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Public Guardians

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uuid002zipe

Namestring
Public Guardians
Legal namestring
Public Guardians
Websiteurl
publicguardians.net
Company typeenum
Private
Founded yearint
2018
Descriptiontext

Public Guardians is a privately-held nurse staffing and private duty care agency headquartered in Royal Oak, Michigan. Founded in 2018 and operating with 11-50 employees, the firm delivers in-home medical and non-medical care directly to patients and families across Michigan. Its service portfolio spans eight clinical disciplines — Certified Nursing Assistant, Home Health Aide, Licensed Practical Nurse, Nurse Practitioner, Occupational Therapy, Physical Therapy, Registered Nurse, and Speech Therapy — delivered through a Private Duty Care model and a specialized Catastrophic Event Care overlay for maximum-complexity 24-hour cases involving traumatic brain injury, spinal cord injury, and geriatric patients with cultural-care requirements. Each case is managed by a dedicated Registered Nurse Case Manager, and the firm also supplies medical equipment and supplies alongside clinical staffing.

The company has no proprietary technology platform, no app, no AI/ML capabilities, and no APIs or integrations documented in the source data. Its distribution model is purely direct: patients and families contact the agency to schedule an in-home assessment, select a service level, and choose a care team. The only structured demand-generation channel is a website newsletter signup. Revenue is generated through professional-services fees — hourly or per-shift billing based on care hours and staff type — with pricing determined on a quote basis per case rather than through publicly disclosed rate cards. The firm is founder/individually owned (President & CEO S. Sharma; founder Stephanie Auch referenced in About Us materials), with no institutional investors, parent company, subsidiaries, or M&A activity in evidence.

Go-to-market is direct-to-consumer with SMB/individual/consumer buyers, and the customer base is highly fragmented across complex-acuity, geriatric, and family/caregiver segments. Geographic scope is Michigan-only with no national or international footprint claimed. The operating model is labor-intensive in-home service delivery rather than a technology or platform business, and the company competes on clinical specialization (TBI/SCI/geriatric), caregiver matching, and continuity of case management rather than on price, scale, or digital differentiation.

Short descriptiontext

Public Guardians is a privately-held, Royal Oak, Michigan-based nurse staffing and private duty care agency delivering in-home medical and non-medical services across eight clinical disciplines to TBI, SCI, and geriatric patients in Michigan.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersPlymouth, United States
HQ citystring
Plymouth
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
private duty nursing, home health care, nurse staffing, geriatric care services, complex medical care
Industry4 codes
PRIMARYHSABAHAJ
Private Duty 24/7 Nursing (RN/LPN) In-Home Care
Home & Personal Services/Elder Care & In-Home Care Services/Live-In & 24/7 In-Home Care
SECONDARYHSABAMAB
Private-Duty Caregiver Staffing Agencies
Home & Personal Services/Elder Care & In-Home Care Services/Caregiver Staffing, Placement & Registry Services
SECONDARYHLADAGAL
Private Duty Personal Care Agencies (Non-Medical Home Care Providers)
Healthcare & Life Sciences/Elder Care & Long-Term Care/Non-Medical In-Home Care & Personal Care
SECONDARYHLADALAH
Guardianship, Conservatorship & Fiduciary Care Management Coordination
Healthcare & Life Sciences/Elder Care & Long-Term Care/Senior Care Coordination & Case Management (Geriatric Care Management)
NAICS code2 codes
  • Home Health Care Services62161
  • Services for the Elderly and Persons with Disabilities624120
SIC code2 codes
  • Services-Home Health Care Services8082
  • Services-Nursing & Personal Care Facilities8050
Product category
Home Health Care Services
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Private Duty Nursing Services
TypeProfessional Services
Description

Hourly or per-shift private duty nursing care provided in patients' homes. Services include registered nurses, licensed practical nurses, nurse practitioners, certified nursing assistants, and home health aides. Revenue generated through service fees based on care hours and staff type required.

