Engelhard Group

What Engelhard Group does

Engelhard Group (legally Engelhard GmbH, marketed as Rolf Engelhard Gruppe) is a family-owned Bavarian wholesale trading group founded in 1992 and headquartered in Grünwald near Munich, Germany. It distributes wood materials, flooring, and furniture fabrics to trade professionals — carpenters, joiners, upholsterers, floor layers, parquet installers and painters — as well as to retail customers, architects and planners via a network of showrooms and warehouse stock points. Operations are organized through six wholly-owned regional subsidiaries (Engelhard Holz + Boden in Munich/Ampfing, Rottaler Holz + Boden in Eggenfelden, Inntaler Holz + Boden in Ampfing, Allgäuer Holz + Boden in Durach near Kempten, August Farny Möbelstoffe in Munich, and Gebrüder Görgner GmbH in Rosenheim), giving the group Bavaria-wide coverage.

The product portfolio spans structural timber and wood products, an extensive flooring catalog (multi-layer and solid parquet collections including Alpina/Bavaria, Designpark, Euroline Wood, Purewood/Purline, Kährs Scandinavians, Maritim and Real Wood Design; resilient and design floor coverings such as Blueline Design, Euroline Design and Premium Vinyl click systems; laminate, cork and linoleum lines; textile floor coverings for residential and commercial use; outdoor coverings; wall paneling; and accessories), plus upholstery and furniture textiles through the August Farny subsidiary. Many collections are documented with CE Declarations of Performance under EN 13489 (wood flooring) and EN 14041 (resilient/cork/linoleum/laminate/textile coverings), evidencing compliance with EU construction-product regulation.

Revenue is generated through one-time wholesale product sales with direct consultation and fast delivery from warehouse stock; pricing is not publicly disclosed and is handled via direct quotation. Distribution is sales-led and showroom-based across Bavaria, with the group employing 11–50 people and operating as a private GmbH under family management (Dr. Rolf Engelhard, Till Engelhard and Christina Engelhard as Geschäftsführer). No external investors, parent company, funding rounds, digital channels, or technology/AI capabilities are disclosed.

Name

Engelhard Group

Legal name

Engelhard GmbH

Website

https://engelhard.eu

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Engelhard Group is a family-owned Bavarian wholesale trading group distributing wood, flooring and furniture fabrics to trade professionals and retail customers through six regional subsidiary brands and showrooms across southern Germany.

Ownership category

akta.pro rank

Product category

Building Materials Wholesale

NAICS

Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (423310), Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (42331), Home Furnishing Merchant Wholesalers (423220)

SIC

Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031), Wholesale-Lumber & Other Construction Materials (5030), Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Veneer & Specialty Wood Products Trading (IMAMAIAL)

akta.pro secondary industry

Engineered Wood Products Distribution (LVL, I-joists, Glulam, CLT) (IMAMAIAD)

Keywords

• Wholesale wood distribution
• Flooring materials supply
• Furniture fabrics wholesale
• Parquet flooring products
• Building materials trading

Headquarters

HQ city

Grünwald

HQ country

Germany

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Wholesale Trading - Wood, Flooring, Furniture Fabrics: The Engelhard Group operates as a wholesale trading company supplying wood, flooring materials, and furniture fabrics to trade professionals (carpenters, floor layers, upholsterers, painters) and retail customers. Revenue is generated through product sales with fast delivery service from warehouse stock.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Engelhard Group is a family-owned Bavarian wholesale trading group that distributes wood, flooring, and furniture fabrics to trade professionals and retail customers. The company operates six regional subsidiary brands with showrooms across Bavaria (southern Germany), providing professional consultation, fast delivery from warehouse stock, and a comprehensive product portfolio spanning parquet, laminate, vinyl, cork, linoleum, textile coverings, outdoor coverings, wall paneling, structural timber, and upholstery fabrics. Products are certified under European standards EN 13489 and EN 14041 with CE marking and Declaration of Performance documentation.

Product overview

Engelhard Group (Rolf Engelhard Gruppe) is a family-owned Bavarian wholesale trading group that has served the craft trade for generations. The company operates as a multi-brand distribution platform comprising six regional subsidiaries: Engelhard Holz + Boden (Munich/Ampfing), Rottaler Holz + Boden (Eggenfelden), Inntaler Holz + Boden (Ampfing), Allgäuer Holz + Boden (Durach near Kempten), August Farny Möbelstoffe (Munich), and Gebrüder Görgner GmbH (Rosenheim). The portfolio encompasses three core product verticals: (1) Wood materials for craftspeople, (2) Comprehensive flooring solutions including parquet collections (Alpina/Bavaria, Designpark, Euroline Wood, Purewood/Purline, Kährs Scandinavians, Maritim, Real Wood Design), elastic/vinyl coverings (Blueline Design, Euroline Design, Premium Vinyl), laminate, cork and linoleum, solid wood planks, and outdoor coverings, and (3) Furniture textiles and upholstery fabrics. The group serves carpenters, joiners, interior decorators, floor layers, parquet installers, painters, and specialty retailers, operating showrooms at all locations for trade professionals and end customers including builders and architects.

