HPH-Software

What HPH-Software does

HPH-Software GmbH is a privately-held German software reseller and services firm headquartered in Mönchengladbach that has operated for over 20 years as a certified Sage Business Partner at Platinum level. The company distributes and implements Sage 50, Sage 50 Connected, and Sage 100 ERP products, alongside the cobra CRM suite and Sage Shop e-commerce platform, targeting small businesses, self-employed professionals, and medium-sized companies in the trade, craft, and industry sectors across Germany. Beyond pure resale, HPH-Software builds proprietary add-ons for Sage 50 — including the Sage 50 Auswerter real-time reporting tool, Belegexport for document archiving, and specialized reports for residual delivery quantities, article catalogs, service/repair orders, and subtotals — and runs a custom form design service that has produced over 1,000 templates, which the company claims makes it the leading form designer in the German-speaking Sage ecosystem.

The business model blends low-ticket recurring software subscriptions (29-59 EUR/month per user for proprietary tools; 49-199 EUR/month for Sage Shop packages), one-time professional services fees (form design from 279 EUR net, special reports at 419 EUR net), training revenue (349 EUR base per participant for one-day Sage courses delivered online, on-site, or through Sage University), and traditional ERP resale with annual maintenance. Distribution runs through direct sales (phone, email, online meetings), the Sage Partner Network, a self-service online shop with downloadable trials, and training sessions in 15 German cities. HPH-Software is part of the SPG Systemhaus Partner Gruppe and is scheduled to be merged into isales GmbH effective January 1, 2026, consolidating two veteran Sage Platinum partners.

The firm carries no external funding, no named enterprise customers, and no AI/ML capabilities beyond standard Sage functionality. Competitive differentiation rests on Sage ecosystem depth, custom form/design IP, and certified training delivery — meaningfully valuable in a niche German SMB ERP channel but bounded by the inherent ceiling of the partner-resale model.

Name

HPH-Software

Legal name

HPH-Software GmbH

Website

https://hph-software.de

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

HPH-Software GmbH is a Mönchengladbach-based Platinum Sage Partner that resells, implements, and extends Sage 50, Sage 100, and cobra CRM for German SMBs in trade, craft, and industry, combining proprietary add-on tools, custom form design, and certified training.

Ownership category

akta.pro rank

Headquarters

HQ city

Mönchengladbach

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Software Resale (Sage Products): Resale of Sage 50, Sage 50 Connected, Sage 100, and cobra CRM software licenses as a certified partner. Revenue generated through one-time license fees and annual maintenance/support contracts.
2. Training Services: In-person and online training sessions for Sage 50 and Sage 100 users, conducted both at customer sites and through Sage University partnership. Training includes basic, advanced, and practical workshops.
3. Form Design Services: Custom form creation and report design services for Sage products. Base price for standard forms with additional fees for supplementary forms and custom special requirements.
4. Software Subscriptions (HPH Tools): Monthly subscription licenses for proprietary tools including Sage 50 Auswerter (59 EUR/month per user) and Belegexport, with discounted rates for existing HPH license customers.
5. IT Consulting: Consulting services for software implementation, migration (e.g., PC Kaufmann to Sage 50), database migration, and digitalization projects including funding application support.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

HPH-Software is a certified Sage Platinum Partner that resells, implements, and supports Sage ERP and CRM software (Sage 50, Sage 50 Connected, Sage 100, cobra CRM, Sage Shop) for small and medium businesses in Germany. The company also develops and sells proprietary add-on tools (Sage 50 Auswerter for reporting, Sage 50 Belegexport for PDF export, custom form design, and specialty reports) and provides training, consulting, and migration services. Operations are headquartered in Mönchengladbach with nationwide training coverage across 15 German cities.

Product overview

HPH-Software ist ein zertifizierter Sage-Partner (Platinum) und Anbieter kaufmännischer Softwarelösungen. Das Portfolio basiert auf Sage-Produkten (Sage 50 Connected als lokale ERP-Komplettlösung für kleine Unternehmen in vier Editionen – Standard, Comfort, Professional, Quantum; sowie Sage 100 als modulares ERP-System für mittelständische Unternehmen in drei Editionen – Basic, Professional, Enterprise) in Kombination mit cobra CRM (Kundenbeziehungsmanagement in drei Editionen – Adress PLUS, CRM PLUS, CRM PRO XL) und dem Sage Shop (Online-Shop-Software in drei Paketen – Standard, Pro, Flat). Hinzu kommen eigene Add-on-Tools (Sage 50 Auswerter für Echtzeit-Auswertungen, Sage 50 Belegexport, Formular-Service sowie Spezialberichte für Restliefermengen, Artikelkataloge, Service/Reparatur und Zwischensummen) und ein Schulungsangebot für Sage- und cobra-Produkte.

