Wienerin
Wienerin is a regional Austrian women's magazine published by Life Style Projekt GmbH, serving Vienna and Austrian female readers with print and digital subscriptions covering beauty, fashion, lifestyle, and astrology. It operates within the nine-title Bundesländerinnen network under Moser Holding.
- Company typePrivate
- Founded-
- HeadquartersVienne, Austria
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Wienerin does
Wienerin is an Austrian regional women's magazine operated by Life Style Projekt GmbH, a privately held limited liability company registered in Innsbruck (Firmenbuchnummer FN 598123v) with a Vienna sales office at Hainburger Straße 33. Founded in 1986 and celebrating its 40th anniversary in 2026, the magazine publishes 10 issues per year covering beauty, fashion, lifestyle, people, astrology, food, health, and travel for an Austrian female readership. The product portfolio includes a print annual subscription (€49 in Austria), a digital PDF subscription (€26), combined print+digital bundles (€53), gift subscriptions, and EU/worldwide delivery tiers priced up to €159 per year.
The underlying technology is a standard publishing and content management platform supporting print production, a digital PDF distribution channel, and the editorial website at wienerin.at; there is no proprietary technology stack, no mobile app, and no public API surface disclosed. Distribution runs through the magazine's own subscription management, retail newsstands, and the shared Bundesländerinnen e-commerce platform at shop.bundeslaenderinnen.at. The brand also operates two non-publishing extensions: WIENERIN Business Boost, an 8-week paid business coaching program for women entrepreneurs (partnered with Institute for AI), and WIENERIN Female Health Summit, an annual women's health event.
Wienerin generates revenue through three streams: recurring subscriptions (print, digital, combined, gift, and international tiers billed annually), advertising and branded content on the magazine and website, and transactional revenue from sweepstakes/prize partnerships with consumer brands. The company is part of the Bundesländerinnen network of nine Austrian regional women's magazines (covering all federal states) collectively managed under Moser Holding / Life Style Magazin Verlags GmbH, which provides shared infrastructure, cross-regional advertising reach, and back-office support. Management comprises Managing Director Katharina Egger-Zierl (Geschäftsführerin), Prokuristin Samira Kurz, and Editor-in-Chief Lisa Staltner, with the company sized at 11–50 employees.
Wienerin firmographics
Firmographics- Name
- Wienerin
- Legal name
- Life Style Projekt GmbH
- Website
- https://wienerin.at
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wienerin is a regional Austrian women's magazine published by Life Style Projekt GmbH, serving Vienna and Austrian female readers with print and digital subscriptions covering beauty, fashion, lifestyle, and astrology. It operates within the nine-title Bundesländerinnen network under Moser Holding.
- Ownership category
- akta.pro rank
Wienerin industry classification
Industry- Product category
- Women's Lifestyle Magazine
- NAICS
- Periodical Publishers (51312)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Health, Fitness & Wellness Magazines (MPAJAEAD)
Keywords
Where Wienerin is headquartered
LocationHeadquarters
- HQ city
- Vienne
- HQ country
- Austria
- HQ region
- Europe
Offices2 records
Markets served
Wienerin business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Magazine Subscriptions: Print and digital subscription model with annual billing. Offers include print-only, digital-only (PDF), and combined print+digital packages. Also available for EU and international delivery.
- Advertising: Revenue generated through advertising within the magazine and on the website, including sponsored content such as branded beauty articles.
- Sweepstakes/Contests: Regular sweepstakes (Gewinnspiele) with partner brands offering prizes to engage readers and drive subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Print annual subscription for Austria |
| Subscription | Multi-year contract | Gift subscription |
| Subscription | Annual | Digital-only annual subscription |
| Subscription | Annual | Combined print + digital subscription |
| Subscription | Annual | EU combined print + digital subscription |
| Subscription | Annual | EU international print subscription |
| Subscription | Annual | Worldwide international print subscription |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Wienerin product offering
Product offeringCore offering
Wienerin is an Austrian women's magazine published by Life Style Projekt GmbH covering beauty, fashion, lifestyle, people, astrology, food, and travel content. It operates as a monthly print magazine and digital publication serving Vienna and Austrian women, available via annual subscriptions in print, digital (PDF), and combined formats, with delivery options for Austria, EU, and worldwide.
Product overview
Wienerin is a women's magazine published by Life Style Projekt GmbH, offering a print and digital subscription portfolio. The core product is the WIENERIN magazine covering Beauty, People, Lifestyle, Fashion, Astrology, and Genuss (culinary) content. Subscription offerings include standalone print editions (Jahres-Abo Print), digital-only access (Online-Jahres-Abo), combined print+digital bundles (Kombi), gift subscriptions, and international delivery options for EU and worldwide destinations. The magazine also operates a shop for single issues and a subscription management platform.
Differentiator
Problem solved
Functional benefit
Brands
- WIENERIN Business Boost: A business development program offering 8-week intensive coaching with 8 experts for 25 women, empowered by Institute for AI.
- WIENERIN Female Health Summit
Products and services
- WIENERIN Print-Abonnement Annual print subscription delivering 10 magazine issues per year to addresses in Austria, with automatic renewal and free home delivery. Priced at €49.00 per year.
