B&D
B&D Australia manufactures and distributes residential and commercial garage doors, roller doors, and automated openers through a national network of 200+ accredited dealers, serving Australian homeowners, builders, and commercial property operators since 1946.
- Company typePrivate
- Founded1956
- HeadquartersRevesby, Australia
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What B&D does
B&D Australia Pty Ltd is an Australian manufacturer and distributor of residential and commercial garage doors, roller doors, sectional doors, and automated openers, headquartered in Keysborough, Victoria. The company was established in 1946 and pioneered the Australian roller door market in 1956 with the invention of the Roll-A-Door, followed by the 1968 invention of Nylofelt running strips and the trademarked AUTO LOCK and pinch-free hinge systems. Its product portfolio spans roller doors (Roll-A-Door, Roll-A-Door Neo, Rollmasta, Flex-A-Door, Wind-Rated), sectional doors (Panelift, Panelift Icon, BAL-Maze, Storm-Shield, Windpanel), commercial doors and shutters, openers (Power Drive, Roll-A-Pro, Smart Pro, Secure), and add-on modules (Smart Phone Control Kit, AUTO LOCK, Safety Beams, Battery Backup, Insulation). Multiple product lines carry third-party ratings, including CSIRO-tested BAL-40 bushfire certification and cyclone ratings up to 317 kph, and the company states it is the only Australian manufacturer producing both doors and openers, enabling a market-leading 10-year warranty when paired.
The business is monetised through one-time unit sales of doors (AUD 2,000–6,500) and openers (AUD 750–1,500), supplemented by accessories, designer finish upgrades, and professional repair and service revenue, with all final pricing subject to a complimentary measure-and-quote. Distribution is executed exclusively through a national network of 200+ Accredited Dealers, complemented by the B&D To You mobile showroom, a direct website for quote and repair booking, and the augmented reality Garage Door Visualiser for digital consideration. Customers span Australian residential homeowners (primary), commercial and industrial operators, and trade/builders, with no individual customer concentration disclosed. B&D is a division of DuluxGroup (parent at the time of the supplied data), and its revenue is not publicly disclosed.
The company's moat rests on 80 years of brand heritage, multiple proprietary inventions, CSIRO-certified bushfire and wind ratings, and a scaled domestic dealer footprint that would be costly to replicate. Recent strategic emphasis has been on ecosystem extension into smart connectivity (B&D App and Smart Phone Control Kit), premium finishes (Sheer Panel, Natural Finishes, Knotwood), and energy efficiency (graphite-infused insulation), while remaining strictly Australia-focused.
B&D firmographics
Firmographics- Name
- B&D
- Legal name
- B&D Australia Pty Ltd
- Website
- https://bnd.com.au
- Company type
- Private
- Founded year
- 1956
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- B&D Australia manufactures and distributes residential and commercial garage doors, roller doors, and automated openers through a national network of 200+ accredited dealers, serving Australian homeowners, builders, and commercial property operators since 1946.
- Ownership category
- akta.pro rank
B&D industry classification
Industry- Product category
- Garage Doors and Openers
- NAICS
- Other Electrical Equipment and Component Manufacturing (3359)
- SIC
- Metal Doors, Sash, Frames, Moldings & Trim (3442), Miscellaneous Electrical Machinery, Equipment & Supplies (3690)
- akta.pro primary industry
- Garage Doors & Rolling Shutters (IMADAIAE)
- akta.pro secondary industries
- Exterior Doors (IMADAIAA), Garage Door Cable, Roller & Hinge Repair (HSAGAMAC)
Keywords
Where B&D is headquartered
LocationHeadquarters
- HQ city
- Revesby
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
B&D business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Garage Door Sales: Sale of residential and commercial garage doors including roller doors, sectional doors, and specialty doors (bushfire-rated, wind-rated). Doors are custom-manufactured to customer specifications.
- Garage Door Openers: Sale of automatic openers for roller and sectional doors, including smart openers with WiFi connectivity and remote control systems.
- Accessories and Upgrades: Sales of add-on products including AUTO LOCK, safety beams, battery backup, insulation kits, smart phone control kits, and replacement remotes.
