Cine Qua Non
Cine Qua Non is an Amsterdam-based independent e-commerce retailer founded in 1982, selling vintage and reproduction film posters, lobby cards, and theatre prints to global film collectors and enthusiasts, with seasonal pop-up stores near Waterlooplein.
- Company typePrivate
- Founded1982
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Cine Qua Non does
Cine Qua Non is an independent film memorabilia retailer founded in 1982 in Amsterdam, Netherlands, originally by Eric Ipenburg. The company specializes in vintage and reproduction film posters, lobby cards, music posters, and theatre posters, serving film enthusiasts, collectors, and visitors interested in classic and arthouse cinema.
The business operates as a direct-to-consumer e-commerce shop built on WooCommerce/WordPress, supplemented by seasonal physical pop-up stores near Waterloolein in Amsterdam following the closure of the original physical shop in November 2016. Products are sold individually at price points ranging from €20 to €350 per item, with no subscription or recurring revenue model. The current operating team consists of former employees Joris and Liz together with graphic designer Bert, indicating a 1-10 employee micro-business with no institutional backing, no disclosed funding rounds, and no stated partnerships.
Revenue mechanics are unit-level transactions on a curated inventory of collectible prints, with a complementary Cinequabon gift voucher product line extending the brand into the gifting vertical. The company has no disclosed AI/ML capabilities, patents, or enterprise customer relationships, and competes on the depth of its long-running curated catalogue and its established brand reputation within Amsterdam's classic-film cultural community.
Cine Qua Non firmographics
Firmographics- Name
- Cine Qua Non
- Legal name
- Cine Qua Non
- Website
- https://cinequanon.eu
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Cine Qua Non is an Amsterdam-based independent e-commerce retailer founded in 1982, selling vintage and reproduction film posters, lobby cards, and theatre prints to global film collectors and enthusiasts, with seasonal pop-up stores near Waterlooplein.
- Ownership category
- akta.pro rank
Cine Qua Non industry classification
Industry- Product category
- Vintage Movie Memorabilia
- NAICS
- Art Dealers (45992), Used Merchandise Retailers (459510)
- akta.pro primary industry
- Vintage & Antique Collectibles Retail (CRALAGAE)
Keywords
Where Cine Qua Non is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Cine Qua Non business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Film Poster Sales: One-time sales of original vintage film posters and reproduction posters. Products include classic, arthouse, and avant-garde cinema posters ranging from €20 to €350.
- Gift Vouchers (Cinequabon): Sale of gift vouchers in €10, €25, €50, and €100 denominations that can be redeemed on the website or in the pop-up store.
- Lobby Card Sales: One-time sales of original vintage movie lobby cards, typically priced between €20 and €35.
- Theatre Poster Sales: One-time sales of vintage theatre posters, with prices ranging from €20 to €100.
- Music Poster Sales: One-time sales of music-related posters including rock, jazz, and concert posters, with prices ranging from €20 to €300.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Film Posters - Original and Reproduction |
| Unit Pricing | Pay-as-you-go | Lobby Cards |
| Unit Pricing | Pay-as-you-go | Theatre Posters |
| Unit Pricing | Pay-as-you-go | Music Posters |
| Unit Pricing | Pay-as-you-go | Gift Vouchers (Cinequabon) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Cine Qua Non product offering
Product offeringCore offering
Cine Qua Non is an Amsterdam-based independent film and pop culture memorabilia retailer that curates and sells original vintage and reproduction film posters, original vintage movie lobby cards, music posters, and theatre posters. The business operates an e-commerce storefront at cinequanon.eu supplemented by seasonal pop-up retail locations in Amsterdam. The curated catalog spans classic, arthouse, and avant-garde cinema assembled over more than three decades.
Product overview
Cine Qua Non operates an independent film and pop culture merchandise e-commerce platform built on WooCommerce/WordPress, supplemented by seasonal pop-up retail locations in Amsterdam. The core product portfolio centers on original vintage film posters, film poster reproductions, original lobby cards, music posters, and theatre posters—collectively representing a curated collection of cinema memorabilia spanning classic, arthouse, and avant-garde cinema from 1982 onward. The business was founded in Amsterdam in 1982 by Eric Ipenburg and continues under current owners Joris and Liz, with graphic designer Bert. The offering is complemented by Cinequabon branded gift vouchers and occasional pop-up store appearances around Waterlooplein, Amsterdam.