Differentiator

Problem solved

Functional benefit

Brands

• HPH Sage 50 Auswerter: A reporting and analytics tool for Sage 50 that provides real-time data analysis and Excel exports for customer, article, supplier, and transaction evaluations.
• HPH Belegexport

Products and services

• Sage 50 Connected Complete commercial ERP solution for small businesses and self-employed professionals, locally installed with connected licensing. Covers order processing, inventory management, and financial accounting in one application, available in Standard, Comfort, Professional, and Quantum editions.
• Sage 50 Local commercial software (predecessor of Sage 50 Connected) for small businesses, providing invoicing, inventory management, and accounting functions.
• Sage 100 Modular ERP system for mid-sized companies with integrated modules for inventory management, accounting, and production, available in Basic, Professional, and Enterprise editions.
• cobra CRM Customer relationship management software with direct interface to Sage 50, providing address management, contact management, marketing automation, campaign management, sales control, and workflows.
• Sage Shop Fully integrated online shop system for Sage 50 and Sage 100, available in Standard, Pro, and Flat packages with hosting included, eBay and Amazon integration, and marketplace connectors.
• Sage 50 Auswerter Proprietary real-time reporting tool for Sage 50 that reads customer, article, supplier, and transaction data directly from the database and exports to Excel, with over 20 standard evaluations including year-over-year comparisons.
• Sage 50 Belegexport Proprietary export tool for invoices, credit memos, and cancellations stored in the Sage 50 document archive as PDF files, with flexible date range and status selection.
• Formular-Service für Sage 50 Custom form design service for Sage 50 and Sage 50 Connected, producing quotes, invoices, delivery notes, and dunning letters aligned with the customer's corporate design, from a fixed price of 279 EUR net.
• Restliefermengen-Bericht Special report for Sage 50 to determine open remaining delivery quantities with print and Excel export options, at a fixed price of 419 EUR net.
• Artikelkatalog Form package for generating price lists and product catalogs with images directly from Sage 50, including tiered pricing, at a fixed price of 419 EUR net.
• Service & Reparatur-Formulare Form package for repair orders, repair delivery notes, and overview lists (print and Excel) for capturing service and maintenance work in Sage 50, at a fixed price of 419 EUR net.
• Zwischensummen-Bericht Special report for splitting revenues by labor and materials or by salesperson, with print and Excel export, at a fixed price of 419 EUR net.
• Schulungen & Seminare Individual and group training sessions for Sage 50 and Sage 50 Connected, online or on-site, delivered on behalf of Sage University, covering basic training, advanced inventory/financial accounting training, practical training, and form design.

Quantifiable outcome

• Digitalization projects can receive up to 80% funding support through regional and federal programs
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration36 records

Feature3 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• isales GmbHflagshipStrategic or Co-development Partner · 1 January 2026Effective January 1, 2026, HPH-Software GmbH will be merged into isales GmbH. The isales GmbH has been a Sage Partner for over 30 years serving trade, craft, and industry sectors and is one of the leading Sage partners in Germany.
• SagecoreChannel Partner/ Reseller/ DistributorHPH-Software is a certified Sage Business Partner (Platinum level), distributing and implementing Sage 50, Sage 50 Connected, Sage 100, and Sage Shop products in Germany. The partnership includes conducting Sage University training sessions and receiving access to exclusive product versions and marketing support.
• cobra CRMcoreTechnology or IntegrationHPH-Software distributes and implements cobra CRM solutions with direct data synchronization capabilities to Sage 50. The partnership includes offering CRM comparison tools, demonstrations, and DSGVO-compliant customer management features.
• SPG (Systemhaus Partner Gruppe)coreStrategic or Co-development PartnerHPH-Software is part of the SPG (Ein Unternehmen der SPG) group, providing access to shared resources, expertise, and market positioning as a system house partner network.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• sevDesk: German cloud-native SaaS accounting and ERP platform targeting self-employed professionals and small businesses. Represents the structural SaaS competitive threat to HPH-Software's on-premise Sage 50 installed base.
• Lexoffice (Haufe Group): Cloud-based SMB accounting offering from Haufe, competing against Sage 50 in the German Kleinunternehmer segment. A key indicator of the cloud migration pressure on HPH-Software's traditional on-premise Sage ERP business.

Direct peers

• Lexware (Haufe Group): Leading German SMB accounting, ERP and payroll software provider, targeting the same Kleinunternehmen/Selbstständige segment as Sage 50. Competes head-to-head for HPH-Software's primary customer base in German-speaking markets.
• SIEVERS-SNC Computer & Software GmbH & Co. KG: Established German Sage partner providing Sage 50, Sage 100 and CRM solutions to SMBs/Mittelstand, including training, consulting and custom form design. Closely comparable to HPH-Software on product mix (Sage ERP + cobra CRM) and target segment.
• microtech GmbH: German Sage partner distributing büro+ and ERP-complete product lines for SMBs, with implementation, training and CRM integration services. Comparable business model and German SMB customer overlap with HPH-Software.
• isales GmbH: Parent/merger partner of HPH-Software and one of the leading Sage partners in Germany with 30+ years serving trade, craft and industry. Directly comparable as a top-tier Sage ERP reseller targeting German SMBs/Mittelstand with implementation, training and add-on services.

Broad incumbents

• DATEV eG: Dominant German cooperative providing accounting, tax-advisor and ERP software for SMBs and tax consultants. HPH-Software integrates Sage 50 with DATEV export and competes with DATEV-enabled toolchains for the same SMB and Mittelstand base.
• Allgeier Enterprise Services: Larger German IT services group offering ERP, CRM and digitalization consulting to midmarket customers. Comparable as a broader-scope alternative for German Mittelstand ERP implementations versus HPH-Software's Sage-focused specialization.
• Sage GmbH: The vendor of Sage 50, Sage 100, cobra CRM and Sage Shop — HPH-Software's entire product portfolio is built on Sage. Relevant as the upstream incumbent whose partner economics and product roadmap directly drive HPH's revenue.

Regional players

• ATVIS Group: German Sage/ERP reseller focused on construction and craft industries with implementation and custom software services. Comparable as a regional Sage partner serving German SMB trade verticals with bespoke ERP and form design offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/community
• LinkedInlinkedin.com/company/hph-software-gmbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HPH-Software