Living Art Aquatic Design

What Living Art Aquatic Design does

Living Art Aquatic Design, Inc. is a privately held, founder-owned custom aquarium design, installation, and maintenance company based in West Los Angeles, operating since 1975 under Ron Rheingold. The company designs and builds custom freshwater, saltwater, and living coral reef aquariums, as well as artificial reef systems, nano cube aquariums, planted design tanks, ponds, and water features for residential, commercial, and entertainment clients. Its underlying technical expertise spans marine biology, water chemistry, structural engineering, and aquatic ecosystem management, and it operates the only aquarium showroom in Los Angeles. Service delivery is sales-led with on-site consultation, free quotes, and white-glove installation across the Los Angeles metro area.

The business model combines one-time custom installation revenue with recurring maintenance subscriptions (weekly and monthly plans including water chemistry testing, filtration checks, and 24-hour emergency service), supplemented by aquarium and supplies retail, pond construction, and transaction-based aquarium rentals for film, television, and photography productions. Pricing is quote-based and not publicly disclosed. Smart aquarium automation features including Auto Top-Off systems with optical laser sensors, automated dosing pumps, and cloud-connected controllers represent an extension into connected aquarium infrastructure.

The company serves a diverse customer mix: Los Angeles homeowners including high-net-worth individuals and Hollywood celebrities, commercial accounts such as the Beverly Hills Hilton, Omni Hotel, restaurants, and medical offices, and entertainment production clients including America's Next Top Model, Fear Factor, Dolphin Tale, and Into The Blue. With 11-50 employees and no external funding, the company is bootstrapped and founder-led, with no disclosed acquisitions, partnerships, or institutional investors. Geographic operations are concentrated in Los Angeles and Southern California, and there is no evidence of multi-region or international expansion.

Name

Living Art Aquatic Design

Legal name

Living Art Aquatic Design, Inc.

Website

https://aquatic2000.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Living Art Aquatic Design is a Los Angeles-based, founder-owned company that designs, installs, and maintains custom freshwater, saltwater, and reef aquariums for residential, commercial, and entertainment clients. Founded in 1975, it operates the only aquarium showroom in Los Angeles and serves hotels, restaurants, and film productions.

Ownership category

akta.pro rank

Product category

Custom Aquarium Design and Installation Services

akta.pro primary industry

Aquarium & Fish Supplies Retail (CRALAHAI)

akta.pro secondary industries

Water Features Design & Installation (Ponds, Fountains, Waterfalls) (HSAIABAE), Water Features (Ponds, Fountains & Waterfalls) (HSAPALAJ)

Keywords

• Custom aquarium design
• Aquarium installation services
• Aquarium maintenance services
• Aquatic design services
• Commercial aquarium design

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Custom Aquarium Design & Installation: One-time custom aquarium design, construction, and installation services for residential and commercial clients. Includes consultation, fabrication, and professional installation.
2. Maintenance Services: Recurring weekly and monthly maintenance packages covering water testing, cleaning, equipment checks, and water changes. Also includes 24-hour emergency service availability.
3. Aquarium Rentals: Industrial aquarium rentals for film, television, and photography productions. Turn-key aquariums supplied with stands, rolling bases, and additional equipment.
4. Pond & Water Features: Design and construction of outdoor ponds and water features for residential and commercial properties, available for indoor or outdoor installation.
5. Fish, Corals & Supplies: Sale of fish, corals, plants, foods, vitamins, additives, and accessories for aquarium maintenance and stocking.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Living Art Aquatic Design provides custom aquarium design, fabrication, installation, and ongoing maintenance services for residential, commercial, and entertainment clients. The company builds custom freshwater, saltwater, reef, planted, and nano aquariums, plus ponds and water features, and supplies fish, corals, and aquarium accessories. It also rents turn-key aquariums to film and television productions.