- Repair and Service: Technical repair and maintenance services for all garage door types, including emergency repair services across major Australian cities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Roller Doors - Door Only |
| Unit Pricing | Pay-as-you-go | Roller Door Openers |
| Unit Pricing | Pay-as-you-go | Sectional Doors - Door Only |
| Unit Pricing | Pay-as-you-go | Sectional Door Openers |
Go-to-market motion4 records
Distribution channels3 records
Marketing channels6 records
B&D product offering
Product offeringCore offering
B&D designs, manufactures, and supplies residential and commercial garage doors (roller and sectional types), automatic openers, and accessory upgrades for the Australian market. Products are custom-manufactured to specification, distributed exclusively through a national network of Accredited Dealers who provide measure, quote, installation, and after-sales service, complemented by dedicated repair and maintenance services.
Product overview
B&D is Australia's original and most trusted garage door manufacturer, producing a comprehensive portfolio of garage doors and automated openers since inventing the Roll-A-Door in 1956. The product lineup comprises two primary garage door types: Roller Doors (including Roll-A-Door, Roll-A-Door Neo, Rollmasta, Flex-A-Door, and Wind-Rated variants) featuring space-saving vertical operation with proprietary Nylofelt running strips for quiet performance; and Sectional Doors (including Panelift, Panelift Icon, BAL-Maze, Storm-Shield, and Windpanel) offering sophisticated architectural designs with premium finishes. B&D also manufactures Commercial Doors, Openers (roller door openers like Power Drive and Roll-A-Pro; sectional door openers including Smart Pro, Smart, and Secure), Remote Controls, and Safety/Smart Upgrades (AUTO LOCK, Safety Beams, Battery Backup, Smart Phone Control Kit, Insulation). The company is unique in manufacturing both garage doors and openers, enabling integrated system performance backed by a market-leading 10-year warranty. Designer finish collections include Sheer Panel Collection and Natural Finishes (Panelift Icon exclusive), Wooden & Timber Look (Knotwood), and full COLORBOND steel color palette. Smart features enable smartphone control, real-time notifications, and remote monitoring via the B&D App.
Differentiator
Problem solved
Functional benefit
Brands
- Roll-A-Door: B&D's signature roller door brand, invented in 1956, featuring space-saving design and Nylofelt running strips.
- Roll-A-Door Neo
- Panelift
- Panelift Icon
- BAL-Maze
- Storm-Shield
- Windpanel
- Controll-A-Door
- Smart Pro
- AUTO LOCK
Products and services
- Residential Roller Doors Vertical-operating residential garage doors including the Roll-A-Door family, featuring space-saving design and Nylofelt running strips for quiet operation. Wind-rated variants are available for high-wind regions.
- Residential Sectional Doors Sectional garage doors made from COLORBOND steel with pinch-free design. Range includes Panelift, Panelift Icon (premium finishes with AUTO LOCK), BAL-Maze (CSIRO-tested BAL-40 bushfire-rated), Storm-Shield (cyclone-rated), and Windpanel (317 kph wind-rated).
- Commercial Roller Doors Industrial-grade roller doors for warehouses and factories, built for durability and frequent operation in commercial environments.
- Commercial Sectional Doors Heavy-duty sectional doors for commercial spaces such as carparks, shopping centres, and shopfronts with security features.
- Commercial Shutters Commercial shutter solutions for retail and industrial security applications.
- Garage Door Openers (Residential) Automatic openers for roller and sectional garage doors, including Power Drive and Roll-A-Pro (roller door openers) and Smart Pro, Smart, and Secure (sectional door openers). Openers feature Automatic Reverse, Automatic Backdrive, and smartphone control capabilities.
- Commercial Door Openers Heavy-duty door openers designed for commercial and industrial applications requiring frequent operation.
- Garage Remote Controls Handheld remote controls for convenient wireless operation of B&D garage doors and openers.
- AUTO LOCK Automatic Locking System Automatic locking system with heavy-duty deadbolt that engages every time the garage door closes, providing security without manual intervention. Included as standard on Panelift Icon and available as an upgrade.
- Safety Beams Infrared safety beams that detect obstructions and automatically stop or reverse the garage door to prevent accidents.
- Battery Backup Backup power system ensuring garage door operation during power outages.
- Smart Phone Control Kit Smartphone monitoring and control kit enabling users to check door status, receive alerts, and grant access to others via the B&D App from anywhere.
- Garage Door Insulation Polystyrene foam insulation for sectional doors with graphite-infused EPS core, providing R-value of 1.4 W/m²K thermal regulation, 18dB noise reduction, and reinforced structural strength.