Differentiator
Problem solved
Functional benefit
Brands
- Cinequabon: Gift voucher brand - colorful gift vouchers available in denominations of €10, €25, €50, and €100 that can be redeemed in the pop-up shop or used as coupon codes at checkout.
Products and services
- Original Film Posters
- Film Poster Reproductions
Companies that use Cine Qua Non
Customer profileSegments1 record
Ideal customer profiles1 record
Cine Qua Non technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cine Qua Non partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
Cine Qua Non competitors and assessment
Company assessmentDirect peers
- Music Wall Posters / Vintage Music Poster retailers: Specialist retailer of vintage rock, jazz, and concert posters featuring artists like Pink Floyd, Hendrix, and Dylan — directly overlapping with Cine Qua Non's music poster category and similar collector pricing tiers.
- The Reel Poster Gallery: Specialist UK retailer of original vintage film posters from Hollywood's golden age through to contemporary cinema, selling both originals and limited-edition reprints with a collector-grade, authenticated catalog comparable to Cine Qua Non.
- Movie Poster Shop (Italian Cinema Posters): Specializes in original vintage Italian film posters (locandine) and lobby cards, with a curated catalog and collector focus that closely parallels Cine Qua Non's arthouse/European cinema emphasis.
- Original Film Art: UK-based retailer specializing in original vintage film posters from the 1920s onwards, offering a curated catalog very similar in product mix (originals, lobby cards, music posters) and target customer (film collectors and cinephiles) to Cine Qua Non.
- Le Petit Cinephile / French Cinema Poster Dealers: French specialist retailer dealing in original vintage French cinema posters and lobby cards, with a comparable arthouse/classic cinema curation and collector-grade pricing structure to Cine Qua Non.
Broad incumbents
- Heritage Auctions: Large US-headquartered auction house with a dedicated Entertainment & Music memorabilia category that includes vintage film posters, lobby cards, and music posters — overlapping with Cine Qua Non's product categories but operating via auction rather than fixed-price retail.
- AllPosters / Art.com: Mass-market online poster retailer offering film, music, and art prints at low price points, serving the same end-customer desire for wall decor and movie-themed prints as Cine Qua Non but with vastly broader catalog and lower price positioning.
- eBay (vintage film poster sellers): Mass-market C2C marketplace where many individual sellers offer vintage film posters, lobby cards, and music memorabilia; competes with Cine Qua Non for collector demand but lacks curation, authentication guarantees, and a cohesive brand.
Others
Regional players
- Movie Posters Australia: Australia-based retailer of original vintage film posters with a similar collector focus and product mix, comparable to Cine Qua Non but operating primarily in a different geographic market with regional shipping focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Cine Qua Non social profiles
Digital presenceCine Qua Non financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cine Qua Non leadership team
Management profileNumber of profiles
Profiles3 records
Cine Qua Non funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cine Qua Non M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cine Qua Non
What does Cine Qua Non do?
Cine Qua Non is an Amsterdam-based independent film and pop culture memorabilia retailer that curates and sells original vintage and reproduction film posters, original vintage movie lobby cards, music posters, and theatre posters. The business operates an e-commerce storefront at cinequanon.eu supplemented by seasonal pop-up retail locations in Amsterdam. The curated catalog spans classic, arthouse, and avant-garde cinema assembled over more than three decades.
Is Cine Qua Non a public or private company?
Cine Qua Non is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cine Qua Non founded?
Cine Qua Non was founded in 1982. It employs 1 to 10 people.
Where is Cine Qua Non based?
Cine Qua Non is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Cine Qua Non make money?
Five revenue lines are on record. Film Poster Sales are the primary driver. The others are gift Vouchers (Cinequabon), lobby Card Sales, theatre Poster Sales and music Poster Sales.
Who are Cine Qua Non's main competitors?
Direct peers on record are Music Wall Posters / Vintage Music Poster retailers, The Reel Poster Gallery, Movie Poster Shop (Italian Cinema Posters), Original Film Art and Le Petit Cinephile / French Cinema Poster Dealers. Broad incumbents are Heritage Auctions, AllPosters / Art.com and eBay (vintage film poster sellers). Polish Poster Gallery / Vintage Polish Cinema Posters is listed as an others. Movie Posters Australia is listed as a regional player.
Does Cine Qua Non have an API?
No public API is recorded for Cine Qua Non.
What industry is Cine Qua Non in?
Cine Qua Non's product category is Vintage Movie Memorabilia. Its primary akta.pro industry code is CRALAGAE, Vintage & Antique Collectibles Retail. Its NAICS code is 45992.