What CEG does

Connector Entertainment Group (CEG) is a boutique, founder-led consulting agency that delivers strategic growth, management, creative content, event production, and community relations services to global entertainment and lifestyle brands. The firm serves three primary client types: (i) global entertainment and lifestyle brands seeking to scale audiences and implement cross-cultural brand influence (e.g., Live Nation, Spotify, Warner Music Group, Slack, BMW Foundation); (ii) individual artists, writers, producers, and creators requiring representation and career management (e.g., Craig Leon, JM Salinas, Panoram, Harry Connick Jr.); and (iii) music industry organizations and festivals requiring community relations and programming support (e.g., Music Business Association, Nashville Film Festival, Mog Fest, Give+a+Note). The agency was founded by Jillian Marie Kelleher, who operates as the principal practitioner with 15+ years of experience spanning entertainment, technology, and social impact sectors, anchored in Nashville with prior New York roots and a representation footprint extending into Mexico City.

CEG does not operate a proprietary technology platform. Its offering is delivered through professional services engagements and uses third-party tools such as Discord and Podia for community and learning course delivery, and Squarespace for its corporate web presence. Core technology is described as not explicitly disclosed, and the company holds no patents or trademarks. Notable delivery capabilities demonstrated in source materials include the 2023 Live Nation Influencer Marketing – Venue Ambassador Program (touring 20+ amphitheaters nationwide with top TikTok influencers), Harry Connick Jr.'s fan community The Neutral Ground and online learning course Piano Party (2020–2023), and Executive Producer role for Global Intrapreneur Week with the BMW Foundation.

The business model is professional services revenue generated through project-based or retainer consulting, management, and event production engagements. Pricing is quote-based and not publicly disclosed. Go-to-market is sales-led and entirely dependent on founder relationships and industry referrals, with no intermediaries, channel partners, or marketing automation. The company is privately held, bootstrapped, and founder-owned; no external funding rounds, institutional investors, parent company, or acquisitions are disclosed. Operating geographies cited are North America with a Nashville headquarters and New York historical roots, plus Mexico City representation activity through Toy Factory Studios.

Name

CEG

Legal name

Connector Entertainment Group

Website

https://connectorentertainment.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

CEG (Connector Entertainment Group) is a Nashville-based boutique consulting agency providing strategic growth, management, creative content, and community relations services to global entertainment and lifestyle brands, artists, and music industry organizations, led by founder Jillian Marie Kelleher.

Ownership category

akta.pro rank

Product category

Entertainment Consulting Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Public Relations Agencies (541820), Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Creator Partnerships & Sponsorship Sales (Brand Partnerships) (MPAAAHAK), Brand Partnerships & Endorsement Agencies (MPAIAGAF)

Keywords

• Entertainment consulting
• Talent management
• Community relations
• Influencer marketing
• Strategic partnerships

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Agency Consulting Services: Full-service agency providing consulting, management, and community relations services to global entertainment and lifestyle brands. Revenue is generated through professional service fees, likely project-based or retainer arrangements for strategic partnerships, management, creative content, and event production services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Connector Entertainment Group is a boutique full-service agency providing consulting, management, and community relations services to global entertainment and lifestyle brands. Its practice spans strategic partnership development, artist/creator management and representation, creative content production, event production, and influencer marketing — delivered through project-based and retainer engagements led by the founder's network and expertise.

Product overview

Connector Entertainment Group operates as a boutique full-service agency rather than a software product company. The company offers a unified suite of consulting, management, and community relations services for global entertainment and lifestyle brands, encompassing strategic partnerships development, creative content production, event production, and audience scaling strategies. The services are delivered through the core Connector Entertainment Group Agency Services brand as a consolidated offering rather than discrete product modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Agency Services (Consulting, Management, Community Relations) Full-service consulting, management, and community relations services for global entertainment and lifestyle brands, covering strategic partnerships, management and representation, creative content, and event production.
• Artist, Writer & Creator Management & Representation Talent representation service for individual artists, writers, producers, and creators, including strategic partnership development and career management. Current represented clients include Craig Leon, JM Salinas (Human Fader), Panoram, and Toy Factory Studios.
• Influencer Marketing Campaign Services End-to-end influencer marketing campaign design and execution for live entertainment and lifestyle brands, including creator selection, touring logistics, and content production tied to venues or events.
• Community & Fan Engagement Management Creation and management of fan communities and online learning experiences for artists and brands, using community and learning platforms (e.g., Discord, Podia).
• Event Production & Programming Executive production, programming, and speaker curation for industry summits and branded events, including partnership-driven programming aimed at accelerating institutional changemakers.