- Garage Door Repair and Service Technical repair and maintenance services for all garage door types, including emergency repair services across major Australian cities.
- B&D To You Mobile Showroom Mobile showroom service bringing garage door samples and B&D consultants to customers' driveways for in-person consultation and product demonstration.
Quantifiable outcome
- Garage doors tested for 30,000 cycles, equivalent to 15+ years of operation at 5 uses per day
- +2 more outcomes
Companies that use B&D
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
B&D technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
B&D partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ASIAL (Australian Security Industry Association Ltd)minorB&D is a member of ASIAL, demonstrating commitment to security industry standards and professional practices in the garage door and security sector.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
B&D competitors and assessment
Company assessmentBroad incumbents
- Hörmann: Global European leader in doors and openings - residential, commercial, and industrial. Competes with B&D in Australia through sectional/roller doors and openers, but as a broader building openings incumbent with much wider product portfolio.
- Wayne Dalton: US-headquartered garage door and opener brand with global distribution. Comparable in product category (residential and commercial doors) and serves as a benchmark for premium door-and-opener integration outside Australia.
- Overhead Door: One of the largest US garage and commercial door manufacturers with a long heritage. Comparable to B&D in residential roller/sectional doors and integration with commercial building openings.
- ASSA ABLOY: Global access solutions conglomerate owning Gliderol and other security/access brands. Adjacent incumbent through shared customers (security-conscious homeowners), complementary opener integrations, and overlapping dealer networks in Australia.
- Clopay: Leading North American residential and commercial garage door manufacturer. Comparable product category, premium design positioning, and dealer-driven distribution make it a close international analogue to B&D.
Direct peers
- Steel-Line Garage Doors: Major Australian garage door manufacturer offering sectional and roller doors across residential and commercial segments. Direct competitor to B&D in the domestic market with similar dealer-led distribution.
- Gliderol Garage Doors: Australian garage door brand with strong roller-door heritage, now operating as part of ASSA ABLOY. Competes head-to-head with B&D's Roll-A-Door range across residential and commercial applications.
- Dominator Garage Doors & Openers: Trans-Tasman garage door and opener manufacturer competing with B&D across Australia and New Zealand, with overlapping dealer-distribution models and a similar doors-plus-openers value proposition.
- Centurion Garage Doors: Australian garage door specialist focused on sectional and roller doors for residential customers. Direct peer in product category and distribution through independent dealers.
- Chamberlain Group (LiftMaster): Global market leader in garage door openers (LiftMaster, Merlin, Chamberlain brands) and the MyQ smart platform. Direct comparator for B&D's Controll-A-Door and Smart Pro opener lines, especially on smart-home integration.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
B&D social profiles
Digital presenceB&D compliance and trust
Trust signalCompliance2 records
B&D financial estimates
Financial estimateRevenue estimate
Valuation estimate
B&D leadership team
Management profileNumber of profiles
B&D funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
B&D M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about B&D
What does B&D do?
B&D designs, manufactures, and supplies residential and commercial garage doors (roller and sectional types), automatic openers, and accessory upgrades for the Australian market. Products are custom-manufactured to specification, distributed exclusively through a national network of Accredited Dealers who provide measure, quote, installation, and after-sales service, complemented by dedicated repair and maintenance services.
Is B&D a public or private company?
B&D is a private company. It is classified as corporate owned and is currently operating.
When was B&D founded?
B&D was founded in 1956. It employs 501 to 1,000 people.
Where is B&D based?
B&D is headquartered in Revesby, Australia, in the Oceania region.
How does B&D make money?
Four revenue lines are on record. Garage Door Sales are the primary driver. The others are garage Door Openers, accessories and Upgrades and repair and Service.
Who are B&D's main competitors?
Broad incumbents on record are Hörmann, Wayne Dalton, Overhead Door, ASSA ABLOY and Clopay. Direct peers are Steel-Line Garage Doors, Gliderol Garage Doors, Dominator Garage Doors & Openers, Centurion Garage Doors and Chamberlain Group (LiftMaster).
Does B&D have an API?
No public API is recorded for B&D.
What industry is B&D in?
B&D's product category is Garage Doors and Openers. Its primary akta.pro industry code is IMADAIAE, Garage Doors & Rolling Shutters, with a secondary code of IMADAIAA, Exterior Doors. Its NAICS code is 3359 and its SIC code is 3442.