Differentiator

Problem solved

Functional benefit

Products and services

• Parquet Flooring Collections Multi-layered parquet collections including Alpina/Bavaria (two-layer and three-layer oak varieties such as Ammersee, Chiemsee, Schliersee), Designpark (two-layer oak, e.g. Palladio), Euroline Wood (three-layer oak), Purewood/Purline (three-layer oak, beech, and city planks including Fabia, Corsa, Sento, Stilo, Villa lines), Kährs Scandinavians (Scandinavian three-layer), Maritim/Maritim XL (three-layer oak: Atlas, Balboa, Canto, Colombo, Lazarus, Sandoval, Santos), and Real Wood Design (three-layer design). All collections are EN 13489 certified. Sold to trade professionals and retail customers via six regional subsidiary showrooms across Bavaria.
• Elastic Floor Coverings (Elastische Beläge) Resilient vinyl and PVC floor covering products including Blueline Design (Comfortclic), Euroline Design (Comfortclic), and Premium Vinyl (Comfortclic, Directclic, Klebefliesen) with click installation systems. EN 14041 certified. Distributed to trade professionals and retailers through the Engelhard Group's Bavarian showroom network.
• Design Floor Coverings (Designbeläge) Design floor covering products within the Engelhard Group's flooring portfolio, offered alongside parquet, laminate, and elastic coverings. Available to trade professionals and building owners through Bavarian showrooms.
• Designdielen HDF and Echtholz (Design Planks) High-density fiberboard (HDF) design planks and solid wood design planks/hybrid floors combining real wood with engineered layers. Distributed as part of the comprehensive flooring portfolio to trade professionals and end customers.
• Solid Parquet (Massivparkett) Solid wood parquet flooring offered through the Gebrüder Görgner GmbH subsidiary in Rosenheim, serving floor layers, parquet installers, and construction professionals in the Bavarian region.
• Prefinished Parquet (Fertigparkett) Factory-finished parquet flooring ready for installation, part of the Engelhard Group's comprehensive flooring portfolio. Sold to trade professionals and retail customers through Bavarian showrooms.
• Laminate Flooring (Laminat) Laminate flooring products within the Engelhard Group's flooring portfolio, EN 14041 certified. Sold to trade professionals and end customers through Bavarian showroom locations.
• Cork & Linoleum Floor Coverings (Kork & Lino) Natural floor covering materials including cork and linoleum products such as Cork Essentials and Linoprotect lines. EN 14041 certified. Distributed to trade professionals and retail customers through Bavarian subsidiary showrooms.
• Textile Floor Coverings (Textile Beläge) Carpet and textile floor covering products for residential (Wohnen) and commercial (Objekt) applications. Sold to trade professionals and building owners through the Engelhard Group's regional showroom network.
• Outdoor Floor Coverings (Outdoorbeläge) Exterior floor covering solutions for outdoor applications, offered as part of the Engelhard Group's comprehensive flooring portfolio to trade professionals and building owners.
• Wall Coverings (Wandverkleidungen) Wall paneling and wall covering products complementing the Engelhard Group's flooring portfolio for residential and commercial interior applications.
• Wood Materials (Holz) Wood materials including structural timber and wood products for craftspeople such as carpenters and joiners. Distributed through the Engelhard Group's Bavarian showroom network.
• Furniture Fabrics (Möbelstoffe) Upholstery and furniture textile materials offered through the August Farny Möbelstoffe subsidiary in Munich, specializing in commercial-grade textile coverings for upholsterers and interior decorators.
• Flooring Accessories (Zubehör) Installation accessories, underlays, and finishing products for flooring installation, sold alongside the core flooring product range to trade professionals and installers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Stark Group: Northern European heavy-side building materials distributor with diversified wood, flooring, and construction-product offerings. Comparable in product categories and B2B distribution model, though primarily operating in the Nordic region.
• BayWa Baustoffe: German building-materials division of the BayWa group, headquartered in Bavaria and serving contractors, trades, and retail customers with a broad portfolio including wood, flooring, and construction supplies. Direct geographic overlap with Engelhard.
• Hagebau: Large German builders-merchant cooperative distributing a broad range of building materials, wood, flooring, and DIY products. Wider assortment and national footprint than Engelhard, but overlapping trade-customer focus.
• EUROBAUSTOFF: Major German-European builders-merchant cooperative distributing building materials, wood, flooring, and related products. Operates overlap with Engelhard's B2B trade-customer channels but at a far larger scale.

Regional players

• Modulor: German specialist retailer/wholesaler of wood, flooring, and craft materials. Comparable to Engelhard in product focus and trade-customer targeting, but operates primarily in northern Germany.
• Gebr. Schneider Holzfachhandel: Mid-sized German specialist wood and flooring wholesaler serving local craftsmen. Comparable in size and product focus to Engelhard, with regional footprint in southern Germany.
• Traeger Holz + Bau: Bavarian wood and construction-materials wholesaler serving the regional craft trade. Comparable product mix and customer base to Engelhard's regional subsidiaries, with primary footprint in Bavaria/southern Germany.

Direct peers

• JAF Group: Austrian-headquartered pan-European wholesale group for wood, panels, flooring, and timber products serving craftsmen and retailers. Closely comparable to Engelhard in product mix and trade-professional customer base, but operates at substantially larger geographic scale.
• Weitzer Parkett: Austrian parquet manufacturer and distributor selling two- and three-layer engineered wood flooring through dealer and trade networks. Comparable in product category (certified parquet, EN 13489) to Engelhard's parquet portfolio.
• HolzLand: German cooperative of wood and building-materials wholesalers serving craftsmen and retail customers. Directly comparable to Engelhard's wood, flooring, and panel distribution model across multiple regional member locations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rolf-engelhard

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Engelhard Group