Dixie Electric Cooperative

Name

Dixie Electric Cooperative

Legal name

Dixie Electric Cooperative

Website

https://dixie.coop

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Electric Utility Distribution

NAICS

Electric Power Generation, Transmission and Distribution (2211), Electric Power Transmission, Control, and Distribution (22112), Electric Power Distribution (221122)

SIC

Electric Services (4911), Electric, Gas & Sanitary Services (4900)

akta.pro primary industry

Electric Cooperatives (Rural/Member-Owned Utilities) (EUADABAC)

akta.pro secondary industries

Electric Distribution System Owners (Wires-Only Companies) (EUADABAI), Retail Electric Providers / Competitive Distribution Utilities (where applicable) (EUADABAE), Demand Response & Load Flexibility Services (EUAMAJAF)

Keywords

• Electric utility services
• Rural electric cooperative
• Energy efficiency programs
• Surge suppression products
• Economic development financing

Headquarters

HQ city

Montgomery

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Electric Service Revenue: Monthly billing for electric energy consumption based on rate schedules. Revenue from residential, commercial, and industrial member-owners for electricity distribution.
2. Prepay Electric Service: Daily payment option for electricity similar to prepaid cell phone model. Members pay in advance for electricity usage calculated daily.
3. Surge Protection Products: Sale of surge suppression devices including meter base arresters, power strips, and universal suppressors
4. Electric Grills and Smokers: Sale of Meco electric grills and smokers with payment plan options up to 12 months
5. Revolving Loan Fund Administration: Manages local pool of capital to promote rural economic development through gap financing for startups and expansions

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Dixie Electric Cooperative is a member-owned, not-for-profit electric cooperative that distributes electricity to over 21,000 member-owners across eight Alabama counties. Its core offering is reliable residential, commercial, agricultural, and industrial electric service, supplemented by prepay billing, energy efficiency programs, surge protection hardware, electric vehicle incentives, free electric water heaters, and consumer electric grills and smokers. It also administers an economic development revolving loan fund and a Key Accounts program for commercial and industrial loads.

Product overview

Dixie Electric Cooperative operates as a member-owned, not-for-profit electric utility serving over 21,000 member-owners across eight Alabama counties. The cooperative offers a unified suite of electricity services centered on reliable power delivery, supplemented by energy management products and economic development programs. Core electricity service is augmented by the Online Customer Portal (billing, payments, usage history, Quick Pay, outage reporting) and Prepay Electric Service. Energy-related products include SurgeGuard Surge Suppressors (SpaceSaver Meter Base Arrester, Multimedia Power Strip, Universal Suppressor, TS 1200 Series), Free Electric Water Heaters, and consumer Meco Electric Grills and Smokers. Member programs encompass Electric Vehicle incentives with $100 rebates and EV rates, Residential Time of Use Rate, Solar Tool, Co-op Energy Efficiency Program with free audits and heat pump rebates, Custom Energy Report, Energy Audits, Energy Calculators (via Apogee), and the Manufactured Home Program. Economic development services include the Key Accounts Program and Revolving Loan Fund. The cooperative also provides a Web Outage Viewer for real-time outage tracking.

