Hosigi

What Hosigi does

Hosigi (호식이두마리치킨, legal name HOSIGI, DBA Hosigi Two-Mouth Chicken) is a South Korean fried chicken restaurant chain founded in 1999 by Choi Ho-sik (최호식) and headquartered at H Tower, 337 Hak-dong-ro, Gangnam-gu, Seoul. The company sells Korean-style fried chicken through dine-in, takeout, and phone-ordered delivery, with a menu spanning whole chicken (두마리), part-specific cuts (부위별), and side dishes (사이드). Distribution is operated primarily through a franchise model, supported by dedicated franchisee infrastructure including startup cost disclosures, a franchisee Order Management System (oms.9922.co.kr), and franchise inquiry handled through a Channel.io workflow and a dedicated phone line (080-992-9922). Consumer ordering is handled via an order hotline (1688-9922) and the company's website.

The business model combines direct food-and-beverage sales from restaurant locations with franchise fees and royalties from franchisee partners, making it a hybrid transaction-fee and licensing-royalty operation typical of capital-light QSR franchising. The customer base is individual consumers across South Korea, with no disclosed enterprise or institutional accounts. The company maintains a corporate social responsibility program (가가호호 봉사단 volunteer group and 나눔 활동 giving activities) and an active digital presence on Instagram, Facebook, Naver Blog, and Naver Post under the handle hosigi1999, indicating a consumer-brand orientation rather than a technology-platform orientation.

The company is privately held and founder-operated with no disclosed external investment, parent company, or subsidiary structure (business registration number 504-07-99251). It operates a dedicated Japanese-language website (jp.hosigi9922.com), suggesting an early-stage cross-border expansion effort into Japan. There is no public pricing disclosure, no mobile app, no AI/ML capabilities, and no proprietary technology stack beyond standard QSR point-of-sale and franchise management systems. Revenue, unit count, headcount, and growth metrics are not publicly disclosed.

Name

Hosigi

Legal name

HOSIGI

Website

https://hosigi9922.com

Company type

Private

Founded year

1999

Operating status

Operating

Short description

Hosigi (호식이두마리치킨) is a South Korean fried chicken franchise chain founded in 1999 by Choi Ho-sik, headquartered in Seoul. It serves individual consumers through franchise restaurant locations offering dine-in, takeout, and phone-ordered delivery of Korean-style fried chicken and sides.

Ownership category

akta.pro rank

Headquarters

HQ city

Yeoksamdong

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Food and beverage sales: Revenue generated from direct food sales at restaurant locations. As a franchise chain, the company likely earns through a combination of company-owned stores and franchise fees/royalties from franchisees.
2. Franchise fees and royalties: Franchise startup fees and ongoing royalty payments from franchisee partners as indicated by the detailed franchise information section on the website.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Hosigi (호식이두마리치킨) is a Korean fried chicken restaurant chain that sells its signature two-piece (두마리) fried chicken and related menu items through company-owned and franchised dine-in, takeout, and delivery locations across South Korea. In parallel, the company runs a franchise program that licenses the Hosigi brand, store concept, and operating model to franchisees who open new Hosigi-branded restaurants.

Product overview

Hosigi is a Korean fried chicken restaurant chain operating primarily as a traditional dine-in and takeout food service business. The product portfolio consists of signature two-piece chicken dishes as the core offerings, supplemented by parts-specific chicken variations and side menu items. The company also operates a franchise program enabling third-party operators to open Hosigi-branded locations. The business operates primarily through direct restaurant locations with customer-facing ordering via phone and a franchisee order management system (OMS).

Differentiator

Problem solved

Functional benefit

Products and services

• Chicken Menu (치킨 메뉴) Signature two-piece (두마리) Korean fried chicken dishes offered in various flavors; the core menu items of the Hosigi fried chicken restaurant chain, sold at dine-in, takeout, and delivery to individual consumers.
• Parts Menu (부위별 메뉴) Chicken menu items categorized by specific chicken parts such as drumsticks, wings, or breast, offered to individual consumers seeking targeted portion options at Hosigi restaurants.
• Side Menu (사이드 메뉴) Complementary food items including beverages and snacks that accompany the main chicken dishes, sold to individual consumers at Hosigi restaurant locations.
• Franchise Program (창업/가맹사업) Business opportunity program for prospective franchisees to open Hosigi two-piece chicken restaurant locations, including disclosed startup costs, franchisee success stories, FAQ, and franchise inquiry services; targeted at South Korean entrepreneurs seeking to enter the quick-service restaurant market.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Lotteria: Lotteria is Korea's largest homegrown burger QSR chain and a major franchise operator with overlapping dine-in, takeout, and delivery occasions. It competes with Hosigi for QSR share-of-stomach rather than directly on fried chicken.
• KFC Korea: KFC operates a large nationwide Korean franchise footprint in the same fried chicken category as Hosigi. It is a broader incumbent with stronger brand and marketing budgets rather than a niche Korean-style specialist.
• McDonald's Korea: McDonald's Korea is a broad incumbent QSR operator with strong delivery and digital infrastructure. It does not specialize in Korean fried chicken but competes for the same QSR occasions and franchise talent.

Direct peers

• Mom's Touch: Mom's Touch is a Korean QSR franchise combining fried chicken with burgers and sides, targeting a similar value-conscious dine-in and delivery customer as Hosigi. Comparable franchise model and price points.
• BHC Chicken: BHC is one of Korea's largest fried chicken franchise chains, with deep nationwide coverage and strong delivery-platform partnerships. It is the closest direct competitor to Hosigi in the Korean two-piece / whole-chicken QSR category.
• BBQ Chicken: BBQ is a major Korean fried chicken franchise with the largest market share among dedicated chicken QSRs in Korea. It overlaps with Hosigi on menu, franchise structure, and target consumer occasions.
• Nene Chicken: Nene Chicken is a Korean fried chicken franchise chain with extensive domestic store coverage and active delivery participation. It competes head-to-head with Hosigi on price-sensitive fried chicken occasions.
• Pelicana Chicken: Pelicana is one of the older Korean fried chicken franchise brands with nationwide presence and a comparable whole-chicken menu format. It is a direct category peer competing for the same Korean chicken consumer.
• Kyochon Chicken: Kyochon is a long-standing Korean fried chicken chain operating a similar franchise model with both whole-chicken and parts-based menus. It directly competes with Hosigi for franchisees and dine-in/takeout occasions in Korea.

Emerging players

• Goobne Chicken: Goobne is a Korean oven-roasted chicken franchise that overlaps with Hosigi on the chicken QSR occasion and delivery-driven consumer, while differentiating on cooking method. Useful peer for cross-format category dynamics.

Market position

Strengths4 records

Weaknesses2 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hosigi1999
• Instagraminstagram.com/hosigi1999

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hosigi