MATHCOUNTS Foundation

What MATHCOUNTS Foundation does

MATHCOUNTS Foundation is a 501(c)(3) non-profit organization founded in 1983 by Don Weinert, then executive director of the National Society of Professional Engineers (NSPE), and headquartered in Alexandria, Virginia. The foundation delivers two flagship extracurricular mathematics programs to US middle school students in grades 6-8: the MATHCOUNTS Competition Series, a four-tier live in-person contest structure spanning school, chapter, state, and national levels, and the National Math Club, a free enrichment program with Silver and Gold Level recognition tiers. Programs reach all 50 states, DC, Puerto Rico, US Virgin Islands, Guam, DoDEA schools in Europe and the Pacific, and US State Department schools worldwide, engaging 400,000+ students annually and supporting 55,500-90,500 school-level competition participants per year on a network of 650+ volunteer chapter/state coordinators (primarily engineers) and thousands of school coaches.

The foundation's core technology stack is a web-based platform (mathcounts.org) providing online registration, a Coach Dashboard for program management, and digital resource distribution, complemented by an online competition scoring system for chapter events. Key technology partnerships include Art of Problem Solving, which hosts the MATHCOUNTS Trainer tool and produces the MATHCOUNTS Minis video library, and Brilliant, which provides interactive lessons to coaches and club leaders free of charge. Proprietary educational assets include the annual School Handbook (250 problems with step-by-step solutions mapped to teaching standards), a weekly Problem of the Week series, 45-60 minute Practice Plans, an OPLET problem database, and an archive of Past Competitions. Registered trademarks (MATHCOUNTS®, The National Math Club®, Math Video Challenge®, Mathlete®) protect the 40+ year brand.

Revenue is generated across four streams: tiered school registration fees ($40 early-bird to $50 late per student, or $560-$700 for a 14-student max school package; 50% Title I discount brings the minimum to as low as $20; Non-School Competitors pay $70-$80), corporate sponsorship across Title, National, Executive, and Sustaining tiers with RTX and U.S. Department of Defense STEM as Title Sponsors, individual donations (the organization states 87 cents of every donated dollar goes to programs), and merchandise sales through the MATHCOUNTS Store. Chapter sponsorship opportunities range from $2,000 to $13,000. The organization is governed by a Board of Directors with Emily Glendinning as Board Chair and Kristen Chandler as Executive Director; financial figures are not publicly disclosed.

Name

MATHCOUNTS Foundation

Legal name

MATHCOUNTS Foundation

Website

https://mathcounts.org

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

MATHCOUNTS Foundation is a 501(c)(3) non-profit founded in 1983 that delivers competitive and enrichment math programs to US middle school students in grades 6-8 across all 50 states, supported by a volunteer network of school coaches and 650+ engineer coordinators.

Ownership category

akta.pro rank

Product category

Math Education Programs

NAICS

Exam Preparation and Tutoring (611691), All Other Miscellaneous Schools and Instruction (611699)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Competition Coaching & Training Programs (AMC/AIME/USAMO/MathCounts) (EDAMAEAA)

akta.pro secondary industries

Problem-Solving & Enrichment Classes (Non-competition) (EDAMAEAB), Math Competition Administration Services (Proctoring, Grading, Logistics) (EDAMAEAO), Math Circles & Mathematical Communities (EDAMAEAC)

Keywords

• Middle school math competitions
• Math enrichment programs
• STEM education programs
• Mathematics competition series
• After-school math programs

Headquarters

HQ city

Alexandria

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Program Registration Fees: Schools and non-school competitors pay registration fees to participate in the MATHCOUNTS Competition Series. Fees are tiered by registration timing (early bird, regular, late) and include subsidies for Title I schools.
2. Corporate Sponsorship: Title Sponsors (RTX, U.S. Department of Defense STEM), National Sponsors, Executive Sponsors, and Sustaining Sponsors provide financial support at various levels. Chapter sponsorship opportunities range from $2,000 to $13,000.
3. Individual Donations: Donations from individuals and organizations support program delivery, including outreach to underserved schools. The organization states 87 cents out of every dollar donated goes to programs.
4. Merchandise Sales: The MATHCOUNTS Store sells books, team gear, awards, and official MATHCOUNTS practice materials.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

The MATHCOUNTS Foundation delivers two extracurricular mathematics programs to U.S. middle school students (grades 6-8): the MATHCOUNTS Competition Series, a four-tier live "bee-style" competition running from school through national level, and the National Math Club, a free enrichment program for schools and community groups. Schools pay tiered registration fees to enter teams in the Competition Series, while the Math Club is free and supported by corporate sponsorship and donations.

Product overview

The MATHCOUNTS Foundation offers two core programs for middle school students in grades 6-8: the MATHCOUNTS Competition Series (a competitive four-level national mathematics competition) and the National Math Club (a free enrichment program). Supporting resources include the MATHCOUNTS School Handbook, Problem of the Week, MATHCOUNTS Minis, Practice Plans, Past Competitions, MATHCOUNTS Trainer, OPLET Problem Database, and the MATHCOUNTS for Educators Toolkit. The National Math Club includes recognition tiers—Silver Level for regularly meeting clubs and Gold Level for clubs completing collaborative projects. Additional offerings include the MATHCOUNTS Store for merchandise and books, a Coach Dashboard for managing registrations and resources, and the Chapter Sponsorship Program for organizational support. The Math Video Challenge, a legacy video-based program, has been integrated into the National Math Club's Gold Level Status.