publicguardians.net
Marketing channels1 record

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Operations, Marketing or Sales, Others
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Public Guardians provides in-home private duty nursing and home health care services, staffing certified nursing assistants, home health aides, licensed practical nurses, nurse practitioners, occupational therapists, physical therapists, registered nurses, and speech therapists. The company specializes in 24-hour care for complex cases including traumatic brain injury (TBI), spinal cord injury (SCI), and geriatric patients, with a Registered Nurse Case Manager assigned to each case.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Public Guardians is a nurse staffing and private duty care company offering a comprehensive suite of healthcare staffing services. The portfolio includes eight core clinical service offerings: Certified Nursing Assistant, Home Health Aide, Licensed Practical Nurse, Nurse Practitioner, Occupational Therapy, Physical Therapy, Registered Nurse, and Speech Therapy. These services are delivered through two primary care models: Private Duty Care (one-on-one home-based medical and non-medical support) and specialized Catastrophic Event Care for complex cases including TBI, SCI, and geriatric patients requiring 24-hour support. The company differentiates through registered nurse case management for every case, emphasizing patient independence and culturally sensitive care.

Recent move3 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Peers2 records
1BAYADA Home Health Care
TypeDirect peer
Description

One of the largest U.S. private duty nursing and home health providers, serving complex adult and pediatric cases including TBI/SCI. Closest direct competitor in service mix, clinical staffing model, and catastrophic-event specialization.

2BrightStar Care
Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks7 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Public Guardians

Home Health Care Servicespublicguardians.net

Public Guardians is a privately-held, Royal Oak, Michigan-based nurse staffing and private duty care agency delivering in-home medical and non-medical services across eight clinical disciplines to TBI, SCI, and geriatric patients in Michigan.

What Public Guardians does

Public Guardians is a privately-held nurse staffing and private duty care agency headquartered in Royal Oak, Michigan. Founded in 2018 and operating with 11-50 employees, the firm delivers in-home medical and non-medical care directly to patients and families across Michigan. Its service portfolio spans eight clinical disciplines — Certified Nursing Assistant, Home Health Aide, Licensed Practical Nurse, Nurse Practitioner, Occupational Therapy, Physical Therapy, Registered Nurse, and Speech Therapy — delivered through a Private Duty Care model and a specialized Catastrophic Event Care overlay for maximum-complexity 24-hour cases involving traumatic brain injury, spinal cord injury, and geriatric patients with cultural-care requirements. Each case is managed by a dedicated Registered Nurse Case Manager, and the firm also supplies medical equipment and supplies alongside clinical staffing.

The company has no proprietary technology platform, no app, no AI/ML capabilities, and no APIs or integrations documented in the source data. Its distribution model is purely direct: patients and families contact the agency to schedule an in-home assessment, select a service level, and choose a care team. The only structured demand-generation channel is a website newsletter signup. Revenue is generated through professional-services fees — hourly or per-shift billing based on care hours and staff type — with pricing determined on a quote basis per case rather than through publicly disclosed rate cards. The firm is founder/individually owned (President & CEO S. Sharma; founder Stephanie Auch referenced in About Us materials), with no institutional investors, parent company, subsidiaries, or M&A activity in evidence.

Go-to-market is direct-to-consumer with SMB/individual/consumer buyers, and the customer base is highly fragmented across complex-acuity, geriatric, and family/caregiver segments. Geographic scope is Michigan-only with no national or international footprint claimed. The operating model is labor-intensive in-home service delivery rather than a technology or platform business, and the company competes on clinical specialization (TBI/SCI/geriatric), caregiver matching, and continuity of case management rather than on price, scale, or digital differentiation.

Public Guardians firmographics

Firmographics
Name
Public Guardians
Legal name
Public Guardians
Website
https://publicguardians.net
Company type
Private
Founded year
2018
Operating status
Operating
Headcount range
11–50 employees
Short description
Public Guardians is a privately-held, Royal Oak, Michigan-based nurse staffing and private duty care agency delivering in-home medical and non-medical services across eight clinical disciplines to TBI, SCI, and geriatric patients in Michigan.
Ownership category
akta.pro rank

