Nemesis Asset Management

What Nemesis Asset Management does

Nemesis Asset Management LLP is an independent, FCA-authorised asset manager (Firm Reference Number 211205) incorporated in England and Wales as a limited liability partnership (OC301714) with offices in London (53 Davies Street, W1K 5JH) and Monaco (Les Cyclades, 37 Avenue des Papalins, MC 98000). Founded in 2004 as Furno and Del Castano Capital Partners — a joint venture between Lehman Brothers and Pier Alberto Furno — the firm was restructured and rebranded to Nemesis following Lehman's September 2008 collapse, and has operated continuously since under founder-CEO Pier Alberto Furno.

The firm offers six products: Discretionary Portfolios (tailored multi-currency, multi-strategy mandates held at clients' existing custodial banks), Portfolio Advisory (independent advice on asset allocation and risk), Execution Services (trade execution via global custodian banks and brokers, revenue from execution fees only), Fund Structuring (UCITS and AIF vehicles across jurisdictions), a Portfolio Managers Platform (multi-custody operations for managers leaving traditional banks), and Appointed Representative Services (principal-firm compliance, risk and operational hosting for FCA-regulated introducers). The investment approach is a documented value investing philosophy focused on long-term capital appreciation with below-average drawdowns and contrarian positioning on neglected or misinterpreted names; there is no disclosed quantitative, algorithmic, or AI-driven component.

Revenue is generated primarily through recurring discretionary management fees, advisory retainers, transaction execution fees, professional services fees on fund structuring, and managed service fees from the AR/principal-firm platform. Distribution is relationship-led: dedicated relationship managers serve high-net-worth individuals, families, corporations, foundations and trusts via professional-network referrals in London, Monaco and selected European/Latin American corridors, with a parallel AR channel introduced in April 2020. The firm positions itself as conflict-free and independent from broker, bank and institutional influence — a positioning that doubles as its primary brand differentiator against bank-affiliated wealth managers.

Name

Nemesis Asset Management

Legal name

Nemesis Asset Management LLP

Website

https://nemesisam.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Nemesis Asset Management LLP is an independent FCA-regulated (FRN 211205) asset manager in London and Monaco providing discretionary portfolios, advisory, execution, fund structuring, a portfolio-manager platform, and appointed-representative services to high-net-worth individuals, families, corporations, foundations, trusts and professional investors.

Ownership category

akta.pro rank

Product category

Wealth Management / Asset Management

NAICS

Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Broker-Dealer Affiliated Wealth Advisory (FSAEABAB)

akta.pro secondary industry

Managed Account Platforms (Separately Managed Accounts / Customized Portfolios) (FSAHAKAC)

Keywords

• Discretionary portfolio management
• Wealth management services
• Portfolio advisory
• Fund structuring
• Execution services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Discretionary Portfolio Management: Tailored discretionary portfolios managed on behalf of clients in various strategies and multiple currencies. Portfolios are held at client's existing custodial bank and managed by Nemesis, with clients benefiting from direct access to portfolio managers.
2. Portfolio Advisory Services: Independent portfolio advice provided to select group of professional individuals and institutional investors. Focus on overall asset allocation and risk management with either specific ideas or packaged solutions.
3. Execution Services: Trade execution for clients through arrangements with custodian banks and brokers worldwide. No advice offered; clients have full control over investment decisions. Revenue derived from execution fees.
4. Fund Structuring: Management of UCITS and AIF fund structures in various jurisdictions through globally recognised custodians and fund administrators. Complex service for professional clients and institutions.
5. Portfolio Managers Platform: Platform services for Portfolio Managers or Relationship Managers wanting to move away from traditional banks to an independent asset manager. Includes multi banking custody arrangements.
6. Appointed Representative Services: Principal firm services for FCA regulated Appointed Representatives including Compliance, Risk Management and Operational support. Revenue from service fees to appointed representatives.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Nemesis Asset Management is an FCA-regulated boutique asset manager providing discretionary portfolio management, portfolio advisory, and execution services to high net worth individuals, families, corporations, foundations, and trusts. The firm also operates a Portfolio Managers Platform, an Appointed Representative service, and a Fund Structuring offering that helps investment professionals launch and administer pooled vehicles.

Product overview

Nemesis Asset Management is an independent, FCA-regulated asset management company offering a platform of wealth management services. The core offering comprises six distinct products: Discretionary Portfolios (tailored portfolio management), Portfolio Advisory (independent investment advice), Execution Services (trade execution through global custodian banks and brokers), Fund Structuring (UCITS and AIF management), a Portfolio Managers Platform (for independent portfolio managers seeking to leave traditional banking), and Appointed Representative Services (FCA principal services for regulated entities). The company combines these services to serve high-net-worth individuals, families, corporations, foundations and trusts, with a focus on value investing and long-term capital appreciation.

Differentiator

Problem solved

Functional benefit

Products and services

• Discretionary Portfolios

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Coutts: UK private bank within NatWest Group serving UHNW and HNW clients with discretionary and advisory services. Comparable in target segment and London-based wealth offering, but with vastly greater scale, brand, and captive product set.
• Cazenove Capital (Schroders Wealth Management): UK wealth management business (now part of Schroders) offering discretionary portfolio management and advisory to HNW clients. Overlaps in product set and customer base but operates at substantially greater scale as part of a global asset manager.
• RBC Wealth Management (UK): UK private wealth arm of Royal Bank of Canada offering discretionary portfolio management and advisory to international HNW clients. Comparable in serving globally-mobile HNW families but with the resources, brand, and global custody capabilities of a major Canadian bank.
• Arbuthnot Latham: UK private bank providing bespoke banking and wealth management to HNW clients. Comparable in client segment and relationship-driven model, but with full banking infrastructure and materially larger AUM.
• Brooks Macdonald: AIM-listed UK wealth manager providing discretionary investment management and financial advisory services. Overlaps in HNW discretionary offering but is a much larger, technology-enabled platform competing on both price and scale.

Direct peers

• Saunderson House: UK-based independent wealth manager serving HNW clients with discretionary portfolio management and advisory services. Closely comparable in size, independent structure, and HNW focus, with a similar open-architecture, fee-based model.
• Killik & Co: London-based independent wealth manager offering discretionary portfolios, advisory, and execution services to private clients. Comparable in size, independent ethos, multi-custodian relationships, and HNW segment focus.
• Stonehage Fleming: International family office and wealth advisory firm with strong HNW/UHNW focus across UK, Jersey, South Africa and other jurisdictions. Comparable in cross-border family wealth services, independent ownership, and multi-office model.
• 7IM (Seven Investment Management): UK independent wealth and investment manager offering discretionary and advisory services to private clients and advisers. Comparable in independent structure, open-architecture platform, and multi-product wealth offering.
• Sandaire Investment Advisors: London-based multi-family office providing discretionary investment management and advisory services to UHNW families. Comparable in independent ownership, multi-jurisdictional reach, and bespoke long-term portfolio orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nemesis Asset Management