Product overview

Living Art Aquatic Design offers custom aquarium design, installation, and maintenance services for residential, commercial, and entertainment clients throughout Los Angeles. The company's core product portfolio includes custom freshwater aquariums, custom saltwater and reef aquariums, artificial reef aquariums, nano cube aquariums, planted design aquariums, and ponds and water features. Additional offerings include professional maintenance services (weekly and monthly plans), commercial aquarium design and installation, and entertainment industry aquarium rentals for film and television productions. The company operates the only aquarium showroom in Los Angeles and has served clients since 1975.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Freshwater Aquariums Custom-designed freshwater aquariums for residential clients featuring species such as Discus, Betta, Killifish, German Blue Ram, Boseman Rainbow Fish, Gouramis, Peacock Cichlid, Fantail Guppy, and Flowhorn.
• Custom Saltwater Aquariums Custom saltwater aquariums that recreate natural marine habitats with fish, corals, or both, including Angelfish, Clownfish, Eels, Groupers, Lionfish, Pufferfish, Rabbitfish, Rays, Sharks, Snappers, Surgeonfish, Triggerfish, and Wrasses.
• Saltwater Reef Aquariums Live coral reef aquariums that use corals and marine invertebrates to recreate thriving oceanic ecosystems with specialized filtration and biological cycling.
• Artificial Reef Aquariums Artificially crafted reef aquariums that replicate the aesthetics of living reefs using realistic form and texture, preserving natural reefs while providing aquatic art.
• Nano Cube Aquariums Compact aquariums designed for smaller spaces with multi-stage filtration systems for freshwater or saltwater applications.
• Planted Design Aquariums Aquariums featuring rosette plants, stem plants, ferns, and mosses to create natural-looking planted aquatic habitats, with automated CO2 injection support.
• Ponds and Water Features Custom-designed ponds and water features for indoor or outdoor residential and commercial settings, including koi ponds.
• Aquarium Maintenance Services Professional ongoing maintenance including water chemistry testing, saltwater changes with real ocean water, pump and filtration checks, and a fish health guarantee, with 24-hour emergency service available.
• Commercial Aquarium Design and Installation Custom commercial aquariums for businesses including offices, hotels, restaurants, and medical offices with full installation and optional ongoing maintenance services.
• Entertainment and Film Aquarium Rentals Custom aquarium rentals for film, television, photography, and event productions, including turn-key aquariums with stands, rolling bases, film-ready glass options, animal handling support, quick turnaround, and ethically sourced animals.
• Aquarium Showroom Physical showroom in West Los Angeles, claimed as the only aquarium showroom in Los Angeles, displaying a wide array of fish, coral, and plants for customer consultation and selection.
• Fish, Corals, and Aquarium Supplies Sale of fish, corals, plants, foods, vitamins, additives, and accessories for aquarium maintenance and stocking, backed by a Fish Guarantee.

Quantifiable outcome

• 24/7 emergency service availability
• +1 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Petco: National pet retailer offering aquariums, fish, supplies, and in-store/partner installation services — broad incumbent competing mainly on price and convenience rather than custom luxury work.
• PetSmart: Largest specialty pet retailer in North America selling aquariums, livestock, and supplies at scale, with growing installation and maintenance services — competes on the residential entry-to-mid tier rather than the custom architectural segment.

Direct peers

• AquaScape, Inc. Largest North American designer and supplier of ecosystem ponds, water features, and recirculating water gardens for residential and commercial landscapes — directly comparable on the ponds/water features design-and-install portion of Living Art's offering.
• Living Color Aquariums: Custom aquarium design, fabrication, and installation company based in Fort Lauderdale serving residential, commercial, and institutional clients with high-end built-in aquariums and architectural integration — direct competing business model and customer profile to Living Art Aquatic Design.
• Aquatic Technology: Custom aquarium design, installation, and long-term maintenance service company serving commercial and high-end residential clients — closely overlapping on custom install, recurring maintenance, and architectural integration services.
• Absolutely Fish Aquarium & Pond Services: NJ-based aquarium retailer offering custom aquarium design, installation, and ongoing maintenance services for residential and commercial clients — comparable mix of retail showroom plus service-led revenue.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCgPy-29b9XrgAtfg2HaUA3g?view_as=subscriber
• Facebookfacebook.com/aquaticdesignla
• LinkedInlinkedin.com/company/living-art-aquatic-design
• Instagraminstagram.com/livingartaquaticdesign
• Xx.com/aquaticdesignla

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Living Art Aquatic Design