Quantifiable outcome

• Toured over 20 outdoor amphitheaters nationwide with top TikTok influencers for Live Nation in 2023

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Live NationcoreGTM or Marketing Partner · 1 January 2023In 2023, Jillian Marie Kelleher helped launch Live Nation's Influencer Marketing - Venue Ambassador Program, where she toured over 20 outdoor amphitheaters nationwide with top TikTok Influencers to produce unique content highlighting select aspects of Live Nation's venues. This is a flagship partnership demonstrating the agency's influencer marketing capabilities.
• BMW FoundationcoreStrategic or Co-development Partner · 1 January 2020Served as Executive Producer for Global Intrapreneur Week, a summit with the BMW Foundation aimed at accelerating institutional changemakers. This partnership involves deep strategic collaboration on event production and programming.
• Craig LeoncoreStrategic or Co-development PartnerRepresents Craig Leon (producer for The Ramones, Blondie, Talking Heads) as a client. This is a talent representation partnership in the entertainment sector.
• Toy Factory StudiosminorStrategic or Co-development PartnerRepresents Toy Factory Studios (toyfactory.mx), a production studio based in Mexico City. Partnership represents cross-cultural entertainment brand representation.
• The Music Business AssociationcoreStrategic or Co-development PartnerFrom 2015-2019, served as Head of Community Relations for The Music Business Association (musicbiz.org), a prominent music industry trade organization. This was a formal employment/consulting relationship.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Wasserman: Global talent management, marketing, and consulting agency with deep music and entertainment representation practice. Closest large-scale analog to CEG's talent-representation-plus-brand-services model, though materially larger and broader.
• Roc Nation: Artist management, label services, and brand-partnership agency. Overlaps with CEG on music artist representation and brand endorsements, though with much broader scope including recorded music and sports.
• United Talent Agency (UTA): Major talent and literary agency with music, creator-economy, and brand-partnership divisions. Direct competitor in artist representation, but at far greater scale and with broader service lines.
• Creative Artists Agency (CAA): Global entertainment and sports talent agency. Comparable function to CEG in artist representation and brand partnerships, operating at significantly larger scale and across more verticals.

Direct peers

• The Wall Group: Boutique talent management and brand-partnership agency representing artists, athletes, and creators in entertainment, fashion, and lifestyle. Highly comparable to CEG in scale, model, and creator-economy focus.
• Primary Talent International: Talent booking and entertainment agency with strong live-music and creator representation. Comparable to CEG's artist-representation and live-event production work.
• Fullscreen: Creator-economy and influencer-marketing agency serving entertainment and lifestyle brands. Closely comparable to CEG's Live Nation Venue Ambassador Program and brand influencer work, with similar target clients.
• Viral Nation: Global influencer-marketing and talent agency. Highly comparable offering to CEG's creator-partnership and brand-influencer service lines for entertainment and lifestyle clients.
• The Society Group: Boutique PR, brand strategy, and communications agency with strong entertainment and lifestyle clientele. Comparable to CEG's community-relations, brand-consulting, and strategic-partnership work.

Emerging players

• Maverick Management: Artist management and creator-services firm with music-industry focus. Adjacent peer in talent representation and brand development for music artists, similar boutique scale to CEG.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ConnectorEnt
• LinkedInlinkedin.com/in/jillianmariekelleher
• Instagraminstagram.com/jmkmusic
• Xx.com/connectorent

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CEG