Differentiator

Problem solved

Functional benefit

Brands

• MATHCOUNTS: Registered trademark for the national middle school mathematics competition program.
• The National Math Club
• Math Video Challenge
• Mathlete

Quantifiable outcome

• 87% of students reported increased confidence in math/STEM after participating
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• RTX (Raytheon Technologies)flagshipStrategic or Co-development PartnerTitle Sponsor of the RTX MATHCOUNTS National Competition. RTX provides major funding and branding support for the annual national event held in Orlando, FL. The partnership has evolved from Raytheon Technologies sponsorship spanning multiple years.
• U.S. Department of Defense STEMflagshipStrategic or Co-development PartnerTitle Sponsor of the Math Video Challenge program and supports numerous chapter competitions across the country. Part of the Defense STEM Education Consortium (DSEC). Provides DoD STEM Ambassador program in partnership with MATHCOUNTS.
• Northrop Grumman FoundationcoreStrategic or Co-development PartnerLead Sponsor of the National Math Club, supporting the free enrichment program for middle school students. Partnership enables free participation for all schools and non-school groups.
• Art of Problem Solving (AoPS)coreTechnology or IntegrationPartnership provides MATHCOUNTS Minis video lessons with detailed problem explanations. AoPS also hosts the online Chapter Competition platform and MATHCOUNTS Trainer tool.
• National Society of Black Engineers (NSBE)minorStrategic or Co-development PartnerPartnership provides resources for NSBE Jr. Chapters to host regional math competitions. MATHCOUNTS hosted an interactive online Team Round for students at the NSBE Annual Convention.
• AoPS LumenminorStrategic or Co-development PartnerPartnership provides resources and opportunities for elementary school students in underserved communities. Students at Lumen schools participated in practice competitions.
• BAE SystemscoreStrategic or Co-development PartnerExecutive Sponsor and Lead Sponsor of Engineers Month activities. Provides inspiration, guidance, and support for developing Engineers Month activities and outreach programs.
• 3MgivescoreStrategic or Co-development PartnerNational Sponsor supporting MATHCOUNTS programs. Funded initiative providing free Competition Series registration to 69 schools serving 1,934 students where 85% average of students were Black/African American, Hispanic/Latino, or Native American/Indigenous.
• National Society of Professional Engineers (NSPE)coreStrategic or Co-development PartnerFounding sponsor and ongoing National Sponsor. MATHCOUNTS was created in 1981 when Don Weinert was NSPE Executive Director. NSPE provides ongoing support and volunteer coordinators.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Science Olympiad: National K-12 STEM team competition operating under a structurally similar model - tournament-based competitions, school-coach infrastructure, regional/state/national progression. Competes for the same educator volunteer time and STEM-pipeline sponsor dollars as MATHCOUNTS.
• American Mathematics Competitions (MAA AMC): Run by the Mathematical Association of America, AMC administers AMC 8 (grades 6-8) and AMC 10/12 competitions. Direct competitor for middle school mathletes, with overlapping problem genres and a feeder pathway into higher-level competitions.
• Art of Problem Solving (AoPS): Mathematical problem-solving education company offering competition prep courses, textbooks, and the MATHCOUNTS Trainer tool. Listed as a Core Partner of MATHCOUNTS, but also operates competing paid enrichment pathways targeting the same middle school mathletes.
• Math Olympiad for Elementary and Middle Schools (MOEMS): Operates individual and team math olympiads for elementary and middle school students through schools. Closest direct competitor in the school-based math competition market for grades 4-8.
• Perennial Math: Operates live and online math competitions and assessments for grades 3-8, with school team participation. Directly competes for the same teacher-coach audience and student engagement dollars in the school-based competition segment.
• Math Kangaroo (US): US affiliate of an international math competition open to students grades 1-12, held annually in March. Directly competes for the same middle school competitive math mindshare and school-coach attention as MATHCOUNTS Competition Series.

Emerging players

• Brilliant: Online STEM and math problem-solving platform with interactive courses; partners with MATHCOUNTS to provide free Brilliant for Educators access. Competes for math enrichment engagement time, particularly with self-directed older middle schoolers.

Broad incumbents

• Mathnasium: Large franchise-based math tutoring company serving K-12 students with a focus on building math skills. Competes for parents' enrichment budget, particularly for middle school students seeking to strengthen math confidence and skills beyond classroom time.
• Khan Academy: Free large-scale K-12 math (and broader STEM) education platform with personalized practice, video instruction, and AI tutoring (Khanmigo). Competes with MATHCOUNTS for math enrichment attention, offering free always-on alternatives to MATHCOUNTS' competition-based model.

Others

• Scripps National Spelling Bee: Operates a structurally analogous school-based competition with school → regional → national progression and corporate sponsorship model (Entenmann's, etc.). Different subject, but a comparable template for K-8 academic competition programming and event broadcast economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/MATHCOUNTS
• YouTubeyoutube.com/mathcounts
• Facebookfacebook.com/MATHCOUNTS
• LinkedInlinkedin.com/company/mathcounts-foundation
• Instagraminstagram.com/mathcountsfoundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MATHCOUNTS Foundation