Differentiator

Problem solved

Functional benefit

Products and services

• SurgeGuard Surge Suppressors Multi-stage surge protection devices that handle six times the surge energy of standard retail devices, designed to protect sensitive electronics from damaging voltage surges caused by lightning, equipment switching, or faulty wiring. Sold to member-owners through cooperative offices.
• SpaceSaver Meter Base Arrester Compact meter socket surge arrester serving as the first line of defense against incoming surges, rated for up to 45,000 amp surges with an expected 20-year life. Compatible with 200 amp and 320 amp meter enclosures.
• Multimedia Power Strip Eight-receptacle surge suppressor power strip with HDTV compatibility that protects power, data, and video lines, including coaxial modules for cable/satellite protection and telephone line protection with PTC auto-reset modules.
• Universal Suppressor Six-receptacle surge suppressor with rotating outlets and intelligent diagnostic indicators for proper grounding and outlet wiring, featuring twin coaxial suppression modules protecting cable TV, satellite, cable modems, telephone lines, and computer networks.
• TS 1200 Series Advanced solid-state power line protection device meeting IEEE Category A and B performance standards, with normal mode clamping, common mode clamping, series thermal fusing, and six times the surge energy handling of standard devices.
• Free Electric Water Heaters Energy-efficient electric water heaters offered free to member-owners for their primary residence, available in 40 and 50 gallon standard sizes plus a 40 gallon lowboy model.
• Meco Electric Grills and Smokers Electric outdoor grills priced at $216.67 with rotisserie and recipe book and electric smokers priced at $107.62 with dual nickel-plated cooking grids, sold with payment plans up to 12 months.
• Prepay Electric Service Prepaid electricity service that lets members pay when they want in amounts they want, with usage calculated daily to eliminate traditional monthly bills, late charges, and large deposits.
• Electric Vehicle Program Program offering a $100 rebate for fully-electric battery-powered EV owners plus an EV-specific electricity rate, with access to a third-party Choose EV information site for vehicle research.
• Residential Time of Use Rate Time-based electricity rate for residential members with single residences, individual family apartments, mobile homes, and farm services, allowing members to save by shifting usage to off-peak hours.
• Solar Tool Online tool that helps members evaluate solar energy options for their homes.
• Co-op Energy Efficiency Program Program offering free energy audits, rebates for high-efficiency dual-fuel or mini-split heat pumps, and low-interest loans for energy-efficient home improvements financed through MAX Credit Union.
• Energy Audits Free home energy audits conducted by member services representatives to identify causes of high bills and recommend efficiency improvements.
• Custom Energy Report DIY online energy audit tool providing customized reports based on a brief questionnaire about home energy use, with tips designed for the member's specific home.
• Manufactured Home Program Program covering the cost difference to upgrade new manufactured homes from electric furnace to high-efficiency heat pump at no cost to the buyer; existing manufactured home owners can receive rebates up to $400 per ton for heat pump replacements plus low-interest financing.
• Key Accounts Program Account management program for commercial and industrial member-owners addressing service reliability, rate structures, energy-efficiency issues, facility expansions, and loan programs.
• Revolving Loan Fund Local capital pool for rural economic development providing gap financing for startups, expansions, and businesses creating jobs or providing public health/social services, with attractive interest rates and local fund control.
• Web Outage Viewer Interactive map showing current power outages across the cooperative's service territory, allowing members to view outage locations and status in real time.
• Online Customer Portal Member portal providing account access, billing and payments, usage history, outage reporting, service requests, multi-factor authentication, and Quick Pay functionality for payments without logging in.
• Levelized Billing Billing option keeping monthly bills approximately the same amount each month to help members manage their budget.
• Energy Calculators Online residential energy calculators provided through a partnership with Apogee, allowing members to calculate projected monthly energy costs and explore ways to maximize savings.
• Green Power Choice Program allowing members to support renewable energy by purchasing green power for their homes.

Quantifiable outcome

• $550 average annual savings on heating costs for manufactured home heat pump upgrades
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Touchstone Energy CooperativescoreStrategic or Co-development Partner · 6 April 1998National alliance of local electric cooperatives providing high standards of service. Dixie joined as a Touchstone Energy Cooperative in 1998. Over 550 Touchstone Energy cooperatives in 39 states serve more than 16 million member-owners. The partnership enables sharing of technologies, resources, and buying power while maintaining local presence.
• PowerSouth Energy CooperativecoreStrategic or Co-development PartnerPowerSouth is Dixie's generation and transmission (G&T) cooperative. Through this close relationship, Dixie stays abreast of activities with Alabama Development Office (ADO), Alabama Department of Economic and Community Affairs (ADECA), and other state-level industrial development organizations for economic development initiatives.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Others

• Touchstone Energy Cooperatives: National alliance of 550+ local electric cooperatives serving 16M+ member-owners. Not a direct competitor, but the brand and shared-services platform through which Dixie accesses scale benefits, technology, and procurement leverage.

Direct peers

• Joe Wheeler EMC: Electric membership corporation serving north Alabama. Comparable member-owned distribution utility model in the same state with overlapping program offerings (energy efficiency, surge products).
• Cullman Electric Cooperative: Member-owned electric distribution cooperative in northern Alabama. Comparable cooperative structure, member programs, and Touchstone Energy membership serving a similar mid-sized rural membership base.
• Pea River Electric Cooperative: Member-owned electric distribution cooperative operating in southeastern Alabama. Closely comparable to Dixie in scale, member-owned model, rural service territory, and Touchstone Energy affiliation.
• Central Alabama Electric Cooperative: Member-owned electric distribution cooperative serving parts of central Alabama. Directly comparable in cooperative structure, member programs, and rural distribution focus.
• PowerSouth Energy Cooperative: Dixie's generation and transmission (G&T) cooperative supplying wholesale power. Directly comparable as a Touchstone Energy affiliated Alabama electric cooperative serving distribution members in the same geography.
• Wiregrass Electric Cooperative: Electric distribution cooperative serving southeastern Alabama. Comparable member-owned distribution utility serving rural Alabama counties with similar product and program suite.
• South Alabama Electric Cooperative: Electric distribution cooperative serving southern Alabama counties. Comparable rural, member-owned distribution model with overlapping Alabama service geography.
• Tombigbee Electric Cooperative: Member-owned electric cooperative operating in western Alabama. Comparable cooperative distribution model, rural Alabama service area, and Touchstone Energy affiliation.

Broad incumbents

• Pedernales Electric Cooperative: One of the largest electric cooperatives in the U.S. serving central Texas. Comparable Touchstone Energy member-owned distribution model but at materially greater scale; a benchmark for what scaled co-op programs can look like.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/dixiecoop
• YouTubeyoutube.com/user/dixieelectriccoop
• Facebookfacebook.com/dixiecooperative
• LinkedInlinkedin.com/company/dixie-electric-cooperative

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dixie Electric Cooperative