EcomBalance
EcomBalance is a Denver-based bookkeeping and tax services firm serving SMB eCommerce sellers on Amazon, Shopify, eBay, Etsy, Walmart, and BigCommerce. It integrates marketplace sales data into QuickBooks Online or Xero and delivers monthly financial statements and CPA-led tax services via subscription.
- Company typePrivate
- Founded2021
- HeadquartersDenver, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What EcomBalance does
EcomBalance is a US-based bookkeeping and tax services firm focused exclusively on small and mid-sized eCommerce sellers operating on Amazon, Shopify, eBay, Etsy, Walmart, and BigCommerce. Founded in 2021 in Denver, Colorado by Nathan Hirsch and Connor Gillivan — operators who personally sold more than $25M on Amazon and previously built and exited the FreeUp freelance marketplace — the company is positioned as an accountant-run service for a buyer who historically could not find bookkeepers fluent in marketplace economics. It operates as a DBA of Hirsch Gillivan Ventures LLC and is bootstrapped, with no disclosed outside funding.
The core product is a monthly recurring bookkeeping engagement that integrates each client's eCommerce sales channels and payment processors into QuickBooks Online or Xero (using Link My Books as the data pipeline), then delivers a P&L, balance sheet, and cash flow statement by the 15th of each month with written findings and recommendations. Onboarding is supported by a one-time Catch Up & Clean Up engagement. Adjacent product lines include platform-specific bookkeeping modules (Amazon, Shopify, eBay, Etsy, BigCommerce) and a CPA-led tax practice covering tax filing, tax planning, and platform-specific tax services including TikTok Shop. Distribution is hybrid: direct self-serve signup through app.ecombalance.com paired with sales-assisted Calendly discovery calls, a content and SEO engine, and a white-label Partner Program plus $50 recurring referral program that resell the service through CPAs, agencies, and software vendors.
A sister brand, AccountsBalance, extends the same operational model to agencies, SaaS companies, and online service businesses on a cash basis. Reported scale as of a 2022 update was approximately 100 clients and $50,000 in monthly recurring revenue; no updated revenue or headcount figure has been disclosed. Customer logos are distributed across SMB verticals — skincare, publishing, manufacturing, beauty, and digital advertising — with no enterprise anchor, and pricing starts at $499/month for monthly bookkeeping and $1,500/year for tax services, with a 10% annual-pay discount and a 60% early-termination fee on catch-up work.
EcomBalance firmographics
Firmographics- Name
- EcomBalance
- Legal name
- Hirsch Gillivan Ventures LLC
- Website
- https://ecombalance.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- EcomBalance is a Denver-based bookkeeping and tax services firm serving SMB eCommerce sellers on Amazon, Shopify, eBay, Etsy, Walmart, and BigCommerce. It integrates marketplace sales data into QuickBooks Online or Xero and delivers monthly financial statements and CPA-led tax services via subscription.
- Ownership category
- akta.pro rank
EcomBalance industry classification
Industry- Product category
- eCommerce Bookkeeping and Tax Services
- NAICS
- Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Offices of Certified Public Accountants (541211)
- akta.pro primary industry
- Accounting & Bookkeeping Services (BPAHABAC)
Keywords
Where EcomBalance is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
EcomBalance business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Monthly Bookkeeping Services: Recurring monthly bookkeeping services that integrate eCommerce sales channels into QuickBooks Online or Xero, delivering monthly financial statements. Clients are charged on the first of each month.
- Catch Up and Clean Up Services: One-time upfront services to bring client books up to date before transitioning to ongoing monthly bookkeeping. Pricing provided via custom quote.
- Tax Filing and Planning Services: Annual tax return preparation for business and personal income taxes, including tax planning optimization for eCommerce businesses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly Bookkeeping - Starting Price |
| Subscription | Annual | Annual Tax Services |
| One time/ perpetual license | Pay-as-you-go | Catch Up and Clean Up |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
EcomBalance product offering
Product offeringCore offering
EcomBalance provides monthly bookkeeping services that integrate eCommerce sales channels (Amazon, Shopify, eBay, Etsy, Walmart, Stripe, PayPal) into QuickBooks Online or Xero under accrual basis accounting. Each month by the 15th it delivers Profit & Loss, Balance Sheet, and Cash Flow Statement reports along with findings and recommendations, and supplements the bookkeeping with one-time Catch Up & Clean Up engagements and CPA-led tax filing and tax planning services tailored to online sellers.
Product overview
EcomBalance is an eCommerce-focused bookkeeping and accounting service provider offering a unified monthly bookkeeping product integrated with QuickBooks Online or Xero. The portfolio consists of the core Monthly Bookkeeping service paired with platform-specific add-on modules for Amazon, Shopify, eBay, Etsy, and BigCommerce bookkeeping, plus Catch Up & Clean Up onboarding services. Tax services are offered as separate add-on modules organized by marketplace (Amazon Tax, Shopify Tax, TikTok Tax, eBay Tax, Etsy Tax, Walmart Tax) and include both Tax Filing and Tax Planning. The company also operates a Partner Program for white-label services and a Referral Program. A sister brand, AccountsBalance, serves non-eCommerce businesses on a cash basis.
Differentiator
Problem solved
Functional benefit
Products and services
- Monthly Bookkeeping
Quantifiable outcome
- Financial statements delivered by the 15th of every month
- +1 more outcomes
Companies that use EcomBalance
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
EcomBalance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature3 records
EcomBalance partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and supporting.
