfolk catchment with similar broad co-curricular offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NorwichSchool
• YouTubeyoutube.com/channel/UCWCQVdcMwHJLvl2fR1xEbVg
• Facebookfacebook.com/NorwichSchool
• Instagraminstagram.com/norwich_school

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Norwich School