- WIENERIN Online-Jahres-Abo Annual digital subscription providing access to 10 PDF issues of the magazine, available for immediate download without delivery wait times. Priced at €26.00 per year.
- WIENERIN Kombi Print- und Online-Abo Combined print and digital subscription bundle offering 10 print issues annually plus 10 corresponding PDF editions free of charge. Priced at €53.00 per year for Austria delivery.
- WIENERIN Geschenkabo Gift subscription valid for 1 year (10 issues) priced at €49.00 that automatically terminates after the subscription period concludes.
- WIENERIN EU Auslandsabo International print subscription available for delivery to EU member states, priced at €135.00 per year.
- WIENERIN Auslandsabo weltweit Worldwide international print subscription with global delivery coverage, priced at €159.00 per year.
Companies that use Wienerin
Customer profileSegments1 record
Ideal customer profiles1 record
Wienerin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wienerin partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Bundesländerinnen NetworkcoreWienerin operates as part of the 'Bundesländerinnen' (Federal States Women) network, which includes regional women's magazines: Die Burgenländerin, Die Kärntnerin, Die Niederösterreicherin, Die Oberösterreicherin, Unser Salzburg, Die Steirerin, Die Tirolerin, Die Vorarlbergerin, and Wienerin. The network is managed by Life Style Magazin Verlags GmbH and related entities.
- Institute for AIminorPartner for the WIENERIN Business Boost 2026 program, providing AI expertise for the 8-week business development program for women entrepreneurs.
- Moser HoldingcoreMoser Holding ([email protected]) manages the accessibility compliance and is the parent company group overseeing the Bundesländerinnen network of regional magazines.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Wienerin competitors and assessment
Company assessmentDirect peers
- Die Tirolerin: The Tyrol edition of the same Bundesländerinnen regional women's magazine network operated under Moser Holding — directly comparable in format, content verticals, subscription model, and target audience, just serving a different Austrian federal state.
- Die Steirerin: Styria edition of the Bundesländerinnen network, sister title to Wienerin under Moser Holding — comparable Austrian regional women's magazine with the same print+digital subscription model and lifestyle content focus.
- Die Kärntnerin: Carinthia edition of the Bundesländerinnen network, also published by an affiliated entity within Moser Holding — directly comparable as a regional Austrian women's lifestyle magazine in the same network.
- Die Niederösterreicherin: Lower Austria edition of the Bundesländerinnen network — same magazine concept, same subscription pricing, same content verticals, just serving a different Austrian state.
- Die Oberösterreicherin: Upper Austria edition of the Bundesländerinnen network — directly comparable regional Austrian women's magazine with identical subscription mechanics and lifestyle content focus.
- DIVA: Austrian women's magazine explicitly mentioned alongside WIENERIN in the company's description, covering similar beauty, lifestyle, and empowerment content for Austrian women — direct competitor in the same national women's magazine category.
Broad incumbents
- Woman (Austria): Austrian edition of the international Woman magazine brand — competes with WIENERIN for the same Austrian women's lifestyle readership and advertising budgets as an established broader-market women's title.
- Madame (Austria): Long-running Austrian women's magazine with broader mainstream reach — competes head-to-head with WIENERIN for Austrian female readers and beauty/fashion advertising spend.
- Grazia (Austria): Austrian edition of the international Grazia fashion and lifestyle magazine — directly competes with WIENERIN for premium beauty, fashion, and lifestyle advertising and readership in Austria.
- Cosmopolitan (Austria): Austrian edition of the global Cosmopolitan women's magazine — competes for the same demographic of Austrian women interested in beauty, lifestyle, fashion, and empowerment content that WIENERIN targets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Wienerin social profiles
Digital presenceWienerin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wienerin leadership team
Management profileNumber of profiles
Profiles4 records
Wienerin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wienerin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wienerin
What does Wienerin do?
Wienerin is an Austrian women's magazine published by Life Style Projekt GmbH covering beauty, fashion, lifestyle, people, astrology, food, and travel content. It operates as a monthly print magazine and digital publication serving Vienna and Austrian women, available via annual subscriptions in print, digital (PDF), and combined formats, with delivery options for Austria, EU, and worldwide.
Is Wienerin a public or private company?
Wienerin is a private company. It is classified as corporate owned and is currently operating.
When was Wienerin founded?
Wienerin was founded in -1. It employs 11 to 50 people.
Where is Wienerin based?
Wienerin is headquartered in Vienne, Austria, in the Europe region.
How does Wienerin make money?
Three revenue lines are on record. Magazine Subscriptions are the primary driver. The others are advertising and sweepstakes/Contests.
Who are Wienerin's main competitors?
Direct peers on record are Die Tirolerin, Die Steirerin, Die Kärntnerin, Die Niederösterreicherin, Die Oberösterreicherin and DIVA. Broad incumbents are Woman (Austria), Madame (Austria), Grazia (Austria) and Cosmopolitan (Austria).
Does Wienerin have an API?
No public API is recorded for Wienerin.
What industry is Wienerin in?
Wienerin's product category is Women's Lifestyle Magazine. Its primary akta.pro industry code is MPAJAEAD, Health, Fitness & Wellness Magazines. Its NAICS code is 51312 and its SIC code is 2721.