Public Guardians industry classification

Industry
Product category
Home Health Care Services
NAICS
Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120)
SIC
Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)
akta.pro industry
PRIMARYHSABAHAJ
Private Duty 24/7 Nursing (RN/LPN) In-Home Care
Home & Personal Services/Elder Care & In-Home Care Services/Live-In & 24/7 In-Home Care
SECONDARYHSABAMAB
Private-Duty Caregiver Staffing Agencies
Home & Personal Services/Elder Care & In-Home Care Services/Caregiver Staffing, Placement & Registry Services
SECONDARYHLADAGAL
Private Duty Personal Care Agencies (Non-Medical Home Care Providers)
Healthcare & Life Sciences/Elder Care & Long-Term Care/Non-Medical In-Home Care & Personal Care
SECONDARYHLADALAH
Guardianship, Conservatorship & Fiduciary Care Management Coordination
Healthcare & Life Sciences/Elder Care & Long-Term Care/Senior Care Coordination & Case Management (Geriatric Care Management)

Keywords

  • Private duty nursing
  • Home health care
  • Nurse staffing
  • Geriatric care services
  • Complex medical care

Where Public Guardians is headquartered

Location

Headquarters

HQ city
Plymouth
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Public Guardians business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Others

Revenue model

  1. Private Duty Nursing Services: Hourly or per-shift private duty nursing care provided in patients' homes. Services include registered nurses, licensed practical nurses, nurse practitioners, certified nursing assistants, and home health aides. Revenue generated through service fees based on care hours and staff type required.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Public Guardians product offering

Product offering

Core offering

Public Guardians provides in-home private duty nursing and home health care services, staffing certified nursing assistants, home health aides, licensed practical nurses, nurse practitioners, occupational therapists, physical therapists, registered nurses, and speech therapists. The company specializes in 24-hour care for complex cases including traumatic brain injury (TBI), spinal cord injury (SCI), and geriatric patients, with a Registered Nurse Case Manager assigned to each case.

Product overview

Public Guardians is a nurse staffing and private duty care company offering a comprehensive suite of healthcare staffing services. The portfolio includes eight core clinical service offerings: Certified Nursing Assistant, Home Health Aide, Licensed Practical Nurse, Nurse Practitioner, Occupational Therapy, Physical Therapy, Registered Nurse, and Speech Therapy. These services are delivered through two primary care models: Private Duty Care (one-on-one home-based medical and non-medical support) and specialized Catastrophic Event Care for complex cases including TBI, SCI, and geriatric patients requiring 24-hour support. The company differentiates through registered nurse case management for every case, emphasizing patient independence and culturally sensitive care.

Differentiator

Problem solved

Functional benefit

Companies that use Public Guardians

Customer profile

Segments3 records

Ideal customer profiles2 records

Public Guardians technology and API

Technology

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Public Guardians partnerships and signals

Strategic signal

Recent moves3 records

Expansion highlights3 records

Public Guardians competitors and assessment

Company assessment

Direct peers

  • BAYADA Home Health Care: One of the largest U.S. private duty nursing and home health providers, serving complex adult and pediatric cases including TBI/SCI. Closest direct competitor in service mix, clinical staffing model, and catastrophic-event specialization.

Peers

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights5 records

Customer concentration

Public Guardians social profiles

Digital presence

Public Guardians financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Public Guardians leadership team

Management profile

Number of profiles

Public Guardians funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Public Guardians M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Public Guardians

What does Public Guardians do?

Public Guardians provides in-home private duty nursing and home health care services, staffing certified nursing assistants, home health aides, licensed practical nurses, nurse practitioners, occupational therapists, physical therapists, registered nurses, and speech therapists. The company specializes in 24-hour care for complex cases including traumatic brain injury (TBI), spinal cord injury (SCI), and geriatric patients, with a Registered Nurse Case Manager assigned to each case.

Is Public Guardians a public or private company?

Public Guardians is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Public Guardians founded?

Public Guardians was founded in 2018. It employs 11 to 50 people.

Where is Public Guardians based?

Public Guardians is headquartered in Plymouth, United States, in the North America region.

How does Public Guardians make money?

One revenue line is on record: private Duty Nursing Services.

Who are Public Guardians's main competitors?

BAYADA Home Health Care is listed as a direct peer. BrightStar Care is listed as a peer.

Does Public Guardians have an API?

No public API is recorded for Public Guardians.

What industry is Public Guardians in?

Public Guardians's product category is Home Health Care Services. Its primary akta.pro industry code is HSABAHAJ, Private Duty 24/7 Nursing (RN/LPN) In-Home Care, with a secondary code of HSABAMAB, Private-Duty Caregiver Staffing Agencies. Its NAICS code is 62161 and its SIC code is 8082.

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