- Link My BookscoreIntegration partner used to connect eCommerce marketplaces and processors (Amazon, Shopify, etc.) with QuickBooks Online or Xero. Automatically imports sales and COGS data under accrual basis accounting.
- QuickBooks OnlinecorePrimary accounting platform used for client bookkeeping. Integrates with Link My Books to pull marketplace sales data.
- XerocoreAlternative accounting platform option for clients. Provides cloud-based financial management capabilities alongside QuickBooks Online.
- A2XsupportingeCommerce accounting automation tool mentioned in partner resources and integrations for Amazon and Shopify bookkeeping.
- CalendlysupportingScheduling automation platform used for booking discovery calls with potential clients.
- eCommerce Software PartnerssupportingPartner directory includes eCommerce software providers offering tools for sellers. Cross-promotional relationships through partner spotlight interviews.
- eCommerce AgenciessupportingPartner directory includes agencies offering services to eCommerce sellers. Collaborative relationships for client referrals.
- eCommerce CoachessupportingPartner directory includes coaches who work with eCommerce sellers and may refer bookkeeping services.
- Amazon Software PartnerssupportingPartner directory listing Amazon seller software tools with potential for cross-referrals and integration partnerships.
- Financial Services PartnerssupportingPartner directory includes financial services companies (funding, valuation, business brokers) serving eCommerce businesses.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
EcomBalance competitors and assessment
Company assessmentDirect peers
- Bench Accounting: Tech-enabled monthly bookkeeping service for SMBs, directly comparable to EcomBalance's core monthly bookkeeping offering; Bench similarly integrates financial data and delivers monthly statements, though less specialized in eCommerce.
- Pilot.com: VC-backed bookkeeping, tax, and CFO services for startups and SMBs with dedicated eCommerce vertical offering; comparable business model (monthly subscription, dedicated bookkeepers, integrated software stack) and similar target customers.
- Bean Ninjas: eCommerce-specific bookkeeping and accounting service built around Xero for Amazon and Shopify sellers; the closest direct vertical competitor to EcomBalance in marketplace-specialized bookkeeping.
Broad incumbents
- KPMG Small Business Accounting Services: Big Four-affiliated accounting and tax practice that increasingly targets growth-stage eCommerce and DTC brands; represents the upscale incumbent direction EcomBalance could face as clients scale to 8-figure and beyond.
- inDinero: Outsourced bookkeeping, tax, and CFO services for SMBs and growth-stage businesses; overlaps with EcomBalance in subscription bookkeeping but operates across verticals.
- 1-800Accountant: Large-scale virtual accounting and tax services firm targeting SMBs across industries; offers bookkeeping and tax similar to EcomBalance but with broader (non-eCommerce-specialized) coverage.
Emerging players
- Link My Books: Marketplace-to-accounting automation tool currently used by EcomBalance as a core integration partner; a potential substitute or disintermediation risk if it expands into managed bookkeeping services.
- Botkeeper: AI-augmented bookkeeping platform combining automation with human review for SMBs and accounting firms; a technology-led competitor that could pressure human-intensive eCommerce bookkeeping pricing over time.
- A2X: eCommerce accounting automation tool that integrates Amazon, Shopify, and other marketplace sales into Xero and QuickBooks; complementary/partnership-adjacent to EcomBalance but increasingly a substitute for human-led bookkeepers.
Others
- AccountsBalance: Sister brand under Hirsch Gillivan Ventures LLC serving agencies, SaaS, coaches, and online businesses on a cash basis; not a competitor but the closest operating analog within the same corporate family, demonstrating the founders' playbook for vertical-specific bookkeeping brands.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
EcomBalance social profiles
Digital presenceEcomBalance financial estimates
Financial estimateRevenue estimate
Valuation estimate
EcomBalance leadership team
Management profileNumber of profiles
Profiles2 records
EcomBalance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EcomBalance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EcomBalance
What does EcomBalance do?
EcomBalance provides monthly bookkeeping services that integrate eCommerce sales channels (Amazon, Shopify, eBay, Etsy, Walmart, Stripe, PayPal) into QuickBooks Online or Xero under accrual basis accounting. Each month by the 15th it delivers Profit & Loss, Balance Sheet, and Cash Flow Statement reports along with findings and recommendations, and supplements the bookkeeping with one-time Catch Up & Clean Up engagements and CPA-led tax filing and tax planning services tailored to online sellers.
Is EcomBalance a public or private company?
EcomBalance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EcomBalance founded?
EcomBalance was founded in 2021. It employs 1 to 10 people.
Where is EcomBalance based?
EcomBalance is headquartered in Denver, United States, in the North America region.
How does EcomBalance make money?
Three revenue lines are on record. Monthly Bookkeeping Services are the primary driver. The others are catch Up and Clean Up Services and tax Filing and Planning Services.
Who are EcomBalance's main competitors?
Direct peers on record are Bench Accounting, Pilot.com and Bean Ninjas. Broad incumbents are KPMG Small Business Accounting Services, inDinero and 1-800Accountant. Emerging players are Link My Books, Botkeeper and A2X. AccountsBalance is listed as an others.
Does EcomBalance have an API?
No public API is recorded for EcomBalance.
What industry is EcomBalance in?
EcomBalance's product category is eCommerce Bookkeeping and Tax Services. Its primary akta.pro industry code is BPAHABAC, Accounting & Bookkeeping Services. Its NAICS code is 54121.